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Why Microsoft buying Nokia is pretty insignificant.

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Alex T
It's very significant in terms of patents war ;)
Desperation I think. Uber keen to be in the game at all costs, but to be the eighth biggest handset manufacturer really is pretty insignificant.  Still, they get a manufacturing process and no doubt solid patents and perhaps some good IP and staff is all I can see Mike.
This is a good move for Nokia so they can start making awesome Android Smartphones. 
Alan Pope
I wouldn't be too quick to dismiss newer and lower marketshare contenders just yet. The mobile industry may be dominated by two players now, and the same was said before iOS or android existed. Nothing lasts forever. Including dominant marketshare.
This is like the relationship that never took off, but now the two participants are getting old, starting to feel their mortality, and are quietly stewing in existential fear. And this drives them to "believe" that they should (after all these years) commit, fully, and that it will work out, and that there's real potential and love and all that. But it's too late, for both of them.
I don't think it's insignificant at all. Nokia and windows may not be the biggest or the fastest growing, but they have deep roots... and that's something the newer starlets can't say. 

One may have a bone to pick with Microsoft, and even with Nokia, but both companies have proved that they are here to stay...

People are predicting their death since the 90's... It ain't gonna happen. And besides, I have Windows on my computer, and I like the windows phone too...
Yes well nobody saw this coming did they? ... Oh wait ... they did?
I think more than 2 smart phone OS's is important for consumers and to drive innovation also keep prices down for bargain hunters.
Two has beens don't make a challenger
Significant remains what Nokia has been (not so long ago) and the way this came about..

Also.. this probably means that the chance of good Android hardware will end in protecting wrong (but probably legal) business doings.. 
I'm happier that an American company got them and kept a possible Chinese company like Huawei from getting them. Think about the patients and the developing markets Nokia has. 
It might be insignificant for the market share of Windows Phone, but it could have a huge (negative) impact on Microsoft's OEM licensing business.
no mistake, this is definitely news, and Microsoft has been trying to expand mobile - however, I have to agree with Mike: it seems its far too late too little. It's not innovative in the least to acquire someone else's IP.
+Adrian Clavijo not sure about that. Nokia will probably be sucked dry for it's patents, profitable divisions sold off. People laid off. Then kicked to the curb. That is what happens more often then not when a company gets bought by american money.  
I don't know, Nokia can suddenly go nuts and produce over the top technology without warning, I am not convinced that market segment is the only active causal metric with this deal.  
And the alternative would have been better? 
+Mike Elgan guess what: as of today, Microsoft has the best camera phone on the market... they just bought the 1020, haven't they?
So US centric. Nokia share much more than that worldwide, so it IS relevant... 
Tell that to the thousands of Symbian and Maemo engineers who were fired not long ago, and which will surely continue, just because Microsoft needed a mobile hardware division to sell its crappy OS. The true role of Stephen Elop has now fully revealed itself. Not to mention the geopolitical significance of europe losing one of the few independent companies that used to innovate in mobile OS before Microsoft stepped in.

Shame on you +Vic Gundotra for advertising this post.
Nicolas B
"Looking at the five main European territories (Germany, the United Kingdom, Italy, France, and Spain), Windows Phone gained a market share of 8.3%. Within the UK, market share more than doubled (from 4.2% in 2012 to 9.2% this year), and France saw a jump from 3.6% to 11%. Unfortunately the rise in market share is not being mirrored in the US. Last year’s 3.0% market share for the quarter has seen only a small rise to 3.5%."

Nokia Global Market Share : 15,8 % as of Q2 2013 (almost 2x Apple ;))

This graphic seems to be the most irrelevant thing here ;)
The big question is: Who will be the follower for Ballmer? And if it is Nokia's Elop, does he have the guts and charisma needed to make a Mayer-style turnaround for the conglomerate of two aging, market sideliners?
+David Washington That's certainly true, but that new over the top technology would be the significant development and the acquisition would only be significant in the context off that new tech. The new over the top technology could just as well come from within Microsoft, in which case the acquisition is irrelevant.

Of course there is no new over the top tech (as far as we know)
+Sophie Wrobel what if Elop being the new CEO and MS buying Nokia (most parts of Nokia anyway) are parts of the same agreement ? :)
I don't know about Elop, but this deal looks important to me.
Here in Finland it's a pretty big deal -- despite the failure of the last few years, Nokia has still been the one thing this country with its terrible national  bad self esteem has been able to look up to: "Well, we did make the best phones for a while, right?"
+Clifford Lowe good point, it has alway been my view that MS excels at new technology but is weak in the area of socialization, it is interesting that Nokia has some of the same problems, so they have a lot in common.
I think your numbers are NOT the global numbers. So the chart is not conveying the right information.
Is MS really buying Nokia? This is only insignificant if you never dreamt of beautiful Nokia hardware running something other than WP.
That graph needs an update. It's no longer RIM, it was renamed Blackberry.
marketshare says it all unless there is a new technology or something decidedly and significantly new about to take place originating from the purchase, some sort of game changer. I'm on board with Mike on this. 

