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Why bad search is one of Tumblr's best features.

+Adam Rifkin, writing for +TechCrunch, says that one of the main reasons so many young people are using Tumblr is that they can't be found on it, and if they are found, can't be identified. 

He explains that privacy, and privacy settings, are hard. Many people under 25, he says, prefer "security through obscurity and multiple pseudonymity." 

"Pseudonymity" is allowed on the site. And "obscurity" is delivered by a search feature that doesn't work very well. 

As a result, the site is great for people who "don’t want an audience," don't want to be found, but would instead rather interact only with a few close friends who they have explicitly shared with. 

http://techcrunch.com/2013/02/18/tumblr-is-not-what-you-think/

(Pic props to the 'Food On My Dog' Tumblog: http://foodonmydog.tumblr.com/ )
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Something to be said for that.  G+ could have suited that audience quite well had it not insisted on "real" names. That's a missed opportunity, IMO.
Zach W.
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That's unsurprising, but it also proves to be one of the reasons I don't actively use Tumblr. I like to be able to spot particular high-profile users' blogs.
 
The first rule of Tumblr is DO NOT TALK ABOUT TUMBLR. 
 
+Omar Mack I think you're about 3 years too late. Tumblr's viral side has found its way to the MSM and to people as old as I am (older than our host here). :-)

Some (a very few) of my undergrad students really took to #Tumblr a few years ago, probably for reasons stated. It's easy & intuitive to post, once you get going anyway. More students seem to be into it now, possibly because the humor/viral side has happened in between. (See attached dog.)

It's LOUSY for traditional blogging if you want an environment for commenting or discussion. Fine if you just want to post/share items, count clicks, etc. Since I want my students to experience the former and to be able to find each other, I don't allow Tumblr for class blogging anymore. I don't care what they do on their own as long as they are using the technology and not getting arrested.
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