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Mike Allton
Works at SiteSell
Attended The Ohio State University
Lives in St. Louis, MO
188,911 followers|20,055,139 views
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  • The Ohio State University
    International Studies, 1992 - 1995
  • Bowling Green State University
    History and Computer Science, 1996 - 1999
  • Norwalk High School
    1988 - 1992
Basic Information
Looking for
May 13, 1974
Content Marketing Practitioner, Author, Dad

I love to teach others how to better leverage the internet and content to promote their business. Specifically, I provide articles and guidance on how to create blog and other content that helps increase website traffic, generate leads, and convert those leads into sales.

I maintain a blog and article archive at The Social Media Hat, but my primary focus is serving as the Chief Marketing Officer for SiteSell, where we help entrepreneurs and bloggers get their online businesses started.

We have recently launched a new product called SBI! for WP which is specifically designed to help WordPress users build and grow their business. You can read my full review of SBI! for WordPress as well.


Available Courses

Suggested Circles

  • Social Media News
  • Content Marketing Information
  • Blogging Tips
  • Technology Discussion

Suggested Articles

These are articles that I often recommend and reference:


I'm originally from Ohio where I studied Computer Science and History at The Ohio State University and Bowling Green State University. I've had a long career in IT, including PC Repair, Server configuration, networking, sales, websites and more. But in 2012, I discovered a passion and talent for writing and teaching Content Marketing.

I now live in St. Louis with my wife and two adorable daughters, along with two Birman cats. I blog weekly, am working on a blogging course, and will have a new book on Content Marketing out later this year.

Hangouts and Interviews and Panel Discussions

I am available to participate in broadcast Hangouts, Blabs and Interviews on a limited basis. If you would like to schedule an appearance, please contact me with your interview format and schedule.

Training and Consulting

While I am not currently accepting new clients, if you need help with something, please reach out. I may be able to provide the answer you need, direct you to the right resource, or refer you to one of my colleagues who can better assist you.

HootSuite Author & Solution Provider

With HootSuite, larger businesses, organizations and enterprises can set up social media dashboards used for not only promoting content, but also social listening, customer service, prospecting, and internal team communication. I am a Certified HootSuite Professional and have written extensively to help businesses set up their HootSuite accounts and train staff on how to create a Social Media Command Center.

More casual and individual HootSuite users are encouraged to review my #HootSuiteSeries for HootSuite tips, guides and best practices.

Tags: #SocialMedia #Google+ #LinkedIn #Twitter #Facebook #HootSuite | #ContentMarketing #Blogging | #WebsiteDesign #WebDev #Drupal #CMS | #SEO #SEM 

Bragging rights
I sold swimming pools and hot tubs in 2006 and 2007, and became a top salesman within the entire organization within my first year.
Chief Marketing Officer
Blog Coaching, Social Media Strategy, Google+ Consulting, Facebook, LinkedIn, Twitter, Search Engine Optimization, Internet Marketing, Hootsuite
  • SiteSell
    Chief Marketing Officer, 2014 - present
    SiteSell works to help entrepreneurs and bloggers build their online business, and I lead the team that builds and fosters relationships with those people.
  • The Social Media Hat
    Social Media Manager, 2012 - present
    I work with business owners to first identify content marketing and social media opportunities to promote their business and engage clients, and then help them to implement strategies and techniques to achieve those goals. In other words, I can help get your blog started, figure out what you're going to write about and who would be interested, which social networks to post to and when, and how to use social media to entertain, educate and engage your potential customers.
  • Freelance
    Website Developer, 2007 - 2012
    Built hundreds of websites using the Drupal Content Management System platform, providing business owners with a dynamic website they are able to update and add to themselves.
  • Dana Corporation
    ERP Support Specialist and Team Leader, 1999 - 2001
  • Viking Technology
    Sales Manager and Web Designer, 2001 - 2005
  • Litehouse Pools & Spas
    Sales Associate, 2005 - 2006
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
St. Louis, MO
Chesterfield, MO - Norwalk, OH - Columbus, OH - Toledo, OH - Bowling Green, OH - Lake Saint Louis, MO
Contact Information



Mike Allton

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Take your Blogging to the Next Level

Many individuals and businesses aspire to become better bloggers. Perhaps you’re looking to add an additional revenue stream, or perhaps you’re hoping to use your blog to establish your expertise and authority in your field. Whatever the reason, you’re on the right track! Your blog can do all those things and more for you, but it will take time and hard work.

That’s where I can help.

Here are a number of articles I’ve published which you can spend some time reviewing and learn several key techniques and aspects of blogging that will help you.


