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Israel requires a warning label on models made skinny with Photoshop!

Israel passed a law yesterday banning the employment of "underweight" models in advertising, and requiring publications to disclose when they've used Photoshop to make people look thinner in pictures.

Models are now required to get a doctor to state that their body mass index is at least 18.5 before they're allowed to pose for photos professionally.

The laws are intended to slow with the rise of anorexia and bulimia, especially among young girls.

Is this too heavy handed, or should other governments follow Israel's example?

( Pic props: )
Sidheswar giri's profile photoZakhar Yermishkin's profile photoVictor “Darkforbid” Abbott's profile photoToby Giddings's profile photo
The entire country should have a warning label lol
Truth in Advertising.
I'm OK with the label saying it's been Photoshopped. It's just truth in advertising.

Requiring that the BMI be 18.5 or greater is overreach.
That is the most awesome law I've heard of in a long time. We need this here!
Sill K.
the left is photoshop'd?
They'll just use older tricks such as lighting, mirrors and makeup. I'd wager that the legislation won't have a material effect.
I agree, the BMI stipulation goes far.
Yes - warning label - and not some ultra-fine print that nobody can read. Doctors measuring BMI - a little too much.
I think its a bit too far. I do think full disclosure is a good idea though. It will serve as a disclaimer and/or reminder that even professional models and celebrities don't have "perfect" bodies.
This kind of decision should be from an organization or a community or some kind of union, with voluntary participation. If a magazine wants this organization's stamp of approval, they would need to follow such rules.

But making it a law, despite the obvious free speech violation (which I suppose isn't a legal issue in Israel but is still a moral issue for humanity in general), also means smaller companies are going to end up having a lot of problems trying to comply, while the larger companies will be sending lobbyists to ensure they get enough loopholes going that it doesn't really affect them.

Thank God we are spreading our version of crony-democracy throughout the world >.<
I agree it's good news - but realistically, the advertisers will just work around the restrictions. It'll be a cold day in hell before all advertisers tell the truth.
Everybody should follow the same law. Makes sense. Young girls (as well as boys) are suffering low self esteem and bad self image because of these fakes... This is a welcome law that can't do no harm but rather good.
Yes, especially the U.S. ... yesterday I've seen a picture of Demi Moore. It was processed so much, it didn't even look like her anymore.
full disclosure is a great idea- girls shouldn't be led into thinking that these women they see everywhere are normal... and i support the BMI requirement along with it because if the photographers/brands can't photoshop a girl to look thinner, they're going to be looking for the thinnest of the thin to skirt around the requirement.... that is to say, the unintended consequence of the disclosure requirement could actually be MORE anorexia and bulimia among models
For what it's worth ...the one on the left is hotter. Just saying....

Before I am deemed shallow (lol). I support this law emphatically. As a father to a daughter, I would love to see the world get away from the "skinny" requirement and embrace a more "natural" appeal. The Dove campaign featuring "real women" was a hit for a reason. Perhaps ad execs are missing the big picture.

My statement still fits their "but sex sells" ideology but perhaps what they miss is that "sexy" is different to different people and the girl on the left is indeed more attractive to me in her before shop pose.
I think the label is a great idea. It's like the "not actual size" labels on food.
As for those photos you put up as an example... o_O Maybe it's because I'm Hispanic, but I'm in love with those hips. The left photo. I'd buy her product any day. I kinda feel sorry for the right, she's not woman enough :'(. It's ok, someday.
lol this about this... I wonder how a model would feel with that warning under their picture saying they were made thinner. Dive in self esteem much? I think that would actually promote some eating disorders.

People already know about Photoshop. It isn't an industry secret anymore. We don't need more laws...

Maybe I'm in the minority, but this warning would definitely promote some unhealthy habits. The BMI is just ridiculous. My girlfriend is "underweight" yet she is insanely healthy.
I just calculated my BMI and it's 19.9. Probably because I'm a runner.

