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Mike Maiorano
Works at Internet & Mobile Ad Rep 248-465-8000
Attended Michigan State University
Lived in Commerce, MI
128 followers|5,534 views
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Mike Maiorano

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 Beyond Hyper Local.  Geo Cookie Behavioral. 42% of LBS are off by 2.2 miles.  We partner with a GPS provider to get it accurate using true lat/long. Thru:
1.  Location scoring of specific locations.  Discounting ("Centroids"),  that spot is the center point of a city, zip or DMA.  We won’t serve ads against those locations.  
2.  Score specific apps so we know which apps provide the best data.  
3.  First Party Data: We leverage the first-party data from our Media Partner (TeleNav) to ensure that the points of interest addresses and geo-locations are all correct.  This is important 
because it allows us to correctly target users who are inside an auto dealership for example because we know the lat/long we’re receiving is indeed of an auto dealership.  This first-party 
data has been built and refined over the last 14 years of our engineering efforts. 
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Mike Maiorano

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 Beyond Hyper Local.  Geo Cookie Behavioral
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Mike Maiorano

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Mike Maiorano

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Mike Maiorano

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Location, mobile,geofences, proximity targeting, ,location, audience targeting, behavioral retargeting.
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Mike Maiorano

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You're here because you want to be. You admire the people you work with because they do something better than you do. And you do something better than they do.
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People
In his circles
302 people
Have him in circles
128 people
Matt Wise's profile photo
myRide's profile photo
Meagan L. Darlington's profile photo
Randy LaBelle's profile photo
Briefing.com's profile photo
Esther harry's profile photo
Josh Linkner's profile photo
General Motors's profile photo
Clark King's profile photo
Work
Occupation
Winstar Interactive
Employment
  • Internet & Mobile Ad Rep 248-465-8000
    Regional Sales Director, 93 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Commerce, MI
Story
Introduction
Internet & Mobile Advertising Rep 
Bragging rights
Husband to Jill (15 yrs), dad to Mackenzie (13) & Matthew (10)
Education
  • Michigan State University
    BA Communication Arts & Sciences, 1988
Basic Information
Gender
Male
Relationship
Married
Other names
http://twitter.com/mike_maiorano, http://www.facebook.com/mikemaioranoMI