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One month ago, Google rolled out it's new algorithm that rewards mobile-friendly websites by ranking them higher in mobile search, only further reinforcing the importance of user experience.
Google has officially started using a new mobile algorithm that ranks mobile-friendly websites higher than others. Read this article to learn more.
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Does  a paid content distribution strategy make sense for your business model? First ask yourself these questions.
Should you pay to distribute your social posts? That depends on your purpose. Learn the three questions you should ask when considering paid distribution.
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Local search advertising is one of the best ways for brick-and-mortar businesses to increase awareness of their storefronts - and it's the most under-utilized.

When employed correctly, local search advertising can yield huge results. Here are some "best practices" for using local search advertising, including timing, messaging, usability, and targeting.
Best practices for local search advertising. Learn how you can drive foot traffic and increase ROI by creating and running ads customized for your audience.
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One of the biggest lessons that you can learn when practicing SEO is that you will get out of organic effors what you put into them. In other words, the days of shallow content performing well in the SERPs are ancient history. 

What matters today is quality content, and that includes and extends far beyond the written words on the page.
The days of shallow content performing well are ancient history. You get out of Organic rankings what you put into it.
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Despite all the disruptive change that the Internet of Things will surely bring, most marketing opportunities will likely remain on the internet, rather than on the device itself.
There are things that marketers can and should be doing now to strategically position themselves for the paradigmatic shift caused by the Internet of Things.
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YouTube reaches more adults in the coveted 18-34 demographic than any single cable network, making YouTube advertising a great option for marketers trying to reach that demographic.
Learn about the opportunities for advertising on YouTube, and get best practices for ensuring success. Read more about social advertising on MoreVisibility.
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For retailers, loyalty programs can seem like a no-brainer. Reward the customers that are loyal to your brand, and they'll be customers for life, right?

Well, not exactly. Recent research has found that 93% of all social discussions of retailers' loyalty programs were negative, citing that the programs weren't relevant, flexible or valuable enough to the social media users involved.
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Whether creating original content or placing in-stream video ads, it’s time to drop in on the web video wave. Otherwise, you’re leaving value on the table.
Whether creating original video content or placing in-stream video ads, it’s time to drop in on the web video wave. Here’s why a video strategy is crucial.
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Mobile-friendliness is an important aspect of usability, and now rankability. But how important, exactly, is mobile traffic to your business? Luckily, there's a simple way to find out using Google Analytics. Read on to learn how to utilize the mobile usage data under the Audience section in Google Analytics.
Unclear as to when and how to invest in mobile? Consider your mobile usage analytics to see how users are viewing YOUR content.
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SEO can seem daunting, especially for those who are new to the practice. But, using the right tools can certainly help you get started on the right track.

In this blog post, we discuss some of the tools our team of SEO experts use to make optimization recommendations. It serves as a great start for any marketer who is interested in learning how to improve their website's rankings in search.
SEO tools you can use to help improve your site’s SEO today. Learn about some of the tools SEO experts use and how you can leverage them.
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Download our guide to creating a content marketing strategy that's built for success. This guide includes steps for organizing your efforts, creating and publishing content (both on- and offsite), and utilizing different content distribution channels.
Learn the steps for creating a content marketing strategy – from inception to distribution. Download our free guide today.
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Should you retain your tracking through your current analytics account or web property when launching a site redesign, or should you open a brand new account? Watch this video from Theo Bennett, Director of Analytics and Data Solutions at MoreVisibility, to learn the benefits of keeping tracking in place after any major website update. 
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Have them in circles
165 people
Ileane Smith's profile photo
Andrew Ciccone's profile photo
Lisa J. Oberbichler's profile photo
Charlie Scholz's profile photo
Lisa Lucas's profile photo
Rick Bowers's profile photo
Gryffin's profile photo
Rahul Mulchandani's profile photo
Danielle Leitch's profile photo
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Full Service Interactive Marketing Agency: SEO, SEM, Design, Mobile, Social Media & Analytics
Introduction
Leaders in SEO, SEM, Analytics, & Optimized Site Design

MoreVisibility is an Interactive Marketing industry leader located in Boca Raton, Florida.  We are proud to be part of a select group of agencies  known as Google Analytics Certified Professionals.
 
We have grown impressively over the past 14 years through a consistent flow of referral based business and are proud to be a six-time INC 500/5000 recipient.
 
Areas of focus include:
Our industry credentials are unparalleled and our commitment to client education and results tracking set us apart.
 
Contact us to discuss your company's #online marketing initiatives and get MoreVisibility today!