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New Molly Rant (that I forgot to post when I posted it, so it's new to you!): For digital video to live, the 30-second pre-roll ad must die. Just a call for innovation on digital video advertising ... I beg of thee ...
The 30-second pre-roll is the blink tag of our era. It's the ad format that drives users crazy, and it's just not right for Web or mobile. Here's how to fix video advertising and make online video pro...
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Advertisers must hate me - When I click on a video and an ad starts playing I immediately shut it down. No video is that important that I want to watch yet another ‘commercial’ before viewing. Sorry. I get my advertisement overload already via TV, Radio, DVDs, Movie theaters, buses, taxis, subways, magazines, newspapers,spam snail mail, billboards, website banners, pop-ups etc etc….
If you forgot to post it when you posted it +Molly Wood doesn't that like, mean you went back in time or something?

On a serious note I agree wholeheartedly, and agree with Ed above me, it's not worth the hassle. It's especially tiresome during election season.
I consider most product ads and all political ads to be forms of entertainment, since they can't seriously think I will buy what they are selling. At least some products try to be funny with their ads.
I'm like some others here - if I start a video and I get an ad, I close it and move on. If content providers want my ears then it's best they not start off by alienating me.
+Molly Wood Good piece, well-thought and -written. An interesting view from the inside, as it were.

Seems to me that one thing that would probably help is a greater diversity of ad buyers.

Right now it seems to me that online video suffers from some of the same problems low-rent TV does: there simply aren't many different ad buyers for their shows/segments, so the same ads end up repeating <i>ad nauseam</i>.

Maybe this will change as the popularity of online video grows, attracting a wider ad-buying clientele.
At the very least shorten the pre-roll. 30 seconds is to long.
The biggest problem with online video is that so much of it is excess packaging to the content. The 30 second pre-roll needs to die, but shoehorning content to video, for the sake of video, is even worse.
+Marcellus Barbee Indeed. But even a well-produced and/or funny ad gets tiresome after you've seen it 10 or 20 times in a couple of hours' video-watching.
I HATE pre-roll! I'm so sick of waiting 30 seconds to watch a 15 second clip.
I use adblock for Youtube so i don't see them there but on cnet tv they an be a pain especially when the same ads are repeated over and over.
I am watching a 30 second commercial on CNet just to see a 1 minute video. +Molly Wood preach louder.
the integrated ad seems to be the way to go, but it seems so Vitamina Vegamin
I hate that +Matt Pritchett Lots of web sites make you put up with ads that are almost as long as the video.
The thing that annoys me much more than a 30-second pre-roll is when you watch what would be an hour-long show on TV and each commercial break plays the exact same commercial. They don't do that on TV, why must they do that online? It's a rare commercial that I want to see 5 times in the space of about 50 minutes; even if I'm not annoyed by it the first time round, I'll be annoyed by it after seeing it 5 times in a row.
Wow, great profile pic. Almost didn't recognize you ......... :) Keep the tech knowledge coming, thanks!
Loved today's rant calling out Tim Cook. Great work!
Google Chrome's AdBlock blocks nearly all of those annoying ad videos. It's awesome - don't watch YouTube without it!
Yeah, that's why I avoid a lot of online video content. Hit play...pre-roll starts...hit close button. Wonder if that video was any good?

Comcast video on demand is no better. Oh look, the same stupid ad I saw on broadcast. And it's the only one they have for all the ad breaks. Isn't that engaging?
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