- The Ohio State UniversityInternational Studies, 1992 - 1995
- Bowling Green State UniversityHistory and Computer Science, 1996 - 1999
- Norwalk High School1988 - 1992
- The Social Media Hat (current)
- SiteSell Blog (current)
- success.grownupgeek.com (past)
- Social Media Today (past)
- Business2Community (past)
- SmallBizClub (past)
- Segment.com (past)
- IndyPosted.com (past)
- Dictated.com (past)
- Gazers.com (past)
- InterPacket.com (past)
- Advisories.com (past)
- USAHerald.com (past)
- Demagogue.com (past)
- Leaker (past)
- Intimated (past)
- Western Journal (past)
- Weekly Times (past)
- Daily Digest (past)
- Daily Globe (past)
- List.ly (current)
- Scoop.it (current)
- Scoop.it! Blog (current)
I love to teach others how to better leverage the internet and content to promote their business. Specifically, I provide articles and guidance on how to create blog and other content that helps increase website traffic, generate leads, and convert those leads into sales.
I maintain a blog and article archive at The Social Media Hat, but my primary focus is serving as the Chief Marketing Officer for SiteSell, where we help entrepreneurs and bloggers get their online businesses started.
- Social Media News
- Content Marketing Information
- Blogging Tips
- Technology Discussion
These are articles that I often recommend and reference:
- How Not to Use Google+
- HootSuite vs. Buffer
- How I Promote New Blog Posts
- How to Set Up HootSuite
- Scheduling Google+ Posts
- The Ultimate Guide to the Perfect LinkedIn Profile
I'm originally from Ohio where I studied Computer Science and History at The Ohio State University and Bowling Green State University. I've had a long career in IT, including PC Repair, Server configuration, networking, sales, websites and more. But in 2012, I discovered a passion and talent for writing and teaching Content Marketing.
I now live in St. Louis with my wife and two adorable daughters, along with two Birman cats. I blog weekly, am working on a blogging course, and will have a new book on Content Marketing out later this year.
Hangouts and Interviews and Panel Discussions
I am available to participate in broadcast Hangouts and Interviews on a limited basis. If you would like to schedule an appearance, please contact me with your interview format and schedule.
Training and Consulting
While I am not currently accepting new clients, if you need help with something, please reach out. I may be able to provide the answer you need, direct you to the right resource, or refer you to one of my colleagues who can better assist you.
HootSuite Author & Solution Provider
With HootSuite, larger businesses, organizations and enterprises can set up social media dashboards used for not only promoting content, but also social listening, customer service, prospecting, and internal team communication. I am a Certified HootSuite Professional and written extensively to help businesses set up their HootSuite accounts and train staff on how to create a Social Media Command Center.
More casual and individual HootSuite users are encouraged to review my #HootSuiteSeries for HootSuite tips, guides and best practices.
Tags: #SocialMedia #Google+ #LinkedIn #Twitter #Facebook #HootSuite | #ContentMarketing #Blogging | #WebsiteDesign #WebDev #Drupal #CMS | #SEO #SEM
- SiteSellChief Marketing Officer, 2014 - presentSiteSell works to help entrepreneurs and bloggers build their online business, and I lead the team that builds and fosters relationships with those people.
- The Social Media HatSocial Media Manager, 2012 - presentI work with business owners to first identify content marketing and social media opportunities to promote their business and engage clients, and then help them to implement strategies and techniques to achieve those goals. In other words, I can help get your blog started, figure out what you're going to write about and who would be interested, which social networks to post to and when, and how to use social media to entertain, educate and engage your potential customers.
- FreelanceWebsite Developer, 2007 - 2012Built hundreds of websites using the Drupal Content Management System platform, providing business owners with a dynamic website they are able to update and add to themselves.
- Dana CorporationERP Support Specialist and Team Leader, 1999 - 2001
- Viking TechnologySales Manager and Web Designer, 2001 - 2005
- Litehouse Pools & SpasSales Associate, 2005 - 2006
Many individuals and businesses aspire to become better bloggers. Perhaps you’re looking to add an additional revenue stream, or perhaps you’re hoping to use your blog to establish your expertise and authority in your field. Whatever the reason, you’re on the right track! Your blog can do all those things and more for you, but it will take time and hard work.
That’s where I can help.
Here are a number of articles I’ve published which you can spend some time reviewing and learn several key techniques and aspects of blogging that will help you.
