Why, and there I was thinking I'm a lone voice in the LinkedIn experts wilderness...extracts from my post-of-the-day:https://www.linkedin.com/pulse/3-big-risks-linkedin-business-gary-sharpe
"The first Big Risk is Absolutely LinkedIn.
They say absolute power corrupts absolutely. On LinkedIn the platform, LinkedIn the company have absolute power, absolute control over the fortunes of individual businesses. LinkedIn control this show, absolutely.
That they are absolutely corrupt in wielding that power is absolutely true.
Yes we have the absolute proof now.
But we don't need absolute proofs as businesses.
We only need reasonable doubt.
Reasonable doubt that our businesses are not in safe hands is always enough. Why? Because all business people are obligated by a process called "due diligence" to assess risks and not take unnecessary ones.
I believe that every business on LinkedIn today now has enough reason to doubt the integrity of the service provider.
This is no "conspiracy theory", it is the plain, cold truth. While we are sold LinkedIn as a business tool, it is not.
LinkedIn is a business and it is out-and-out to make itself money. LinkedIn is not here to make money for your business at all, it is here to make as much money out of your business as possible. The amounts of money we are talking about is absolutely massive. Billions. LinkedIn paid 15 Billion for Lynda, remember?
This combination of absolute fortunes with absolute power is absolutely corrupting and no-one should be in any doubt that LinkedIn the Big Business will do and say almost anything to protect those absolutes. There is a conflict of interest between what they want and what we want from the Platform. It is the nature of the Beast.
So Big Risk number one is believing LinkedIn is here to help your business. It is absolutely not."