- With the recent update to QS, Google no longer predicts quality score for brand-new keywords. Instead, all of the keywords now get a starting QS of six. This is a good thing for low-quality advertisers who used to have to pay a higher initial CPC to be able to participate in the auction with brand-new keywords. It’s not such a good thing for high-quality advertisers who used to benefit from a lower starting CPC for new keywords because Google assumed that these would perform equally well as the other keywords in the account.
- For accounts whose overall account QS declined because they had new keywords that were at a QS higher than 6, the costs went up. This illustrates my point that good advertisers no longer receive a break on the starting CPC thanks to their good history. For accounts that were already closer to a QS 6 before this change, we saw costs decline a bit.
- In other words, they may know much more quickly, but in the worst case, they would need around 100 impressions to figure out QS.
- In our observations of the July 2015 Quality Score change, there has been a dramatic shift of existing low-data keywords towards a QS of 6. As a result, costs have changed for many advertisers. Those who benefited from CPC discounts for new keywords because they had good account Quality Scores receive less of a CPC discount.
Ako nista drugo, dovoljno je malo vise od 100njak impresija da se popravi (pokvari) QS....