The user, that benefits the most from Linux.
It's not the developer, it's not the gamer, it's not the geek, and it's not the administrator. The ideal candidate is the average user, because this user:
- Doesn't want to upgrade to the latest-greatest
- Doesn't game
- Spends the majority of their time within a browser
- Is prone to installing toolbars, screensavers, and apps to "speed up their PCs"
- Complains every time they have to "spend money to remove junk"
+ Linux is free to use