Are Laggards really that common? And if not, why do people think they are?
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- You add good, additional, thoughts in this post. Yes, I think laggards really are that common. The grey area between laggards and late majority may be pretty large. They are swayed by the critical mass of opinion. At first they seem like laggards because they side with them, as the momentum grows they side with late majority...
True active laggards fighting well after the critical mass makes it obvious the culture expects the "new" behavior" isn't a huge group I don't believe. But getting the point where the those siding with laggards switch to siding with late majority is a very challenging point to reach for most significant changes.
I am written about related ideas including
management.curiouscatblog.net - Building Adoption of Management Improvement Ideas in Your Organization | Curious Cat Management Improvement Blog
How you help change the culture of an organization requires understanding the inertia against change in most organizations and the strategies that are useful in creating the critical mass to accept new ideas and cultural attributes as the new normal.34w
- I recently viewed your talk at DevOpsDays DC 2016 and led me subsequently to some of your other work - bravo. I found an interesting article from 2009 (ten years after Crossing the Chasm) but presents an interesting thought: the Gaussian (bell) curve has shifted to the left as technology adoption becomes more prevalent in society. Below is the link to the article.
But I think that Laggards look different in different sectors. For example, I would argue that there are a higher proportion of laggards in the federal government IT systems teams. I have seen this first-hand with long-time bureaucrats being resistant to change for a variety of reasons (close to retirement, unwilling or unable to learn or try something new).
I am sure that there have been studies that try to quantify the distributions of the segments. I will do some research and let you know if I find something ;)25w
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