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More Business Online
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How are your leads and customers going to understand what you as a business are capable of if there's no information that shows them? This can't be conveyed with a simple 'about us' page. That kind of page tells readers the overall vision of your business, but it very rarely translates that 'why' into a 'what' or 'how'. You need something more. You need content marketing
http://hubs.ly/H035htv0

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Content marketing does something that's actually quite clever. It helps weed out poor-fit leads from your business, before they have the opportunity to get up in your grill and waste your time and resources. How does that work?
http://hubs.ly/H035g520

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Guess how you can get a large number of people to visit your page of their own volition? With a subscription base. If you've got a base of subscribers, you've got a bunch of people who are at least semi-interested in what you offer, and they get notified to check up on what you offer when it comes out. This means that when your content is still fresh, you've got a bunch of eyes on it, which is great for scoring points with your search engines, and great for your subscribers
http://hubs.ly/H02-nW60
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Video content allows your business to foster a closer relationship with your buyers, especially so if you've got workers from your business in front of the lens as well as behind it. This kind of content becomes less like digesting an essay and more like having a conversation, to the point where your customers are going to feel like you are friends with them, rather than just a dispenser of goods
http://hubs.ly/H02Rjvw0
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Well-written, targeted content helps draw the right kind of attention to your website. It helps your potential customers understand what you're able to do for them, clarifies questions, and educates them in ways that their problem can be solved by you. To ignore such a great tool for drawing in customers is to disregard a swiss army knife of possibility and solution. However, making use of your content marketing and doing that well can be of benefit now and years down the track as your content library and your lead base grows, helping to foster and feed itself
http://hubs.ly/H035g4B0

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Building a subscriber base is a good way to prep readers for lead conversion. It's a good way to stabilise your website's standing with search engines, and a great way to build a following, snowball-style
http://hubs.ly/H02-nlf0
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If you want to start producing engaging video content, you'll need to not only deliver a concise, value-laden message to your buyers, but you'll need to do so in a way that is clear and free of distractions. Video content allows you to connect on a more emotional level with your buyers than any other kind of content. It's also a content form that is rising in popularity, and provides a sizeable return on investment
http://hubs.ly/H02Rh5T0
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Most of us have been at a loose end for what to write at some stage. Here's a few ways to develop content when your well of inspiration is running low
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When we continually decide that we don't have time to do something, we've actually decided that it isn't a priority - at least, not the kind of one that we need to act on in the near future. This can be a serious issue if the task in question is something which could be crucial for your business, like updating your website
http://hubs.ly/H02wkjM0

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How does Leonardo DiCaprio finally winning an Oscar relate to the success of your business?
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