Cover photo
Mitch Mitchell
Works at T T Mitchell Consulting, Inc
Attended State University of New York at Oswego


Mitch Mitchell

Shared publicly  - 
This is a fascinating tale of gambling, poker, international intrigue... and getting away with it...

Mitch Mitchell

Shared publicly  - 
I can hardly wait! 😁

Watch Dwayne Johnson and Kevin Hart in First Central Intelligence Trailer

Mitch Mitchell

Shared publicly  - 
Good stuff about the new G+ changes
Why Change Google+?

Many of us are wondering what's behind the changes now rolling out on Google+. Reactions seem mixed. For what they're worth, here are my reflections on what is happening.

Design Unification as Cost Containment
One thing that's clear is that the new desktop experience now maps much more closely to the mobile experience. At one level, this represents the "mobile first" philosophy now driving many web services. Mobile usage of the web is overtaking desktop usage, so firms are now leading with mobile designs.

But wait, you ask, doesn't Facebook continue to offer a very different desktop user experience than its mobile experience? Yes, astute observer, that is correct. They do. But remember too that Facebook has a very lucrative revenue stream that more than warrants that investment. You see, maintaining two very different user interfaces may not necessarily be twice the work, and twice the cost of maintaining one.

Google+ does not have that direct revenue stream for Google. Its revenues come indirectly through assisting Google in better serving end users in ways that get monetized by the company's primary revenue engine, which is of course, search. So, given that there are no direct revenue streams, it makes sense that Google would want to try to contain some of the costs of keeping this network going. The good news is that they are keeping it going. User interface unification is just one of the ways that they are trying to contain costs while doing that. And in a mobile-first world, the desktop needs to accommodate mobile - not the other way around.

Design Simplification for Scale
One of the things I've loved, I mean absolutely loved about Google+ is that it was sort of a power-user's service. Over the years, I've figured out how to use this service in very powerful ways to get at information I really want and to build connections with people who share a lot of interests with me.

All that power came at a bit of a cost, however, and that cost was complexity. Let's face it: Google+ really wasn't that easy to master. Over the years, there have been massive problems with "on-boarding" users onto the service. This problem would show up as lots of user profiles without any usage. Profiles without posts. For many of us who have learned to embrace the service, it's obvious how to use it. But the truth is that it was a complex service.

That complexity gave us power, and much of the lamenting (see prime example by this whiner: is really us power users dreading the loss of our power tools.

So, why simplify? Why would Google feel the need to simplify this user interface so much? Well, part of it goes back to the cost containment point I mention above. Simpler means less user problems and less user complaints. But that's not the real driver here.

The real driver is reach. Google knows that it has an opportunity here. Facebook long ago locked up the social network graph, but what Google has the opportunity to still win is the interest graph - the place you go to share interests with other people (I've been talking about this for a while: The company is now really wrapping itself around this opportunity. Shared interests are the whole organizing principle around which the new design is based.

The key to success is to make a massive push, much of it in the developing world actually, to draw people into this newly revitalized place to share interests with one another. You can do all sorts of promotion to try to bring that about, but none of that does any good if the service is too complicated to allow easy and quick adoption. That is what this new design is all about: building new adoption, so that Google actually has a shot at beating Facebook (and to a lesser extent Twitter - they have their own, and much more serious, complexity issues).

So, yes, dear power users, many of our favorite power tools are going away. I'm sad too. Truly I am. But here's the good news: not only is Google+ not going away - the company is doubling down in an effort to grow this network, based on a new, and greatly simplified user value proposition:

Shared interests.

Scale for Training Artificial Intelligence
And so, before closing, allow me to offer one more, much more speculative, observation.

I am becoming increasingly convinced that Google is turning itself into an artificial intelligence (company). One of the key assets it brings to this challenge is its massive user base of people searching for and interacting with information. In this sense, Google+ becomes another extremely important source of artificial intelligence training.

As we group and cluster things into our collections and communities, we are telling Google about how we humans organize the world of ideas. More than that though, we are building connections between those ideas and each of us. We are, in short, building an interest graph that the company can map to its knowledge graph. Through those connections between people and ideas, all kinds of amazing information becomes possible. It helps the company know what kinds of people care about what kinds of topics, as well as what kinds of people know about what kinds of topics. And both of those are very important things to know when you are a company that is using "Internet-scale" software to harness the power of people to train artificial intelligence.

The key is Internet scale. And that means getting lots of people using the service. That is why Google is changing Google+

#googleplus #update
118 comments on original post

Mitch Mitchell

Shared publicly  - 
The picture shown here is the freakiest; possible hotel room of the future...
Over 100 shortlisted designs will compete in WAF's 12 future categories, covering sectors like housing, office spaces, cultural buildings and health centers.

Mitch Mitchell

Shared publicly  - 
The last true hermit?
For nearly thirty years, a phantom haunted the woods of Central Maine. Unseen and unknown, he lived in secret, creeping into homes in the dead of night and surviving on what he could steal. To the spooked locals, he became a legend—or maybe a myth. They wondered how he could possibly be real. Until one day last year, the hermit came out of the forest
Mitch Mitchell's profile photoRick Ross's profile photo
I have similar arrangements Mitch and feel the same way. I often miss being with large teams in the same space. After years of usually connecting by phone and WebEx, I seek opportunities to work with people in the same space. 

