‘practitioner’ noun. Def – a person actively engaged in an art, discipline, or profession, especially medicine.
I’m not a doctor. Although I do have a knack for self-diagnosing medical issues. Perhaps I missed my true calling. I do however, regard myself as a practitioner in what I do. Digital marketing is the wide-reaching area I’m engaged in, and social media marketing is a large chunk of that. While my role is now mainly strategic, or at a consultancy level, I ensure that I can effectively use the social media technology that’s a part of any strategy. I don’t believe that you can genuinely add value unless you get your hands dirty on a regular basis.Maintain the skills to pay the bills
If you take social media, the platforms have a nasty habit of changing things up from time to time, whether that be image dimensions, post types or simply a change in terms and condition of use – rules around competitions and so on. If you aren’t on top of these changes, you’re simply not at the races as far as I’m concerned. Can you resize an image to the optimal dimensions for each platform? Add some design panache (yes! Been wanting to work panache into a post for ages)? Write impactful copy in-line with the best practice for each platform? Talk informatively about the metrics and when new data options come to light, be aware of how to apply them? The list goes on and on. What about tools? Can you use social media management tools such as Sprout Social or SocialBro?
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