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Mike Whaling
Works at TurnSocial
Attended University of Toledo
Lives in Columbus, OH
796 followers|44,986 views
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Mike Whaling

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Now this is cool: Classic album covers overlaid on Google Maps http://bit.ly/1iKEYvx
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If you're not running Google's new Universal Analytics on your website, you'll want to make the switch soon. I'm looking forward to digging into what we can do with the new User IDs.
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Mike Whaling's profile photoJacob Gerber's profile photo
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Yeah, we had a few clients hold off on the upgrade for that very reason. Besides that, I'm loving the updated demographic reports, and we're finding ways to track "non-website" events that are providing some better insights, too. All good so far!
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Need a great photo for your next blog post? Try Getty. They just made their images free to use.

The web is visual. If you're doing content marketing, you're probably grabbing stock photos to make your blog posts more visually interesting. Getty offers very high quality images, but has traditionally charged a hefty fee to use them.

With this latest announcement, Getty will let users embed any image they want, as long as the image includes a caption giving credit (and a link) back to Getty. It's a huge shift in their approach, and I see it as a big win for content marketers.

Do you think the new Getty policy will help you more easily find compelling images for your blog? Where are some other places where you're getting your images for your content marketing now?
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Garin Hamburger's profile photoThe Apartment Marketing Blog's profile photoBrent Williams's profile photo
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Wow! Amazing.
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Mike Whaling

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Email > social when it comes to revenue. Somewhat ironic that I'm sharing it via social.
 
Email Still Rocks! Social, Surprisingly, Stinks!

My latest post on the LinkedIn Influencer Channel is about the graph you see below. Despite email being left of dead repeatedly over the last five years, it continues to perform admirably when it comes to delivering value from a revenue perspective. 

My post covers three lessons, two about reality and email and one about how to really benefit form social (if you are up for it). 

Check it out here: http://goo.gl/hi8mEK

#realitycheck   #socialmediamarketing   #longtermvalue  
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Are ILSs buying Google ads on your property's brand name?

What are your thoughts on this practice? Is this helping to drive more leads, or is it hurting by pulling traffic from the property website? I'd love to hear some other viewpoints on this, and any feedback about how/if you're addressing it.

Check the link to see an example of what this looks like in search results.
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Mike Whaling's profile photoJacob Gerber's profile photoEric Brown's profile photoBill Szczytko's profile photo
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Great point, +Jacob Gerber. Whether it actually drives up the price or not, the practice leaves a bad taste.

I agree with what Donald said: The role of the ILS partner is to provide traffic that you might not otherwise get on your own. If people are shopping for my brand by name, I should be able to rank organically for that and not need the "help" of my advertising partner ... especially when they're just using the same tactics I can easily implement myself.
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Mike Whaling
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How do you measure the success of your social media efforts?

Is it audience size? Number of posts to your page? Inbound traffic from social to your website? Volume of mentions by other people?

What does a successful social media strategy for an apartment community look like to you?
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Mike Whaling's profile photoJacob Gerber's profile photoEric Brown's profile photo
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I see what you are saying, +Mike Whaling. First, I probably should revise "lease" to a broader business metric, like "occupancy and NOI," like +Eric Brown said.

But second, I think I misunderstood your initial question--you are talking about measuring how other people interact with your brand rather than what you publish to social media channels.

I would honestly like to hear more about your thoughts here. We've typically focused the most on very direct, targeted marketing strategies, trying to maximize conversion rates to generate the highest quality leads. The benefits of that is that we can control outputs, and we can easily measure the value of various approaches. Social is obviously a little more unpredictable, but no one would deny its possible potential.

Thanks for clarifying your point for me.
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Mike Whaling

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No #MarchMadness on AirPlay? Well that's disappointing. Anyone know a workaround?
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Get cable. ;)
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Mike Whaling

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Pumped to see the work the +30 Lines team is turning out right now. Today we launched http://exprunway.com/ with EXPRESS for their Spring Break fashion show in Miami Beach.

And the best part is that there's even more to come when the models hit the runway on Thursday night. #GameOn
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Very cool Mike!
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Mike Whaling
owner

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Do you have an auto-rotating slider on your website's homepage? Ditch it. Sliders are bad for SEO, bad for usability and bad for performance. Stop using them on your property website.
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Mike Whaling

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Why not you?
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People
Have him in circles
796 people
John Cullens's profile photo
Christine Hanna's profile photo
Diane Ostang's profile photo
Work
Employment
  • TurnSocial
    Co-Founder, 2009 - present
  • 30 Lines
    Founder, President, 2008 - present
  • InfiniSys Electronic Architects
    VP, Business Development, 2004 - 2013
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Columbus, OH
Previously
Grafton, OH - Orlando, FL - Toledo, OH
Story
Tagline
Life isn't about finding yourself. Life is about creating yourself.
Introduction
Keeping traffic moving at the intersection of real estate, marketing and technology.

Through his work at 30 Lines, Mike Whaling advises businesses and organizations on all aspects of online brand development, digital marketing and communicating through social media. His work as a brand builder was recognized by Business Week when one of his clients — Urbane Apartments — was named as one of four Innovators in Social Media, next to companies like Ford and the Sharing Foundation.

TurnSocial was born to help brands deliver a more complete snapshot of their online presence to their customers. It's a free toolbar that can increase fans and followers by showcasing the social profiles and the personality behind the brand. 

With many clients in the multifamily real estate industry, Mike co-moderates the weekly #AptChat on Twitter to discuss how apartment companies can use social media and other digital tools for their business.

Mike has been named a Young Business Leader by Florida Trend and the Volusia Business Report, and he also was named a Top 10 Promoter of Technology for the multifamily real estate by Broadband Properties. Mike manages various technology groups around the web, serves as a technology advisor to Men’s Health Living magazine, and has been featured in numerous publications including the Orlando Sentinel, the Orlando Business Journal, Urban Land Magazine, Multifamily Executive, Multi-Housing News and Entrepreneur Magazine.
Education
  • University of Toledo
Basic Information
Gender
Male
Everyone I've met and worked with at this company is high caliber, and they're all genuinely nice people, too. Great local company!
Public - 6 months ago
reviewed 6 months ago
This is the Italian version of Chipotle ... expect to see a lot more of these around soon. The food is great, and the atmosphere is fun & casual. I hope they're bringing one to downtown or German Village soon!
Food: ExcellentDecor: ExcellentService: Very good
Public - a year ago
reviewed a year ago
Good co-working option. Very affordable, private offices available, large conference room and lobby area for meetings. $10 day passes available, too.
Public - 3 years ago
reviewed 3 years ago
5 reviews
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Public - 2 years ago
reviewed 2 years ago
Public - 3 years ago
reviewed 3 years ago