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Mike McGrail
Works at Velocity Digital
Attended Napier University
Lived in Edinburgh
1,165 followers|408,441 views
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Mike McGrail

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Read the key facts about the opening up of Instagram's ad platform here...

#advertising   #marketing  
Instagram has announced that their advertising platform will be open to businesses of all sizes in autumn 2015. Read this for key info and opinion.
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Mike McGrail

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Here's today's bad social ad of the week! Fit Tea struggle with their CTAs and more. See below!

#advertising   #marketing   #socialmedia  
Why is this ad from PureTea on Twitter so bad? Find out and read advice on your social media advertising here.
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Mike McGrail

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I'm talking Reddit revolt, new Twitter ad segments and much more in the latest Velocity Marketing Podcast! iTunes - http://apple.co/1Uhy2vF

#redditrevolt   #socialmedia  
The Velocity Podcast
VMP Ep.10 - Instagram slam, Appy Medium fans & news in social media, digital marketing & beyond!
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Mike McGrail

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New podcast!

My latest podcast is live, a 15 min burst of digital marketing news and insight! This episode covers Twitter Audience Insights, announcements from Google I/O 2015 and much more! The rest of it is basically jam-packed with digital marketing advice and insight! A podcast for marketers, business owners and the generally curious! Also on iTunes - http://bit.ly/velocityitunes Show notes at http://bit.ly/velocitypodcast8 

  #podcast   #marketing   #googleIO  
The Velocity Podcast
VMP Ep.8 - Snapchat Fingers, Google I/O and the latest digital marketing and social media news!
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Mike McGrail

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New podcast is live!

This episode covers the latest digital marketing news, talks about awful blog design and includes an interview with Steven Drost, CEO and a co-founder of Stipso - some amazing social media and content marketing advice here! The rest of it is basically jam-packed with digital marketing advice and insight! A podcast for marketers, business owners and the generally curious! Show notes at http://bit.ly/velocitypodcast7

#marketing   #podcast   #business  
The Velocity Podcast
VMP Ep.7 - Blog Blunders, Stipso interview and digital marketing goodness!
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Mike McGrail

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F**king smart move or not? Certainly works from a buzz perspective!

#marketing   #pr  
Pact Coffee has advertised a job - Head of F**king Great Decisions and it's caused a mixed reaction on social media. Mike McGrail looks at merits of this approach here.
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Mike McGrail

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Latest podcast is live!

The 5th episode of my new podcast is live. This week I look at the latest social media and search news (including the fact the Google has confirmed that more searches are now made via mobile that desktop), interview the owner of Civerinos, a restaurant making excellent use of social media, recommend some reading, answer a listener question and give insights from my day-to-day work. I hope you enjoy it! If you have a question you'd like me to answer on the show, please ask it here. Also on iTunes - http://bit.ly/velocityitunes and Stitcher - http://bit.ly/velocitystitcher

#marketing   #socialmedia   #podcast  
The Velocity Podcast
VMP Ep.5 - Snapchat Sharing, Civerinos Interview and digital marketing news, views and insight.
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Mike McGrail

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Time to balance up the bad social ads with a good example from Google using Wimbledon to their advantage...

http://bit.ly/1UzGcQa

#marketing   #socialmedia  
Why is this Wimbledon Twitter ad from Google great? Find out and read advice on your social media advertising here.
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This is first in a new series of articles looking at bad use of social media advertising by brands, first up is Tesco.

#advertising   #socialmedia  
Why is this ad from Tesco on Instagram so bad? Find out and read advice on your social media advertising here.
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Mike McGrail

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Guide to the new Twitter Audience Insights

Twitter last week launched Audience Insights, their new data set that gives you much more insight into your followers. I've written a guide to the data and how to apply it. 

#socialmediamarketing   #data  
A guide to the new Twitter Audience Insights data. Tips for all on how to use this data to ensure your Twitter social media ads are firing on all cylinders!
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Mike McGrail

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New podcast episode is live!

This episode covers the latest digital marketing news, talks about the amount of losers on LinkedIn and includes an interview Sam Poullain, Social Media manager for Skyscanner during which he delivers amazing social media marketing insight and kicks me! The rest of it is basically jam-packed with digital marketing advice and insight! A podcast for marketers, business owners and the generally curious! Show notes at http://bit.ly/velocitypodcast6

You can also listen on iTunes - http://bit.ly/velocityitunes

#marketing   #podcast  
The Velocity Podcast
VMP Ep. 6 - LinkedIn Losers, Skyscanner Interview and digital marketing news, insights and tips.
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Mike McGrail

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New post

‘practitioner’ noun. Def – a person actively engaged in an art, discipline, or profession, especially medicine.

I’m not a doctor. Although I do have a knack for self-diagnosing medical issues. Perhaps I missed my true calling. I do however, regard myself as a practitioner in what I do. Digital marketing is the wide-reaching area I’m engaged in, and social media marketing is a large chunk of that. While my role is now mainly strategic, or at a consultancy level, I ensure that I can effectively use the social media technology that’s a part of any strategy. I don’t believe that you can genuinely add value unless you get your hands dirty on a regular basis.

Maintain the skills to pay the bills

If you take social media, the platforms have a nasty habit of changing things up from time to time, whether that be image dimensions, post types or simply a change in terms and condition of use – rules around competitions and so on. If you aren’t on top of these changes, you’re simply not at the races as far as I’m concerned. Can you resize an image to the optimal dimensions for each platform? Add some design panache (yes! Been wanting to work panache into a post for ages)? Write impactful copy in-line with the best practice for each platform? Talk informatively about the metrics and when new data options come to light, be aware of how to apply them? The list goes on and on. What about tools? Can you use social media management tools such as Sprout Social or SocialBro?

