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Monique Sherrett
Works at Boxcar Marketing: Internet Marketing + Web Design + Online Marketing Strategy for Facebook, Twitter and Your Other Friendly Social Media Sites. Circle me or get in touch.
Attended Simon Fraser University
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Online Marketing, Web Design, Content Strategist, Blogger, Social Media, Creative Technologist
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  • Boxcar Marketing: Internet Marketing + Web Design + Online Marketing Strategy for Facebook, Twitter and Your Other Friendly Social Media Sites. Circle me or get in touch.
    Online Marketing Consultant, present
  • Raincoast Books
    Online Marketing Manager, Creator of the First Canadian LitBlog & Podcast series, 2000 - 2006
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Online Marketing Strategist, Creative Technologist, Explorer on the Seas of Technology
Introduction
Online marketing consultant, blogger, and social media enthusiast at SoMisguided.com and BoxcarMarketing.com, offering website audits, web design, content strategy, social media consulting, and search marketing, plus book reviews, technology musings, and general geekery.

Suggested circles you could put me in:
• Online Marketing
• Marketing Tips
• Professional Speaker
• Content Strategy
• SEO and Social Search
• Blogging
• Digital Strategy
Bragging rights
Chief Everything Officer of Boxcar Marketing, Adjunct Professor at SFU, Perfumer, Ballet Dancer, Book Reader, Point & Shoot Photographer
Education
  • Simon Fraser University
    Master of Publishing
  • University of Manitoba
    Master of English
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Female
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Monique Trottier

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Monique Sherrett

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A good list.
 
I've read a lot of things recently that have influenced my thinking - here are some of them.  I hope you find them useful too!
Ideas change lives. Here are some of the sources of ideas that have changed mine recently. I hope you find a few ideas in here that will change yours too!
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This is a fun project for a worthwhile reason.
 
The Shoebox Project for Shelters has launched again across Canada. I love this project. This is the new video for the project - great work!
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Oh boy. One Google Analytics account shows me a new section for Channels but another doesn't. It's nice being in the middle of an A/B test or staggered rollout. 
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Goodbye pile of business cards, hello useful app. 
 
CardMunch iPhone App for Business Cards
I know this app has been around for awhile but now that conference season is starting again, it's a good one to highlight. CardMunch lets you take a photo of a business card with the app then converts it automatically to a contact and provides the person's LinkedIn profile making it easy to connect. http://youtu.be/RNP3CrcNKjc
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Thanks +Mike B, good to know. 
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Why Phone Numbers with Letters Don't Work
Is your phone number clearly displayed on your Google+ or Facebook Page? Website? Awesome. But wait, does your phone number use letters instead of just numbers? Something clever like 1-800-XXX-RSVP is ok for landlines but not so handy for smartphone users who lack the "abc," "def," "ghi" letters above each number.
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Having run hundreds of contest, this is my top tip
 
Best Practices for Online Contests
Aim for tiered prizing that allows you to deal with prize hunters early on by taking advantage of social sharing options and user voting but reward the grand prize based on merit via jury selection. 
Tiered Contest Prizes: 1 Minute Marketing with Monique @BoxcarMarketing
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Have her in circles
1,153 people
Justin “HappyMap” Waite's profile photo
Jaime Michel's profile photo
Darren Darling's profile photo
ramond Teacher's profile photo
Steven Lim's profile photo
Marcel Rastasan's profile photo
Dave Chaffey's profile photo
Lena Wasserman's profile photo
Ben Mehdi (BCMMAA)'s profile photo

Monique Sherrett

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Good recos on resources for each type of marketing #startups
 
What is a Full Stack Marketer?