I couldn't imagine being a woman with a small frame...
When I saw Jurassic Park I didn't think dinosaurs were real just because I saw them on the screen. I knew it was fantasy and special effects. Same thing goes for advertising and models.
Truth in advertising or truth in packaging?
Considering the part that tries to preserve health and welfare of the models, yeah I agree.
+Jack Owens , when you grow up as a young girl inundated by rail-thin models, you DO begin to think that's the way you're supposed to look. comparing a societal pressure to a movie (as you point out) we all know has special effects is ridiculous
The thing is that "underweight" doesn't mean "unhealthy" in a lot of cases... maybe even most since a lot of people who are "fit" but don't try to build a ton of muscle may end up around that borderline. Many girls with thin frames are also considered underweight. Maybe there should be guidelines for the extreme, but not 18.5 or less BMI.
+Kristina Rae People should use common sense and recognize the difference between fantasy and reality instead of passing silly laws.
I don't buy the argument that people know it's all photoshop. Kids see advertising every day and they have no clue. This is when ideas are formed and changing those ideas is incredibly difficult. Even a subtle smoothing of the skin isn't always obvious.

Yes, we know it's photoshop, but can we say how much it's been used? No. I've seen examples of women going from a BMI of 25 (guessing) to probably around 18 in photoshop. I'm sure more extreme changes can be made.

The argument about it causing more issues with eating disorders I can buy. I have no idea how it will play out and I suspect it'll be a case that just has to happen.
So they need a doctor to read type in the number from a scale on a calculator, then divide that number by the height in meters, twice.

Most four-year olds could probably be trained to do that in quite short time.
'd (ש"ע) פוטושופ, שם של תכנה גראפית Clearly that image was
In Spain there's a law since 2005 excluding models from runways with a BMI under 18... and I don't see that it's hurt us at all, I think it's healthy, and as somebody else already mentioned, if they can't photoshop, the other route would be to go back to anorexic models, so this is a good failsafe.
+Logan Cate Let me rephrase: It should be known. Maybe we should push for it to be common knowledge. Models are showing off a product and yet the models themselves are focused on a lot for people not to know there is editing software involved.

I guess my main point was a warning is probably a bad idea because models would just try harder to have a perfect figure and a BMI guideline (well, the 18.5 where they put it) would effect a lot of models who are healthy. It's just a hard thing to regulate like Israel has. I guess we will see how it works for them.
Why not just cut back on the amount of advertising you and your family consume?

Read a book. Watch public television.

Advertising pays for all of the free services we enjoy. Without it everything would cost more.
the point is, +Jack Owens , that it is difficult to tell what's reality and what is fantasy in our photo-shopped world. I guarantee you couldn't pick out all the areas of a woman's body that are photo-shopped (whether it be minor or heavy editing)! what young girls see as "normal" when they grow up is a huge part of their mental and physical health later on. i think we'll agree to disagree here, but my take is our media-centric world needs (a lot of) truth injected back into it.
Edit: that being said, the BMI measure has long been known as flawed, and i think it would behoove us all to have a more accurate measure of "health"
I think I'm just making a big deal of this because my girlfriend has a BMI of 17.6 lol

For reference she is in a couple pictures on my profile at the top. The girl has love handles... she definitely isn't unhealthy, but she just has a really small frame. Maybe that's just because she was a twin and born a tad early. Idk
+Mark Koschwitz It is indeed hard. How do you regulate something like that without harming models or others?

I'd guess that Israel is shooting for a "causing less harm overall" outcome here. As to whether it works, we're just going to have to watch.

+Jack Owens Yes, advertising pays for a lot of free services. However, we don't allow pharmaceutical companies to tell us that their drugs don't cure cancer unless it's been proven. Why should we allow clothing/whatever companies to tell us that this is how people actually look when it's not true?
The U.S. is too fat. It's a good thing if people are enticed to loose weight. WAYYYY more people die due to obesity in this country than die of eating disorders.
Coming next a warning label for models with makeup.

