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Mike Allton
Works at The Social Media Hat
Attended The Ohio State University
Lives in St. Louis, MO
112,379 followers|10,838,029 views
Have him in circles
112,379 people
Social Media Manager
Blog Coaching, Social Media Strategy, Google+ Consulting, Facebook, LinkedIn, Twitter, Website Development, Drupal CMS, Search Engine Optimization, Internet Marketing
  • The Social Media Hat
    Social Media Manager, 2012 - present
    I work with business owners to first identify content marketing and social media opportunities to promote their business and engage clients, and then help them to implement strategies and techniques to achieve those goals. In other words, I can help get your blog started, figure out what you're going to write about and who would be interested, which social networks to post to and when, and how to use social media to entertain, educate and engage your potential customers.
  • Freelance
    Website Developer, 2007 - 2012
    Built hundreds of websites using the Drupal Content Management System platform, providing business owners with a dynamic website they are able to update and add to themselves.
  • Dana Corporation
    ERP Support Specialist and Team Leader, 1999 - 2001
  • Viking Technology
    Sales Manager and Web Designer, 2001 - 2005
  • Litehouse Pools & Spas
    Sales Associate, 2005 - 2006
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
St. Louis, MO
Chesterfield, MO - Norwalk, OH - Columbus, OH - Toledo, OH - Bowling Green, OH - Lake Saint Louis, MO
Contact Information
Social Media Manager

I love to help small businesses and organizations that are interested in using the Internet more effectively. I provide a comprehensive set of consulting services, which include Social Media Management, Blog Coaching and Writing, HootSuite Training, Website Development, SEO and Internet Marketing.

Suggested Circles

  • Social Media News
  • Content Marketing Information
  • Blogging Tips
  • Technology Discussion

Suggested Articles

These are articles that I often recommend and reference:


I started my own website design firm in 2007 when I moved to St. Louis. Though I had been designing websites for years, it was always side jobs and part time gigs until I started my own firm. I now provide professional social media management and Internet consulting full time.

I am the editor at The Social Media Hat ( where I regularly share articles discussing Social Media, SEO, Blogging, Writing, Internet Marketing and Business Technology. I started The Social Media Hat mid-2012 as a vehicle for not only providing consulting, but also to provide news and information about the topics I am passionate about, in a news-style format.

Project Workflow for New Business Consulting Clients

We start by identifying goals and needs and assets. We discuss your unique business, who your target clients and influencers are, what other specific goals you want to achieve, and what pieces we already have in place to get there. Do you have a website that can support blogging and content marketing and lead generation? Do you have social media profiles on some of the major networks already? How does your staff and expertise and available time fit into an ongoing blogging and social media marketing strategy? What are your strengths?

Once we have these elements determined, I then outline for you the process by which you are going to increase traffic to your website, generate leads, nurture those leads through your sales funnel, convert those leads into sales and then measure the results. I can tell you exactly what you need to do, train you how to do it, or just do it for you, depending on how involved you wish to be.

My goal is to ensure that businesses are able to leverage the power and connectivity of the Internet to promote and grow their business. How can I help you with your own business today? - 

Hangouts and Interviews and Panel Discussions

I am available to participate in broadcast Hangouts and Interviews on a limited basis. If you would like to schedule an appearance, please contact me with your interview format and schedule.

Training and Consulting

If you're interested in training or consulting, either on an ongoing basis or for just an hour or two, that's easily arranged. I am available to provide coaching via phone or Hangout or Skype on a project or hourly rate, depending on your needs. Contact me to discuss.

HootSuite Solution Provider

With HootSuite, larger businesses, organizations and enterprises can set up social media dashboards used for not only promoting content, but also social listening, customer service, prospecting, and internal team communication. I am a Certified HootSuite Professional and can help businesses set up their HootSuite accounts and train staff on how to create a Social Media Command Center.

More casual and individual HootSuite users are encouraged to review my #HootSuiteSeries for HootSuite tips, guides and best practices.

Tags: #SocialMedia #Google+ #LinkedIn #Twitter #Facebook #HootSuite | #ContentMarketing #Blogging | #WebsiteDesign #WebDev #Drupal #CMS | #SEO #SEM 

Bragging rights
I sold swimming pools and hot tubs in 2006 and 2007, and became a top salesman within the entire organization within my first year.
  • The Ohio State University
    International Studies, 1992 - 1995
  • Bowling Green State University
    History and Computer Science, 1996 - 1999
  • Norwalk High School
    1988 - 1992
Basic Information
Looking for
May 13, 1974


Are you following +Denise Wakeman?

