Profile

Cover photo
Mike Blumenthal
Works at GetFiveStars.com
Attended University Of Michigan
Lives in Olean NY
17,162 followers|3,481,377 views
AboutPostsPhotosYouTube+1'sReviews

Stream

 
Publicly funded [safety net] lowers the risk of starting a business, since entrepreneurs needn’t fear financial ruin

+Mike Dudas my daughter wanted me to point this article out to you. 
Research shows that when governments provide citizens with economic security, they embolden them to take more risks.
1
Add a comment...

Mike Blumenthal

Shared publicly  - 
 
 
Amazon’s Angie’s List competitor -> Amazon’s On-Demand Services Marketplace Launches Monday  #local  
View original post
3
3
John Griffith's profile photoDavid Iwanow's profile photoAl Remetch's profile photoMobile & Local's profile photo
7 comments
 
Likely scenarios would be for big player to hook up with other big players, i.e. Amazon and Home Depot.  Home Depot has a network of contractors in place.

You can imagine partnerships for car rental, car repair and service, salon services, insurance, even veterinarians if they hook up with a PetSmart or similar.

I realize that in many cases these are locally owned franchises and still 'local businesses' but not the true 'mom and pops' who have to either move really fast or get left behind. Again.

If true mom and pops work their way into the Amazon providers 'list' for these less highly searched and highly localized  terms. i.e. 'yoga instructor' most would find the Amazon 20% 'ding' a bit steep.

On another note - for the less highly searched terms the providers would have to be regionalized or localized which becomes a real management and quality control issue.  The number of total providers needed to provide national coverage grows really quickly when you think in terms of 7-9 mile radius's. 

Certainly will be interesting to see how it unfolds.  
Add a comment...

Mike Blumenthal

Shared publicly  - 
 
 
Transactions are also a way for Yelp to differentiate from rivals. Booking builds loyalty and repeat usage. The difference between a pure directory site that only allows lookups and one that has listings, reviews and transaction capabilities is competitively significant.
Yelp is continuing to move deeper into local transactions. Yesterday the company announced a number of new partnerships that allow for online booking through its mobile app. This expands the categories of businesses and activities that can be booked through Yelp. The following were the new partne
View original post
1
Add a comment...

Mike Blumenthal

Shared publicly  - 
 
Why you need to think twice about "badges" and who benefits. 
How Avvo's embedded rating badge can take away visitors and search traffic, and what you can do about it.
15
3
Borislav Arapchev's profile photoJacob Gerber's profile photo
Add a comment...

Mike Blumenthal

Shared publicly  - 
 
From yesterday:
There are no heroes here. Yelp? No way, they are just further down stream. And beat up SMBs.

Likewise there are no devils. Is Google evil? No way. They are protecting their interests. The FTC? Likewise.

But there is a lesson as we get to see how our regulatory sausage is made. The mythology of our childhoods, that government in our society is elected by us to protect our (the citizen’s) interest, is not how it actually works.

Let’s leave the mythology behind as we discuss stark reality of how our world operates.
4
david oremland's profile photo
 
+Mike Blumenthal I have to add something.   Yelp is a teeny annoying gnat relative to google.  An exasperating PITA annoying pesky, smelly, irritable bug....but nonetheless, a bug relative to google
Add a comment...

Mike Blumenthal

Shared publicly  - 
 
 
Google gave no preference to visible content in our test but it's still the best practice to show any important content in the visible part of the page.
4 comments on original post
2
Add a comment...
Have him in circles
17,162 people
Ian Harmon's profile photo
ion mardari's profile photo
Craig Baerwaldt's profile photo
Larry Nagelberg's profile photo
Chad Vance's profile photo
Drew Selman's profile photo
Uzzal Kumer Shaha's profile photo
Dragica Bogeska's profile photo
Danielle Beaty's profile photo

Mike Blumenthal

Shared publicly  - 
 
No Easy Answers to Ranking Well in Local Search. Posted on March 25, 2015; by Mary Bowling; in Local Search. easy-600. Like most Local Search practitioners, those of us at LocalU are continually approached by businesses who ask for help in ranking better in the Google Local results.
3
2
Peggy K's profile photoMark Stroud's profile photo
Add a comment...

Mike Blumenthal

Shared publicly  - 
 
 
Well, it's that time again... time to get a handle on the world of local SEO. We do a few of these each year to keep ya'll up to date with all the latest local SEO changes and approaches. 

