My latest podcast is live, a 15 min burst of digital marketing news and insight! This episode covers Twitter Audience Insights, announcements from Google I/O 2015 and much more! The rest of it is basically jam-packed with digital marketing advice and insight! A podcast for marketers, business owners and the generally curious! Also on iTunes - http://bit.ly/velocityitunes Show notes at http://bit.ly/velocitypodcast8
#podcast #marketing #googleIO
This episode covers the latest digital marketing news, talks about awful blog design and includes an interview with Steven Drost, CEO and a co-founder of Stipso - some amazing social media and content marketing advice here! The rest of it is basically jam-packed with digital marketing advice and insight! A podcast for marketers, business owners and the generally curious! Show notes at http://bit.ly/velocitypodcast7
#marketing #podcast #business
The 5th episode of my new podcast is live. This week I look at the latest social media and search news (including the fact the Google has confirmed that more searches are now made via mobile that desktop), interview the owner of Civerinos, a restaurant making excellent use of social media, recommend some reading, answer a listener question and give insights from my day-to-day work. I hope you enjoy it! If you have a question you'd like me to answer on the show, please ask it here. Also on iTunes - http://bit.ly/velocityitunes and Stitcher - http://bit.ly/velocitystitcher
#marketing #socialmedia #podcast
This episode covers the latest digital marketing news, talks about the amount of losers on LinkedIn and includes an interview Sam Poullain, Social Media manager for Skyscanner during which he delivers amazing social media marketing insight and kicks me! The rest of it is basically jam-packed with digital marketing advice and insight! A podcast for marketers, business owners and the generally curious! Show notes at http://bit.ly/velocitypodcast6
You can also listen on iTunes - http://bit.ly/velocityitunes
‘practitioner’ noun. Def – a person actively engaged in an art, discipline, or profession, especially medicine.
I’m not a doctor. Although I do have a knack for self-diagnosing medical issues. Perhaps I missed my true calling. I do however, regard myself as a practitioner in what I do. Digital marketing is the wide-reaching area I’m engaged in, and social media marketing is a large chunk of that. While my role is now mainly strategic, or at a consultancy level, I ensure that I can effectively use the social media technology that’s a part of any strategy. I don’t believe that you can genuinely add value unless you get your hands dirty on a regular basis.
Maintain the skills to pay the bills
If you take social media, the platforms have a nasty habit of changing things up from time to time, whether that be image dimensions, post types or simply a change in terms and condition of use – rules around competitions and so on. If you aren’t on top of these changes, you’re simply not at the races as far as I’m concerned. Can you resize an image to the optimal dimensions for each platform? Add some design panache (yes! Been wanting to work panache into a post for ages)? Write impactful copy in-line with the best practice for each platform? Talk informatively about the metrics and when new data options come to light, be aware of how to apply them? The list goes on and on. What about tools? Can you use social media management tools such as Sprout Social or SocialBro?
Read the rest of the post below...
- Velocity DigitalManaging Director, 2012 - present
- The BIG PartnershipSenior Digital Account Manager, 2010 - 2012
- Napier UniversityMarketing Strategy
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