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Mike Allton
Works at SiteSell
Attended The Ohio State University
Lives in St. Louis, MO
186,037 followers|18,040,630 views
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  • The Ohio State University
    International Studies, 1992 - 1995
  • Bowling Green State University
    History and Computer Science, 1996 - 1999
  • Norwalk High School
    1988 - 1992
Basic Information
Looking for
May 13, 1974
Consultant, Author, Dad

I love to teach others how to better leverage the internet and content to promote their business. Specifically, I provide articles and guidance on how to create blog and other content that helps increase website traffic, generate leads, and convert those leads into sales.

I maintain a blog and article archive at The Social Media Hat, but my primary focus is serving as the Chief Marketing Officer for SiteSell, where we help entrepreneurs and bloggers get their online businesses started.


Available Courses

Suggested Circles

  • Social Media News
  • Content Marketing Information
  • Blogging Tips
  • Technology Discussion

Suggested Articles

These are articles that I often recommend and reference:


I'm originally from Ohio where I studied Computer Science and History at The Ohio State University and Bowling Green State University. I've had a long career in IT, including PC Repair, Server configuration, networking, sales, websites and more. But in 2012, I discovered a passion and talent for writing and teaching Content Marketing.

I now live in St. Louis with my wife and two adorable daughters, along with two Birman cats. I blog weekly, am working on a blogging course, and will have a new book on Content Marketing out later this year.

Hangouts and Interviews and Panel Discussions

I am available to participate in broadcast Hangouts and Interviews on a limited basis. If you would like to schedule an appearance, please contact me with your interview format and schedule.

Training and Consulting

While I am not currently accepting new clients, if you need help with something, please reach out. I may be able to provide the answer you need, direct you to the right resource, or refer you to one of my colleagues who can better assist you.

HootSuite Author & Solution Provider

With HootSuite, larger businesses, organizations and enterprises can set up social media dashboards used for not only promoting content, but also social listening, customer service, prospecting, and internal team communication. I am a Certified HootSuite Professional and written extensively to help businesses set up their HootSuite accounts and train staff on how to create a Social Media Command Center.

More casual and individual HootSuite users are encouraged to review my #HootSuiteSeries for HootSuite tips, guides and best practices.

Tags: #SocialMedia #Google+ #LinkedIn #Twitter #Facebook #HootSuite | #ContentMarketing #Blogging | #WebsiteDesign #WebDev #Drupal #CMS | #SEO #SEM 

Bragging rights
I sold swimming pools and hot tubs in 2006 and 2007, and became a top salesman within the entire organization within my first year.
Chief Marketing Officer
Blog Coaching, Social Media Strategy, Google+ Consulting, Facebook, LinkedIn, Twitter, Search Engine Optimization, Internet Marketing, Hootsuite
  • SiteSell
    Chief Marketing Officer, 2014 - present
    SiteSell works to help entrepreneurs and bloggers build their online business, and I lead the team that builds and fosters relationships with those people.
  • The Social Media Hat
    Social Media Manager, 2012 - present
    I work with business owners to first identify content marketing and social media opportunities to promote their business and engage clients, and then help them to implement strategies and techniques to achieve those goals. In other words, I can help get your blog started, figure out what you're going to write about and who would be interested, which social networks to post to and when, and how to use social media to entertain, educate and engage your potential customers.
  • Freelance
    Website Developer, 2007 - 2012
    Built hundreds of websites using the Drupal Content Management System platform, providing business owners with a dynamic website they are able to update and add to themselves.
  • Dana Corporation
    ERP Support Specialist and Team Leader, 1999 - 2001
  • Viking Technology
    Sales Manager and Web Designer, 2001 - 2005
  • Litehouse Pools & Spas
    Sales Associate, 2005 - 2006
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
St. Louis, MO
Chesterfield, MO - Norwalk, OH - Columbus, OH - Toledo, OH - Bowling Green, OH - Lake Saint Louis, MO
Contact Information



Mike Allton

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Take your Blogging to the Next Level

Many individuals and businesses aspire to become better bloggers. Perhaps you’re looking to add an additional revenue stream, or perhaps you’re hoping to use your blog to establish your expertise and authority in your field. Whatever the reason, you’re on the right track! Your blog can do all those things and more for you, but it will take time and hard work.

That’s where I can help.

Here are a number of articles I’ve published which you can spend some time reviewing and learn several key techniques and aspects of blogging that will help you.


