Profile cover photo
Profile photo
Mike Geraci
268 followers -
Brand Guy.
Brand Guy.

268 followers
About
Mike's posts

Post has attachment
I won candy on the #googlebirthday doodle! Score: 126

Post has attachment
Friday marked the 25th anniversary of the release of Jane's Addictions' 'Nothing's Shocking' 

Post has attachment
Livestream session from Yale's School of Divinity with Patagonia's Yvon Chouinard and VIncent Stanley featuring some classic insights from Yvon, including:
- Patagonia is now doing about $600 million in sales.
- They spend less than 1% on their marketing.
- California should be its own country.
- One wedding ring generates 20 tons of mine waste.
- "Whenever I'm confronted with a business problem, the answer is always to improve the quality. Always."
- "Living an examined life in business is a pain in the ass, but that is what we do."
- Skipping work to go surfing is fine, but not to go get your hair cut.
- Outdoor access among underserved populations is not a priority for the company.
- Yvon considers himself too short to be president of the United States.

Post has attachment
Most of my around-town biking this summer has been without a helmet. Some of my friends give me grief about it. I am emailing this to them..."if you force or pressure people to wear helmets, you discourage them from riding bicycles. That means more obesity, heart disease and diabetes. And — Catch-22 — a result is fewer ordinary cyclists on the road, which makes it harder to develop a safe bicycling network."

Post has attachment

Post has attachment
The green marketing backlash? "Much of the fault for the consumer pushback lies with marketers for over-hyping green products and making overly aggressive claims."  Good stuff to consider. 

Post has attachment

Post has attachment
Burning Man + Hula Hoop + GoPro = Awesome.

Post has attachment
Musical milestone Monday: Nirvana's Nevermind was released 21 years ago, today. Band and album that helped define and channel a new generation.

Post has attachment
Scott Monty, Ford Motor Co.’s head of social media, talks about Ford’s success with new product launches using content-driven, transmedia marketing campaigns. “Content is the currency of social." Knowing how and when to use social is just one element of a social campaign, you have to have remarkable, strategic content to support it.
Wait while more posts are being loaded