101 Blogging Tips for Successful Business Blogs -

How Often Should You Blog: The Ultimate Answer -

What Does It Take to Blog 3 - 5 Times a Week? -

The Importance of Ignoring Your Blogging Schedule -

Cut Your Blog Writing Time by 50% with a Blog Template -

WARNING: This Will Improve Your Blog Traffic by 25% -

They’re Just Words. Edit Your Blog Posts Ruthlessly. -

How to Blog Like Mike -


Generating Blog Ideas - 

Tell Your Business Story, One Blog at a Time -

Vary Your Blog Posts With These Three Styles - 

How to Orchestrate Themes Into Your Content Marketing -

Are Your Blog Posts Riding Coattails? -

How to Create Brand Interest and Value with Newsjacking -

The Epic Post on Epic Posts: The Ultimate Guide to Writing Epic Content -


How I Promote My Blog Posts -

5 Ways to Make Your Blog Posts More Shareable -

Super Charge Your Blog Reach as a Triberr Power User - 

How Many Titles does your Blog Post Need? -

Should Bloggers and Businesses Share Old Content? -

How to Revive Old Blog Content - 

5 Reasons Canva Will Rock Your Blog - 

How Bloggers Can Leverage Instagram -

Facebook Adds Authorship. Bloggers Take Note! -

Use Buffer’s Extension For Powerful Visual Shares -

How to Leverage the Power of Hootsuite for Social Media Success - 

Finally, be sure to get your free trial of SBI! for WP ( where you can use the Brainstorm It! tool to research and come up with additional blog topics.

If you haven’t already, I would recommend subscribing to my Blog Notification Circle. If you’re interested in getting a notification each time I share a new article on social media, blogging and marketing, just let me know. New posts come out no more than once or twice a day. (For more information on how you can use this technique yourself, click here:

Best of luck with your blog! 

#Blogging #ContentMarketing #BloggingTips 
Bruno Bezerra's profile photoDavid Smith's profile photoBrandon “Fuzzy” Schwartz's profile photoArshad Amin's profile photo
You know what +Mike Allton when my friends had been watching prison break series, they had been skipping studies, bunking classes, failing in exams while I had been taking A's, wasn't interested in watching it.

Then around 2011 I got my hands on it, watched like three times I guess, was so happy that I didn't watch it back then because then I would have to wait and wait each week, bunking classes, failing.

That's how your content is for me, I never read it, just got my hands on it and I am happy that I don't have to wait for such awesome posts like the rest of your readers and this is why I didn't touch "walking dead" so far lol ;p

I just can't do the waiting and all that! So am happy I have tons to read, tons to learn yahoo!

There was a guy in our town, he used to read old newspapers too, Once I asked em about why he do that, he said any news that he hasn't read is as fresh as today's news for em... ;p it's great to be late!
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Mike Allton

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In today's blog post, I talk about what it means to thank someone, and look to Lincoln for some inspiration.

I think you're going to like this one!
There are many, many words to express gratefulness, but sometimes the best Thank You doesn’t say “Thank you” at all.
Dawn Swick-Renshaw's profile photoMike Allton's profile photoTammy Bridenbeck's profile photoYodi Collins's profile photo
Thank you! :)
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Mike Allton

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Google+ is More Popular Than You Think

GlobalWebIndex's chart of the day covers Google+'s surprising popularity, particularly in some developing regions where Internet adoption is high.
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Ralph Capocci's profile photoJustus Aura's profile photoJohn Shada's profile photoFátima Franco's profile photo
I bet they use the classic interface, +Mike Allton :)
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Mike Allton

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Imagine my complete shock and amazement to find myself flying an X-Wing Fighter home this evening.

Thank you +Google!

#StarWars #LightSide 
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Holy Cow!!
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Mike Allton

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This looks like it will be a great show! +Melonie Dodaro +Lisa Larter and +Rebekah Radice!
Join +Lisa Larter  & I for our next show: Make a Statement With Powerful Visual Marketing with special guest +Rebekah Radice on Friday at 10 am PT / 1pm ET.


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Thank you for sharing, +Mike Allton! Will check it out!
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Mike Allton

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What Are You Thankful For?

Whether you're celebrating Thanksgiving tomorrow or not, I think we all have things that we're thankful for. 

+SiteSell is running a great special on SBI! over the next few days, and it got me thinking about what it is that I'm thankful for, personally. Family and Friends. Health. And the fact that I'm able to work from home and enjoy time with my family... that's really important.

I'd very much appreciate it if you read my thoughts on the subject and let me know what it is you're thankful for. And if you know someone who could use a change or improvement in their career or business, would you please share this with them?

Thank you, and enjoy the rest of your week!