101 Blogging Tips for Successful Business Blogs -

How Often Should You Blog: The Ultimate Answer -

What Does It Take to Blog 3 - 5 Times a Week? -

The Importance of Ignoring Your Blogging Schedule -

Cut Your Blog Writing Time by 50% with a Blog Template -

WARNING: This Will Improve Your Blog Traffic by 25% -

They’re Just Words. Edit Your Blog Posts Ruthlessly. -

How to Blog Like Mike -


Generating Blog Ideas - 

Tell Your Business Story, One Blog at a Time -

Vary Your Blog Posts With These Three Styles - 

How to Orchestrate Themes Into Your Content Marketing -

Are Your Blog Posts Riding Coattails? -

How to Create Brand Interest and Value with Newsjacking -

The Epic Post on Epic Posts: The Ultimate Guide to Writing Epic Content -


How I Promote My Blog Posts -

5 Ways to Make Your Blog Posts More Shareable -

Super Charge Your Blog Reach as a Triberr Power User - 

How Many Titles does your Blog Post Need? -

Should Bloggers and Businesses Share Old Content? -

How to Revive Old Blog Content - 

5 Reasons Canva Will Rock Your Blog - 

How to Leverage the Power of Hootsuite for Social Media Success - 

Finally, be sure to view the recordings from The Second Annual Virtual Bloggers Conference ( where you’ll find 11 sessions with top experts talking about HOAs, Google+, Instagram, Hootsuite, Evernote, Branding, Podcasts and more.

If you haven’t already, I would recommend subscribing to my Blog Notification Circle. If you’re interested in getting a notification each time I share a new article on social media, blogging and marketing, just let me know. New posts come out no more than once or twice a day. (For more information on how you can use this technique yourself, click here:

Best of luck with your blog! 

#Blogging #ContentMarketing #BloggingTips 
Mind Fire Media Website Design & Social Seo's profile photoCalogero Galvano (Fondazione)'s profile photoMelanie Kissell's profile photoLisa P.'s profile photo
Happy Birthday!! Whoo! Whoo!
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Mike Allton

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Some data that may have been behind the decision to spin off Photos...

h/t +GlobalWebIndex 

P.S. Note that the top three actions registered are consumptive... don't be surprised if further changes to Google+ support these activities.
Why Google Photos has Strong Prospects

lthough Google+ has always enjoyed better engagement rates in fast-growth markets rather than mature internet countries like the US and UK, it’s clear that Google is slowly evolving the service’s best and the most popular features into stand-alone offerings. So, where Hangouts led, Google Photos is now set to follow.

It’s easy to see why Photos has become a priority. Look at the top 10 actions on Google+ and, after clicking the +1 button, uploading photos is the most popular ‘public’ activity. In fact, Google+ active users are more likely to be uploading photos than they are to be commenting on posts or posting status updates.
It is clear that Google is slowly evolving the service’s best and the most popular features into stand-alone offerings.
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Great summary of the week's developments from +Ana Hoffman.
HOT OFF THE PRESS: Your Weekly Marketing Skinny • May 30, 2015

Busy week... Isn't it always though?... Keeping on top of all the latest marketing news in addition to everything else is a daunting task.

You know it. I know it. That's why I spend hours a day (literally) reading marketing news, filtering the wheat from the chaff, and delivering the essentials to you in Weekly Marketing Skinnies every Saturday morning at Traffic Generation Café.

Read the full Skinny here:

In the marketing spotlight this week:

♨ Google I/O recap;
♨ The all new Google Photos;
♨ Periscope is now on Android;
♨ Google Plus is not dead;
♨ Facebook now supports GIFs;
♨ Twitter’s Audience Insights;
♨ IRS got hacked;
♨ Apple is #1 (again);
♨ 14,000 websites block Congress;
♨ …and much, much more.


Also, my special thanks to bloggers who mentioned Traffic Generation Café in their blog posts this week - your posts are mentioned in this week's Marketing Skinny: +CENT Muruganandam +Javier Sardá +Steve Masters +Anil Agarwal 

Your comments and shares are always MUCH appreciated!
In the marketing news this week: Google I/O, all new Google Photos, Periscope on Android, IRS got hacked, 14,000 websites block Congress, and more.
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Valdir Pereira's profile photoAna Hoffman's profile photoMicheleElys Mer's profile photo
+Ana Hoffman it states the intent in the title, brilliant
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Mike Allton

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Now it's time to get serious.

I use a French Press each morning, but thanks to +Anfernee Tan, I may be rethinking that approach to coffee brewing.

What do you use?
A Flowchart to Help You Choose the Right Coffee Brewing Method

There are a lot of brew methods out there, so how do you know which one's right for you? It all depends on what you're looking for, which is why this flowchart is created.

Choosing a brew method has never been easier.

Pin this up:

Taken from:

#coffee   #coffeelovers   #coffeebreak   #coffeetime   #SingaporeCoffeeLovers   #infographic  
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Michel Reibel's profile photoadorador nocturno dios's profile photoChris Weber's profile photoJörgen Sundberg's profile photo
+Anfernee Tan I don't really see its place here but many enjoy their Turkish coffee flavored with spices like cardamom and cinnamon. Simply add finely ground spices to taste ...

This might help you > and please let me know when your infographic is done as I can share it here in france on my blog :-)
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Mike Allton

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The secret to successful writing...
Smart Writing: The Numbers-Value-Numbers Secret Formula

Bloggers are writers. You write. You expect people to come to your site and read. You want people to take action on your words.

But what goes on each page? How can you know with a high degree of certainty that what you write about will grab your audience?

The secret to successful site building or blogging is this formula: numbers, value, numbers.