Let's face it makeup is a photoshop filter applied directly to the skin ;-)
Oh come on +Jack Owens, you can do better than that.

Might as well say we need warning labels for people wearing clothes.
I think its impractical, but a good idea nonetheless.
My knee jerk decision is that the government should stay out of it.
I feel that our gov'nt already makes too many decisions for us, but I really despise the false goals that ad campaigns give to girls. It's hard to say, one way or the other.
This will probably backfire. Unemployment among bigger models will simply rise.

Seriously though, a lot of advertising agencies use stock photography. It would virtually be impossible to check whether a model has been photoshopped.
I think this is a great thing and all I can say is kol ha kavod israel! (way to go). I think that putting some restriction on what the models can look like is great- it gets rid of the heroin chic type, and will make advertisers look for a more healthy body type. I don't think 18.5 is unrealistic, (and is still significantly smaller than me, lol) Also , about freedom of press, the law would not stop advertisers from photoshopping- only level the playing field so that it would need to be disclosed. (and for the person who said that israel didn't have free speech or press, may I suggest actually doing some research before you start flaming?). 
It may be a good idea (or it may not), I'll defer on that point. But at what point have we decided that good idea = good law?
shame you can't just make every one see you as skinny in real life :)
what about women who are just naturally smaller?
+Alexander A. Carde' I work for the American Heart Association (PR/graphic design actually and use Photoshop often...) and definitely agree. The leading killer in this country is heart disease and the 3rd is stroke (most times from similar causes).

It's interesting to think there is an eating disorder problem as well as one of the highest rates of obesity. We need some balance in this country.
Gyu Gyu
haha photoshoppp ;]
Great idea. Not sure why you need a doctor to certify your BMI though... all you need is a tape measure and a set of scales. And maybe a calculator.
ha u have to use photoshop to not look fat
Why even take a picture if you have to photo shop it...
Another area where government should "butt" out.
I'd say require a notice on ANY photograph of people on media that has been digitally altered to remove blemishes. But that would be very difficult to implement. A change in brightness or contrast could make the skin lighter and make the subject look younger. If we go down that road every single photo will need to have the notice.
I don't know... the warning labels at least could fall under "false advertising" laws. And the BMI could fall under OSHA rules, conceivably. After all, if there's an unwritten code that you have to be literally starving yourself in order to get work, that could be considered a health risk imposed by the media conglomerate.

On the other hand, it's also kind of insulting of the government to say that a person with a BMI below 18.5 cannot be considered healthy or beautiful enough to model. That's discrimination in itself. And considering that just about every photo in advertising now goes through some form of post-production, putting a label stating that the photo was photoshopped would amount to saying that the photo is being used for advertising. Basically, people would tune the message out, the same way they tune out the text on cereal boxes that say "Enlarged to show texture." It only serves to protect companies from being sued by people who expect the cereal to be shown actual size, and then get angry enough to sue.
+Adi Peshkess Has anyone ever sued a clothing company for not becoming as small as/beautiful as the model shown?
We could be law pioneers, +Josh Ellis! Also pioneers in the lawblogs "can you believe how stupid these people are" hall of fame.
They shouldn't be 'shopping that. Much more sexy in the original pic!
This is like the warning on a car rear view mirror: "The model in this picture may be larger than they appear."
I personally prefer the left, it has natural proportions, the right has nice waist but her face doesn't match.

Shouldn't be a general law against distorting information ?
I thought they had other (more important) problems out there. it's funny though. finally, the truth.
What we need here is truth and full disclosure in food labeling. Maybe then we can then consider the sideshows. Every law has an opportunity cost associated with its enforcement and we have lost sight of the forest for the trees.
Hamish is correct; no doc is needed to know Body Mass Index. All you need is to know two things (if I recall correctly the two things are height and weight).
But I'm just happy to see that so many guys here think the real girl is hotter.
I really like this idea; it battles some of the deception that has become Madison Avenue's bread-and-butter. But I feel that if we tried to implement it in the US, it would be fought as 'mandating ethics' or be labeled as a violation of our 1st Amendment Rights.

