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Mint Advertising LLC
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How does Mint celebrate the anniversary of last year's Gold ADDY Awards win? We go back again this year and take home a Gold AND a Silver. 

Our creative food truck wrap for Domino's Pizza as part of a metro-area sampling campaign received a Silver ADDY, while our Mint Advertising holiday mailer was honored with a Gold in the self-promotional category.
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ADDY Awards March 6, 2014
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Happy Chocolate Mint Day! (Yes, it's a thing.)

(Our biggest conference room at Mint HQ is named Chocolate - this is its door placard...plus a mint. Because.)
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17 content marketers joined +Inbound Marketing Agents to provide predictions for the future of content in 2014. 

We think (and hope) that better quality, longer, more engaging content will muscle out clickbait and low-value pieces, because we think there's much more value in offering helpful and meaningful discourse on a topic that's relevant to your brand as opposed to focusing on traffic and unique views. What do you think?

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Thanks to Mad Men and Lucky Strike, advertising's historically close ties with cigarette brands are well documented. And in 1970, Nixon banned cigarette ads from TV and radio. But this new article from +The Guardian says new UK TV ads for e-cigarettes are crossing the line. 

Do you agree that e-cigarette ads undermine anti-smoking campaigns?

The worry is that allowing this type of advertising normalizes smoking, which you could argue that vintage ads (like this print piece for Viceroy: http://www.flickr.com/photos/41352471@N00/1983261481/?rb=1) did quite well. 

http://bit.ly/O3OhPH 

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We love this infographic on how to create social media posts for different networks, including Instagram, Facebook, and Google+. It helps illustrate the intricacies of each platform, and also is a good top level study in re-purposing your content.
Here's one of the best infographic I've seen on 'How to create great posts'. Author also presents optimum timing for social posts. Question: what is your ideas when it comes to manage international communities with different time zones? #socialmedia

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Happy #Valentine's Day!
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2014-02-14
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"At New Jersey-based ad agency Mint Advertising, a dog doesn't just come to work and curl up under its owner's feet." http://bit.ly/1jJu0vy

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How an ad agency does the girl scout cookie thing.
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FOR IMMEDIATE RELEASE: Without our knowledge, consent, or any effort on our part whatsoever, Mint announces an apparent move into the Asian market. (Photo taken on location in the Philippines by CCO Al Navarro).

Imitation is the sincerest form of flattery, right? Thanks, Mint Manila!

#advertising  
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Well, it was only a matter of time before live-in Minter Lulu the dog got her own cube at the agency.

#advertisingagency    #officedog  
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Lulu's Office: Workspace of an Office Dog
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