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Mindy Koch
Works at Impact Positioning
Attended Brigham Young University Hawaii
Lives in Schwedelbach, Germany
2,930 followers|83,979 views
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Mindy Koch

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To try!!

Please share: There is something so satisfying in helping others out. This week for the Secret Recipe Club – Group D reveal,  April needed an extra hand to make something from an orphaned blog and she asked if I would do it. Usually I get it made super fast, but we were gone all morning...Read More »
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Mindy Koch

Organic SEO  - 
 
Not sure if I should have posted this in Top Resources - if so, I apologize

What is your favorite resource to identify junk backlinks?
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Patrick Healy's profile photoCasey Meraz's profile photoMindy Koch's profile photoJacob Maslow's profile photo
12 comments
 
Don't rely too much on tools. Good links sometimes gets flagged on automated tools. Manufacturer will have eCommerce sites linking to them. It'll look like networks - eCommerce sites sometime have multiple stores. Perfectly natural. News sites frequently have their content syndicated so they tend to have lots of low quality links. Also natural.

You can usually recognize bad links yourself.

Was the link editorially given?

If there are a lot of optimized anchor links, it probably wasn't. Are they guest posts? Web 2.0? Forums? Foreign countries? Is there unique content on your client site (ie - is there a reason that all these sites are linking to your client?)

I mostly use ahrefs.com. It's rare that any further investigation is needed. Usually you can see pretty clearly if the links were because of an event, a new invention, great content or if it's artificial.

In other words you can see if a link building campaign was done and you can tell if it was based on content or "link schemes". 
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Mindy Koch

Local Search (General)  - 
 
Okay - Google Now Cards - what tips have you all found to best utilize Google Now cards for your local clients? 

I have this continual nagging feeling that I should be doing more to take advantage of Google Now cards

Thanks in advance - I appreciate the never ending supply of brilliance in here!
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Mindy Koch's profile photoNick Rink's profile photoLinda Buquet's profile photo
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Good points all Nick!  I like the events and landmarks idea!

Those tips are similar to what you need to do to show up in the knowledge graph.  I guess it's a matter again of finding out what she (Google) likes and then give it to her!
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Mindy Koch

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Your future is still coming!
 
Past does not equal future!
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Mindy Koch

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People are 44% more likely to engage with content on social media that contains images. Make your own with these free, easy-to-use templates:
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Mindy Koch

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For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don't Mean Wordle)

If you aren't thinking about imagery as you're writing, you're missing a huge opportunity to engage readers. Learn how to capture all the magic that word pictures can offer.
If you aren't thinking about imagery as you're writing, you're missing a huge opportunity to engage readers. Learn how to capture all the magic that word pictures can offer.
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Mindy Koch

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You will get there when you get there - the important thing is that you will arrive! Never compare! Never quit!
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It's  the journey not the speed that teaches you.
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How to juggle your social media accounts
 
How to turn your social media juggling act into a finely-honed performance.
A full list of tools and strategies for organizing and managing multiple social media accounts.
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Mindy Koch

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Join us for a Google News & Webmaster Central office hours hangout :)

Just a few months ago, Google News launched the Publisher Center tool designed exclusively for you. It’s now the one-stop-shop for you to more quickly and effectively manage the information Google News has on record for your site. Learn what you can do with it and how to access it. Google News’ Community Manager, Stacie Chan, will also be able to answer your Publisher Center-specific questions.

This session is about Google News. Add your questions to this event page and vote on existing questions!

This is a Hangout on Air here on Google+. It works best with a webcam + headset. You can find out more about Hangouts and how to participate at https://sites.google.com/site/webmasterhelpforum/en/office-hours 
This Hangout On Air is hosted by Google Webmasters. The live video broadcast will begin soon.
Q&A
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Live
English Google News & Webmaster Central Hangout: How to manage your site in Google News
Tue, February 17, 12:00 PM
Hangouts On Air - Broadcast for free

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Mindy Koch

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Why Personalized Marketing Will Dominate In 2015

Personalized marketing engages consumers with custom offers and services. This strategy will become imperative for companies looking to grow in 2015.
Personalized marketing engages consumers with custom offers and services. This strategy will become imperative for companies looking to grow in 2015.
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Mindy Koch

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The Definitive Guide To Pinterest For E-Commerce

How can retailers optimize their website and marketing strategy to get the most out of Pinterest? Columnist David Rekuc has the answers.
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People
In her circles
1,822 people
Have her in circles
2,930 people
Anne Kleinman's profile photo
Hans-Gerlach Woudboer's profile photo
Lynn Castro's profile photo
Gary Hewett's profile photo
Rashid Mujahid's profile photo
Alaina Bullock (Bullock's Buzz)'s profile photo
Lubeeb AJ.'s profile photo
Vasant Sakpal's profile photo
Life On Internet's profile photo
Work
Occupation
Online Marketing and Brand Positioning Strategist
Skills
Search Engine Optimization, Local SEO, Social Media Marketing, Online Brand Positioning, Reputation Marketing, Marketplace Positioning
Employment
  • Impact Positioning
    Owner, 2010 - present
    Local SEO and Lead Generation, Social Media Marketing, and Brand Positioning
  • Gardian Group
    Director of Emerging Media, 2011 - present
    Online Marketing Consultant and Brand Positioning Strategist
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Schwedelbach, Germany
Previously
Fort Leavenworth, KS - Odenton, MD - Kaaawa, HI - Savannah, GA - Hereford, AZ - Schofield Barracks, HI - Sierra Vista, AZ - Seoul, Korea - Salt Lake City, UT - Wiesbaden, Germany - Frankfurt, Germany - Tehran, Iran - Indianapolis, IN - Seattle, WA - Fayetteville, NC -
Story
Tagline
Online Marketing Consultant and Branding Strategist
Introduction
I specialize in online marketing and branding strategies. I help companies and professionals to position themselves online to grow their business using social media marketing and search engine positioning to build their online brand.

I have clients all over the world and my clients range from small local businesses to international corporations. I have been an online marketer since 1998 and would love to put my experience to work for you.
Bragging rights
Social Media Marketing, Search Engine Marketing, Online Branding, Local Marketing, Lead Generation, Mobile Marketing
Education
  • Brigham Young University Hawaii
    Business
Basic Information
Gender
Female
Looking for
Networking
Relationship
Married