Its going to take a whole lot of years before they can start drawing out a fair share in the market 
+Nicolas Bettembourg I wouldn'T be surprised if they are (inofficially) part of the same deal. Both companies need a revival and turnaround.  The deal signifies their attempt at a turnaround, and as such is significant. Whether or not it succeeds? There certainly isn'T a very good track record, or company standing. I'm not certain Elop is the right person to do that. But... let's see!
Nokia wasn't there before Microsoft's eLop destroyed the value of the company!
Patents. Patents. Patents. Microsoft just got thousands of patents to "use" in the market. At a very low price. Just as planned? Was Elop the Trojan horse many suspected him to be?
But Microsoft did NOT buy Nokia's patents, just cross-licensed them. 
They did not but the Brand Either. They essentially bought only the factories,employees and existing mobile business. Nokia will be free to market It's branded phones again in 2015 (or license the brand to others) and with its employees gone the only real alternative I see now is they go with Android when they come back. 
I'm wondering, if they would start producing Android phone ;)
+Mark S With questionable business practices not with technological advances. It won't be so easy this time.
+Mike Elgan  That graphic is not representative as it only cover America and only includes smartphone data. If we look at Global sales its a totally different story. A nice chart of global sales is shown here: and as you can see Nokia has twice the sales of Apple.
Ah, the wonderful bail out myth rears its head once again.

With both companies counting their assets in the billions, Microsoft's $150 Million "investment" was pocket change to both. More important was the cessation of hostilities, the ending of lawsuits, and the boost in P.R. both companies received from it. And I'm fairly certain that anything that resulted from it is ancient history by now and of little consequence to the market today.
40% apple? Are these USA figures as globally apple is 20%
Yeah its the Apple reality distortion field in full effect again. In reality if you drew the chart Mike had at the start of this thread and included non smartphones and made it global the tiny little blip would be Apple.
I think it's just a much about patents as it is about taking control of a phone maker. Still i think it will not amount to much though. 

I can understand though why MS would do this. They really need to get in the mobile race in a significant way.  
I don't think this infographic has the correct numbers! 
Analyst on Bloomberg (tv) equated the deal to that of DEC (digital equipment corp) & Compaq !
+Jay Popat it probably has the correct numbers but doesn't really represent reality. Its a tiny subset of the numbers to make Nokia look insignificant and Apple look good. Not only is it USA only, but its smartphones only (which as we know Nokia make far more feature phones than smartphones) and its also not even actual sales, its a guess at ownership probably based on a questionnaire or something. Some better numbers can be seen here:
In the short term I can see the other windows phone partners dropping it like a hot stone: HTC would be wise to, for example.

Longer term, I doubt MS has the flexibility to manage hardware outside the US and I wouldn't be surprised to see it eventually rolled into their division internally. All the while they will fail to challenge iOS or Android in perpetuity.
Well.. Together they have 3,2%. Aaaand they killed poor BlackBerry. 
How old is this infographic? It shows BlackBerry as RIM. 
The main comparison should be between BlackBerry and WindowsPhone. These are the 2 platform struggling. 
Thanks +Daniel Bull. I feel these number are not correct as Nokia in India did sales turnover of close to $2.8B USD and that is not a small number. Nokia is gaining substantial strength in Asia with their lumia range of phones. It should be noted that phones in India do not come with subsidised pricing plans. I don't see Motorola phones with people here and they are almost non existent in India unless they bring the Moto X. I agree with you that these infographics may represent small survey numbers but one can't survey few people when 4 Billion plus people live in Asia!. 
It is hard to say how this impacts Nokia without knowing all limitations that may be imposed. Are they allowed to come back into the high end market immediately? Can they use the Nokia name for their traditional high-income market (asia/africa and lower-end phones)?

I would expect them to go back to the linux development. Perhaps aquire Jolla. Then go for the mass markets in asia and africa that traditionally has meant most for Nokia economically.

I would also expect a high-end phone with a very good camera and android if they are allowed to do that. Just to rebuild the brand.

