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Monica Bertuol
Lives in San Pietro di Feletto
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Monica Bertuol

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Do’s and Don’ts of Communicating With Your Clients - Do's and Don'ts of Communicating With Your Clients Written by Howard Stephen Berg, World's Fastest Reader (Guinness) You have a problem when using copy to communicate information to prospects and customers that you probably aren't aware exists. Much of what you write is misunderstood by your customers and prospects' brains because a vital element is [...]The post Do’s and Don’ts of Communicating With Your Clients app... http://owl.li/2wfZ9i
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Monica Bertuol

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"...content marketing being brought sharply into focus in 2013"
 
“marketing is a story” 
- Seth Godin

“Stories are … the currency of human contact.”
- Robert McKee

“Great stories happen to those who can tell them”
- Ira Glass

On this second edition of "The MindFire Chats" we'll be discussing Storytelling, Marketing & Modern Media with three experts with three diverse backgrounds in storytelling. From story’s importance in branding, to the latest platforms to tell your company’s story, this panel will uncover some amazing tactics and approaches for incorporating story into your organizations marketing for maximum effect.

Brian Clark - Founder of Copyblogger Media http://bit.ly/8hiea, and Editor in Chief for Entreproducer.com. Brian is considered by most marketers to be the top authority in writing for the web, from landing page copy to blogging.

Doug Pray - Emmy-Winning Documentary Filmmaker of of ART & COPY, which has become required viewing for marketing professionals nationwide. Doug also directs commercials for a variety of Fortune 500 clients, and co-founded Wild Mind Film Camp for documentary filmmakers. http://WildMindFilmCamp.com

John Jacobsen - Executive Director of TheFilmSchool, one of the world’s top programs in screenwriting, host of "The Artist's Toolbox" (PBS), and an expert in story. http://thefilmschool.com

MindFire Chats are the live component to INSIDE THE MIND http://youtube.com/tommyisastrategist , a web series covering the latest and greatest in online marketing hosted by Tommy Walker. The panels are produced by Small Biz Triage and sponsored by Synthesis Web Hosting http://websynthesis.com/ & The Film School http://thefilmschool.com/ 
Storytelling, Marketing & Modern Media
Thu, January 31, 2013, 8:00 PM

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Trend per il 2013: Content is King, ancora

Anche nel 2013 aziende e brand sono pronte a puntare sui Contenuti.
Tra le motivazioni principali che spingono a questa scelta: la fidelizzazione degli utenti (77%), acquisizione di clienti (75%), crescita del proprio brand (74%) e via via le altre.

Ma in maniera seria e corretta verso l’utente, verso il lettore.
I furbi non piacciono a nessuno. Nemmeno nel 2013.

Continua su:
http://marketingblog.giorgiotave.it/trend-content-is-king/1430
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