And each year, we tend to have our fav search geeks on to give is the straight goods. The best of the best... our guests are;

+Mike Blumenthal -  http://blumenthals.com/
+Darren Shaw - http://www.whitespark.ca 
+Andrew Shotland - http://www.localseoguide.com 

You don't want to miss this one!!

Some of the topics we are going to get into include;

Local SEO 2015 - what you need to know
Life post-pigeon
Dealing with multi-practitioner addresses
The importance of consistent NAPs

And we wanted to get into this post as well; Google is using knowledge Panels in competitive areas to highlight ads and Google Properties
Knowledge Panel – Down the Hotel Rabbit Hole with Google
http://blumenthals.com/blog/2015/03/02/knowledge-panel-down-the-rabbit-hole-with-google/

And...
-Problems Editing Data Google is in Control of
http://blumenthals.com/blog/2015/02/26/google-reviews-snippets-if-it-can-go-wrong-it-will-go-wrong-category/

I you have topics or questions for us... feel free to post them here on the event page.

See you there!
This Hangout On Air is hosted by Terry Van Horne. The live video broadcast will begin soon.
Q&A
Preview
Live
Search Geeks Speak - Local SEO 2015
Yesterday, March 25, 1:00 PM
Hangouts On Air - Broadcast for free

24 comments on original post
1
Add a comment...

Mike Blumenthal

Shared publicly  - 
 
 
Google tightens structured data policy, demands marked-up content be visible to users

When Google released revised guidelines for structured data use on Jan. 15, 2015, the company's previous stance that "Google will ignore content that isn't visible to human users" was considerably modified.

Instead, the revised guidelines stated merely that structured data should accurately reflect the content of a given page.

"High-quality structured data must not create a misleading or deceptive experience for search users. It should be an up-to-date and accurate reflection of the topic and content already found on the page, such as text, images, and videos."

Apparently the words "webmaster guidelines" and "nuance" don't belong close to one another, an on March 13, 2015 Google revised the title of the section that spoke about the use machine-readable metadata to include (and, indeed, lead with) "Non-visible data", and re-invoked it's stricture against the markup of non-visible content:

"Typically Google will not display content that isn't visible to the end user. In other words, you generally shouldn't mark up content that is not visible to users. [...] The meta tag should not be used to hide content that is not visible to users in any form, since it might create misleading or deceptive search experience."

There's still some nuance still present in the qualifiers employed - "typically Google will not display...", "you generally shouldn't mark up", "in any form" - but the message is clear:  provide structured data for visible content only.

Exceptions are allowed, but they currently remain so explicitly called out as to underline the point about visible content (in speaking of review best/worst ratings, for example, the guidelines say - as they always have in this latest round - "in general Google will not display content that isn't visible to the end user, but when the best and/or worst ratings aren't present on the page, using meta with bestRating or worstRating is allowed.").

Many webmasters had hoped that the loosening of the guidelines on "invisible markup" meant that Google was going to be more flexible in this regard, and in particular more accepting of JSON-LD-provided data that didn't exist as visible content on a page.  While these revised guidelines don't rule out the provision of such non-visible data, they do indicate that this sort of data provision remains an exception requiring an explicit dispensation from Google.

#structureddata   #google   #visiblecontent   #jsonld  
11 comments on original post
9
6
Steve Wilkinson's profile photoMartin Link's profile photoAnant Mendiratta's profile photoSarah Martisek's profile photo
4 comments
 
+Aaron Bradley, thank you for that! Great info.
Add a comment...
 

Earth had warmest winter on record


Despite what happened in my neck of the woods

http://www.usatoday.com/story/weather/2015/03/18/record-warm-winter-globe/24957737/
6
1
david oremland's profile photoMike Blumenthal's profile photoMatt Marko's profile photoCoach G Moore's profile photo
7 comments
 