If not, correct that oversight right now.

But you don't have to take my word for it.

Check out why +Mia Voss has a #GirlCrush  on this great adventurer.
Serving up another helping of The Influencer Series with a spotlight blog on +Denise Wakeman - I've had so many great opportunities to connect with her in the last few weeks... I had to blog about it!

#GetYourLearnOn   #SMMW14   #AdventuresInVisibility   #GirlCrush  
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+Denise Wakeman absolutely happy to. I love +Mia Voss's idea of an influencer series. 
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Still waiting for your new Twitter profile?
Wait no longer.

Twitter has rolled out the new profile to everyone. Log into your account or follow the link within the article below.
Twitter has overhauled your profile page to use a much larger header image and profile image, along with other enhancements to how tweets are displayed. Learn all about the update here.
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+Jay Izso what size are you using?
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Mike Allton

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"If you push a string it collapses in the middle, sometimes overlapping itself and basically represents chaos and disorder.  That is what pushing your followers too early can get you with your Google Plus marketing strategy.  Understanding when to push them is the key to being successful."

Excellent advice from +Wade Harman!
Google Plus Marketing: The Pull & Push
There are tons of different strategies that we can go by when it comes to using Google Plus.  But while most of us have different strategies, there is one thing that we can all agree on.  

Marketing and Branding are two different things.

Read the article here:

+martin shervington (also mentioned in the article) has been a key element in helping me understand how branding actually works, and beat it all, +Dustin W. Stout kindly mentioned me last night in his run down of the speech +Jay Baer done at SMMW14 about how people were getting tired of the "look at me" strategy.

Push and Pull Marketing

This article really shows you why you should do each of these things and when the right time is to actually bring these ideas into your strategy here on Google Plus.  

Quote in the article

If you push a string it collapses in the middle, sometimes overlapping itself and basically represents chaos and disorder.  That is what pushing your followers too early can get you with your Google Plus marketing strategy.  Understanding when to push them is the key to being successful.


If you would like to be in my Blog Notification circles here on Google Plus, please let me know in the comment section and you will receive a notification every time I publish a post like this one, both in your email and here on Google Plus

#googleplusmarketing   #googleplus   #plusonly   #socialmedia   #socialmediatips   #socialmediamarketing   #marketingtips   #brandingtips   #relationshipbranding   #thestringtheory   #googleplustips  
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Thanks for sharing +Mike Allton!
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Have plans tonight? Change 'em.

+Gary W. Goldstein is speaking once again on and Gary is the kind of speaker that you don't want to miss.

While his expertise is mostly film production (ever heard of Pretty Woman?), and the audience is mostly the crafters of The CraftStar, I've found that his insights are appropriate for virtually every business and creative - so that includes bloggers and social media marketers and more!

Hope to see you there.
The CraftStar presents "The Creative Connection" with Gary W. Goldstein.

We are delighted to welcome Gary back to The CraftStar LIVE Hangout.  In this three part series, Gary will be talking "creativity."

As a creative who's been there and done that, Gary loves the creative interaction.  Get your questions ready ... he's ready to answer!

 To catch up on the first show Gary did with The CraftStar: The CraftStar Monday Night Kick Off
To catch up on Week One with Gary :
To catch up on Week Two with Gary:
More info on Gary:
This Hangout On Air is hosted by The live video broadcast will begin soon.

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You heard it here folks- an endorsement from +Mike Allton just about says it all! 
This is going to be a great event,! Looking forward to it!
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Mike Allton

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are you ready for... The Manly Show!!

Yes, we're back!!

+Jeff Sieh is bringing back the whole gang... +Wade Harman +Les Dossey +Stephan Hovnanian and myself, starting May 1st.

And you're not going to want to miss this show. The Manly Show's first episode is all about rebranding and Jeff is bringing the one and only +Mia Voss!


So tune in 5/1/14 at 2pm CST for what's sure to be a fantastic show!
It's time for the inaugural episode of The Manly Show!  +Mike Allton, +Stephan Hovnanian, +Les Dossey, +Wade Harman,  and myself as we kick off our newly rebranded show.  

We are excited to announce our special guest on the show will be the one and only +Mia Voss!

Mia will help us on our discussion on rebranding.  Mia has gone through rebranding with her own company and will offer many great insights on some of the steps needed if you are thinking about rebranding yourself.

Some of the discussion will be around:

• Should your business rebrand?
• Signs your company needs to rebrand?
• When is the right time for you to rebrand?

