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Mike Whaling
Works at TurnSocial
Attended University of Toledo
Lives in Columbus, OH
873 followers|99,655 views
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Mike Whaling
owner

Tips & Resources  - 
 
Google is now giving you a lot more control over how your photos appear on your business's Google+ page. You can even choose which image you want to appear on Google Maps.

At first glance testing this out, it looks much more organized. Dig in and change things up to show the pics you really want people to see.
 
Google has announced an update to the Google My Business product - have a look:
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Jacob Gerber's profile photo
 
Thanks for the heads-up, Mike! That's a really nice new feature for Google My Business.
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Mike Whaling
moderator

Tips and Tools  - 
 
Email marketing works, plain and simple. And we're looking for better ways to integrate email into your sales process in smart ways.

One idea we're testing: Extracting leads from the ILSs and adding them directly to lead nurturing drip campaigns to help drive traffic directly to your property websites.

We're very early in the process, but it looks really promising so far. If you'd be interested in testing this out with us, leave a comment here, or send me a note at mike@30lines.com.
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Mike Whaling
owner

Tips & Resources  - 
 
Google moved some things around in their Analytics reports in the past week. You'll find your organic keywords under Campaigns. 

As the author notes, it's way more important that you're watching the keyword trends in your Webmaster Tools ... this will give you a much better idea of the types of phrases where you're appearing in search, and if people are clicking through when you do show up in the results.
In a tacit acknowledgement that (not provided) basically killed keyword-based optimization, Google Analytics over the weekend relocated organic keyword tracking, burying it inside the campaigns menu. Why the change? For years now, fewer and fewer keywords were being picked up by web analytics software. Encrypted search and mobile are the two reasons they’ve vanished from [...]
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Mike Whaling
moderator

Discussion  - 
 
You're probably seeing that social media reach for brands is declining, but that doesn't mean social media plays a smaller role in your online marketing.

One of the best things you can do is look for ways to get your customers and advocates to do the sharing for you. Here are a few ideas to make sure your website is as easy to share as possible. If you have anything else that's working to help you get more out of social, we'd love to hear more about it.
Social media marketing is more than posting to Facebook and Twitter. Learn 4 ways to get more out of social media through your website.
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Mike Whaling
moderator

Discussion  - 
 
Want better photos of your properties? Pay your residents for them.

I saw this and thought I'd share it. I'm not so interested in the app itself, but more in the concept of their "Missions" ... brands paying users $10 a pop for images that they want to use. If communicated effectively, this seems like it could be a really handy way to have a steady flow of awesome photos of various aspects of your locations.

What do you think? +1? Half-baked? Let me know if you think something like this would work.
Sweden’s Foap, one of a number of startups taking aim at the stock photo industry via iOS and Android apps that let you upload and sell your photos through..
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Mike Whaling
owner

Discussion  - 
 
What is the most useful thing you're doing with your email marketing right now? Have you implemented drip campaigns? Lead nurturing sequences? Videos? Dynamic content?

Email doesn't get enough love, even though it's often the digital marketer's top producing channel. What have you seen or tried that's working well for you?
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Mike Whaling

Shared publicly  - 
 
Another startup is chasing the idea of a single application for prospective renters. Of course, it's a "standard" application that they're hosting in-app.

A few things strike me here:

1) Do people really want to fill out a full application from their phone? I'm not so sure ... sounds like a pain to me, but I'd love to see any data that might prove that people will take the effort to bang this out on a virtual keyboard.

2) Are these startups doing anything to learn about ins and outs of the apartment industry, or do they think they can build enough of a business off of smaller property managers and IROs?

3) Even if someone did come up with a more convenient system, would apartment companies be willing to forego the revenue from application fees and the markup on credit checks? I highly doubt it; this is easy money for them.

Great idea in theory, but I'm not sold yet. I hope they (or someone else) proves me wrong.
Apartment listing startup Zumper has spent the last several years building apps to help connect brokers and property managers with prospective tenants and..
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Bingo +Mike Whaling , you can see them sitting around the meeting room saying, "Online app! Boom! We have our revenue stream!"
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Mike Whaling
owner

Promotions  - 
 
The Apartment Chat is coming back to Twitter tomorrow at noon Eastern! This week, we'll be recapping the hot topics from the Multifamily Social Media Summit.

If you want to join in, or just follow along, all you have to do is tweet with the #AptChat  tag. All the links and details you need to know are posted over on the event page. Hope to you over on Twitter tomorrow!
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Lisa Trosien's profile photo
 
That's great news! I'll be there.
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Mike Whaling
moderator

Discussion  - 
 
In case you missed it, Google moved some things around in their Analytics reports — keywords are now buried under Campaigns.

