Google+ traffic grew by 480% in one month, so press reports a 60% decline. Wait, what?!
Have you seen the stories lately that Google+ traffic dropped by 60%?
This figure represents not the decline of Google+, but the decline of newspaper trustworthiness. Here's what happened.
Google+ was invite only. On the day they opened the floodgates to the public, traffic immediately spiked by 1,200%. These new people were mostly enthusiastic new users. But a minority was tire-kickers who didn't stick around.
When the dust cleared, total traffic was nearly five times higher
than before the doors opened. But the Sunday Mail
reported it as a 60% drop from the peak on day one of public beta.
Their idiotic, misleading headline: "Traffic plunges for Google+ as 60% of users log off"
The accurate headline they should have used: "Traffic increases fivefold as Google+ opens to public" http://www.forbes.com/sites/timworstall/2011/10/09/google-plus-traffic-down-60/http://www.dailymail.co.uk/news/article-2046955/Traffic-plunges-Google-60-users-log-off.html