For Microsoft this offers a chance to streamline development and production of phones and tablets in yet another desperate attempt to get back to the mass client market of the future. They will fail the next round as well. I don't think the successor of win 8.1 will be good enough. But they may be big enough to try again and again until they do get it rigth.
Very true... We have already seen their failure...
Not insignificant when they want to make sure that Nokia doesn't jump on the Android bandwagon.
Because they were the only ones desperate enough to make a Windows phone and the whole company went for $19.95? Nokia was hot back when playing the snake game was cool. Then they just never adcanced.
It's not insignificant. It's a mistake.
At this point in time, where Windows Phone has about 2% market share, it will make it a proprietary OS for Nokia. All other OEM will drop Windows Phone. It will be just Microsoft/Nokia battling for Windows Phone.
Who will develop software for a 2% market share?
It will be like Nokia Communicator all over again. Phones with potential, but without software.
I haven't seen anything in recent year in terms of hardware and software from Microsoft and Nokia that rival the options out there. Apple has the nicest/most desirable hardware, Android is the best software. I don't see Microsoft beating either of these two in this regard, so it will remain a minority in the Smartphone market share world I think.
A billion dollar company "pivoting" and changing leadership is NOT insignificant. It shouldn't take an entrepreneur to recognize that... we will see who is right in 18 months. 

Sometimes the whole is much more than the sum of its parts. 
Ouch. I know this game. It is called 'we and Apple do mobiles, others... insignificant'. Good for both, right?
+Steve Berry Hmmmm. Not sure I can agree. The OS itself isn't inherently bad - the level of app support is terrible though. I'm pretty sure that if someone other than M$ had released it, it would be less slated than it is.
I think the data on the infographic, esp. the second one is only applicable for the US market. The US isn't the whole world, there are 6.7 billion other people out there.
I use to love Nokia, always had a Nokia phone............. but ain't had one for at least 5yrs, prefer android phones now........ samsung and lg, even had a Sony Ericsson
Buying a sinking ship and turning around is gonna be a tall order. Very tall order.
A long time ago, I used to listen or watch "Windows Weekly" with +Leo Laporte and Paul Thurrott. I stopped because he seems to be so frustrated with M$ that it's a detraction. Stuff like this shows you why. 
+George Kozi They both also proved that they have trouble competing in the app-driven smartphone market. I don't think success in the 90s means success in the post 2014. 
Guess this rules out Nokia from ever coming around to running Android
The company behind the most used operating system on mobile handsets buying the 4th largest handset manufacturer? Yes, it is significant, +Soheil Abrishamchi 
actually should buy bby than Nokia...
micro$oft bought nokia for the patents not for the marketshare!...........
If Microsoft and Nokia wants to bet android ..... They have to lower there price to do so... As android to apple.... If not Nokia and Microsoft going to stay down forever...
It was Microsoft that purchased Nokia, not Windows Phone! 
It's also pretty significant as Microsoft is trying to maintain its monopolistic stance. I agree the market is changing (has changed)  and Microsoft/Nokia is the old guard trying to be significant in the new world, but, with the amount of money and resources that they have have they will be anything but insignificant.
It's pretty significant to me: Nokia is now off the table when it comes to manufacturers who impress me. Actually, they are probably done. Microsoft's reputation is to buy and dissolve. RIP Nokia.
Yes they do have quite a bit of money.... but this just means they will be insignificant for a long time. 
No units on the graph. This is worthless. 
More interesting is the Verizon/Vodaphone purchase this week...
I dont see any innovation in Nokia and MS. Microsoft needed someone to produce smartphones for WP they got Nokia as no other company showed big interest in WP, Nokia was in shit they accepted this life sentence, so its kind of needy needy situation, why windows surface failed so badly why Nokia still showing losses, Nokia was afraid of competition with other android handset makers so they chooses windows, i think they lost it before they started it, the last nail in the coffin when developers are not showing interest in developing for WP. 
I think it is important because its another significant step towards there being only three big players in the mobile tech space. Also as many have pointed out your data represents the US market only, which stands out as being very different in its make up from every other market in the world, with a huge skew towards IOS.
Now MS has the OS, an understanding of the market, apps lined up, distribution, patents, expect a marketing blow out the likes we've not seen before.  MS isn't going to stop until they own 50%+ of the market, or has destroyed the market to put everyone else off ever bothering to release technology.  
Great visualisation thanks! Reshared it of course ;-)
don't understand what is a relation between chart and a fact that 2 companies are merged? MS got Nokia Lumia hardware to guarantee for its customer predictable hardware grow and user experience, which is not present in Android world at all (thousands of types of devices, everyone basically does whatever he wants, "following" basic guidelines). Merging of those 2 companies is about a future and has nothing to do with the state now. If you think that MS was very late on mobile market, if you think that they had a courage to do revolutionary user experience os, which is Completely different from any other available on the market, they do still pretty well. Merging biggest software company and mobile production company that made a history of mobile in a way that samsung, htc can only dream about, has a huge potential. Everything depends on a new CEO that will come, will he be able to move WP market share to vaste audience or not.
 In other words: this could be drammatically significant, but time will show.
To copy Google's successful strategy... Google buys Motorola phones for its patents and great phones so Microsoft feeling desperate for Google's success buys Nokia. Though hardware expertise and hardware making success so far eludes Microsoft....! 
+Khaled Sabrouty +Tim Janik Unfortunately the chart doesn't represent reality. For example when compared to Apple Nokia are actually shipping twice as many phones and have twice the market share. The chart is a tiny subset of the numbers taken to make Nokia look insignificant and Apple look good. Not only is it USA only, but its smartphones only (which as we know Nokia make far more feature phones than smartphones) and its also not even actual sales, its most likely a guess at ownership probably based on a questionnaire or something. Some more accurate/relevant numbers can be seen here:
After seeing this, all hipsters are gonna throw out their iPhones and grab a nokia.
"I wouldn't be too quick to dismiss newer and lower marketshare contenders just yet. The mobile industry may be dominated by two players now, and the same was said before iOS or android existed. Nothing lasts forever. Including dominant marketshare."

