my daughter wanted me to point this article out to you.
my daughter wanted me to point this article out to you.
You can imagine partnerships for car rental, car repair and service, salon services, insurance, even veterinarians if they hook up with a PetSmart or similar.
I realize that in many cases these are locally owned franchises and still 'local businesses' but not the true 'mom and pops' who have to either move really fast or get left behind. Again.
If true mom and pops work their way into the Amazon providers 'list' for these less highly searched and highly localized terms. i.e. 'yoga instructor' most would find the Amazon 20% 'ding' a bit steep.
On another note - for the less highly searched terms the providers would have to be regionalized or localized which becomes a real management and quality control issue. The number of total providers needed to provide national coverage grows really quickly when you think in terms of 7-9 mile radius's.
Certainly will be interesting to see how it unfolds.
There are no heroes here. Yelp? No way, they are just further down stream. And beat up SMBs.
Likewise there are no devils. Is Google evil? No way. They are protecting their interests. The FTC? Likewise.
But there is a lesson as we get to see how our regulatory sausage is made. The mythology of our childhoods, that government in our society is elected by us to protect our (the citizen’s) interest, is not how it actually works.
Let’s leave the mythology behind as we discuss stark reality of how our world operates.
And each year, we tend to have our fav search geeks on to give is the straight goods. The best of the best... our guests are;
You don't want to miss this one!!
Some of the topics we are going to get into include;
Local SEO 2015 - what you need to know
Dealing with multi-practitioner addresses
The importance of consistent NAPs
And we wanted to get into this post as well; Google is using knowledge Panels in competitive areas to highlight ads and Google Properties
Knowledge Panel – Down the Hotel Rabbit Hole with Google
-Problems Editing Data Google is in Control of
I you have topics or questions for us... feel free to post them here on the event page.
See you there!
When Google released revised guidelines for structured data use on Jan. 15, 2015, the company's previous stance that "Google will ignore content that isn't visible to human users" was considerably modified.
Instead, the revised guidelines stated merely that structured data should accurately reflect the content of a given page.
"High-quality structured data must not create a misleading or deceptive experience for search users. It should be an up-to-date and accurate reflection of the topic and content already found on the page, such as text, images, and videos."
Apparently the words "webmaster guidelines" and "nuance" don't belong close to one another, an on March 13, 2015 Google revised the title of the section that spoke about the use machine-readable metadata to include (and, indeed, lead with) "Non-visible data", and re-invoked it's stricture against the markup of non-visible content:
"Typically Google will not display content that isn't visible to the end user. In other words, you generally shouldn't mark up content that is not visible to users. [...] The meta tag should not be used to hide content that is not visible to users in any form, since it might create misleading or deceptive search experience."
There's still some nuance still present in the qualifiers employed - "typically Google will not display...", "you generally shouldn't mark up", "in any form" - but the message is clear: provide structured data for visible content only.
Exceptions are allowed, but they currently remain so explicitly called out as to underline the point about visible content (in speaking of review best/worst ratings, for example, the guidelines say - as they always have in this latest round - "in general Google will not display content that isn't visible to the end user, but when the best and/or worst ratings aren't present on the page, using meta with bestRating or worstRating is allowed.").
Many webmasters had hoped that the loosening of the guidelines on "invisible markup" meant that Google was going to be more flexible in this regard, and in particular more accepting of JSON-LD-provided data that didn't exist as visible content on a page. While these revised guidelines don't rule out the provision of such non-visible data, they do indicate that this sort of data provision remains an exception requiring an explicit dispensation from Google.
#structureddata #google #visiblecontent #jsonld
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