Who did Mark Zuckerberg's makeup?

Gizmodo points out that Mark Zuckerberg appears to be wearing a ton of "white eyeshadow" makeup around his eyes in Facebook's pre-IPO "Roadshow" video posted today.

What's going on?

http://gizmodo.com/5907542/why-is-mark-zuckerberg-wearing-so-much-white-eye-shadow
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