yes, the next year will be the year of linux. next.
come on, you have something called time.
almost no users=almost no developers=bad experience for users=less recommendations  from the users and less users likely to buy again.
you cant take to long to take over the market.

"Nothing lasts forever." so, when windows will fall? if nothing last forever will be now or never.
+Daniel Bull  Plus we can consider simple fact: that android has market share delivering hundreds type of mobile devices, where apple has a couple of them (and still leading), ms slightly more then apple. It's a funny to note: that google choose microsoft 80s politics: deliver mass amount with acceptable quality, so dominate market as much as it possible, were apple continue be loyal to its spirit, and microsoft moves in that direction, to construct "closed" ecosystem Windows8, WP, XBOX, Skydrive, where you have reliable and predictable experience. History shows that people mostly prefer reliable and simple stuff, the some multifunctional and super customizable, where mostly geeks and persons heavily working with pc are feeling comfortable.
In the corporate world Microsoft's office suite is still #1.
Having a mobile phone thatseamlessly integrates into a Lync / Sharepoint setup could be a strong selling point - if they play it right and focus on Office and Applications I think they'll havce a chance.
I remember when Nokia had 40% market share... If that ship is sinking then I hope they keep an eye out for icebergs! Now, play the music!
Microsoft fail point is they sell expensive software and expensive use licenses. Google's winning point is the software is free to all supported by adds. 
"In the corporate world Microsoft's office suite is still #1."
sorry, there is ms office for android.
wrong graphic. It doesn't take into account global sales (it seems just U.S. figures) nor turnover
+alan connelly  if microsft sells expencive software, what we can tell about Apple ? that the only company that even for start devloping applications for, you need to buy developing kit ? But Apple is a number one in mobile. It's not about costs, it's about product (which is complicated beast)
People need to read this article before posting comments. So many confused people
Sorry, but Nokia actually have 15% of the global mobile phone market, which puts them at a solid number 2. Admittedly the future does not look bright for them and that 15% represents a decline from 22% the year before. But let's not assume that because so many people on G+ own 'smart phones' for lack of a better term, that the rest of the non G+ world is the same.
I thought the Android/iOS ratio was more like 80% and 13% worldwide.

Are those numbers the mobile market shares in the US only? 
What will happen of Symbian OS ??? 

Windows OS (installable applications,market) + Nokia Phones (Good research team , stability , durability) = Something New

If they are able to gain market trust in next 1 year they may give a good competition. If they failed people will forget everything.

Plus I am more interested in Ubuntu Phones :) 
Microsoft Windows Vs Ubuntu:

Microsoft People: "No sane company is going to invest in a company with such low market share! All that matters is my games and apps work on Windows. Windows may be crap, but it just works"

Linux People: "Our operating system is better, and growing! has as many apps as I need!" 

