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Mike Gracia
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Lives in Bristol
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Mike Gracia

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Great post I just found over on the +Social Media Marketing community - Schema is super-useful for many purposes, from local businesses to events - and more!

People sometimes find it hard to understand though, and this post does a good job of clearup up much of the confusion. Great!
 
Schema-org Guide for Beginners (Everyone Can Understand!)!
Schema.org is the attempt of search engines to make structured markup easier to understand for website owners and search crawlers. Schema.org is officially supported by Google, Bing, Yahoo! and Yandex. #Google now names it the “preferred” method to structure your content if you want to have a rich snippet in search." ...Read more:
http://www.internetmarketingninjas.com/blog/search-engine-optimization/schema-org-guide-beginners-cheatsheet/
#schemaorg   #semanticmarkup   #schemamarkup   #semanticseo  
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I can feel a new blog post coming on.

How brands can turn someone from a brand evangelist into a brand cynic!

I've got a personal case study brewing right now as it happens ;)

More may follow soon...
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Ahhhh the joys of a big email clear-out.

It went something like this:

#spam #inboxzero  
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+William Rock Hahaha yup. I'm actually moving over to Google Apps, and am going to do a trial of a few add-ons to try to reach inbox zero (or as close as I can get to it!).

These two apps seem cool and am about to test:

http://www.activeinboxhq.com/ (paid)

https://mailstrom.co (paid- But think I'll only need to run it a couple of times to get cleared up and unsubscribe from email lists in bulk... hopefully!)

:D
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This is quite old now, but love this video I found over on +Guerrilla Marketing, +Steven Severn's site.

Makes a change to see an experiential campaign that doesn't just try to scare the pants off people!
TWBAParis & SNCF connects cities with a colorful door and a great experiential marketing concept. Experiential Marketing: Connected Door SNCF Europe
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That is a great idea 
and
A great video
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Saw this over on +Anna Binkert's page - Brilliant :D

No need for a heatmap to figure this one out! Pretty much what heatmaps & split testing show us on web pages tho!
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+William Rock just found this vid about #watchdogs  too - VERY clever advertising, actually gets people into the 'feel' of the +Ubisoft game whilst getting them to sign-up to the FB app too... Kinda like immersion and marketing at the same time. Clever marketing! 

- What can they see about YOU???
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+William Rock reminds me SOOO much of the TV show 'Person of Interest' - very similar feel.
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30 Minute Social Media Gameplan For Small Businesses - New post over on Panoptic #social   #business   #socialmedia  

Also, a doff of the cap to & Honourable mention of a few cool people & great tools -  +Bill Slawski - +Larry Kim / +WordStream - +Sprout Social - +Hootsuite +kissmetrics - All those folks serious rock ;)
The internet gives small businesses a great opportunity for growing their business, however it also brings with it plenty of headaches! Many businesses know they should be using social media, but are unsure how to get started, so end up flailing around doing ‘a little bit of everything’, which results in a whole lot of …
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Hahahaa Good to see the Adsense revenue is put to good use :D
 
Just a normal day at the GooglePlex... #whereiswaldo  
Just an ordinary day at Google, Bradley Horowitz looks out of the window of his office and spots these folks in weird looking white and red shirts and caps. Where's Waldo at Google? It was the day b
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Interesting find by +Craig Kelley - Looks like some dodgy lead gen tactics by #quicksprout  :(
Neil Patel (QuickSprout) is a scam artist and uses deceptive business practices to earn your business. SCAM ALERT!
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I've heard of (and battled with!) spammers making fake Google maps listings (Google my business, G+ local, Google Places... whatever!) previously...

But this guy used the same techniques spammers use, combined with some telecoms knowledge, to intercept and records calls to the FBI and Secret Service! - Just... wow!
Earlier this week, Bryan Seely, a network engineer and one-time Marine, played me recordings of two phone calls (embedded below.) The calls were placed by unwitting citizens to the FBI office in San Francisco and to the Secret Service in Washington, D.C. Neither the callers nor the FBI or Secret Service personnel who answered the phone realized that Seely was secretly recording them. He used Google Maps to do it.
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This share by +Bill Slawski is very interesting! Yet more opps for considering multiple channels in your marketing strategy perhaps? I can imaging this sparking some great ideas! +Ammon Johns has already come up with examples in the comments too!
 
It's Not April 1st, and it's not Science Fiction; Is Google Watching the Same thing on TV as You?

Google was granted a patent today that may personalize your search results based upon what you might be viewing on TV in your location. 
I’m going to have to turn up the sound on my TV, and decide carefully what to watch, and test this. It would be very interesting if it works. Is Google clued in to what you are watching on TV? If so, is that through a set top box, or an internet enabled television? If …
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I like to say when I find a company or person that makes me go "wow, that's bloody amazing!"

