Apple registered 250 people for CES.

A common misconception about Apple is that the company doesn't pay attention to the competition and remains aloof from what's happening in the rest of the industry.

The opposite is true. Apple obsesses over events, and closely tracks competitors.

One example of this is that Apple, which is neither speaking nor showing at CES, has reportedly registered 250 employees to attend the show.

Apparently a a Paid Content reporter "spotted Greg Joswiak, Apple's head of iOS product marketing walking around Sony Corp's booth at the convention center."
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