Windows Phone vs Android

Android People: "No sane company is going to invest in a company with such low market share! All that matters is my games and apps work on Android. Android may be crap, but it just works"

Windows Phone People: "Our operating system is better, and growing! has as many apps as I need!"
That's a really poor analysis. The number one PC operating system by far just bought Nokia, the once premier manufacturer of mobile phones. Smart phones post iPhone are truly "computers in your pocket" and Msft will be a major contender. Yes, The old guard were disrupted by Apple/Google. No, Msft wasn't killed as smartphones had not been a significant revenue generator for them. So....anyone really doubt that the company with 95% market share in PC operating system won't be a credible player in the "computer in your pocket" market?
I just don't know why you would put up a post like this. The point is, you don't and can't expect Windows Phone to BOOM in just 2 years of it's initial release. It takes time for smaller stuff to be big. You probably posted this cuz you are just another jealous Android fan boy. Let me ask you, how long did it take Android to Boom? Do you even know you techy history? Android was laughed at and was nearly shut down when it came out simply because people didn't like and it looked ugly but now what has happened? After years of dedication, the once was disliked and ugly Android is now one of the best and beautiful looking OS's out there...not just that, but with a bigger market share. What all I'm saying is your post is irrelevant and no matter how small Nokia or Windows Phone is, just give them small time and you'll be laughing at the wrong side of your lips the next time you come back to read this post.
+Chris Lau i agree but anyone should buy BlackBerry with the Android Os like Huawei and then the BlackBerry would be great and Huawei would be rolling in money! 
This clearly explains and made me understood well.
+Michael Lewis There are some issues with android that windows phone does better (namely graphics rendering).
I was just pointing out how amusing it was that people, particularly microsoft fans, are completely willing to switch arguments in what serves them.
Linux people at least have an all encompassing ideology which kinda separates the two
Haha, ouch. Didn't know that Windows Phone (and Nokia) had such a small portion of the market.
It opens them up to doing a Nexus 4-like flagship for cheap. My wife wanted a Lumia, but the N4 is literally $400 cheaper and just as powerful. If MS wants to be relevant, they need to aggressively push the Winphone platform at a price people can't ignore.
Just goes to show the OS will drive the device.  If Droid was on Nokia it would be pushing the top 4 easy
It's NOT significant. Microsoft mobile market share is at 4% compared to Apple at 30% and Android at 40%.

Prior to the arrival of the iPhone and Android phones, Microsoft software dominated the mobile market.

Microsoft has completely lost any chance of regaining market share, unless they start giving their phones away for free.
Hey fucktards,windows phone owns over 5% market share worldwide, over 10% marketshare in 5 of top european countries,outsells iphone in 11 markets,As a 3rd established OS in 40+ countries. NOKIA is not just dependant on wp,it has a successfull line of ASHA series,its cloud HERE services which is profitable. SO YEA THIS IS SIGNIFICANT
I seriously doubt Windows Phone will be a 'contender' anytime soon, regardless of Microsoft's purchase of Nokia. 

At this point, they would have to put something together that's amazingly spectacular and cheap, to compete with both iOS and Android. Google's selling unlocked Nexus 4s in several major markets for $199 USD. Apple has the high-end market locked up tight.

There's just no room for Microsoft's shoddy OS in the middle. Unless they start selling their phones for half the price of Google's, this will end up being like the Surface RT.
I think Microsoft can make this acquisition a grand value. Just imagine what a solid windows phone can do with well integration of all enterprise solutions from Microsoft. This have the potential to be a strong third player. Maybe they will not take Apple or Android market share but I think they can make a profit from this. 
+Rob B., how big is the professional photographer market? I doubt the numbers come close to the "I don't care about the camera in my smartphone" market.

It doesn't matter how great your hardware is if you're hobbled by poor software.
40 megapixels means nothing if you know anything about photography. Higher mp doesn't mean higher quality. 
They still have overproportional press coverage though :-)
Another 8 billion down the drain....
Replace Microsoft with Apple and Nokia with NeXT and tell me this is still insignificant.
Microsoft did not buy Nokia for immediate market share. They bought them for their developers, designers, and supply chain. Essentially, Nokia can develop millions of smartphones immediately. Whereas if Microsoft wanted to start that homegrown, it would take years and billions of dollars.
Who is their biggest competitor and for good reason considering they have the better phones!
These are US numbers, though the international numbers with Android with nearly 80% of the smartphone marketshare are not much better.
I'm actually surprised they didn't buy Blackberry. Maybe they still will - which would give them 4.5% about.
This company ring chart has nothing to do with any company. It shows the use of operating system, although in undefined geography. So, what is the conclusion from comparing apples and oranges? 
Maybe they tried buying RIM but they seem to want to take the company back and make it privately owned
Oh well. Nokia sure is a goner now. Come to think of it, there was a time when Nokia is the most reliable mobile phone one could ever have.
Have to disagree-- This IS significant because of the potential synergy, not because of current market share.  I don't THINK it will work, but it could.  Too little too late, IMO.

