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Miranda Miller
1,327 followers -
Content Strategist, Published & Ghost Writer, Geek, Mom
Content Strategist, Published & Ghost Writer, Geek, Mom

1,327 followers
About
Miranda's posts

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Master These 11 Content Marketing Skills for Success in 2016

Writing, video, branding, data analysis, content measurement... where should you set your personal development sights for 2016? Eleven experts share the most in-demand content marketing skills today. See tips from +Greg Jarboe, +Simon Heseltine, +Mel Carson, +Brian Carter, +Tessa Wegert, +Connie Bensen, +Nathan Safran, +Mike Yanke & +Matt Bailey

http://mediaau.com/content-skills-2016/
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My new column for +Sprout Social: The ever-shortening attention span of consumers, coupled with increasing competition, has made marketing more challenging than ever for companies doing business online. In Q1 2015, 77.5% of retail website shoppers abandoned their cart. It’s even more dire in travel, where over 82% of carts are abandoned. Across all sectors, the cart abandonment rate the first quarter of this year was 75.6%. What a waste! 

You invested in SEO, social media marketing, paid social ads, banners and other channels to get people to your website in the first place. You were doing alright on targeting in the first place and getting high intent shoppers to actually place items in the cart. Are you just going to let them walk away?

Not a chance.

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This week +Arnie Kuenn, +Rebecca Lieb and I participated in a great Content Marketing Google+ Hangout presented by SEMPO’s Education Committee. We chatted with +Simon Heseltine, +Dana Todd and the rest of the +SEMPO crew about the most current trends, tricks and missteps in content marketing. (Hint: You need a content strategy! Full stop.)

If you’ve been struggling with specific content marketing issues around inspiration, measurement or strategy — or even just wondering about the state of the industry at the SMB to enterprise levels — check out the panel’s responses to 14 top content marketing questions in this Hangout video and written summary. 

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Join Us for SEMPO’s Content Marketing Google+ Hangout July 14th! +Arnie Kuenn, +Rebecca Lieb and myself are answering your content marketing questions. RSVP to SEMPO: https://plus.google.com/events/cqp2ihkh5eiqd3tktbpq5k7jnl0
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Great UGC tips from +Allrecipes, who've built a massively successful community and content program.
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