- Nifty MarketingPresident, 2008 - present
- The VoicePublisher, Owner, 2010 - 2013
- BYU-IdahoBusiness Management
- Burley High School2000 - 2002
It's been a fun packed week in the land of local with the introduction of what everyone appears to be calling the Local Stack. Along with some healthy coverage of that the roundup also includes the biennial Moz ranking factors survey and a couple of cracking resources focuses specifically on local SEO. Enjoy!
Google's new Local Stack is now in play
Last week Google rolled out what folks are calling the new Local Stack, which effectively reduces the local search pack down to just 3 players. Debate has been rampant, both around what Google's motivation is and about what this means for businesses in the local search space (Localgeddon anyone?!). There's some great insight in the links below (find your niche) and a couple of interesting click studies that suggest focusing more on organic results may prove to be beneficial. It's only been a week so there'll be lots more chat and analysis on this one in future weeks.
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Moz releases results of 2015 ranking factors study
Every couple of years the good folks at Moz roll out the results of their search engine ranking factors survey. These factors aren't necessarily looking to unravel any algorithm but considering the quality and knowledge of the contributors the results give an invaluable insight into what works. In short, links still matter (shocker!!). Check out the full results and contributor opinions in the links below.
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Guerilla local SEO secrets
SEO means different things to different people and there's a blurred line between where SEO just becomes marketing. Too many SME owners simple say "can you sort my SEO out" without thinking about any longer term marketing aspects. A local marketing campaign should be about more than having a well locally optimised website and a tone of accurate citations. This great article focuses on some of the other things to focus on, including 3 of my favourite: commitment, consistent and patience. Great read, bookmarked!
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Definitive guide to local SEO
This is an absolute monster of a guide to local SEO and dives into everything from optimising your Google My Business page to covering local SEO tools and more. It's huge and I haven't been able to dig all the way through yet but saw it recommended in 's forum so thought I'd include it here in the roundup.
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See you all back here same time next week ☺
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LocalU Interview Series: Andrew Shotland - Local University
LocalU Interview Series: Andrew Shotland. Posted on November 18, 2015; by Mike Ramsey; in Announcements, Local Search, Local U Workshops. It
Video: Tour of the New Google My Business (GMB) Dashboard - Local Univer...
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5 Revealing New Local Pack Click Through Studies | Nifty Marketing
Google changes local search again in August 2015 and I know you are wondering how it is going to change your traffic. These click studies wi
LocalU Interview Series: Darren Shaw - Local University
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28 Stories of Failed Link Building Experiments - Point Blank SEO
At the heart of link building is attention to detail. If one item is out of place, then it could spell disaster for a campaign. Therefore, i
Local Content + Scale + Creativity = Awesome #localUp | Nifty Marketing
This is my presentation from the moz + localu event #localup. Its about local content strategy. Enjoy.
How to Export Data from the Google My Business Dashboard Insights Report...
How to Export Data from the Google My Business Dashboard Insights Report. Posted on December 10, 2014; by Guest Author; in Analytics. analyt
What Would You Name the Local Carousel Replacement? - Local University
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8 Tips to Optimize Your Local Knowledge Panel in Google Search - Local U...
8 Tips to Optimize Your Local Knowledge Panel in Google Search. Posted on November 6, 2014; by Mike Blumenthal; in Announcements. On branded
Announcement: The Local University Forums Are Open for Business! - Local...
Ever since this group started Local University, our goal has always been to educate as many small business owners and fellow marketers as po
8 Digital Marketing Agencies & Their 2013 Holiday Video Hijinx
When one digital marketing agency emailed us a link to their staff holiday video, we passed it around and chuckled via e-mail and then got o
Outreach & Editors: 5 Ways To Make Editors Thankful | Nifty Marketing
Show that you've done your due diligence and your outreach campaigns will have greater capacity because editors will be happy to work with y
Interview with The Rockstar of Local SEO Mike Ramsey From Nifty Marketing
Mike Ramsey is the President of Nifty Marketing and working on many small businesses. He is also active speaker at many Internet marketing e
Where Do You See Local Search in 2014? 26 Experts Weigh In
26 Experts From All Around The World Provide Predictions Of How Local SEO Will Change In 2014
Comparing the Google+ and Google Places Page Management Interfaces
With an interface and user experience far superior to that of Google+ pages, Google's Places for Business dashboard effectively provides eve