I think this further emphasizes that we need to be thinking about SEO more broadly, rather than focusing on specific keywords and rankings. The search engines are getting a lot smarter about determining the best content for any given search ... so focus on the types of content that answer your customers' questions at each step of the process.
In a tacit acknowledgement that (not provided) basically killed keyword-based optimization, Google Analytics over the weekend relocated organic keyword tracking, burying it inside the campaigns menu. Why the change? For years now, fewer and fewer keywords were being picked up by web analytics software. Encrypted search and mobile are the two reasons they’ve vanished from [...]
1
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Mike Whaling
moderator

Tips and Tools  - 
 
Here's an update you'll want to make to your Facebook pages. They're now offering the ability to create a custom (with some limits) call to action, directly on the cover image of your page. This is an easy way to get fans to visit your website, watch a video, or contact you. 

Facebook will be rolling out this feature over the next few weeks. I'm not seeing it yet on the pages we manage yet, but I'll update you if I see anything. If you need help getting this setup on your Facebook page, just let us know!
Call-to-action buttons have been very effective for advertisers, so now Facebook is expanding the capability. Now page owners can select from seven call to action buttons atop their timeline. The new call-to-action button is placed to the left of the like button.
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Mike Whaling
moderator

Tips and Tools  - 
 
Too often, "managing social media" just means posting stuff to various accounts. But we're constantly looking for better ways to help you get more out of these channels ... for marketing, sales, customer service, and more. 

Here are a few new ideas you might want to consider. My favorites are #1 and #9. I've been testing Sniply, and I really like being able to put a CTA back to 30 Lines on any article I share.  (Here's an example article with a Sniply CTA at the bottom - bit.ly/1vE4Ui6)

Have you tried any of these? What else is working well for you right now?
A roundup of 10 exciting new social media strategies to help you get more reach and more clicks and to get more done in less time.
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Mike Whaling

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"You could joke all night, but no no kung fu." BLR is at it again with more good stuff from the NFL.
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People
Have him in circles
873 people
Arnab Das's profile photo
Courtney Harris's profile photo
taposh day's profile photo
Dorothy John's profile photo
Herbert Conlis's profile photo
Jake Croston's profile photo
Neil Gregory's profile photo
Mista Cade's profile photo
Social Connect's profile photo
Education
  • University of Toledo
Basic Information
Gender
Male
Story
Tagline
Life isn't about finding yourself. Life is about creating yourself.
Introduction
Keeping traffic moving at the intersection of real estate, marketing and technology.

Through his work at 30 Lines, Mike Whaling advises businesses and organizations on all aspects of online brand development, digital marketing and communicating through social media. His work as a brand builder was recognized by Business Week when one of his clients — Urbane Apartments — was named as one of four Innovators in Social Media, next to companies like Ford and the Sharing Foundation.

TurnSocial was born to help brands deliver a more complete snapshot of their online presence to their customers. It's a free toolbar that can increase fans and followers by showcasing the social profiles and the personality behind the brand. 

With many clients in the multifamily real estate industry, Mike co-moderates the weekly #AptChat on Twitter to discuss how apartment companies can use social media and other digital tools for their business.

Mike has been named a Young Business Leader by Florida Trend and the Volusia Business Report, and he also was named a Top 10 Promoter of Technology for the multifamily real estate by Broadband Properties. Mike manages various technology groups around the web, serves as a technology advisor to Men’s Health Living magazine, and has been featured in numerous publications including the Orlando Sentinel, the Orlando Business Journal, Urban Land Magazine, Multifamily Executive, Multi-Housing News and Entrepreneur Magazine.
Work
Employment
  • TurnSocial
    Co-Founder, 2009 - present
  • 30 Lines
    Founder, President, 2008 - present
  • InfiniSys Electronic Architects
    VP, Business Development, 2004 - 2013
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Columbus, OH
Previously
Grafton, OH - Orlando, FL - Toledo, OH
Everyone I've met and worked with at this company is high caliber, and they're all genuinely nice people, too. Great local company!
Public - a year ago
reviewed a year ago
This is the Italian version of Chipotle ... expect to see a lot more of these around soon. The food is great, and the atmosphere is fun & casual. I hope they're bringing one to downtown or German Village soon!
Food: ExcellentDecor: ExcellentService: Very Good
Public - 2 years ago
reviewed 2 years ago
Good co-working option. Very affordable, private offices available, large conference room and lobby area for meetings. $10 day passes available, too.
Public - 4 years ago
reviewed 4 years ago
5 reviews
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Public - 3 years ago
reviewed 3 years ago
Public - 4 years ago
reviewed 4 years ago