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Mike Scott
Works at Lighthouse
Attended Barlby High School
Lives in Shrewsbury
93 followers|9,310 views
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Nielsen Twitter Ratings Tool Begins Tracking TV Tweets
It’s no secret that social media has influenced the entertainment industry. Today, remote controls are being swapped for a laptop, a smartphone, or a tablet, and TV networks are able to track chatter around their programs like never before.

Network executives are now able to tell just how well their shows performed on the social network using numbers from Nielsen’s new Twitter TV ratings, which officially launched.

http://sproutsocial.com/insights/2013/10/nielsen-twitter-tv-rating/

#Twitter #TV #ratings
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Mike Scott

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#EmailMarketing Still Relevant for UK Consumers? Yup, they prefer emails from retailers. http://bit.ly/18rB5Kn
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Not sure that 'Click' from ebay and 'Collect' from Argos is the #FutureOfShopping but some method of distributing goods to regional or local collection points...hmmm now there's an idea
 
+eBay: Browse. Click. Collect. - Will you be using this option? http://tnw.co/1aknjbH
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Mike Scott

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Nice little value added feature from Pinterest. As long as you have the schema setup to display prices on pinned products, your followers get notifications/emails when you drop your price  - and you don't need to do anything - apart from drop the price of a product obviously
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When you want to know the day or date of a particular holiday, just ask Google. For example, let's say you want to know what day of the week Halloween falls on this year. Tap the microphone on the Google Search app and ask, "When is Halloween?" You'll hear the answer spoken back to you and you'll see the answer at the top of the search results. In this case, Halloween is on a Thursday. You can also search for some of those more obscure holidays, like National Mole Day. Guess you'd better start planning your brilliant costume soon...or if you're more interested in celebrating Mole Day, searching for your chemistry set! Note that many holidays are regionally specific, so you may see different holidays depending on your location settings.

#searchtips   #googlesearch  
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My, they have been busy +Google. But I guess that some advances in Adwords are needed, given that Analytics will no longer feature keywords - Forcing you to use paid advertising. They have to stave off the increase in competitive analytical products. #searchmarketing
 
Adwords launch of Ready Image Ads introduces a slick new option for advertisers who want to get optimized display ads up quickly and painlessly. http://selnd.com/18ZHmsE #Advertising  
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People
Have him in circles
93 people
danny cusworth's profile photo
Paul Cluness's profile photo
Tim Hazlewood's profile photo
Marcus Lee-Crowther's profile photo
Matt Badger's profile photo
Jamones Juan Pedro Domecq's profile photo
Work
Occupation
MD
Skills
Marketing strategy, planning and delivery
Employment
  • Lighthouse
    Chief Tea Boy, 1992 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Shrewsbury
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YouTube
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Tagline
Mike Scott, that's me chief tea boy at Lighthouse
Introduction
Nope, not the Mike Scott and the Waterboys, the other one!! You know the Mike Scott that's passionate about multi-channel marketing, good coffee and new ideas!
Education
  • Barlby High School
    O levels, 1982 - 1987
    You know the usual stuff.
  • Newcastle College of Arts and Technology
    Graphic Design, 1990 - 1992
    Higher National Diploma, concentrating on branding and literature mainly - Well the internet wasn't up to much in them days.
  • York College of Arts and Technology
    Graphic Design, 1988 - 1990
    BTEC National Diploma - Giving us a good foundation (at the time) in typography, branding and other fields of graphic design.
  • Selby College
    Art, 1987 - 1988
    A Level art, and a BTEC First Diploma
Basic Information
Gender
Male
Fantastic location, stunning property - all in all a great weekend had by all.
Quality: ExcellentFacilities: ExcellentService: Excellent
Public - 11 months ago
reviewed 11 months ago
After getting your details from the parish mag, we thought that we were in with a good chance of a decent tradesman. But, to my mind you way surpassed our expectations. When you said you would turn up...you did. The advice and work was thorough and professional at every stage. And the price was fair and reasonable – and some interesting chats as well. All in all a massive thanks for a great job well done. I would (and will) recommend you to anyone – Oh and thanks for putting up with our piecemeal approach to project management.
• • •
Public - a year ago
reviewed a year ago
3 reviews
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Atmosphere: Very goodDecor: Very goodService: Very good
Public - a year ago
reviewed a year ago