The one constant in the tech world is change.
HTC份额还不错,还以为已经掉的很厉害了。HUAWEI份额还很少啊,要努力了。come on the Chinese brand
+Mark Lassoff I agree so long as M$ can get the developers to goose step to the windows ditty.
I would tend to disagree.  This shows a commitment from MS to get into the hardware side of things.  This is a pretty significant strategic shift from their normal business strategies. 
Because only companies with large shares of the market make important decisions?
+Sam Stewart, shift into the hardware side of things, really? You seem to have an awful memory. Surface, X-Box?

Just google for microsoft+failed+products.
But it does mean my dream of a quad-core, 1080p, pureview cameraed Android powered Nokia has finally died.

I hope there's no clause in the buyout which precludes the remains of Nokia from re-entering the smartphone market.

If they decided to throw an Android phone together from scrap it would probably outsell all Windows Phone handsets - that would be hilarious
It only took 5 minutes of listening to NPR and browsing the web about Nokia to understand that this acquisition means access to Nokia's network hardware and all of their patents (which is extensive). To boil it down to only talking about cellphones seems either misinformed or misguided.

Good thing our poster does his research before re-posting!
Android rocks :) too little too late for micro-crap...
Nokia has the brand recognition, the manufacturing, and a solid hardware design. Microsoft has the money, and the ecosystem of Windows and Xbox which are already converging as we speak. Add Nokia, and have the built top notch phones and windows Slates, next thing you know the market begins to shift. Windows has come a long way in the past 3 years. 
You forget that Nokia is a huge deal outside the US. Everyone else but the US uses Nokia. That is the rest of the world. 
Why using domestic stats when discussing global device penetration is misleading... Apple needs to start worrying.
When your market share is below RIM then you know you are in trouble.
As soon as Microsoft puts it own OS, Nokia will be history. Microsoft will however, become an even more predatory patent troll. 
This is a bit of an (uncharacteristically) narrow view, +Mike Elgan . Sure MSFT and Nokia are way, WAY behind in the smartphone game. But we 32,000 employees and the resources of MSFT (not to mention the integrations with other areas of the MSFT ecosystem) this could be a significant move. There's way more to this acquisition to current market share. 
This data seems very skewed. Nokia has a 15.8% market share in mobile phones. Is this only for smartphones? If so, it seems misleading to 1. Not point that out and 2. ignore that feature phone users are still a big deal. You think the owner of Nokia won't have some advantage when it comes to wooing those feature phone users when they switch?
This is out of date. Windows Phone is the third leading phone in the market. Not blackberry...
That's like complaining that this hooker is more virtuous than this other hooker. There are only two players in the Mobile OS market: Android and IOS, the others are just chumps.
Nokia 3310 with Windows Mobile. Rofl
Increase your data to the whole mobile spectrum and you'll see that Nokia is still second, just after Samsung.
Don't bet on it. The only thing that's certain for me is that these graphs will all look different in 5-10 years. Nokia have a made A LOT of phones and Microsoft know A LOT about operating systems. On the other hand iPhones haven't changed much in terms of user experience since they came out. Once upon a time not too long ago 'Blackberry' was synonymous with 'smartphone' in the US. Now look at it. Never make the mistake of believing the status quo is the way things will always be!
Mobile o/s is only one of the businesses that MS is in (so that chart doesnt convey the entire picture), MS's own device (surface) flopped so getting a device maker does make sense imo
windows still has the major share of desktop p/c os
office software space is still dominated by MS
integrating that familiarity & those features with mobiles would be wat they might try
how they leverage this opportunity is to be seen
Wrong. Maybe you should rephrase that
It's obvious: you don't know Microsoft. I heard same inconsistent comment years ago when Microsoft wasn't a player in the Games' market...look now. Be careful with your words...
+Alexandre Marins Perhaps, but one might argue that Microsoft aren't big in the games market now; they own a brand that is and up to now that brand has largely operated on it's own, outside of core MS processes. The corporate structure around Xbox has of course evolved over the years so it will be interesting to see if the brand loyalty built up around their console will stick now they've moved to a Windows 8 based OS and will have had a much more committee driven decision engine around XBox One.
Actually Nokia is the 9th largest Smartphone manufacture now, likely below Huawei, ZTE and Sony
You an idiot. You don't think Microsoft (the biggest player in computers) buying Nokia (once the biggest player in phones, Symbian) matters? Do you know how many patents Nokia has?!?! And not Microsoft has its own manufacturer for Phones... It can control it's OS to Phone (think of Apple) 
RIM aka Blackberry is no longer #3 #WindowsPhone is so the #Nokia  buy is a great move to inch closer to #1 regardless of how much is controlled by Android or Apple, Microsfts Windows Phone is 3rd 
+David Keith well MS has to compete against bigger mobile device and phone makers. Money won't let them win when everyone has just as much of it!
+Paul Atwal I am not saying Microsoft is going to walk into the mobile market and take over. That's impossible but given the fact that Microsoft has endless money and software and hardware,the fact they are buying Nokia and their patents mean only that Microsoft just became a much bigger threat. 
+Rob B., if you're going to conflate the Windows desktop with Windows Phone, I'm not going to bother arguing that point with you. They're radically different, and the dominance of Windows on the desktop means absolutely nothing in the mobile space. Linux has never been dominant on the desktop, and Android is dominating the mobile space. Funny how that works, isn't it?