Make sure to RSVP to what promises to be a lively and interesting discussion!
This Hangout On Air is hosted by Jeff Sieh. The live video broadcast will begin soon.
The Manly Show - The Rebranding Episode
Thu, May 1, 3:00 PM
Hangouts On Air

Kristin Drysdale's profile photoJeff Sieh's profile photoSteve Mattison's profile photoMike Allton's profile photo
OMG, you all are killin' me!   #InAGoodWay  
+Kristin Drysdale - #YouAreAdorbs  !

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Have him in circles
112,379 people

Mike Allton

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New Hangout UI via +Ronnie Bincer:
New look for Hangouts Page - added info and links to mobile app
The Desktop version of Google Plus now sports a new updated info panel and links to Mobile Hangout Apps.
Choose Hangouts from the left side dropdown menu and you'll see the new updated look for the Hangouts page. 

You can still Start a Hangout on Air (HOA) right from the first screen via the Blue Button, but you may need to slide down a bit to get to it. The link to get to the Hangouts page directly is

Hangouts are the Magical Communication Tool offered by Google+ for video meetings, they can be private or public. If public, then they are commonly broadcast live as HOA and automagically recorded as videos on YouTube when you're done. 

The other version of Hangouts start up from that little green quote thing in the upper right of the page, but only for Profile accounts, not available for Page accounts. Those are little text/chat meeting rooms called Hangout Message Boxes (HMB). They can easily turn into a private Hangout Video Call with the click of a button among those invited into that HMB.
=== ===
#Hangouts   #GoogleHangouts   #GooglePlusUpdate  
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This happened:

#EarthDay   #StarWarsTuesday  #LEGO 
How do you celebrate #EarthDay and #StarWarsTuesday at the same time? Like this:
martin shervington's profile photoNicola Mammolenti's profile photoLaura Crawford's profile photoMike Allton's profile photo
+Mike Allton - why yes, yes it does!
+martin shervington - aww yeah, that's fabulous #JediPlusto  
I pulled the #StarWarsTuesday  trigger a little early last night:
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Social Media Wisdom from Gary W. Goldstein

Over the past few weeks, +Gary W. Goldstein has been making appearances on The Creative Connection HOA by In case you don't know who Gary is, he is an extremely successful movie producer and Hollywood influencer, perhaps best known for his film, Pretty Woman.

What many don't know is that Gary is also a brilliant teacher. He has spent decades helping rising talent find their way into Hollywood, and as it turns out, his advice and wisdom can actually be applied to many businesses, and social media in particular.

For instance, one of Gary's most important tenets is that Relationships Come First. He said that, "My mantra, and the key to all my success is simple: relationships over results, always."

As I listened to Gary talk, I knew that I had to share with you his fascinating perspective and stories. He offers us lessons on:

1. Building Relationships
2. Targeted Marketing
3. Influencer Marketing
4. Content Marketing

And he also has fantastic advice for people in general, like the importance of limiting distractions,  or how and why you should seek out a mentor for yourself.

Learn more: 

I know that everyone who has listened to Gary during one of his HOAs has been impacted in different ways. After you've had a chance to soak in his wisdom, I'm really interested to hear what it was that really touched you. Did you find new insight into social media marketing, or perhaps something more personal? Did Gary inspire your creativity, or was it just plain fun to listen to someone that involved in Hollywood?


#SocialMedia   #Marketing   #Business   #Hollywood  
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+Ron Sidwell amen to that!
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Mike Allton

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The Allton Family is about to get bigger!

We're expecting another little one this October.

Now I'm off to go blog about it...
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They know about it. 
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Profile or Page for Business?

Largely due to the new Google +Post ads, I've been getting a lot of questions recently about whether or not you should use a personal profile or brand page on social media?

As I see it, it's not as cut and dried as simply saying, if you're a business, use a Page. There are plenty of reasons for a business owner to use and focus on a personal account.

If you're struggling with this idea, take a moment to run through this decision tree and consider carefully which direction to take for you and your business.

And if you're interested in using the +Post ads, this is particularly important. Whatever account you want to promote posts from has to have at least 1000 followers, so make sure that you're working on growing the account that makes the best business sense.

#SocialMedia   #PlusPostAds   #GooglePlus   #Facebook  
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Hart SD
+ENGAGEment Marketing, the problem is that the 'small group' is where my customers and potential customers come from. That is the niche that my products cater to. My personal profile 'net' is much bigger, including people related to my other, personal interests in life that are often quite different from the interests of my customers. Hence the need to maintain both... at least until that small business niche grows to a decent size.
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