QUESTION: What about models that are naturaly skinny? Do they lose their livelyhood?
Some may see it as heavy handed but I don't think it can happen soon enough. There are just too many eating disorders out there. I can see if someone had a late night and some dark circles are eliminated but more and more magazine spreads are looking so "perfect" that it is unrealistic.
They got 99 problems but a terrorist ain't one.
What really gets me is the fact that they decided to use photo shop on this woman to begin with. I am all for passing this into law here in the states!
That's a positive step ... Good for Israel ... We should follow suit in this regard.
This is just an out of context plaster over the side effects of our fucked up media implanted perception of beauty and psychological advertisement exploits. The state shouldn't dictate anything in this regard, rather address the reasons instead. Dangerous precedence to meddle in this type of short-sighted laws. I say force the advertising industry to not lie and sweet-talk bullshit right in your face in the first place, make companies accountable for their public advertisement claims in full.
it is really depressing seeing so many americans moving in this direction more and more. this is none of government's business. any law that purports to protect one from oneself is an example of nannystate condescension
This is one of those stories where the government tries to intervene on how people live. This is a great cause I see that but is that taking away some of the liberty of its people? I'm all for lessening and or eliminating the number of girls with eating disorders but this is just like the seatbelt laws which are necessary or the marriage laws (talking about banning same sex marriage which is just stupid). On which side does this law sides more the seatbelts or the marriage.

Still a little meaty models are better than stick ones :)
Nalla J
I agree with +Egržvýd Chálobodor ; but amp it up a little further...
This is a band-aid to what is a bigger issue...
It all starts with the norms and beliefs that are fostered in the family.
Case in point... When parents are allowing their children to get body enhancing surgeries; i.e. breast implants, butt lifts, etc... it speaks to the superficial worth of beauty that these folks value over developing personal character...
CAUTION! - The camel toe depicted in this photograph has been digitally modified to satisfy modern tastes, and in no way reflects the actual sensibilities of this station or our sponsors.
Well done by the Israeli Government .The medical Authorities like The
Surgeon general should have taken serious note of the trend in nation and issued warnings to people at large and specially families, growing girls and females, schools ,colleges teachers to observe the students .
Education is far better and more effective than regulation. Having such strict requirements on advertising or modeling does nothing but take freedoms away from people.
If Israel or the USA or Canada or any other country is concerned about the health of their young people, they need to do a better job of encouraging healthy life-styles. Regulation is not the answer.
I once heard of an agency that said it would refuse to hire models that did not meet a minimum bmi, but can't remember its name.
looks more like she was edited thicker...
Perhaps this is part of a bigger problem. We are just consuming way too much media to begin with.
Hmmmm? I think the Photoshop thing is spot on. It's essentailly false marketing and making someone look like something they are not. But I don't like the idea of requiring people to have a certain BMI in order to model. Everyone has a different body type and I think regulating that is a bit over the top.
The big beauty could be too imposing for men but this cat aint scared.
It's funny how many men's magazine covers have guys with super carved abs. Then it makes it seem like you need to have super carved abs in order to be hot. Anyone know how much work it is to look like that in real life? It's a fucking lot of work. My abs show a little and I do barre, yoga, cycling, and so on. I don't drink and even eat fairly well and my abs don't look like that. Photoshop creates a false image for people and then people think they can easily achieve the goals by doing the stupid diets and workouts they always suggest in the magazines......ugh!
It seems a contradiction. You can't photoshop without warning and you can't pose unless your body mass is x.xx. This is meant to deter certain eating disorders? So, now only skinny girls can pose under the law? Or is it only fat women can? You can't pose unless you meet these requirements? Someone didn't analyze the law closely enough.
YUCK!!!! Fluvia Lacerda looks soooooo much YUMMIER with her curves. Those frail-fashion-fantatics are IDIOTS!! Thanks Israel! (:
A beauty. Either one whacking material
Oh that it were that easy in life.
what about hi-tech glasses that automatically photoshop everything you see
Beauty comes in all shapes and sizes and it appeals to the eye of the person. Common sense should be put into place but the entertainment industry is in our lives. That choice should be left to that individual.
Maybe it's just a self-esteem/perception issue if everyone needs to look anorexic? Trying to strive for a great six-pack though (as someone pointed out may be completely shopped) I don't personally see the harm in it...

