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mobilution.io
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mobilution.io - a mobile website builder, hybrid app framework and an easy drop and drag editor
mobilution.io - a mobile website builder, hybrid app framework and an easy drop and drag editor

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The Novelty of Things
Who really cares about a #QuickResponse? What businesses measure are #QuickResults! The entire #mobile audience (pretty much everyone on the planet) uses at least one #QuickResponse Tool(#SMS, #NFC and #QRCodes) on a regular basis. What we may not recognize is every time we scan, tap or touch we run the possibility of an unexpected experience know as a "HACK". Where most hackers are more mischievous than anything else, a mobile hack is malicious with only 1 motivation -
A SCARY MOBILE #EXPERIENCE!

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New Post: Marketers’ Data Collection and Consumers’ Willingness to Share “At Odds” Source: SAP hybris / Forrester Consulting [download page] Notes: About three-quarters of consumers surveyed worldwide report being somewhat or very comfortable with companies using data about them to provide personalized experiences, per a new study from SAP hybris and Forrester Consulting. However, the report finds considerable differences between what marketers are collecting and what consumers […] mobilution.io

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New Post: Holiday 2015 Data Hub (Updated) About 1 in 10 consumers expect that today will be the day when they buy their last holiday gift, per results from the NRF’s last holiday season study. The survey, which was conducted at the beginning of this month, found that another 1 in 8 consumers will finish their shopping later than today, including 5% […] mobilution.io

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New Post: Email Marketers’ Most Important Initiatives in 2016 Source: StrongView [pdf] Notes: Email marketers are much more focused on increasing subscriber engagement in the year ahead than they are on growing their list, per results from a recent Strongview survey, likely reflecting continuing gradual decreases in click rates. Improving segmentation and targeting ranks as the second-most important initiative for the email marketers surveyed, […] mobilution.io

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New Post: Top 25 Marketing Charts of 2015 2015 brought with it the emergence of new trends along with the continuation and acceleration of others. This collection of our most popular charts of 2015 covers some of the year’s biggest stories and foreshadows some of the most important ones to come. Our top charts are grouped into the following topics: media and advertising […] mobilution.io

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New Post: Digital Publishers’ Most Notable Media Trend of 2015 Source: Parse.ly Notes: The most notable trend in digital media last year was mobile overtaking desktop traffic, per results from a recent Parse.ly survey of hundreds of media companies around the world. (Of note, mobile surpassed desktop in terms of time spent on the internet back in 2013, per comScore data.) Yet with AdMonsters research […] mobilution.io

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New Post: As the Mobile Market Matures, What’s the Outlook for Consumer Tech? Mobile application usage – defined as the number of mobile application sessions, where a user opens an app and records a session – increased by 58% in 2015, reports Flurry in its latest annual report on app usage. While that represents solid growth for a maturing market, it’s down from a 76% increase in 2014 and after more […] mobilution.io

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New Post: What Mobile Device Owners Like the Least About Apps Source: Quixey Notes: Mobile device owners are slightly more likely to say that they prefer to flip between several apps than to use a mobile web browser, per results from a recent survey from Quixey, which also finds preference to be shifting more towards apps than the web. When it comes to what respondents like […] mobilution.io

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New Post: Media Inflation Estimates for 2016 Source: Havas Media [pdf] Notes: Newer digital media channels are expected to see modest price inflation this year, with CPM growth dampened due to a continued abundance of supply, according to a recent report from Havas Media, which projects a 1% increase for both online video and mobile. Among traditional media, both spot TV (+13%) […] mobilution.io

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New Post: Data-Driven Marketing and Advertising: Spending and Performance in 2015 Source: Winterberry Group / GlobalDMA [download page] Notes: Data is critical to current marketing and advertising efforts, say almost 6 in 10 marketers, advertisers, service providers, technologists and publishers surveyed by the Winterberry Group and the GlobalDMA across 17 markets, with almost 3 in 4 reporting confidence in the value of data-driven marketing and advertising […] mobilution.io
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