I want this to become mainstream so, so much.
They have a lot of work to do.
My concern is threefold:
1. Confidence Needed
To succeed, Google needs to act decisively and confidently. They can
make this awesome. As much as the base has raged, it's because they just want something that works - and hopefully rocks.
2. Confidence Flagging
Google's performance (in messaging) so far cannot have filled them with confidence. Desperation, maybe. Maybe that's enough.
3. Boldness required (they are notoriously tepid)
Google is crazy smart, but it feels like it lacks heart. It hasn't made bold moves(*). It gives up early - on purpose (fail fast).
Algorithm inspired calculations - including the Android-Oracle debacle. Odds. Risks. Analysis.
They are tepid.
Tepid is what got them here. Will the right people make the right decisions to move decisively?
I hope so.
(*) Google Plus was bold, and I am very grateful to them for the attempt.