As far as America is concerned, I wish more people DID strive to be healthy and fit. I think fast food made to lok spectacular does FAR more harm ;)
+Andi Rose Makeup is a way of altering your appearance. It covers up blemishes and imperfections. It's an altered version of your true appearance.

Actually I like it when you reach the point in a relationship where the other person feels they can be themselves around you.
I like the label idea and I like the SPIRIT of the BMI idea. That being said BMI is a terrible indication of how healthy someone is and it needs to abolished. Body fat percentage alone is a better indicator.

Back on topic, label is a great idea because even though we as adults know things are photoshopped it still affects you if you're conscious of your body image when you're constantly seeing people in a modified way. 
Sweetnessss!!! I could finally be a supermodel 
this is a brilliant use of government influence IMHO
if u aren't the thickest thing I ever did see : )
That is crazy Catherine. Thank for sharing Mike.
It is about time that the governments it some thing like this
She looks good both ways...Israeli women are hot!!
Reminds me of the Big Tobacco episode.
And then why not, selling false information which misleads is just as bad.
Thats so awesome... Thank you Israel for taking a stand
the image on the left is way hotter.
Well done Israel,one thing right.good!
Future Job Descriptions: Anorexic Models Only Need Apply! You just can't legislate this problem away. If you want to change this issue, then you PERSONALLY choose to not support companies which use advertising you don't agree with, and you PERSONALLY let them know that. Why is this a government issue?
It's really disgusting how they shrink her tummy and hips.. but leave her knockers the same size. Maybe it's just me, but I don't see what's "wrong" with the real picture.
The girl in the photoshop would probably have a BMI of around 19-20...
The picture bothers me, because my first thought was that skinny women wouldn't be allowed to model. That is not the case. The picture on the right would still be acceptable with this law. In fact she could probably still be a tad skinnier. They just can't be anorexic.
For example 5'8 125lb is is over 18.5 bmi, and is skinny.
6'0 140lb is over 18.5 bmi and is skinny.
This is just to stop the advertisement of stick women.
The original pic is on the right

I think that they should stop photoshopping photos of models because it does give young girls the wrong impression about what beautiful is and if causes them to end up with eating disorders, low self esteem, low self confidence, and low self worth.
Skinny profiles are a fad - the current definition of beauty. I like the left pic better!
Release a virus that spreads to every computer and deletes the software on every system in the world...Problem solved.

Of course i'm kidding....Or am i? O_o
I am still trying to figure out why they would photoshop this lovely model. Pic on the left is just fine. Photoshopped pic looks a little hinky. Her head does not match.
Truth in advertising ... an OXYMORON
Women just desire perfection or something new to aspire too.. Men just dont get it. YOU MADE US THAT WAY!
Images drive perception whicg frames reality. You really think wearing a ferragamo from a walmart really practically matters? Advertising makes it matter. So being truthful in advertising is quite untoward and contrary...
Government and Advertising; Probably two of the hugest things in humanity that lie to us and psychologically trick everyone into literally buying into their lies, just so they can get us to go along with everything they say. People just need to open their eyes. It really doesn't matter at all what your BMI is, it's just something created so that we think were unhealthy. If you care that much about what someones body shape is and how much they weigh, spend money on all the products etc. to help you with "fixing" your problems which society has told you you have. Your body was made a way for a reason. Stop buying all the lies and open your eyes.
Discrimination is wrong whether it is trendy at the time or makes people feel better about themselves. If they want to put a disclaimer that a person has been photoshopped to make them skinnier (and why not add in that we removed all of their blemishes, air brushed their skin, brightened their teeth ect ect) then fine but a government discriminating against a person based on their weight- not allowing them to perform a job they are completely qualified for based on a LAW is wrong and too far.

