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Monika Gill
182 followers -
A shoe fanatic, fashionista, and chocolate chip cookie addict
A shoe fanatic, fashionista, and chocolate chip cookie addict

182 followers
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With Google pushing so much into mobile, I'm sensing that they believe mobile is where commerce is done, desktop is where office productivity is done - thus focusing on mobile is good for Adwords revenue. You've served up good food for thought. Thanks!

2015 Google Search Quality Rating Guidelines Released- with a new emphasis on Mobile and Usefulness

+Vab Media Digital Marketing Agency New York’s take away from a #seo perspective is that Google has shifted their focus and from “contextual relevance,” to making things “useful.” In other words, whereas in the past making your site’s landing page the most relevant result for a person’s search query, now this content must also fulfill a need or desire for the search to be considered a success.

As Andrew Broadbent, our director of Search Marketing noticed, “it’s all about usefulness today and in the future. The goal of Google’s search engine is very simple, to increase the searcher’s satisfaction. That is why being ‘useful’ is going to be a word to watch out for. In the past, we said ‘relevance’ but what we really mean is ‘useful.’”

Companies and business owners should not to try and worry about all the tiny technical details. Leave that to your Digital Marketing Agency. Instead, founders and company decision makers need to extract what Google’s focus is, so they can properly allot budgets and designate priorities in online marketing strategy that will be aligned with what Google’s search algorithm rewards. #google

http://vabulous.com/googles-search-quality-rating-guideline-updated-in-2015/

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*2015 Google Search 

2015 Google Search Quality Rating Guidelines Released- with a new emphasis on Mobile and Usefulness

+Vab Media Digital Marketing Agency New York’s take away from a #seo perspective is that Google has shifted their focus and from “contextual relevance,” to making things “useful.” In other words, whereas in the past making your site’s landing page the most relevant result for a person’s search query, now this content must also fulfill a need or desire for the search to be considered a success.

As Andrew Broadbent, our director of Search Marketing noticed, “it’s all about usefulness today and in the future. The goal of Google’s search engine is very simple, to increase the searcher’s satisfaction. That is why being ‘useful’ is going to be a word to watch out for. In the past, we said ‘relevance’ but what we really mean is ‘useful.’”

Companies and business owners should not to try and worry about all the tiny technical details. Leave that to your Digital Marketing Agency. Instead, founders and company decision makers need to extract what Google’s focus is, so they can properly allot budgets and designate priorities in online marketing strategy that will be aligned with what Google’s search algorithm rewards. #google

http://vabulous.com/googles-search-quality-rating-guideline-updated-in-2015/

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  Experience Based Rewards are the New Consumer Sales Promotion
Experience Based Rewards are the New Consumer Sales Promotion     
There is a hot new trend in the retail sales promotions, advertising program space, which is called “Experiential Rewards” which taps into the emotional subconsciousness of the consumer and rewards them with an experience rather than just offering coupons or discounts.

 What does this mean exactly?  Whole Foods Market, the organic grocery store chain is tapping into their health conscious, sophisticated customer lifestyle (organic food and cooking), and rather than just solely offering discount points on a rewards card program, they are giving them other choices like experienced based rewards such as gourmet cooking classes, that will help to differentiate them from their other supermarket competitors. Experiential reward loyalty programs can be personalized based on individual purchase behaviors and preferences.
http://bit.ly/1CUCMyb     +Whole Foods Market    #experientialrewards   #consumerpromotions  

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Promotional Models are used at a Ray-Ban Experiential Event
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Using Video Content Marketing can Double Brand Engagement, Website Conversions Rates and ROI
Using Video Content Marketing can Double Brand Engagement, Website Conversions Rates and ROI
   
This is a guest post I wrote on a New York #videoproduction   company's site #17production  .   
A recent study conducted by eye view digital, a personalized video solutions provider shows that using video on landing pages can increase conversions by over 65%. Another recent case study was conducted by the research group Aberdeen, which polled over 1000 digital marketing companies worldwide. The data show that marketers using video see an average of a 4.8% conversion rate with video- which is almost double what the average is for websites that do not use video content (2.9% conversion.) You can check and download a copy of the Aberdeen Video ROI report in this blog.  

I want to thank +Amy Gesenhues for featuring it yesterdays +Marketing Land's Daily Round-Up  .   http://marketingland.com/marketing-day-mobile-ads-report-polyvore-promoted-ads-105325
http://17production.com/services/video-increases-engagement-website-conversions/                Also want to thank +Ronnie Bincer for always pushing what is possible with video and #youtube   #videomarketing  

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Google+ University  
h/t +Mike Allton 
Google+ University

With 40+ articles and counting, it occurs to me that there’s quite a bit of information on our favorite social network within my site, but they’re not so easily organized or discovered. So, I’ve put together this resource for you so that you can jump in wherever you need to. Whether you’re at the 101 level or the 501 level, there are articles and resources here for you.

