My least favourite part of the article and sadly it occurred early as to introduce a bias in my reading the rest of the piece:
"A group of 10 or so had met each other virtually on Google+ and decided to meet, face-to-face, for drinks. There was something so familiar about all this… that’s right! These used to be called tweet-ups."
I was going to go on a rant there but deleted it and will instead just say thanks for the post +Mike Elgan
, regardless of my personal opinion it was an interesting read none-the-less.