Who decided what BMI is "acceptable"? If smaller than 18.5 is too thin then what is too fat for the job? Maybe it is personal because I am athletic, love to run and work out, eat more than most highschool football teams in one sitting and genetically couldn't get above an 18.5 if I tried. I'm sitting around a 17.2 and I am very healthy and can't help the way I "look" any more than a girl with a 25 BMI and it's terribly offensive that as the world gets more and more overweight it becomes standard to discriminate against and insult those who don't look like you.

Complete hypocrisy to say that women are beautiful regardless of their size- but gosh plump women are hotter than skinny women. There are beautiful skinny women, beautiful fat women and beautiful women all sizes between. There are also really ugly skinny women and fat women and all sizes between. Beauty is not about your size so quit blaming your size for your lack of beauty because the lack of beauty comes from putting down others.
the arms still big, hahahaha
Yeah, right. Fight Photoshop instead of fighting obesity :-)))
I think that any picture published should be accompanied by information about alterations using Photoshop or any other software. Ideally, a link should be provided for anyone to access the original unedited version.

As we all know a picture can be worth a thousand lies.
I think this law should be enforced in other countries as well. Too often have my friends suffered from eating disorders and low self-esteem because they wanted to look just like the women they see in magazines.

Girls need to know that the photos they look at are not real
Unless "intent" is included in the law, the law is absurd. Anyone who uses Photoshop knows precisely what I mean. Scaling objects without correspondence to reality can easily be unintentional.
I be surprise if this type law is not adopted in most countries over the next few years.
We are already seeing the beginnings of a movement within in the industry itself against using skinny size 0 models with some shows even banning them.
Every government in the world should do this.
Mais chercher etre mince est aussi un art!
looking good in both the pic.
should not just for model, i think every photos in commercial magazine or media should have this requirement. Of course, every country should have this law too
She was more attractive before they slimmed her down.
Methinks they shouldn't promote "thicker" models, just to slim them down in Photoshop. Whatever happened to natural beauty? Women don't all come in a size 3, so why not embrace that?
Great idea!!!!!! USA?? Lets get on this please!
She looked better before she was photoshopped. 
pfft, she's still a beast...
I agree with what they're doing. I wish they'de do that here in the U.S. And I agree with Manoj, she's is beautiful in both pictures.
The 1st picture is BEAUTIFUL!! Everyone is not meant 2 b one size/shape that's why no 2 ppl r the same. I am curvy & I LOVE it. Hell, I say just tone it up & love ur CURVES!!! Skinny is NOT perfection!
חוק מצויין.
I dont care what the government does, but i do love knowing that there are people out there who love all women, even us curvy ones.
Maybe someone is seeing the bigger picture, hey? Do we know how many teens aspire to being what they will never be, giving cause to conditions like anorexia. By the way; how many models suffer from eating disorders?
Just teach kids to think for themselves and problem is solved
Wonder why everyone favors the one on the left Hmmm...
Though I agree with the idea of banning the employment of underweight models, such a law would be unconstitutional in the United States, and as such I would not support it.

However, I'm all for requiring publications to disclose their use of photoshop, and I'd like to see a law passed in the US that would require just that.