GOOGLE+ 101: Introduction to Google+

01. The Power of the +Plus http://owl.li/z5urb 
02. Social Media Active Users by Network [INFOGRAPH] http://owl.li/z6mmN
03. Should Google+ Be a Digital Marketing Priority? http://owl.li/z5umP 
04. Top Google+ Influencers and Educators http://owl.li/z5uon 
05. Learn About the Benefits of Google+ with Mike Allton [VIDEO] http://owl.li/z6qDz

GOOGLE+ 201: Getting Around The Plus

06. How to make Google+ your favorite Social Network http://owl.li/z5uBB 
07. Guide to Formatting Google+ Posts [INFOGRAPHIC] http://owl.li/z5uF6
08. 6 Ways a Formatted Google+ Post Will Increase Engagement and Interest http://owl.li/z5unS
09. Secret Tips to Using Google+ Circles http://owl.li/z5uAO 
10. The Complete Social Media Cover Photo Guide http://owl.li/z6mA6
11. How to Save Google Plus Posts for Later Reading http://owl.li/z5uiK 
12. How to Link to a Google Plus Post http://owl.li/z5uju 

GOOGLE+ 301: Growing Your Business with Google+

13. Manage Google+ Pages from Mobile - http://owl.li/z5u1K 
14. How To Create Google +Post Ads http://owl.li/z5ugJ 
15. Are You Mining Google Plus for Gold? http://owl.li/z5um5 
16. Google+ Releases Gorgeous New Site Badges http://owl.li/z5us6 
17. Use this Amazing Technique to Increase Blog Engagement on Google+ http://owl.li/z5usA 
18. Is your brand listening on Google Plus? It should be! http://owl.li/z5utP 
19. Promoting Content with Google+ http://owl.li/z5uvY 
20. 8 Ways to Get More Google+ Page Followers http://owl.li/z5uGk

GOOGLE+ 401: Advanced Plussing

21. How Not to use Google+ http://owl.li/z5urR 
22. The Seven Habits of Highly Effective Google Plussers http://owl.li/z5upG
23. The Seven Habits of Highly Effective Google Plussers [VIDEO] http://owl.li/z5uoN
24. Should You Plus Your Own Plus Posts? http://owl.li/z5u3H 
25. How To Get Full-Bleed Images on Google+ -  http://owl.li/z5u4Y 
26. How to Track Google+ Post Impressions http://owl.li/z5uc5 
27. Key to Virality: What's Hot on Google+ http://owl.li/z5uyX 
28. Explore the Benefits of Google+ Ripples http://owl.li/z5uzK 
29. Anatomy of a Viral Post http://owl.li/z6rGU

GOOGLE+ 501: HOAs, Tools & Communities

30. Brand Your HOA to Positively Impact Your Audience http://owl.li/z5udU 
31. How to Mention a Google+ User or Business with Buffer http://owl.li/z5uka 
32. How to Mention a Google+ User or Business with HootSuite http://owl.li/z5ukR 
33. Scheduling Google+ Posts, The Complete Guide http://owl.li/z5ull 
34. How to Create a Google+ Community http://owl.li/z5usZ 
35. Stop the insanity! Keep Google+ Community posts off your profile. http://owl.li/z5uCV
36. The Best Google+ Communities http://owl.li/z5uvh 
37. Cleaning Up Your Google+ Communities http://owl.li/z5uwQ 
38. Understand and Monitor your Google+ Followers with CircleCount http://owl.li/z5uut 

GOOGLE+ 601: Google Authorship

39. Google AuthorRank: Fact or Fiction http://owl.li/z6qwc 
40. Google Authorship - are we there yet? http://owl.li/z6qyh 
41. Is Ranking First on Google All That Matters? http://owl.li/z6qRw

This is a lot to cover, so bookmarking this post would be a good idea. (See #11 & #12 above). You can also pin the post to Pinterest!

If you have any questions, or would like more hands-on help developing a strategy for success on Google+ for your business, circle and private message me and we’ll start a dialogue.

Learn everything you need to know to get started on Google+, and start using the platform to learn and grow!

#GooglePlus #EvanG + #SocialMedia #GooglePlusTips #Business  

The Social Media Hat - http://theSMH.co
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Andrew Broadbent's Guest Post on Google for Education Summit Guest Post -Lesser Known Google search Tips and Tricks for Students and Teachers  
Today's blog post is an article contributed by +Andrew Broadbent. Andrew was one of our volunteers during the Connecticut Summit last June. His passion for “search” inspired him to create this blog post to help students and teachers be more effective in doing web research by harnessing the power of Google.  

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5 SEO factors that are changing in 2014      Nice post by +Andrew Broadbent 
Change is the only element that is constant for Search Engine Optimization or SEO

Here is a new blog post by +Vab Media I would to thank and link out to in this post for their great resources +Jay Baer +AJ Kohn and +Traci Cappiello and over all inspiration. 
Here are 5 SEO Factors You Can Expect to Change in 2014 
This checklist details 5 SEO aspects where you can expect to see changes: #linkbuilding  , Devices, Platforms and Search Behavior, #keywords   , #schemamarkup , Localization or Local Search   
We would love to here thoughts and feedback.  http://vabulous.com/5-seo-factors-you-can-expect-to-change-in-2014/

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Reva Wear was conceived by four close friends with a shared passion for active living and youth empowerment. In an industry dominated by artificially high prices and inflated profits, we set out to create a service-minded company that delivers high-quality activewear that exemplifies unbeatable performance at an affordable price, while also pursuing a higher purpose by investing in local communities and inspiring healthy lifestyles among youth.
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