How Facebook, Apple and Twitter are ending online equality.
(Read my column: http://goo.gl/WtxBie
The latest trend in social networking is the rise of elitism.
It's not an elitism that's emerging spontaneously from the everyday social interaction of users. Facebook, Apple and Twitter are intentionally devising a new online world of inequality. This new social media elitism is being trotted out as a "feature."
It's sad, too. Egalitarianism used to be the signature attribute of new media.
While old media was a one-to-many affair (whoever was rich or famous had access to the TV cameras or the newspaper headlines while the rest of us were forced to sit in silence and passively receive their communications), new media was participatory and engendered equality. Even the most self-aggrandizing actor or preening musical diva had to set up a Myspace or Twitter or Facebook account and use the same tools and features as everybody else.
Of course, we all haven't enjoyed complete equality in our reach or influence on social networks. Famous people have generally had larger audiences, and therefore more influence. But when the rich and/or famous have talked to us, we've been able to talk back. New media was different from old media in that it was a level playing field, where all of us -- rich and poor, famous and obscure -- used the same set of social media features, tools and interaction spaces.
Now Facebook, Apple and Twitter are intentionally undoing all of that.
Here's what's going on: http://www.computerworld.com/article/2960469/social-media/how-facebook-apple-and-twitter-are-ending-online-equality.html #Facebook #Apple #Twitter