This local #cycle  shop REALLY deserves some mentions. +LifecycleUK. I came across them when looking for a new bike (time to start cycling to work to get rid of the belly!).

They're SO much more than a bike shop though, they have a workshop in a local prison - prisoners get trained to work on the bikes etc.

That's not all though, Life Cycle runs some really cool projects, such as 'Two's Company', where they help blind & visually impaired with tandem bicycle rides (http://www.lifecycleuk.org.uk/sites/staging.lifecycleuk.org.uk/files/files/Twos%20Company%20Case%20Study%20final(1).pdf) and 'Bike Minded' that helps people with mental health issues (http://www.lifecycleuk.org.uk/sites/staging.lifecycleuk.org.uk/files/files/Lifecycle_Bike%20Minded_casestudy%20final(1).pdf)

As I say, so much more than a local bike shop, although they are the friendliest and most helpful bike sellers I've ever been to!

If you're looking for a #bike  in #bristol , you can't go wrong with these guys, plus supporting businesses that actually DO GOOD in your community is important - http://www.lifecycleuk.org.uk/
Our next Family cycling event will be at. @Symes Community building, Peterson Avenue, BS13 0BE. on. Friday 29th August Midday to 4pm. The event will feature a range of activities aimed at helping families to start cycling together, including: Kids bike swap; Low cost kids bike sale (£10 per time) ...
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319 people
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Work
Occupation
Director of Strategy at Thinkable Digital & Freelance Digital Marketing Consultant
Skills
Content Marketing, SEO, Technical SEO, Social Media Management, Social Media Promotion, Social Media Strategy, online PR,
Employment
  • Mike Gracia
    Freelance Digital Marketing, present
  • Thinkable Digital
    Director & Head of Strategy, present
Basic Information
Gender
Male
Links
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Tagline
Obsessed with digital & content marketing... and fresh coffee!
Introduction
I've been involved in the SEO & digital marketing industry for around 10 years. Initially I worked as a freelancer working on client's websites from whatever cafe had the best coffee in town. After a few months of working like this, I started an SEO company and opened a small office.

I ran Kingpin SEO for several years, focusing primarily on search engine optimisation. Slowly due to client demand, the remit of my work expanded to include social media, content marketing, PPC and complete digital marketing solutions.

Due to the widening of digitalservices offered, I closed Kingpin SEO and creating Thinkable Digital - A small digital marketing agency made up of several independent digital experts who come together to offer clients a full spectrum of digital marketing services. 

In addition to being the head of strategy for Thinkable Digital, I also work as a digital marketing freelancer, and run my digital marketing blog, www.mikegracia.com.

I've had the pleasure of working for some really great clients over the years, from well known large comparison sites to international agencies. I also enjoy working with charities, for example I was commissioned to help the RSPB (Midlands) to define their social media strategy (case study on Thinkable).
Bragging rights
I make a mean coffee!
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Currently
Bristol
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Work
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0117 2308770
Email
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79 to 81 Newfoundland Circus
I'm not usually a fan of chains to be honest, however the Cabot Circus pret is great! Staff are always cheerful and welcoming, sandwiches are fresh and coffee is great! Only gave 4 out of 5 stars as I wish they had WiFi - would have been a straight 5 stars if they did.
Public - a year ago
reviewed a year ago
The only way I can describe Cosines is a 'Hidden Gem'! Great bar for business meetings by day, serving decent coffee and nice ales - oh, and good lunchtime food. Wild party spot in some evenings! You wouldn't believe the atmosphere of this place considering it's size!
Public - a year ago
reviewed a year ago
Excellent team of accountants and tax advisers. Highly recommended for anyone that wants the headache taken out of of annual returns, VAT returns and corp. tax! Had a couple of accountants in the past, and never found anyone I trust more than the team at Perpetual!
Public - a year ago
reviewed a year ago
5 reviews
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Only giving three stars as although they are usually very good here, recently a staff member on the night shift didn't seem to want to stop talking on his mobile to serve me, informed me they didn't have a product I wanted - When in actual fact they did, but not in the small stash of chocolate bars he had behind the till. I pointed out the product was visible on a shelf across the store (through the window), and he (rather begrudgingly) walked over to get it. The whole time I felt like I was 'in the way' of his phone conversation! Poor show Shell! That said the daytime staff are usually always very cheerful and helpful, hence me giving the place 3 stars instead of the 1 star I would have given due to this guy's attitude!
• • •
Public - a year ago
reviewed a year ago
Brilliant take away and very friendly staff. Food is very good, and the staff are very friendly. The' veggie mela' is a good deal, offering a selection of curries and a portion of rice for a pretty amazing price.
Public - a year ago
reviewed a year ago