Reading more and more Moto X reviews from people who actually took their time with the device. And it's becoming increasingly clear:
In a vacuum, the Moto X is great. Meaning, if there was not much competition, it would be a solid choice. Problem is, at $199 on contract + 2 year subsidy, or $700 off-contract, right now I have my choice between: Galaxy S4, HTC One, both Google Play Editions of those devices, Xperia Z/Z Ultra, or 2 Nexus 4s. And if I wait just another 2 months, add to that list the Note III, One Max, and Nexus 5. Each of those choices, except for the N4 at this point, have things that are much much nicer than the Moto X (some even completely outclass the X). I can buy any OEMs flagship device, because $700 is the asking price for a flagship.
You can scream "user experience" all you want, stock Android is stock Android is stock Android. Your experience will be 95 percent the same on the Nexus 4. At $349-$399 off contract, this becomes a killer phone. At the same price as everything else, it's just a stupid purchasing decision. You can make it any pretty color you want, the fact is, this is designed for people who like overpaying for things. Might as well get an iPhone.