Though it might not be a bad idea to require a warning label somewhere stating the BMI of the model and the potential health hazards of being underweight. Kind of like how tobacco products require warning labels. :P
Here's a question - which of the photos above is photoshopped? Which is the original? It appears to me that the one on the left is actually a stretched version of the right photo rather than the right being a condensed version of the left. My opinion is based on the light and shadow in the folds of her shirt around her hips.
I agree on the ban fo underweight unhealthy models (male and female) and labeling..not on the Government imposing the Law. Photo shopping pictures and some of the unhealthy models have caused an unrealistic expectation of men and women.
Oh my, isn't political correctness in grand fashion with many. But what are they saying in private conversation?
She looks good in both pix. Maybe it's time to bring back the hourglass figure.
My early opinion is clearly wrong - a little more research and I was able to find the actual model - the photo on the left is the original.

BMI is a reckless measurement to use. BMI does not distinguish between muscle weight and fat weight. For example - figure out the BMI for Arnold Schwarzeneger during the Mr. Olympia contests and you will see that according the US Dept. of Health rating system falls into the category of "obese"
The definition of beauty is an ever changing thing. Skinny happens to be beautiful now, but it wasn't always, and probably won't be again at some point. The real story here isn't about BMI or subjective perception of beauty though... it is, rather unfortunately, about government control of the media. This is something that everyone rails against when that media happens to be the news, but now it is being applauded because we're talking about advertising? Let's not cloud the issue, governments should have the right to legislate warnings in advertising when the product itself may be hazardous. Warning labels about the manner in which the advertising was created? Ludicrous. What's next, 'this ad created using a computer' from the next Luddite government that considers technology to be a crime against reality? As a graphic designer and photographer, I don't personally care which image looks more attractive or why. I care which one works the way my employer wants it to work, and I supply the talent necessary to accomplish that end. Its ADVERTISING, not court evidence.
Wow, I seriously don't think we need such a "Nanny state" law here. Yes, this is an issue. Being the father of a little girl, it's a concern, but this is just going way.... WAY too far. If we had more responsible parenting in this world, such issues would not be so prevalent.
That's amazing, should be standardized internationally.
Looks like supermodels are moving out of Israel! Canada's open!
Mamy might be intimidated by that big one , but not this cat.
Zia Pen
Eating disorders are serious and happening things. The pressure on all people, young females especially, to look skinny and pretty enough is unfortunately strong in many places and leads to negative body image, which itself can lead to things like eating disorders.
While this pressure continues the numbers of anorexic and bulimic people are rising. Something should be done about this, and I quite agree with the part of the law stating that an ad must include a label specifying digital modification when it has been photoshopped. I personally think that could help, and at least is a step in the right direction, but that could even be seen as too far. The minimal BMI for models IS too far in my opinion. Sometimes girls are naturally very skinny, despite attempts to gain weight-- those girls should not be discriminated against, for one. It seems like more of a parental thing anyways-- teach your kids not to listen to the definitions of beauty made by media, don't make the government get involved with doctors verifying the weight of models! That part just seems rather ridiculous and overdone. I agree with the cause behind the law, initially, but the all in all content could definitely be improved.
good photo editing i really didnt think she needed "help" unless you just prefer twigs for ladies
Ok so now doctors will get paid a lot of money to lie. This is certain.
I Hope this works. It probably wont but it would be good it it did
I am fine with the warning, but I think the BMI goes to far. I agree with wanting models and young girls to be healthy and have good self esteem, but people are different. Some are naturally bigger and some smaller. People have made fun of me because I am naturally skinny. I have been told big is beautiful. I have no curves and have noassatall disease. And that is ok but its not ok to make fun of the reverse. Now I am suddenly not healthy even though I eat a lot of healthy food and work out because my BMI isn't as much as someone thinks it should be. I think people need to embrace healthy living and not make anyone feel bad because of how they look.
When food is enlarged for a picture they have to write "enlarged to show detail", I think if they say this person is a "model" and yet that body doesn't exist, it's a load of crap. so yes, good law
With ad blockers and Dvrs we have a lot more control over the advertising we have to see than ever before.

