It's good to 'get out there' to explore what other possibilities exist. As always, it's interesting to learn how different industries are open or restricted to the use of Social.
Do I need to ensure I have 'dark chocolate sydney' as part of my URL / copy on the page?
Or is the answer based on how I apply broad or phrase march type?
- Westpac GroupHead of Social Media, 2013 - 2014
- TelstraHead of New Media (CMO), 2011 - 2013
- TelstraSocial Media Senior Advisor, 2008 - 2011
- Socialising The Corporation (current)
- Australian Direct Marketing Association (current)
- Mumbrella - Guest post (past)
- Firebrand - guest post (current)
- Ad:Tech Sydney 2009 (past)
- Choice.com.au - Interview (past)
- The Australian - Mention (past)
- Courier Mail - Interview (current)
- Mashable covering the 3Rs (current)
Originally from Toronto (Canada), I started my career in provincial party politics and then become a Ministerial Staffer in the Ontario Government.
My next move (literally) was to Australia where I earned an MBA from the Macquarie Graduate School of Management and a Master of Professional Communication from the University of Western Sydney. I also had an incredible time travelling through New Zealand, Thailand and Nepal.
In 2008, I became Telstra’s first employee designated to work in social media. Telstra is Australia’s (market leading) incumbent telco.
As Telstra’s Social Media Senior Advisor, I helped lead the way in developing Telstra’s customer support in Twitter, drafting and rolling out Telstra’s 3Rs of social media engagement for employees, an internal idea generation site and Telstra’s Facebook page.
I also created the strategy and implemented the HTC Desire Social Review which recruited 25 people to take part in a two-week review of the HTC Desire handset. The review generated 19 million impressions on Twitter alone.
In 2011, I moved into the Chief Marketing Office at the Head of New Media. During my time I lead social media marketing efforts to launch the iPhone 4S and 5. As well, I delivered a positive return on investment for a content strategy that also generated over eight million views on YouTube in a financial year. The Telstra's YouTube has over 10 million views, more than any other domestic competitor.
Currently I lead the Australian Direct Marketing Association (ADMA) sub-group on social media and SEO. The social media sub-group is part of the ADMA Digital Council and is responsible for educating members about social media and SEO.
Check out my blog Socialising the Corporation where I'm documenting the use of new media by corporations as they fight to remain relevant in the digital economy.
Currently working as Head of Social for the Westpac Group. Reporting into the Head of CRM and Digital, I manage the Westpac Group’s social media. Managing a team of three, we work across the Westpac Group’s multiple brands to create and execute paid and earned content and social marketing strategies and initiatives.