Mitch Mitchell

Shared publicly  - 
20 of the First Lesser Known Facts of World War II


Mitch Mitchell

Shared publicly  - 
My city; shocking...
Syracuse thought that by building a giant highway in the middle of town it could become an economic powerhouse. Instead, it got a bad bout of white flight and the worst slum problem in America.
Shirley George Frazier's profile photo
The city I live in is no better.

Mitch Mitchell

Shared publicly  - 
OPINION: ISIS is self-destructive -- for a scary reason
Frida Ghitis: The recent actions of ISIS appear to be courting retaliation and ultimately an apocalyptic battle with the West

Mitch Mitchell

Shared publicly  - 
Thirty years after Rock Hudson died of AIDS, HIV no longer spells the end to a celebrity's public life.

Mitch Mitchell

Shared publicly  - 
The fully reclining Altwork desk is a new option for people who don't want to just sit or stand at work.

Mitch Mitchell

Shared publicly  - 
The sweeps, raids, shipping out of immigrants in "Operation Wetback" was inhumane. its success exaggerated. To suggest it as policy model shows poor judgment.
Consultant and keynote speaker/presenter in the areas of health care finance, leadership and social media.
Hospital revenue integrity, leadership/management training, writing, speaking/presentations
  • T T Mitchell Consulting, Inc
    President, 2001 - present
    My company concentrates on two areas: health care finance and leadership/management/diversity training. I have helped hospitals verify their revenue while increasing both revenue and cash. I have also spoken in 9 different states on the topics of leadership and diversity.
Professional business consultant in many areas; ask me how I can help you.
I'm a business consultant that's helped lots of folks in the fields of health care finance, leadership & management, and social media/blogging/writing.  I also write a finance blog.

I've written a book and a couple of ebooks, have given seminars and presentations across the country on a variety of subjects, and write 4 blogs for myself as well as a few blogs for other people.
Bragging rights
One of the few people who can say their plane hit a deer.
  • State University of New York at Oswego
    1977 - 1981
  • Liverpool HS
    High School, 1975 - 1977
  • Limestone HS
    High School, 1973 - 1975
Mitch Mitchell's +1's are the things they like, agree with, or want to recommend.
How to Write Epic Blog Posts Your Audience Will Devour

Content marketing is at the center of digital marketing and business today. Everything we tweet, post, pin and create is a form of content m

Report: Google to end forced G+ integration, drastically cut division re...

Report says 1000-1200 employees will be moved from Google+ to other divisions.

Microsoft tells users to stop using strong passwords everywhere

Weak passwords have their place, argues new research from Microsoft, and they help users conserve brainpower for where it is needed

I was the Harvard harlot

When I started a sex blog at 19, it electrified the Ivy League -- and taught me how to fear other people's judgment

Interview With An Influential Blogger: Brian D. Hawkins

I’ve met Brian D. Hawkins through the blogosphere by seeing him run in circles containing mutual friends. He runs, which is

Speed of Light May Not Be Constant, Phycisists Say

The speed of light is constant, or so textbooks say. But some scientists are exploring the possibility that this cosmic speed limit changes,

The World's 100 Most Influential People |

TIME honors the titans, leaders, artists, pioneers and icons that make up this year's list of the world's 100 most influential people

Florida man swallowed by massive sinkhole in his bedroom

A 36-year-old man disappeared Thursday night when a sinkhole opened up under his bedroom in Florida, swallowing him as his brother tried to

I unlocked 'I'm Plussed One on Google' on Empire Avenue

Empire Avenue: Social Media Rocket Fuel to Expand, Engage and Evaluate your Social Networks!

What the Good Doctor Taught Us: 10 Unexpected Social Media Tips from Dr....

The whimsical wisdom of the immortal Dr. Seuss helped guide us through our childhood. With his birthday coming up, we reflected on some of t

Social Media Explained By Adorable Cats [Graphic] - SocialTimes

Everybody loves cats and everybody loves social media, so it’s only fitting that Avalaunch Media has created a graphic explaining social med

5 ways North Korea keeps getting stranger

North Korea has triggered some odd headlines in recent weeks. We take a look at some of the most bizarre ones.

Allegations of preschool oral sex shock parents

A California preschool is sued over allegations of inappropriate sexual behavior between children.

Janet Jackson, Wissam Al Mana are married

Janet Jackson's a pro at keeping a secret. According to her rep, the 46-year-old entertainer is married to Wissam Al Mana, and she has been

Mitch Mitchell (MMITCH1)

Social Media Rocket Fuel: Expand, Engage, Evaluate

How to Manage Multiple Blogs (Revisited)

Note: If you missed the news last week, The Backlight Podcast is now in iTunes, so go check it out! Last year I wrote a blog post titled How

Marketing's Biggest Social-Media Blunders of 2011 | Special: Book of Ten...

This social-networking thing takes finesse. From Anthony Weiner's odd photo sessions to Ragu's attempts at humor, the people and companies w

How to Raise Your Rates By Offering Less Value (yes, LESS value)

Not on the Social Triggers email list? Get on it to take advantage of premium material ONLY available to email subscribers. www.socialtrigge