Hi, I would like to ask for opinions or a choice on what you think sounds better as a business name concept. Here's some background info
I am a furniture refinisher owning the company Sandra Dee Furniture Refinishing. I bought it a couple of years ago from Sandra Dee (not the American Actress) when the opportunity arose and it's been good and profitable work. However, I want to add making custom furniture to my offerings as it's something I have a great passion for.
One option is Antero's Urban Wood Designs. Which is a name I've used in the past when doing it as a hobby, although I didn't market it long enough to build a brand.
The other option I am considering is "A Grove of Trees - Custom Furniture & Millwork" as that is what my last name roughly translates to.
The biggest reason I need to ask this now is that I am forming a corporation to protect my personal assets, enjoy lower taxes (is it possible to enjoy taxes?) and the other multitude of benefits that come from incorporation in Canada. However, I don't know if I want to incorporate as Sandra Dee Furniture Refinishing or have my own corporation name and make SDFR a division of it etc.
Give me your vote and let me know your thoughts!
Many thanks in advance!