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Mike McGrail
Works at Velocity Digital
Attended Napier University
Lived in Edinburgh
948 followers|211,878 views
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Read this now! Thanks to +Andrew Burnett for the share.
 
What is no longer working in social media: 2014 edition - AGBeat http://buff.ly/1myqLbZ
With a constantly evolving list of features, shifting culture, and new practices, what worked last year on social media may not work this year. Here's what you need to know.
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Yes Vs Better Together in a social media battle, but who will be crowned champ?
I've taken a look at the use of content, communication and audience size in order to raise the arm of the winning campaign. Read the analysis and uncover the champ below.

#indyref   #politics  
Mike McGrail assesses the social media use of the Yes and Better Together Scottish independence referendum campaigns. Covers content, comms and audience.
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Mike McGrail

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Reach is nothing without action

Anyone measuring success based on reach is a mug. Remember that.

#marketing  
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Eat24 Slaps Facebook Hard - Facebook Replies with 'Meh'
Unless you've been living under a mineral-based lump for the past three days, you'll have read the letter that take-away food delivery service, Eat 24 published, stating that they intend to leave Facebook due to its nasty news-based algorithm squeezing the life out of their reach and the apparent major money-grab that we've witnessed in recent times. It's an amusing read! They stated they would end their Facebook presence on Monday 31st March, and they have done just that from what I can see. Read on for the Facebook response and my advice on your Facebook presence.

So what did Facebook say?

Were you immediate thoughts when you first read about this episode along the lines of 'yeah, I'm sure Facebook will be bothered?' Well you were pretty much right, here's the response from Brandon McCormick, Facebook's Head of Comms:

"Hey Eat24, this is Brandon over at Facebook. I was bummed to read your letter. The world is so much more complicated than when we first met -- it has changed. And we used to love your jokes about tacquitos and 420 but now they don't seem so funny. There is some serious stuff happening in the world and one of my best friends just had a baby and another one just took the best photo of his homemade cupcakes and what we have come to realize is people care about those things more than sushi porn (but if we are in the mood for it, we know where to find it Eat24!). So we are sorry that we have to part this way because we think we could still be friends -- really we do. But we totally respect you if you need some space."

Rubbish response Facebook! Why?

- It fails to address any of the issues raised by Eat24 in their letter (they do have a number of very valid points)
- It tries and fails to use the amusing tone that Eat24 used in their letter
- It slaps a Facebook customer square in the face

Eat24 is a tech-based business, that has just pulled out of Facebook due to a distinct lack of ROI unless they pay Facebook for post boosting etc. Facebook should be concerned, as if many follow suit, they won't have brands etc that are big enough to continue to line their pockets in the way that Zuck and co have become accustomed to. It'll take a lot more for that to happen, as brands are naturally scared of alienating an audience by not being present on the platform. Will Facebook be the force it is in 10 years time? Pissing off your customer base is a sure-fire way to limit your long-term future.

Should you follow suit?

First and foremost, don't do anything rash. You really need to work out what you stand to lose if you withdraw from Facebook. Is it actually returning anything tangible for your business or is it just a fluffy 'awareness' play? There's a lot of thinking to do here! For example, if you close your Facebook Page, where will you send people to? Twitter doesn't offer the same experience in terms of conversation and media sharing. Google Plus is great, but I guarantee your full Facebook audience aren't there yet. What I will say, is that if you aren't willing to spend some cash, then future success via Facebook is only going to get harder based on current form. I often help businesses with their first forays into social media - right now I'm telling them that we should only venture on to Facebook with a war-chest in place, or if not, expect very moderate success via hard, creative and analysis based work. Reality bites.

Do you think Eat24 have done the right thing? Is Facebook's response fair?

You can read the original post below if you feel like it. If not, then I hope you enjoyed my look at a very interesting case. http://www.velocitydigital.co.uk/eat24-slaps-facebook-hard-facebook-replies-with-meh/?utm_campaign=eat24&utm_source=smcomm&utm_medium=social
Mike McGrail examines the Facebook response to the Eat24 break-up letter and gives advice on brand's continued use of Facebook.
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Yes, Facebook is required to give businesses free marketing soapboxes forever... :)
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Mike McGrail

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Was blown away by the Duomo in Milan yesterday. 
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Looks like London!
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Have him in circles
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Mike McGrail

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Have a great weekend all!
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Have a great weekend all! Do a big hobby.
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Very happy to have been featured in today's Daily Record. They interviewed me about +Velocity Digital LTD and all things digital marketing. Read it below if you like! http://www.dailyrecord.co.uk/news/local-news/digital-businessman-mike-mcgrail-delivering-3340534

#business  
IN less than 10 years Mike, 32, has gone from selling tickets for his music gigs on MySpace to running his own online marketing agency, Velocity Digital.
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+Thea Newcomb Thanks Thea! 
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Eat24 Slaps Facebook Hard – Facebook Replies with ‘Meh’
Unless you’ve been living under a mineral-based lump for the past three days, you’ll have read the letter that take-away food delivery service, Eat 24 published, stating that they intend to leave Facebook due to its nasty news-based algorithm squeezing the life out of their reach and the apparent major money-grab that we’ve witnessed in recent times. It’s an amusing read! They stated they would end their Facebook presence on Monday 31st March, and they have done just that from what I can see. My latest blog post looks at the response from Facebook and asks if your business should consider leaving Facebook... 

#sociamedia  
Mike McGrail examines the Facebook response to the Eat24 break-up letter and gives advice on brand's continued use of Facebook.
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I'm loving the new app from Jawbone, UP Coffee, it tells you how your coffee consumption may be effecting your sleep. Find our more below.
I wear a Jawbone UP fitness/sleep etc tracker band and while they have a really bad tendency to break (software as opposed to hardware), I do enjoy the experience and the data - especially the slee...
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People
Have him in circles
948 people
Vincent Haywood's profile photo
Stephen McLeod's profile photo
Hugh Wallace's profile photo
Work
Occupation
Digital marketing strategist
Employment
  • Velocity Digital
    Managing Director, 2012 - present
  • The BIG Partnership
    Senior Digital Account Manager, 2010 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Edinburgh - Melbourne - Port Douglas - San Diego
Story
Tagline
Digital marketer, social media, adventurer, bon vivant, malts, leather bound books & mahogany
Introduction
A man of digital ways with a penchant for all things social. Managing Director of Velocity Digital. Owner of The Social Penguin Blog

Have been from pillar to post on this amazing planet of ours and hope to see much more.


Bragging rights
I guess starting The Social Penguin Blog is a pretty good one!
Education
  • Napier University
    Marketing Strategy
Basic Information
Gender
Male
Other names
Michael
Mike McGrail's +1's are the things they like, agree with, or want to recommend.
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Will Russell goes over 10 steps that are key to running a successful contest on Twitter. Great info and useful advice.