Profile cover photo
Profile photo
Mike Blumenthal
21,723 followers -
All local, all time. What else is there?
All local, all time. What else is there?

21,723 followers
About
Mike's posts

Post has attachment
Going from a 3-star rating to a 5-star rating gets a business 25% more clicks from Google Local Pack

Post has attachment
Case Study #1: Key Performance Indicators and Local and where are they coming from:
https://www.getfivestars.com/blog/case-study-key-performance-indicators-local-digital-marketing/

Case Study #2: Sales Survey and Attribution: Where are the new customers actually learning about your business.
https://www.getfivestars.com/blog/case-study-local-attribution-word-mouth-dominates/

For the last quarter of 2016 we tracked a range of KPIs for a single business across multiple sources to see where they were being generated. In the business we surveyed every new customer to understand how they learned about the business; radio, billboard, yp, reviews/internet or word of mouth.



Post has attachment
Case Study: In Local Attribution Word of Mouth Offline & On Dominates

Key Performance Indicators (KPIs) in local digital marketing are an indicator of your marketing success. But KPIs are most valuable of we can ascribe some attribution to them.

In Part 2 of this series I look at the results of an attribution survey to understand how our digital and offline efforts affected actual sales. 

Post has attachment
A legitimate business need, unmet by Google, dealt with by the business. Amazing what one can do without the algo stopping it.

Post has attachment

Post has shared content
Local reviews in your language, wherever you are

The next time you’re in a foreign place and want to check out a restaurant or point of interest, Google will translate the review into the language you’ve set on your device.

https://blog.google/products/maps/local-reviews-your-language-wherever-you-are/

Post has attachment
I just published a case study in Local Key Performance Indicators. See just where the action is for one retailer in this quarter long study. 

Post has attachment
Join +Joy Hawkins (Mary is on vacation) and me for all of the interesting news from last week in Local. We discuss spam, ranking, content and new features. Get the whole week in less than 15 minutes & 45 seconds. 

Post has attachment

Post has attachment
22 States, 23 reviews, 7 months, 23 legal cases AND all reviews about lawyers. Either an obsessive glutton for the worst sort of pain or a review spammer.
Wait while more posts are being loaded