You're falling for the old 'more megapixels makes better photos' myth. It's not true. Smartphone users won't take exponentially better images than pro photographers, only bigger ones. A 40-megapixel blurry selfie is still a blurry selfie.

I think you're up for a big disappointment. By all means, buy yourself a 40-megapixel phone that runs Windows Phone. I'll bet you'll be the only one for miles around.
windows most prevalent OS? really? well it could be. they lost servers (big time), they lost smartphones and tablets. they still own the fast declining PC market. perhaps embeded devices they have a nice share (Win CE or what is it called)
+David Archer And there will be no significant offspring to show for it either, just a lot of grunting and a damp sweaty patch.
One can only think they have a better plan....
What took them so long… It was expected ever since eFlop changed job from Microsoft to NOKIA.
Nokia came out as champs. Guess Blackberry kicking rocks at this deal thinking it should've been them. Microsoft just going to bury them anyway, remember Palm. HP bought them and buried them. 
El Topo
people, the world keeps changing...
i think he's buying more than that,look@ the foundation he built with all the money$..& donations to the world...he invested & built, in india little city for techi.researches.donations to university...he's not just doing for himself..
+Rob B., you're making a lot of presumptions, and you're not backing up your statements.

You sound like the kind of person who knows just enough about technology to fall for the kind of marketing Microsoft is fond of. Unfortunately, you lack the depth of knowledge to really understand my argument.

If desktop dominance was important to the mobile space, Microsoft would be the leader, according to your logic. They're not.

Google developed Chromebooks in order to offer a low-cost alternative for users of their web platform, not as a replacement for Windows. Why pay Microsoft anything if you're just going to use Chrome all day to get your stuff done?

If it really was an attempt at desktop dominance, don't you think they would have done a lot more work to allow users to run Windows apps? 

Photo quality is far more complex than the number of pixels the CMOS can capture. Professional photographers, as well as the manufacturers themselves, agree on this. The 'megapixel race' is largely a marketing scheme, not an actual indicator of quality.
Zach G.
Why am I still seeing posts from this Mike Elgan guy. Mute him and he still won't go away. 
+Zach Gaitten  Same. The most embedded tech company buying one of its biggest partners to develop another aspect of its hardware division is insignificant. Yes, and Linux is going to go closed sourced and for profit. Yes, the world is going to turn upside down.
They don't need to make anything. They can now patent troll for the next 15 years hampering innovation but continuing to stay irrelevant
Lol way to miss the bigger picture. Microsoft does more than create software (and now hardware) for phones.
really puts things into perspective...
Hey put up the Graph as it relates to the Mobile Enterprise Space. Then you will see the significance.

Goal then would be to shorten the gap between Enterprise and the Average Consumer in terms on how these devices are used!

That would be the ultimate ecosystem! 
Although the numbers look daunting for Microsoft's new business unit Mobile, the significance of this deal lies in a new company which offers the phone hardware and the OS.
This is not about buying market share, its about controlling both the hardware and the software -- something Apple has done successfully for well, forever -- and something Google is now trying to do with their Motorola purchase.
+Rob B., I've heard a lot in recent years about how Microsoft will take over the world with their integrated product strategies. Unfortunately for them, it hasn't happened that way.

Again, Chromebooks were never meant to compete with Windows on the desktop. They're for a different market.