+david oremland This would be a good science-based place to start with #2, the anti-alarmist argument:
http://www.populartechnology.net/2009/10/peer-reviewed-papers-supporting.html
Add a comment...
Story
Tagline
All local, all time. What else is there?
Introduction
A student of life, political economy, Google Places, Maps & local search. Loves cooking, x-country skiing and time with my family. I am an avid fan of things local (ie Local Search) which I write about in my blog- Understanding Google Places and Local Search. I am currently a partner in three companies; a small design, hosting and marketing firm: Blumenthals.com, a training series: LocalU.org and a review management product: GetFiveStars.com.
Work
Occupation
Local Search & Web Consultant
Employment
  • GetFiveStars.com
    2013 - present
    Helping design, implement and market a feedback and review generation system for SMBs
  • LocalU Seminars
    CCH, 2013 - present
  • Blumenthals.com
    Local Search & Web Consultant, 2001 - present
  • Blumenthals Inc
    VP, 1980 - 2001
  • NOLS
    1973 - 1989
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Olean NY
Previously
Olean NY - Kenya, Wyoming, Alaska, Costa Rica, Ann Arbor, Ithica
Contact Information
Work
Phone
+1 7163724008
Email
Address
Blumenthals.com Web Hosting & Design201 N. Union St. #307Olean, NY 14760
Mike Blumenthal's +1's are the things they like, agree with, or want to recommend.
No Easy Answers to Ranking Well in Local Search - Local University
localu.org

No Easy Answers to Ranking Well in Local Search. Posted on March 25, 2015; by Mary Bowling; in Local Search. easy-600. Like most Local Searc

Do Not Incentivize Reviews - Not Even a Little Bit - Local University
localu.org

Do Not Incentivize Reviews – Not Even a Little Bit. Posted on March 5, 2015; by Mike Blumenthal; in Social Media. thumbs-up-reviews-650px. T

35 Tweets That Show What You Missed at LocalUp Advanced - Local University
localu.org

35 Tweets That Show What You Missed at LocalUp Advanced. Posted on February 9, 2015; by Matt McGee; in Local U Workshops. localup-ramsey-650

Poll: How Would You Rate Google My Business Support Today - Local Univer...
localu.org

Poll: How Would You Rate Google My Business Support Today. Posted on December 23, 2014; by Mike Blumenthal; in Local Search. Recently, Googl

Why does Google show a 4.8 rating when I have all 5 Star reviews? - Loca...
localu.org

Why does Google show a 4.8 rating when I have all 5 Star reviews? Posted on December 22, 2014; by Mike Blumenthal; in Local Search. Why does

An annual family tradition, we go to Cartwrights every spring (if you can call it spring) for great buckwheat pancakes and real maple syrup. It's all you can eat on the buckwheat pancakes & maple syrup. Not impressive in and of itself but the buckwheat pancakes are the best we have ever had. The maple syrup is produced on site every spring.
Public - a week ago
reviewed a week ago
We had brunch there on a Sunday and they did an excellent job. The room is small and only seats 24. When we arrived at about 11 there were a few open tables but they filled up quickly. Both the Croque Madame and the Eggs Benedict. Both were excellent.
Public - 2 weeks ago
reviewed 2 weeks ago
The food was good although several dishes tend towards being heavy on the rice rather than veggies and other Thai delicacies. But the food is not what I would complain about. The noise levels were through the roof making any sort of conversation near impossible. The system for seating people seems to break down under pressure and communication in the situation was not what it needed to be. The most obnoxious thing? A few too many self indulgent yuppies that were not aware of the other diners around them.
• • •
Public - 2 weeks ago
reviewed 2 weeks ago
The food was good enough but the waitresses were surly and the bathrooms dirty. I guess any place that offers all the sushi you can eat for $19 what would you expect?
Public - 2 weeks ago
reviewed 2 weeks ago
110 reviews
Map
Map
Map
The Templar is under new management and attempting with Herculean efforts to turn the ship around. They still have a ways to go but are doing a great job. The design is minimalist to the point where there is not a sign out front making it hard to find. The pricing for a downtown hotel was reasonable. Some of the design choices make life oddly difficult- now where exactly is the light switch? The rooms were quiet, the staff pleasant. The new management has lots of energy thigh and in 6 months this is likely to be world class.
• • •
Public - 2 weeks ago
reviewed 2 weeks ago
Average Joe's has definitely above average breakfasts. Upon entering, the place was empty & we were greeted by Above average Joe's brother, Albert, and sat at one of the 5 tables. By the time we had finished our delicious breakfast the house was full. My wife got French toast and I had the Hearty Joes breakfast with eggs with sausage, fried tomato and home fries. Both were not just really really good but obviously a fair bit of care went into their presentation. The "hash browns" are actually a unique fried cooked potato that was smoked, chopped, fried and topped with crispy fried shallots. If hash brown can be a signature breakfast option than this was that. Highly recommended.
• • •
Public - 2 weeks ago
reviewed 2 weeks ago
They have just reopened in a new, beautifully renovated location right downtown. We had the Hot lips Mussels and the pulled pork plate. Both were excellent.
Public - a month ago
reviewed a month ago