Read the rest of the post below...

  #socialmedia #marketing  
You can't be an effective digital marketing consultant without having the practical skills, especially in social media marketing. Read more here.
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People
Have him in circles
1,165 people
Eliza Dashwood's profile photo
numberonea-z everythinginappsinfo's profile photo
Felicity Martin's profile photo
SIR. ERIC SEYRAM A's profile photo
Zoheb Raza's profile photo
Prostate Cancer Live's profile photo
Aaron Harold's profile photo
vanarajan s's profile photo
Jerry Street's profile photo
Work
Occupation
Digital marketing strategist
Employment
  • Velocity Digital
    Managing Director, 2012 - present
  • The BIG Partnership
    Senior Digital Account Manager, 2010 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Edinburgh - Melbourne - Port Douglas - San Diego
Story
Tagline
Digital marketer, social media, adventurer, bon vivant, malts, leather bound books & mahogany
Introduction
A man of digital ways with a penchant for all things social. Managing Director of Velocity Digital. Owner of The Social Penguin Blog

Have been from pillar to post on this amazing planet of ours and hope to see much more.


Bragging rights
I guess starting The Social Penguin Blog is a pretty good one!
Education
  • Napier University
    Marketing Strategy
Basic Information
Gender
Male
Other names
Michael
Mike McGrail's +1's are the things they like, agree with, or want to recommend.
BGR
plus.google.com

Mobile and tech news, review, opinions and insights

Google Zaps Another Link Network, 'Several Thousand' Link Sellers Hit
searchengineland.com

What a week it’s been where Google and SEO is concerned. The company, via Matt Cutts, has issued several warnings about things to come — and

Matt Cutts Talks SEO for Google: 9 Things You Should Expect This Summer
searchenginewatch.com

When it comes to SEO for Google, what should webmasters expect in the next few months? In his latest video, Matt Cutts provides an overview

11 great ways to use social proof in ecommerce
econsultancy.com

One of the most effective techniques you use on your ecommerce site to increase the confidence of buyers is 'social proof'.

Stop Stealing My Blog Posts! | Social Media Today
socialmediatoday.com

After I published an article on Social Media Today, it began to pop up on other website unattributed to me. Indeed, it was republished 100 t

Womens Shoes, Mens Shoes, Footwear, One for One, TOMS Shoes UK | TOMSSho...
www.tomsshoes.co.uk

Buy womens, mens shoes online from TOMS Shoes UK and support the One for One movement. With every pair you purchase, TOMS UK will give a pai

Facebook launches Ads API
econsultancy.com

The efficacy of Facebook advertising may still be yet to be determined for many advertisers, but that hasn't stopped brands from pouring big

TOMS Shoes
www.tomsshoes.co.uk

Toms Shoes - With every pair you purchase, Toms will give a new pair of new shoes to a child in need.

XE: (USD/GBP) US Dollar to British Pound Rate
www.xe.com

Calculate live currency and foreign exchange rates with this free currency converter. You can convert currencies and precious metals with th

Friday Freak Out - The Overuse of Twitter Hashtags | The Social Penguin ...
www.thesocialpenguinblog.com

Mike lets off a little steam about the overuse of hashtags across Twitter.

SEO - How to Find Your Natural Search Rankings | The Social Penguin Blog
www.thesocialpenguinblog.com

Tyler Moore gives practical advice on how to check what your actual search engine rankings are and identifies some tools outside of Google t

Interview with Trevor Johnson from Facebook [VIDEO] | The Social Penguin...
www.thesocialpenguinblog.com

Mike McGrail and Jo Barnes interview Trevor Johnson from Facebook about the future of the network and opportunities for brands.

Book Review - The Lean Startup by Eric Ries | The Social Penguin Blog
www.thesocialpenguinblog.com

Michael Hayes reviews The Lean Startup by Eric Ries, a guide to installing lean mentality in a startup. Includes theory.

Friday Freak Out - Facebook Update Overkill by Businesses | The Social P...
www.thesocialpenguinblog.com

Mike McGrail vents about brands and businesses ramming too many Facebook updates down our throats and gives advice on providing a valuable F

Friday Freak Out - Automated Account Updating | The Social Penguin Blog
www.thesocialpenguinblog.com

Mike has a mild freak out about automating updates across social networks and media.

Is Social Media Pulling Us Apart? [VIDEO] | The Social Penguin Blog
www.thesocialpenguinblog.com

A great video from David Bowden exploring the world of social media technology and its impact on our lives.

More Twitter DM Spam- Warning Do Not Click! | The Social Penguin Blog
www.thesocialpenguinblog.com

There is a new spate of Twitter DM spam - 'Someone is posting nasty updates on their twitter about you, heres the posts they've been making

What Google Plus Your World Means For Your Business | The Social Penguin...
www.thesocialpenguinblog.com

Jenni Maley takes a look at Google's Search Plus Your World and decides that it's time for brands and business to get active on Google+. Pra

Dear Facebook & Co - Please Keep it Simple, Stupid | The Social Peng...
www.thesocialpenguinblog.com

Mike McGrail warns that Facebook and Google + must keep things simple or risk losing their social routes.

Good coffee, loads of space, tasty baking and damn comfy sofas! Only grumble is the price of food, it's certainly at the top end of cafes, but other than that, can't fault it. Flat white is a triumph.
Public - a year ago
reviewed a year ago
I've been to The Huxley a few times and it is fairly average really. Nice surroundings and good beer, but the food can be very salty. The hotdogs are the shining light and I regret not getting one yesterday, I went for a a burger and it was very greasy. The staff are always great and it's a good location, but it just misses a four star review due to the average food.
Public - a year ago
reviewed a year ago
2 reviews
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