You're fooling yourself if you think Microsoft is guaranteed any kind of success following their acquisition of Nokia. It IS a 7-billion dollar bet. It could work out in their favor, of course, but Microsoft has had their share of monumental flops and missteps.
Most people use windows cause they don't have a choice but when it comes to phones there are a few choices. Its sad that one of the choices ended with MS's purchase of Nokia.
My sources say that Microsoft will be looking to combine with the Xbox using Nokia being a Windows phone. 
Not to mention the lock down of their closed source software.
How big was that Apple slice in 2007? Hubris can come back to bite you.
Nokia phones are very well known internationally so it is a very smart move, plus Nokia phones are known to have a longer 'life' span. Youtube Nokia phone computers from Pakistan and you will see what I mean. :D
Maybe they hedge their bets by producing an Android phone too.  Not sure about Windows 8 adoption at this point, but with WinXP no longer getting updates next year, people might make the jump all the way to Win8.
Drew E
Sorry but that statement proves just how ignorant Americans are on the whole of the global marketplace. Nokia is still a global leader in mobile dumb and smart phone technology. 
hence.... Nokia 'Seem' to be more reliable. Rather than other leading brands --here in the USA or other developed countries--are not so much.
It's the end of Nokia as we know it. Although I wish it was the end of Winblows 
I mostly regret watching with my own eyes Nokia's doom. Their only chance was ditching Windows for Android. Oh well.. I hope I'm wrong. :/
Haha. That prett much sums it up +Mike Elgan. It's not going to do anything but give Microsoft back control over Windows Phone since Nokia was basically allowed to get creative with their operating system. Sure, you can argue how that is good for Microsoft, which it is, but in the grand scheme of things it's no big deal at all.
Omg...this right here proves why Google owns.
Its odd people new to smart phones how limited in scope they are.... everything is a stepping stone. Apple Nokia and MS have had their issues transitioning.
I think tizen and jolla will be the new paradigm for the industry and the only one close is WP8.
That chart is a bit misleading
US centric? ( a 5% sample?)

more honesty helps here
Wouldn't buying RIM have been a better move?
Not cheering for windows, but they had 0% market share, 0% mind share when they entered the console market... They have the money... but they are sustaining so many  battlefronts that provisioning is bleeding them out...  Also, phone war landscape is a guerrilla war, there a several turfs and kingdoms, not just a couple as other markets... This gonna be interesting, and it will cost Microsoft a LOT of money... 
I would like to see this comparison before launch of the iPhone calling the apple phone insignificant. 
MS first destroyed Nokia by it's rubbish system and then took Nokia when it's weak
This chart probably reflects US smartphone market.
World is much bigger than US.
Smartphones are about 50% of all mobile phones.
Nokia is second largest phone manufacturer worldwide with about 15% share in all mobile phones, Samsung is 1st with 27%, and Apple 3rd with 8%.
With this business move Balmer has just put Microsoft brand in the second place worldwide  - that is a legit way to interpret numbers.
By killing feature phones and putting Windows in it MS will try to reach to non-smartphone users, although Chinese manufacturers with Android will prevail. Apple share will slide to 5% worldwide if they continue with current premium policy. 
challenge is fun, to win or lose is upto gods
This means that Nokia may lose its brand in the near future
These statistics are not updated, although the difference with the actual statistics is small.
Wow so many ignorant comments, guess that's what you can expect when the post is based on false/old data
Its not about US market only, you are showing figures of the US market. You should show the big picture and include worldwide figures
You really need to stop skewing your stats to try and prove a point. People see through it and it makes you look stupid.
Why am I seeing this stupid post in my feed? :-\ 
It might seem insignificant now, but could turn out to be a smart move depending on how it's handled. Plus your data is not up to date.
Will you stop planting seeds in your own garden just because others had already grown big forests.
dude, after the deal..Nokia's share goes 40% up
I get the feeling these currently insignificant figures will now change ...
Sean Su
My dreams of an official Nokia Android phone is now over.
Beyond the pc lnterface, arm&leg

Your title may turn out to be right or wrong with time but your way of drawing inferences from those pictures is flawed in every sense.

1. Windows phone OS cannot be called as "this company", it is like calling a grape an orange.

2. Those pictures say Windows Mobile acquired Nokia, whereas in reality Microsoft acquired Nokia, just like Microsoft acquired Skype, when you would have said Windows messenger acquired Skype.

Look what they have done with Skype, integrated it into everything MS develops, if they can integrate Nokia's design, patents and talent just like Skype into some of the products MS develops then my friend this title will come back to haunt you.
This is sad as we lose all hope of Nokia ever making an Android phone.
Sub Sun
I'm an Android fan, however I fully expect Nokia sales to rise significantly. Although, it better or it will disappear.
Mr.Elgan does the graph above talk about the Worldwide share or the American market share ? and I presume its only a 'smartphone' market share details. Nokia sells more regular phones that runs on symbian. All those revenues are into microsoft's pocket right ?
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