Google is an information company and their job is to provide answers to our questions. If your business is based on the same model, then sooner or later you will be out of the game. Google has no ambition to show more search results in their search results. This is not being evil, it’s being efficient and giving your users the best answer, and quickly.Who is at risk?
Any business which provides answers to questions including, but not limited to:
- Data, product and service aggregators
- Flight, hotel, car rental search and booking sites
- Price comparison, weather reports, sports results
- Event calendars and various other data-driven websites
- Domain information, IP address lookups, time/date and currency conversion.Who is safe?
Original producers or content, products, tools and services will continue to enjoy the benefits of organic search traffic. One thing to watch out for is that your data is not detached from your brand and used to present to your audience directly through search results. Some already fear this might be taking place through rich snippets and the knowledge graph.In Between
At this stage Google is incapable of providing well-organised, curated content or meaningful advice or opinion. In the next ten years or so we will still see human-generated content as dominant producer of this type of information and advice. The decade after that, however, will challenge this and we will see artificial intelligence assume a more meaningful role in content curation, opinion and even advice.
Excerpt from: http://dejanseo.com.au/conversations-with-google/