#contentcreation #business #blogging
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7 hours later... 8000+ words spanning 30 pages, on how to create a marketing plan for your new online business. Really excited about how this eBook turned out! Looking forward to polishing it up and releasing it to the wild next week.
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Can't wait to read it +Mike Allton
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Mike Allton

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Join us each week for The Manly Pinterest Tips Show and Podcast

Our mission, (and we choose to accept it) is to give practical tips to help you succeed on +Pinterest 

This week we'll be talking all about Creating A Social Hub with +Ralph M. Rivera 

Ralph is a programmer and web developer who is the co-owner and technical genius behind both Web.Search.Social and Rahvalor Interactive, where he’s in charge of keeping his team of programmers, coders and developers on track building custom websites and applications. If you need to make things happen on the web in a way that ties into your big-picture marketing goals, Ralph is the one to do it.

He’s been in the business of creative digital services since the late 1980s. He is also an educator, offering his experience and expertise to businesses as they strive to make sense of the world of online marketing, and he teaches web development to inquisitive young minds at Manhattan College in New York City.

Ralph loves whiskey, playing guitar, Halo and relaxing weekend afternoons reading great science fiction by the fireplace.


Make sure to ask questions for Ralph on the event page.

If you'd like to be kept in the loop of all things Manly, head over to and sign up for our email updates so you'll never miss a show! 

MANLY Disclaimer:  You will have received an invite if you have asked to be added to the invite circle, attended past events, if you have commented positively on a past event, or if you're Chuck Norris…because Chuck Norris doesn't ask to be invited to HOA's.  If you want to be removed from the invite list, please let me know.  I forgive you.  But Chuck Norris probably won't.

This Hangout On Air is hosted by Jeff Sieh. The live video broadcast will begin soon.
The Manly Pinterest Tips Show - With Special Guest Ralph Rivera
Thu, May 28, 3:00 PM
Hangouts On Air - Broadcast for free

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+Mike Allton Thank you sir!
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Mike Allton

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Looking forward to my segment in the Third Annual Virtual Blogger's Conference: Engaging With Your Audience.

Be sure to join +Wade Harman +Bess Auer and myself as we chat about how bloggers can use engagement to grow and nurture their audience, both online and off.
Engaging with your audience is not always as easy as it sounds.  Not to mention engaging virtually online is much different than engaging In Real Life.

+Bess Auer Founder of GottaGetBlogging, the community for bloggers by bloggers benefiting bloggers. Host of @FLBlogCon. Digital media manager at @FlaSwimNetwork. Former technology teacher - 4th generation of my family to live in Florida.

+Mike Allton Chief Marketing Officer for SiteSell, where entrepreneurs and bloggers get their online businesses started, Blogger and Author.

+Wade Harman Social Media marketing blogger, Psychologist, Relationship Marketing Consultant, YouTube Show Host and Producer.

Saturday June 13th @
11 am PT/ 12 pm MT/ 1 pm CT /2 pm ET / 7 pm UK

If you miss the live event watch it at your convenience on YouTube   Subscribe so you don't miss any of the content!

#VBlogCon15   #askchefdennis   #SEO  
This Hangout On Air is hosted by Ask Chef Dennis Productions. The live video broadcast will begin soon.
Engaging with Your Audience Online and IRL - Third Annual Virtual Bloggers Conference
Sat, June 13, 2:00 PM
Hangouts On Air - Broadcast for free

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Monika Schmidt's profile photoWade Harman's profile photo
+Mike Allton Thanks for the invite :-)
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Mike Allton

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10 Essential Strategies to Help Entrepreneurs Find Dream Clients

Being a freelancer or entrepreneur can provide you with the freedom from the 9 – 5 grind that you’ve been hoping for but it’s up to you to make your business a success.

Getting started and finding your dream clients can be the road or roadblock to your success.

I’d like to share ten essential strategies to find your dream clients and with a lot of hard work and passion, you can make a living as an entrepreneur.

Read it all here:

My special blog notification circle received a notification when I posted this. If you'd like to be added, please leave a comment below. Thanks! 

#entrepreneurship   #entrepreneur   #smallbusiness   #smallbusinesstips   #freelancer   #freelancing   #socialmediatips   #artofsocial  
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Adrienne Smith's profile photoEdison V. H.G.'s profile photo
Can't wait to check this one out +Mike Allton.  Thanks for sharing +Peg Fitzpatrick's post.  
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Mike Allton

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If you're looking to host a WordPress site, there are hundreds of companies and multiple options to choose from. This guide from +The Athena Project can help you sort them all out.
"Seize"ure The Day! Epilepsy Non-Profit's profile photoMicheleElys Mer's profile photoSantel Phin's profile photo
Thank you for the much needed information +Mike Allton.
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Mike Allton

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Are you taking full advantage of your Hootsuite dashboard?
How To Leverage The Power Of HootSuite For Social Media Success
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Jean L. Serio's profile photoJomer Gregorio's profile photoJean Layton's profile photoSantel Phin's profile photo
Good tips to bear in mind. Thanks Mike.
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Mike Allton

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New Google Photos app launches. Huge congrats to the team. 
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Chris Wilson's profile photoJudy Menchaca's profile photo
but but but...Google+ is dead. How can I spin this to fit my narrative....let me see.
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