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Mike Geraci
Works at MercuryCSC
Lives in Jackson, Wyoming
262 followers
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Mike Geraci

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I won candy on the #googlebirthday doodle! Score: 126
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Mike Geraci

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Livestream session from Yale's School of Divinity with Patagonia's Yvon Chouinard and VIncent Stanley featuring some classic insights from Yvon, including:
- Patagonia is now doing about $600 million in sales.
- They spend less than 1% on their marketing.
- California should be its own country.
- One wedding ring generates 20 tons of mine waste.
- "Whenever I'm confronted with a business problem, the answer is always to improve the quality. Always."
- "Living an examined life in business is a pain in the ass, but that is what we do."
- Skipping work to go surfing is fine, but not to go get your hair cut.
- Outdoor access among underserved populations is not a priority for the company.
- Yvon considers himself too short to be president of the United States.
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Mike Geraci

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Most of my around-town biking this summer has been without a helmet. Some of my friends give me grief about it. I am emailing this to them..."if you force or pressure people to wear helmets, you discourage them from riding bicycles. That means more obesity, heart disease and diabetes. And — Catch-22 — a result is fewer ordinary cyclists on the road, which makes it harder to develop a safe bicycling network."
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Musical milestone Monday: Nirvana's Nevermind was released 21 years ago, today. Band and album that helped define and channel a new generation.
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Greg Hill posted that he and Glenn Plake survived the Manaslu avalanche. Remy Recluse was in another tent but Greg indicated his team survived. 
An avalanche hit climbers on a high Himalayan peak in Nepal on Sunday, leaving at least nine dead and six others missing, officials said. Many of the climbers were French or German.
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The skeptical consumer. "Recommendations from people I know" scored highest. "Editorial content" is at 58%. Most telling, only 50% of respondents trust "Emails I signed up for."
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True. I use any relatively respected study as one waypoint on a longer journey and not as the final authority.
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Mike Geraci

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Friday marked the 25th anniversary of the release of Jane's Addictions' 'Nothing's Shocking' 
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Every day, I run into people who seem emotionally and intellectually stunted. The amount of money in their bank accounts, the kinds of cars they drive, the square footage of their house or condo or sailboat, the job title printed on their business cards, none of that matters. They all have something in common: they seem limited in their ability to empathize with others. Worse, they even have trouble empathizing with themselves, which is far more ...
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It sometimes makes me sad to think about my son and the state of our collective goals.
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The green marketing backlash? "Much of the fault for the consumer pushback lies with marketers for over-hyping green products and making overly aggressive claims."  Good stuff to consider. 
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Burning Man + Hula Hoop + GoPro = Awesome.
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Scott Monty, Ford Motor Co.’s head of social media, talks about Ford’s success with new product launches using content-driven, transmedia marketing campaigns. “Content is the currency of social." Knowing how and when to use social is just one element of a social campaign, you have to have remarkable, strategic content to support it.
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Have him in circles
262 people
Zeenie Scholz's profile photo
Carmen Bonilla's profile photo
Dustin Robertson's profile photo
BICYCLING magazine's profile photo
steven mason's profile photo
Patrick Long's profile photo
Caloundra Massage Central's profile photo
Nathan Hanna's profile photo
Info Wma's profile photo
Work
Occupation
V.P. of Converged Media at MercuryCSC
Skills
Brand positioning, Copywriter of Big idea concepts. Creative talent cat herder.
Employment
  • MercuryCSC
    V.P. Converged Media, 2013 - present
    Charged with identifying brand positions and developing on-brand creative concepts executed across paid, earned, owned, and social channels simultaneously.
  • FreeRange Media
    Creative Director, 2011 - 2013
  • Verde PR
    V.P. Digital, 2009 - 2011
  • Base Camp Communications
    Founder/President, 2001 - 2009
Basic Information
Gender
Male
Story
Tagline
Brand Guy.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Jackson, Wyoming