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Mike McGrail
Works at Velocity Digital
Attended Napier University
Lived in Edinburgh
1,150 followers|399,162 views
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Mike McGrail

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New podcast is live!

This episode covers the latest digital marketing news, talks about awful blog design and includes an interview with Steven Drost, CEO and a co-founder of Stipso - some amazing social media and content marketing advice here! The rest of it is basically jam-packed with digital marketing advice and insight! A podcast for marketers, business owners and the generally curious! Show notes at http://bit.ly/velocitypodcast7

#marketing   #podcast   #business  
The Velocity Podcast
VMP Ep.7 - Blog Blunders, Stipso interview and digital marketing goodness!
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Mike McGrail

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F**king smart move or not? Certainly works from a buzz perspective!

#marketing   #pr  
Pact Coffee has advertised a job - Head of F**king Great Decisions and it's caused a mixed reaction on social media. Mike McGrail looks at merits of this approach here.
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Mike McGrail

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Latest podcast is live!

The 5th episode of my new podcast is live. This week I look at the latest social media and search news (including the fact the Google has confirmed that more searches are now made via mobile that desktop), interview the owner of Civerinos, a restaurant making excellent use of social media, recommend some reading, answer a listener question and give insights from my day-to-day work. I hope you enjoy it! If you have a question you'd like me to answer on the show, please ask it here. Also on iTunes - http://bit.ly/velocityitunes and Stitcher - http://bit.ly/velocitystitcher

#marketing   #socialmedia   #podcast  
The Velocity Podcast
VMP Ep.5 - Snapchat Sharing, Civerinos Interview and digital marketing news, views and insight.
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Mike McGrail

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This episode delivers the latest social media news, including Facebook news feed algorithm change, video calling being added to Facebook Messenger, Wordpress Emoji and much more! I deliver insight on Facebook content impact, working motivation and Twitter listening techniques. A rapid 20 minute listen for marketers, business owners and the generally curious! Shownotes at bit.ly/velocitypodcast4. You can also listen on iTunes - http://bit.ly/velocityitunes

#podcast   #marketing   #digital  
The Velocity Podcast
VMP Ep.4 - Zuckerberg Woes & Latest News
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Mike McGrail

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The latest Velocity Marketing Podcast looks at Google's mobilegeddon, Twitter DMs and much more!. I discuss the problems with dark social media traffic, recommend some reading and answer a listener question about personal branding through blogging. Packed with insights from his work in digital marketing, social media and beyond! A rapid-fire 15 minutes. iTunes link - http://bit.ly/velocityitunes

#socialmedia   #SEO   #marketing  
The Velocity Podcast
VMP Ep. 3 - Mobilegeddon is Here!
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Mike McGrail

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Is Facebook and Twitter enough?

#GE2015   #socialmedia   #politics  
Facebook and Twitter dominate political social media, but in the lead-up to #GE2015, should MPs be using local alternative, Streetlife?
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Mike McGrail

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We're in the middle of a services revolution where many things can be demanded with the tap of a screen. Here's ten companies grabbing the on-demand opportunity! 

#tech   #business  
Need beer, dogs, candy or a new hairdo? On-demand service apps are huge and this post features 10 of the most interesting. Read and try them out!
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Mike McGrail

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New podcast episode is live!

This episode covers the latest digital marketing news, talks about the amount of losers on LinkedIn and includes an interview Sam Poullain, Social Media manager for Skyscanner during which he delivers amazing social media marketing insight and kicks me! The rest of it is basically jam-packed with digital marketing advice and insight! A podcast for marketers, business owners and the generally curious! Show notes at http://bit.ly/velocitypodcast6

You can also listen on iTunes - http://bit.ly/velocityitunes

#marketing   #podcast  
The Velocity Podcast
VMP Ep. 6 - LinkedIn Losers, Skyscanner Interview and digital marketing news, insights and tips.
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Mike McGrail

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New post

‘practitioner’ noun. Def – a person actively engaged in an art, discipline, or profession, especially medicine.

I’m not a doctor. Although I do have a knack for self-diagnosing medical issues. Perhaps I missed my true calling. I do however, regard myself as a practitioner in what I do. Digital marketing is the wide-reaching area I’m engaged in, and social media marketing is a large chunk of that. While my role is now mainly strategic, or at a consultancy level, I ensure that I can effectively use the social media technology that’s a part of any strategy. I don’t believe that you can genuinely add value unless you get your hands dirty on a regular basis.

Maintain the skills to pay the bills

If you take social media, the platforms have a nasty habit of changing things up from time to time, whether that be image dimensions, post types or simply a change in terms and condition of use – rules around competitions and so on. If you aren’t on top of these changes, you’re simply not at the races as far as I’m concerned. Can you resize an image to the optimal dimensions for each platform? Add some design panache (yes! Been wanting to work panache into a post for ages)? Write impactful copy in-line with the best practice for each platform? Talk informatively about the metrics and when new data options come to light, be aware of how to apply them? The list goes on and on. What about tools? Can you use social media management tools such as Sprout Social or SocialBro?

Read the rest of the post below...

