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Moh Syaifudin
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309 followers
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Why Your Customers’ Social Identities Matter

Targeting fixed customer personas may actually miss your target.

A study released by Harvard Business Review reveals that (surprise!) merging with a prospect on her journey to (potentially) becoming a customer is more complex than thought.

The study shows that consumers can't be depended upon to always respond according to the averaged persona of their demographical or general social groupings.

Instead, people tend to be very fluid in their social identities, influenced by the social context in which they find themselves at the moment. That social context strongly influences which social behaviors the individual is most likely to respond to.

The linked article compares this to people skimming down a radio dial. Most people don't listen to just one station all the time. The author provides helpful ways in which a brand can learn to provide varied "stations" that tune into or help foster contextual social identities that help those consumers along in their journey toward becoming the brands' customers.

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KBG84, Girl Band Jepang Beranggota Nenek-Nenek. :)

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Kita salah tempat broh +Hafidh Syifaunnur . Haha 

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YouTube resmi berusia 10 tahun! 

Dari Psy yang berhasil membuat 2 miliar orang di seluruh dunia menari "Gangnam Style", sampai video "kebun binatang" yang memulai semuanya, tonton momen-momen terbaik YouTube dari A-Z. 

#HappyBirthdayYouTube 

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Google I/O Extended Semarang 2015
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Depan Spiegel Bar & Distro. Sebelum masuk di acara Google I/O Extended Semarang. #io15 #io15extended #ioextendedsmg #GDGSemarang
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Anak Kimia itu enggak cuma tentang tabung reaksi, erlenmeyer ataupun alkohol doang. 🍸Nih kita hadir di Google I/O Extended Semarang. #io15 #io15extended #ioextendedsmg +GDGSemarang
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Preparation of graduation [6-15-2015] #io15 #io15extended #ioextendedsmg +GDG Semarang 
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Nasihat dari Ukhty Sally. "Enggak ada pasangan yang sempurna. Sebagai pemimpin genggamlah tangannya. Bersama-sama hadapi, arungi dan terjang cerita dunia. Milikilah sifat yang tangguh seperti ayah, lembut seperti ibu dan bersahabat seperti saudara. Karena bidadari mu meninggalkan mereka demi memilih hidup bersama kamu. Menikah itu menyempurnakan agama. Mengumpulkan pahala. Cinta itu fitrah. Maka jadikan ia mulia dengan menikah." 
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