(Iran Online Medical)
A customized blend of communications strategies!
Our insights, deep healthcare expertise, media contacts and business knowledge make us stand out among other healthcare agencies. As a full-service marketing communications agency specializing in medical marketing, we provide the tools and strategies to help you compete in today’s changing marketplace. Using a customized blend of media relations, social media, website development, collateral design and video production, we help you attract new customers and patients to improve your bottom line.
1) Website Development (Connecting with your audience quickly):
In today’s crowded marketplace, it is more important than ever to choose the right ways to connect with your audience. Consumers research products and services online and make quick decisions based on a website’s design and functionality.
Websites need to be refreshed regularly and optimized (SEO) to generate continuous visits. In a recent study, 80 percent of Internet users, have searched for a health-related topic online.
2) Collateral Design (Presenting your message effectively and tastefully):
Our experienced team of designers has created successful campaigns for a variety of clients. They are fluent in InDesign, Illustrator, Photoshop, QuarkXpress and Acrobat and have worked for large companies and big agencies, bringing with them the most current technology and bodies of work. Our designers understand tight deadlines and share a commitment to excellence.
Media and Speaker Training (Building confidence and managing your message) :
Preparation is key in media interviews and speaker training. Interviewees need to understand how to control the interview and how to keep answers brief and on target. We understand what makes the media tick and guide clients and physicians to speak to the general public. We understand the complicated medical terminology and are able to work with our clients to simplify the language for the target audience. We also provide the necessary tools to conduct a powerful interview or presentation.
3) Content Marketing (Creating words and pictures to engage your target audience):
Content marketing is the art of communicating with your prospects by telling stories. We deliver information that makes your patient or client more informed and interested in interacting with you. Ultimately, we ‘soft sell’ your product or services. We are able to create and distribute relevant and valuable content to attract, acquire and engage a clearly defined target audience – with the objective of attracting prospective patients or customers.
4) Video Production (Using video to tell your story)
Studies have shown that you have about 8 seconds to grab the attention of your audience before they move on. This is why video production is a key part of content marketing. With today’s technology, video content is less costly, easier to create and more effective than ever.
Our seasoned producers and award-winning videographers create videos to promote your business, educate the public and share your tips with viewers.
Videos can be used for:
• Blogs or websites
• Email marketing
• Internal marketing for company meetings or client/patient presentations
5) Social Media (Leveraging new media platforms)
IRANOMED® develops and manages a variety of social media campaigns that increase visibility and attract patients and clients. Our approach may include distributing videos and promoting events or announcing a new procedure. We understand the evolving media platforms and how to best use these channels to identify a need, create awareness and build business.
6) Media Relations (Getting you in the news)
We know how to get your message in the news. We package your product or service and make it media-worthy to meet your goals. With former journalists, magazine and television industry pros on our team, we have the insiders’ advantage to placing influential stories. We have built a strong network of healthcare media contacts. Using state-of-the-art media databases to design specific media contact lists, we are able to distribute information anywhere in the world.
December 1, 2015