#Thanksgiving   #BlackFriday2015  
Make sure that in the years ahead, you have the freedom, flexibility, and financial independence that an online business provides.
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Mike Allton

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Pick up your copy of my book, "The Unofficial Book on Hootsuite" - on sale now for just $2.99! 
The Unofficial Book On HootSuite: The #1 Tool for Social Media Management - Kindle edition by Mike Allton. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Unofficial Book On HootSuite: The #1 Tool for Social Media Management.
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Mike Allton

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How is Pinterest fitting into your Content Marketing Strategy? Are you making time for this great site traffic tool?
If you're interested in understanding how Pinterest can play a pivotal role in your Content Marketing strategy, these five strategies and techniques will help tremendously.
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Mike Allton

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Great advice from +Mike Elgan, not only on what we're seeing now with Google+, but what we can expect to really get from the network going forward.

(Hint: It's what many of us have been getting all along... now just easier for the masses.)

h/t +martin shervington 
I Talaro's profile photoAderemi Adeleye's profile photoDerinco & Associates: Business Consultants, Website Designers and General Merchants.'s profile photoShauna McGee Kinney's profile photo
Yep +Todd Lohenry. Though in fairness where is that not true?
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Mike Allton

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"The year that is drawing towards its close, has been filled with the blessings of fruitful fields and healthful skies. To these bounties, which are so constantly enjoyed that we are prone to forget the source from which they come, others have been added, which are of so extraordinary a nature, that they cannot fail to penetrate and soften even the heart which is habitually insensible to the ever watchful providence of Almighty God. In the midst of a civil war of unequalled magnitude and severity, which has sometimes seemed to foreign States to invite and to provoke their aggression, peace has been preserved with all nations, order has been maintained, the laws have been respected and obeyed, and harmony has prevailed everywhere except in the theatre of military conflict; while that theatre has been greatly contracted by the advancing armies and navies of the Union. Needful diversions of wealth and of strength from the fields of peaceful industry to the national defence, have not arrested the plough, the shuttle or the ship; the axe has enlarged the borders of our settlements, and the mines, as well of iron and coal as of the precious metals, have yielded even more abundantly than heretofore. Population has steadily increased, notwithstanding the waste that has been made in the camp, the siege and the battle-field; and the country, rejoicing in the consciousness of augmented strength and vigor, is permitted to expect continuance of years with large increase of freedom. No human counsel hath devised nor hath any mortal hand worked out these great things. They are the gracious gifts of the Most High God, who, while dealing with us in anger for our sins, hath nevertheless remembered mercy. It has seemed to me fit and proper that they should be solemnly, reverently and gratefully acknowledged as with one heart and one voice by the whole American People. I do therefore invite my fellow citizens in every part of the United States, and also those who are at sea and those who are sojourning in foreign lands, to set apart and observe the last Thursday of November next, as a day of Thanksgiving and Praise to our beneficent Father who dwelleth in the Heavens. And I recommend to them that while offering up the ascriptions justly due to Him for such singular deliverances and blessings, they do also, with humble penitence for our national perverseness and disobedience, commend to His tender care all those who have become widows, orphans, mourners or sufferers in the lamentable civil strife in which we are unavoidably engaged, and fervently implore the interposition of the Almighty Hand to heal the wounds of the nation and to restore it as soon as may be consistent with the Divine purposes to the full enjoyment of peace, harmony, tranquillity and Union." - Abraham Lincoln, 1863, as he proclaimed this day to be a national day of thanks.

May He heal the wounds of this and all nations, to the full enjoyment of peace, harmony, tranquility and Union.

Happy Thanksgiving!
Steve Kluver's profile photoMike Allton's profile photoDebi Phillips's profile photo
To you as well +Steve Kluver!
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Mike Allton

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New enhancements for those of you on G+ Beta.
G+ Web Preview Update
As promised, we're continuing to listen and respond to feedback on the new Google+.

Today we're launching a number of updates to our Web preview including:
- Adding a 3 column stream view for very wide screens
- Adding the ability to reply to comments in context
- Removing the limit on circle streams in the menu (previously 6)
- Adding the option to view 'Posts from Circle' from the Following screen

These changes (which you can see in the image below) will be rolling out today. And look for more updates on Android, iOS, and the Web soon. Thanks~
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Jean Layton's profile photoCharles Cross's profile photoShauna McGee Kinney's profile photoSusumu Iwafune's profile photo
Thanks for make us happier and Google don't ever ever quick on earth!
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Mike Allton

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+Jeri Ryan Resistance Is Overrated. :)

Great charity project.
Hey gang, it’s finally here! My first ever official charity tee. Proceeds from every shirt sold benefit the amazing work of St Jude Children’s Hospital. Available for 2 weeks only and then gone forever! You know you want one ;-) Get yours here:
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good job

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