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Mike Russell
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77 followers
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Freelancers and self-employed: Keep an eye out for a scam letter from Annual Business Services, ostensibly from Salem. Don't send them $125.
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Yay Bridge Pedal!
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Good stuff!

""You can have the best message in the world, but the person on the receiving end will always understand it through the prism of his or her own emotions, preconceptions, prejudices, and preexisting beliefs. It’s not enough to be correct or reasonable or even brilliant. The key to successful communication is to take the imaginative leap of stuffing yourself right into your listener’s shoes to know what they are thinking and feeling in the deepest recesses of their mind and heart. How that person perceives what you say is even more real, at least in a practical sense, than how you perceive yourself.”

A great example of this method is the one question Joanna Wiebe at Copyhackers recommends businesses ask people who visit their websites: “What’s happening in your life that brought you to my website?”

The answer to that question will tell you a lot about your audience: who they are, how they think, what they think about, what they feel, what troubles them, etc."
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TopDownBottomUp
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7/4/14
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Que lata, Chile. Por un solo centímetro. Por lo menos echaste a España. Por eso te aplaudo.
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Which tipping point will we reach first?
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Calendar management. How do the self-employed survive without it?
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Awesome morning music.
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Bluegrass in Ladd Circle. Welcome, summer!
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Awesomeads.us
Posted on my front door. Print-to-mobile spam has arrived. Have you seen this in your network? Do you know the site?
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