  #socialmedia #marketing  
You can't be an effective digital marketing consultant without having the practical skills, especially in social media marketing. Read more here.
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Mike McGrail

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New podcast

Hello! I wanted to let you all know about a new weekly podcast I'm publishing. It's a 20 minute show that looks at the latest social media and digital marketing news, delivers insight from my day-to-day work and in future episodes, I'll be interviewing excellent marketing and business minds. The SoundCloud link is below, or if you prefer iTunes it is here -  https://itunes.apple.com/gb/podcast/velocity-marketing-podcast/id982615371 Would love your feedback! 
The Velocity Podcast
VMP Ep.4 - Zuckerberg Woes & Latest News
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Thanks +Andrij Harasewych  appreciate that!
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Mike McGrail

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I came face to face with a monster at the weekend. 
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Mike McGrail

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A cool system for blog writing from +Buffer 
See the time it takes to write a 2,000-word article on the Buffer blog, how every minute is spent, and how we write blog posts from research to promotion.
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Have him in circles
1,150 people
Ali Al-Aradi's profile photo
Catriona Cripps's profile photo
John Wylie's profile photo
Jennifer telfer's profile photo
Dragica Bogeska's profile photo
ciara smith's profile photo
Andy Moore's profile photo
Pak Lora Munazar's profile photo
HSCS (Scotland) Ltd's profile photo
Work
Occupation
Digital marketing strategist
Employment
  • Velocity Digital
    Managing Director, 2012 - present
  • The BIG Partnership
    Senior Digital Account Manager, 2010 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Edinburgh - Melbourne - Port Douglas - San Diego
Story
Tagline
Digital marketer, social media, adventurer, bon vivant, malts, leather bound books & mahogany
Introduction
A man of digital ways with a penchant for all things social. Managing Director of Velocity Digital. Owner of The Social Penguin Blog

Have been from pillar to post on this amazing planet of ours and hope to see much more.


Bragging rights
I guess starting The Social Penguin Blog is a pretty good one!
Education
  • Napier University
    Marketing Strategy
Basic Information
Gender
Male
Other names
Michael
Mike McGrail's +1's are the things they like, agree with, or want to recommend.
BGR
plus.google.com

Mobile and tech news, review, opinions and insights

Google Zaps Another Link Network, 'Several Thousand' Link Sellers Hit
searchengineland.com

What a week it’s been where Google and SEO is concerned. The company, via Matt Cutts, has issued several warnings about things to come — and

Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer
searchenginewatch.com

When it comes to SEO for Google, what should webmasters expect in the next few months? In his latest video, Matt Cutts provides an overview

11 great ways to use social proof in ecommerce
econsultancy.com

One of the most effective techniques you use on your ecommerce site to increase the confidence of buyers is 'social proof'.

Stop Stealing My Blog Posts! | Social Media Today
socialmediatoday.com

After I published an article on Social Media Today, it began to pop up on other website unattributed to me. Indeed, it was republished 100 t

Womens Shoes, Mens Shoes, Footwear, One for One, TOMS Shoes UK | TOMSSho...
www.tomsshoes.co.uk

Buy womens, mens shoes online from TOMS Shoes UK and support the One for One movement. With every pair you purchase, TOMS UK will give a pai

Facebook launches Ads API
econsultancy.com

The efficacy of Facebook advertising may still be yet to be determined for many advertisers, but that hasn't stopped brands from pouring big

TOMS Shoes
www.tomsshoes.co.uk

Toms Shoes - With every pair you purchase, Toms will give a new pair of new shoes to a child in need.

XE: (USD/GBP) US Dollar to British Pound Rate
www.xe.com

Calculate live currency and foreign exchange rates with this free currency converter. You can convert currencies and precious metals with th

Friday Freak Out - The Overuse of Twitter Hashtags | The Social Penguin ...
www.thesocialpenguinblog.com

Mike lets off a little steam about the overuse of hashtags across Twitter.

SEO - How to Find Your Natural Search Rankings | The Social Penguin Blog
www.thesocialpenguinblog.com

Tyler Moore gives practical advice on how to check what your actual search engine rankings are and identifies some tools outside of Google t

Interview with Trevor Johnson from Facebook [VIDEO] | The Social Penguin...
www.thesocialpenguinblog.com

Mike McGrail and Jo Barnes interview Trevor Johnson from Facebook about the future of the network and opportunities for brands.

Book Review - The Lean Startup by Eric Ries | The Social Penguin Blog
www.thesocialpenguinblog.com

Michael Hayes reviews The Lean Startup by Eric Ries, a guide to installing lean mentality in a startup. Includes theory.

Friday Freak Out - Facebook Update Overkill by Businesses | The Social P...
www.thesocialpenguinblog.com

Mike McGrail vents about brands and businesses ramming too many Facebook updates down our throats and gives advice on providing a valuable F

Friday Freak Out - Automated Account Updating | The Social Penguin Blog
www.thesocialpenguinblog.com

Mike has a mild freak out about automating updates across social networks and media.

Is Social Media Pulling Us Apart? [VIDEO] | The Social Penguin Blog
www.thesocialpenguinblog.com

A great video from David Bowden exploring the world of social media technology and its impact on our lives.

More Twitter DM Spam- Warning Do Not Click! | The Social Penguin Blog
www.thesocialpenguinblog.com

There is a new spate of Twitter DM spam - 'Someone is posting nasty updates on their twitter about you, heres the posts they've been making

What Google Plus Your World Means For Your Business | The Social Penguin...
www.thesocialpenguinblog.com

Jenni Maley takes a look at Google's Search Plus Your World and decides that it's time for brands and business to get active on Google+. Pra

Dear Facebook & Co - Please Keep it Simple, Stupid | The Social Peng...
www.thesocialpenguinblog.com

Mike McGrail warns that Facebook and Google + must keep things simple or risk losing their social routes.

Good coffee, loads of space, tasty baking and damn comfy sofas! Only grumble is the price of food, it's certainly at the top end of cafes, but other than that, can't fault it. Flat white is a triumph.
Public - a year ago
reviewed a year ago
I've been to The Huxley a few times and it is fairly average really. Nice surroundings and good beer, but the food can be very salty. The hotdogs are the shining light and I regret not getting one yesterday, I went for a a burger and it was very greasy. The staff are always great and it's a good location, but it just misses a four star review due to the average food.
Public - a year ago
reviewed a year ago
2 reviews
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