Facebook seams to need to do the opposite. They need you to engage on their site to sell you things and are offering more services to keep you engaged on Facebook because that is the only way they can direct advertising to you (at this point).
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Set Up and Get to Know Your New iPhone, iPad, or iPod touch
You've just been given an iDevice: a magical entity that bestows the gift of more apps than you can fathom. We'll help you make sense of it