- CommunativePrincipal & Strategist, 2002 - presentCommunative helps connect the dots. We connect brands with audiences, and audiences with brands. Communative builds and fosters communities, and we connect them with brands and their messaging. Ultimately, we offer the following services: - Content marketing (and all that implies!) - Organic and paid content amplification - User acquisition - Strategic advisory and marketing support - Affiliate marketing - Writing and editing
- SimKap Advisory Corp.Partner, 2013 - 2015
Mike Connell is a senior digital strategist with over 15 years of experience aligning his clients’ communications, marketing and sales strategies with distinct, clear and compelling stories.
Mike helps connect the dots. He connects audiences with brands. He builds and fosters communities, and then connects them with brands and their messaging. He ensures brand messaging is well-defined and tells the right story, so that it connects to the right audience, on the right channel, at the right time. And he makes sure those stories connect to/convert on the right objectives. No matter how many dots, Mike can connect them.
Formerly a magazine journalist, Mike is constantly trying to employ a multi-disciplinary and research-based approach to digital strategy to ensure the channel approach, the content, and the engagement tactics are working together to deliver on a brand’s promise. Apart from that, he has incredibly useful pieces of paper from Montreal’s McGill University (BA in English Literature) and Ryerson University in Toronto (a post-graduate BAA in Journalism).
- McGill, Ryerson, Trinity College School, Hard Knocks