Full stack marketer is a term I first heard from Marcelo Calbucci and Morgan Brown. It's a type of marketer capable of acquiring customers by using all levels of the marketing "stack," or better known as full stack marketing.
By Casey Armstrong Are you the Swiss Army Knife of online marketers? As shiny new toys are ...
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Protect your phone from accidental water damage with my buddy's company WaterSeal Technology. They won Calgary Start up of the Week and are looking for funding through Indiegogo. Please consider making a donation, even if it's $5. Thanks!
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So doing custom audience segments and viewing content--I can only see 2 months of data now in Google Analytics vs. setting any timeframe. This is terrible. It appears for some accounts but not others. Anyone else seeing that?
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+Moz  and +HubSpot have great recaps of the news that Google is now encrypting keyword data (oh and did you notice you can only grab that data from Jan-Mar 2013, historical stuff is gone). Here's my take on SEO: Social cues, External cues and On-page cues that make up SEO today.
 
Heard the news that Google keyword data is 100% Not Provided? Well, that needs more than a 1-minute marketing tip. Here's a full blog post and 20-min video about how smart markerters need to think about SEO. In the land of "Not Provided", SEO is not keyword optimization, it is understanding the
✓ Social Cues
✓ External Cues
✓ On-Page Cues
that help people discover your content. 
http://www.boxcarmarketing.com/end-of-seo
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Data with features
 
How to make your Excel charts interactive. Nice.
Continuing with my dashboard series that began on Search Engine Land and continued over to Marketing Land when the entire analytics column migrated to Marketing Land, this post is going to talk interactive charts. When you’re creating a dashboard, real estate is minimal, so you find ways to consolidate your data and allow the dashboard […]
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optimize your snippets
 
Google+ Feed Snippet: A 200 Character Sales Pitch
The first 200 characters of a G+ post are the most important, because they offer a chance to effectively communicate a branded message in a busy feed.

You may have noticed that when you include a link to your Google+ post, it displays a thumbnail image (if available), the web page's title and the URL of the link. It used to be standard practice for these added links to include a description, not so with Google+. Only a title and the URL. Providing an accurate description is left entirely up to you.

The onus of creating a rich description, increases the importance of the textual content you place within your G+ post and, more importantly, the order you place it in.

Let's stop for a moment and consider what Google gives us to work with, when displaying a Google Plus post in a users feed. To me, it resembles a "snippet" of information. When we calculate the characters available to us in the G+ feed snippet, it appears to be 4 lines of approximately 50 characters per line, for a total of 200 characters.

So, ideally you would place a Title of 50 characters, followed by a Description of 150 characters. WAIT A MINUTE ... Isn't that the Search Engine Optimization Meta data recipe for a Google search snippet? Ok, so I knew that earlier when I used the word "snippet." ;-)

With that being said, to increase the exposure of your branded information and have it displayed prominently to users in their feed, take the time to create a 50 character Title for your post and a carefully worded summary (description) that does not exceed 150 characters. All other information needed to be conveyed in the post, can follow the 200 character introduction.

That's not all. There is one more thing to consider. When your post is shared by someone else, you can expect to lose 100 characters from your 200 character introduction. Therefore, it is paramount that you place the most vital information in the first 100 characters of your of your branded message, to ensure an enticing and informative snippet in your audience's feed, even if the post is shared.

#socialmediaoptimization   #googleplustips   #postingtips
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Great quality stuff and fair pricing. I also know the folks involved, good trustworthy company.
Public - 2 years ago
reviewed 2 years ago
UPS is consistent only in its inability to deliver packages. The absolute worst courier in town.
Public - 2 years ago
reviewed 2 years ago
Steamworks staff did a great job accommodating our large group at the last minute on Friday afternoon. They opened up a second bar area and made us feel very welcome. It was a blast and a great way to wrap up our conference day at SFU. I've tried Steamworks in the past with large groups and they've been unable to help us, but this time they were fabulous. Thank you!
Public - 4 years ago
reviewed 4 years ago
4 reviews
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I've followed Andrew's blog Local SEO Guide for awhile and always found the articles interesting and useful. I recently had the pleasure of hiring him for a client SEO project and in one week the crawl errors were down by 87% and organic search visits were up 32%. Advice worth paying for!
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reviewed 3 years ago