Several years ago (2006), I would coach business owners and leaders how to "blog" and we used a 7-step mantra. Some of the steps have changed or been re-ordered, though as I continue to coach on occasion, the mantra still is very useful
Watch how Roy Choi modifies a recipe, recording the process (and then sharing it).
Drooling yet? Well, the Kogi truck will be serving the limited edition East Los Leprechaun Burrito in Los Angeles next week. You can keep tabs on the truck’s schedule at: http://kogibbq.com/.
If you’re a small business owner, you’re a busy person. But don’t let “I wish I had more time” become a mantra. Maybe your focus needs more focus.
We all have 24 hours in a day. Rescue your Focus.
Introvert? Prefer to hone your craft in your trusty old chair? Cool. Own your platform - and build it from your trusty old chair. Or continue to try to go through the crusty old gatekeeper systems.
Motivating video from
Two of my earliest jobs were in Mom & Pops.
A small Italian restaurant where Mom cooked, Pop prepped, and their oldest son ran the dining room. Food fights were not uncommon (and they weren't fun, either)
My parents had their own real estate business and I began helping them do bookeeping as I studied for my own license. I saw the beginnings of the ending of my parent's marriage during those days.
It's both rewarding and difficult to work in a family business. And maybe it's one of the reasons I so enjoy and desire to help these types of operations most.
To salute Mom and Pop Business Owner's Day (http://goo.gl/EPBDmJ) , here's a great video with sound advice for the Family-owned and Mom-n-Pop operations:
BuzzSumo has become a go-to for me, whether looking for content, a best place to share, looking for certain influencers or doing research on a topic.
Each of its features offer a combination of doing search that offer insight
- into what’s being said (or not) about your business or of your competition,
- what your intended audience is talking about and sharing,
- who are the most influential resources on a particular topic or platform
- what topics you can share, so you can be the resource
The newest feature, Save a Search, makes it easy to stay on top of trending topics.
We get asked a lot about the best way to use social media, or how to get more followers and we often answer by pulling out a favorite tool: a a Value Proposition Canvas to determine which tool and how to use it to benefit the customer.
- SmallBizTracksConnections Conductor, 2013 - present
- ConverStations: Social Media CoachingConversation Conductor, 2005 - present
- VariousCommunity Manager, 2000 - 2004
- AOLCommunity Program Mgr, 1997 - 2000
- Sansone Property MgmtProperty Manager, 1991 - 1996
- Salinas Spurs Baseball ClubGeneral Manager, 1989 - 1990
- Springs Rescue MissionHouseman/Staff Mentor, 2012 - 2013
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