I'm not a fan of meetings, they can drain time and resources and often achieve nothing! While we do need to have them, I'm always keen to look at ways of making them slicker. One way to do this is to know exactly who you're meeting with and what they do, so you don't have to cover all of that in the meeting. This new app promises that 'it knows more about your meetings than you do'. A big claim!
Read more about Lowdown over on - http://tnw.co/1errOlB
My first blog post for Denholm Associates looks at five skills I believe all digital marketers need to have in order to be successful. Everything from design smarts, to data analysis. Read it here - https://www.denholmassociates.com/Blog/View/45/5-Key-Skills-for-Digital-Marketers.aspx
#marketing #employment #skills
There’s a whack of social media content that does the rounds, and I like to take a look at Buzz Sumo to see what content related to social media has been shared the most in the past week. I say ‘related’, as it often takes me off on strange tangents, but I like that. Hey, it isn’t always about marketing you know! Here we go…
California allows minors to delete social media posts, with ‘erase’ law
California has passed a law that makes social networks such as Facebook have to allow teens to erase social media updates that they may regret. It’s a little confusing, as the big networks allow people of all ages to delete updates. According to Jimmy Steyer of Common Sense Media - ”This puts privacy in the hands of kids, teenagers and the parents, not under the control of an anonymous tech company,” I’m not sure how anonymous the ‘tech’ companies are, but I’ll let that one go.
Shares – 8828
Guide to Facebook Reach: What Marketers Need to Know
Have you seen a drop in your Facebook performance? Are women turning a blind eye to you? Is ‘that doesn’t normally happen’ no longer working as an excuse? Sorry, I was back in my copywriting days there for a moment. Facebook has various types of reach, from organic to viral, and the fact is that that reach has been getting strangled for a while now, unless you show Mark and co. the reddies. This post over on Social Media Examiner, will explain reach to you and make you feel smart. And more attractive to the opposite sex.
Shares – 5628
Social Media Saves Ernie from Euthanasia
Ernie is a 3-year-old ‘mixed breed’ (aka mutt), from Orlando. The poor fella was due to be put down, but Facebook came to his rescue. This really is a nice story and I suggest you read it all over on ‘Life with Dogs‘ – ‘a world leader in dog news and entertainment’. I love the web.
Shares – 4872
To see the original post and get the links to the articles, please visit - http://bit.ly/1lF729G
My name is Mike, and I’m a Google Analytics (GA) addict. There, I’ve said it. This post is not urging you to become an addict, but to spend some time looking at Google Analytics real-time on a daily basis.
First and foremost, it shows you the flow of people through your site as it happens. For example, I particularly like to have a peek when I’ve just posted a new blog post to the Velocity site and then sent it out across social media etc. What does this tell me?
- What platform is returning immediate traffic to the site?
- Where do people go once they’ve visited the blog post?
- Where are they located? (this can still be sketchy due to IP/mobile)
- Are any of my Google Analytics ‘goals’ being carried out right now?
- The device type being used – desktop/mobile/tablet
Now, all of this info is available in the full reports within GA, and is very valuable, but I really do recommend dipping into real-time from time to time. As you can see, I tend to have it live on my second screen – not all day as it would of course be distracting, but when I’m doing a lot of marketing activity or blogging, I will have it open to glance at. I often experiment with posting blog posts at different times of day – watching real-time allows me to gauge the initial surge of traffic (one of which wasn’t occurring in my image here!).
Give it a go, Google seem to be developing it fairly regularly. Access from the ‘Real-time’ menu. Funny that. Next up – link tracking!
Remember to track links!
Google Analytics allows you to create custom links that help you to further gauge your activity. For example, when I send this post out on Twitter, I’ll use this link:
You can see various additions to the standard URL:
- campaign=GARTpost – this is what I’ve decided to call the campaign (Google Analytics Realtime post)
- source=twittermike – I know that this is the link I sent out via my personal Twitter account
- medium=social – Social is the medium. This could also be email, banner etc
Adding these means that GA will recognise these as a campaign and give me data based on that distinct link. View the data for each link under Acquisition > Campaigns menu.
To read the rest of the post and for some handy link tracking resources, please visit - http://bit.ly/1otzw3m
#marketing #data #google
I can see a few potential issues here:
Fake Man U fans infiltrating the campaign – low chance of this happening as I’d assume there will be further checks into those chosen
Someone trying to make a name for themselves – think Chat Roulette… I would think the stream will be on a delay so officials can cut any dodgy activity from the feed before it goes pitch-side
Man UTD get thumped by Liverpool – this would cause a bunch of disgruntled faces being streamed! What’s the solution to that? It would be mean to say sacking David Moyes right?
The technology fails – unlikely as Google tend to run pretty solid products, and it would seem this is a partnership so there will be ramped up support I’m sure
It's certainly an innovative move from and we'll see if it's repeated in the future.
For more info on the campaign, and to watch the nice launch video, see here - http://bit.ly/1gk8s61
#football #socialmedia #MUFrontRow
My client, Cheeky Chompers appeared on Dragons' Den on March 2nd. I've written a case-study that covers the effects on their social media growth, engagement, site cut through and also taken a look at their general web data. It's full of data and (hopefully useful!) insight!
See the post here - http://bit.ly/1kHBFva
#socialmedia #data #analytics #dragonsden
- Velocity DigitalManaging Director, 2012 - present
- The BIG PartnershipSenior Digital Account Manager, 2010 - 2012
- Napier UniversityMarketing Strategy
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