Social media analytics can be a powerful tool for understanding how people react to different elements of a social marketing campaign, dispersed across countless online sources.
For brands and businesses across all industries, social media is no longer becoming a critical communication tool. It has without a doubt already cemented itself as a core aspect of any marketing and communication strategy. And for the social media managers and the related people behind powering the social media marketing campaigns, analytics are critical for building an in-depth understanding of how the social channels are performing.
In the past few years, businesses have often rushed setting up social media campaigns and often neglected sufficient research and planning.
About 94% of all companies now participate in some form of social media to promote their brand, engage with customers and complement their other marketing initiatives.
To be successful, businesses need to define their social media goals and know their online audience.
Check out this infographic by GoodData that highlights the fact that social media is a marathon, not a sprint...
Read full article: http://stuartjdavidson.com/social-media-analytics-infographic/
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