No need for laws or boycotts. Just hit a button and it's gone.
waw very beautiful...................................
What if I used different software ;-) 
This sounds like a great law, I think people really underestimate the damage photoshopping models has done to our society, and I don't think the BMI thing is going to far, if people think models won't starve themselves so they can try to look as skinny as they do when they're photoshopped they're being too optimistic
So, that's why content-aware scaling was added to Photoshop.
I would normally say that government should not be involved, but in this case, I think the modeling industry is preying on the fragile young minds of women and creating an unhealthy environment.
I would say that it could be compared to other industries that are required to have safe working environments. Intimidating women to become thinner is not a safe environment.
I heard of a statistic this morning on the radio that something like 1/3 of models are involved in drugs. Related? I don't know.
Sounds like a good idea to me. Never liked seeing the sickly looking models everywhere.
So... Common sense isn't used in a society, so laws for disclaimers are now required. Makes no (common) sense.
If you notice America is trending that way. Cellphones while driving.
Scott MC, yes. Israeli law is definitive. It's about what they want to "protect". Whatever that is, I don't know. I probably isn't about commandments.
Egrzvyd, don't blame media. Your morals should help you decide what media to watch.
Jessie, they seem like they understand the psyche. I have no idea where there coming from. Some Jews of the Bible were an outward people.
America should definitely consider this way of thinking. Our society almost praises super thin girls.
they gotta hove a little bit of luv handles.
Mark K., i think USA is conspiracy for population control.
i don't know where Israel gets it's medical problems, but where we Americans get ours, too fat (and associated heart disease, diabetes, etc.) outscores anorexic any day of the week.

is the government equally interested in banning obese people with inappropriately HIGH BMI? who is being helped by showing overweight models?
what?a new law thats dumb fashion is an art i dont think anyone should tell the artest(fashion disingners) what size the model should be if you dont like it jessica dont buy there shit.
Pretty, she is equally attractive with thinner or larger hips.
you wouldn't like someone telling you couldent draw the picture that you wanted to draw because thay dont like ur art.
.nice to have you in very man's dream.. your a good fuck!
personaly I find the image on the left much sexier. :)
The image on the left looks 'shopped as well. Everything looks disproportionate it looks like they just widened her hips.
another example of big government meddling!
That's a good law to be thought off, we see many of them have mislead people by Photoshop editing, Sooooooo many girls hardly eat as they want to maintain a model type figure,finally they sometimes end up with no energy left with them. Hope this law must be made universal.
I support advertisers making the decision to do the right thing but never support government's restricting anything. Count me in the heavy handed group!
Woah, +Patrick Ulrich! You support advertisers making the decision to do the right thing? The only "right thing" as far as most advertisers are concerned is selling product! And they will tell any lie they think they can get away with to push that product.
governments can't make people feel good, or bad for that matter. i much prefer healthy, curvy, voluptuous models, but the people that feel bad about themselves because they don't live up to somebody else's standards will find ways to feel bad and hurt themselves photoshop or no photoshop.
P. K
Some EU countries have started similar policy a few yr ago. I think it's ok, cos I'm not in the show biz anyway :)
I disagree with mandates that would require this type of disclosure in advertising. Any mandates should apply simply to the truthfulness of statements made in regards to the products, not in the presentation. This type of requirement should only be for products directly related to physical appearance (weight-loss programs, cosmetics, etc.)
If the product being sold is the clothing, then only information about the clothing should have required disclosures. It is the consumer's responsibility to ignore the 'flash' and focus on the 'substance'.
terrible. many women are naturally very thin and this discriminates against them, denying them opportunities...horrible decision
+Victor Abbott you are saying something else. i was strictly commenting about naturally thin women. women are not forced to do anything they don't want to. plus they can lose weight in a variety of ways if they want and have the means to.
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