WHEN & HOW TO WRITE BLOGS
✐ 101 Blogging Tips for Successful Business Blogs - http://owl.li/stoyC
✐ How Often Should You Blog: The Ultimate Answer - http://owl.li/stnRH
✐ What Does It Take to Blog 3 - 5 Times a Week? - http://owl.li/stnYD
✐ The Importance of Ignoring Your Blogging Schedule - http://owl.li/stm8j
✐ Cut Your Blog Writing Time by 50% with a Blog Template - http://owl.li/stnvP
✐ WARNING: This Will Improve Your Blog Traffic by 25% - http://owl.li/stnL3
✐ They’re Just Words. Edit Your Blog Posts Ruthlessly. - http://owl.li/stmc2
✐ How to Blog Like Mike - http://owl.li/tetfI
WHAT TO BLOG ABOUT
✐ Generating Blog Ideas - http://owl.li/stoa2
✐ Tell Your Business Story, One Blog at a Time - http://owl.li/stm2c
✐ Vary Your Blog Posts With These Three Styles - http://owl.li/stnmj
✐ How to Orchestrate Themes Into Your Content Marketing - http://owl.li/stmlk
✐ Are Your Blog Posts Riding Coattails? - http://owl.li/stlLD
✐ How to Create Brand Interest and Value with Newsjacking - http://owl.li/stnqL
✐ The Epic Post on Epic Posts: The Ultimate Guide to Writing Epic Content - http://owl.li/AiEZJ
PROMOTING BLOG POSTS
✐ How I Promote My Blog Posts - http://owl.li/stlXm
✐ 5 Ways to Make Your Blog Posts More Shareable - http://owl.li/stnBR
✐ Super Charge Your Blog Reach as a Triberr Power User - http://owl.li/stlSc
✐ How Many Titles does your Blog Post Need? - http://owl.li/stlGm
✐ Should Bloggers and Businesses Share Old Content? - http://owl.li/stlzb
✐ How to Revive Old Blog Content - http://owl.li/unqbL
✐ 5 Reasons Canva Will Rock Your Blog - http://owl.li/yPHRk
✐ How to Leverage the Power of Hootsuite for Social Media Success - http://owl.li/yPI2B
Finally, be sure to view the recordings from The Second Annual Virtual Bloggers Conference (http://owl.li/yPHNC) where you’ll find 11 sessions with top experts talking about HOAs, Google+, Instagram, Hootsuite, Evernote, Branding, Podcasts and more.
If you haven’t already, I would recommend subscribing to my Blog Notification Circle. If you’re interested in getting a notification each time I share a new article on social media, blogging and marketing, just let me know. New posts come out no more than once or twice a day. (For more information on how you can use this technique yourself, click here: http://owl.li/stpug)
Best of luck with your blog!
#Blogging #ContentMarketing #BloggingTips
and I need your help. We're building a complete online course to help bloggers become better bloggers, but at 39 modules and counting, we may be covering topics that aren't of interest. Or we may need to spend more time and energy working to help you with other topics.
Please take a moment to review our proposed curriculum and give us some feedback. You can vote up or down the modules that interest you, and recommend others.
Thanks for your time!
#Blogging #BloggingCourse #BloggingTraining
P.S. Please share this with anyone else that you know who is or would like to be a blogger, as we'd like to get input from as many bloggers as possible.
Check out the current happenings in the PYB Community. Read more…
Message from Martin:
Next week we are going to really get things moving, so if you want to get more involved with the Academy?
Opt in here: https://plus.google.com/+MartinShervington/posts/5ts2kDex4JP
And there is still time to learn about local for your business; or how to get your local community on the map, as a consultant...
Week 2 starts tomorrow, but it will be easy to catch up and join the PYB Local movement here:
(100 people already involved!)
“The PYB Show”! 30 minute Format…. with Special Guest
hosted by and PYB Videographer
FEATURED STORIES From PYB Academy Members
Posts you may have missed from the PYB Crew
1. The Apple Guy ... by http://plusyourbiz.com/ss
2. 12 No Nonsense Tips To A Successful Social Media...by http://plusyourbiz.com/sr
3. How Not To Use Google+ http://plusyourbiz.com/st
That’s our week in review! Great to see you all this week and can’t wait to see what the next 7 has in store. Cheers!
On Google+, it’s easy for everyone. You simply log into your Google+ account, begin crafting your Google+ post like you normally would, and then click on the little scheduler icon to… Wait, huh? Oh, crap.
That’s right! There is no built in scheduler for Google+! </facepalm> Now what do we do?
Almost a third of the way through the year and time for more Google+ is dead articles from all quarters. Fortunately there are many Saint Georges here on the Plus to set the record straight when the journalism strays way too far from the reality. I happen to agree with ’s stance that it is normally not worth wasting any time on these articles but applaud his rebuttal to the recent Forbes post A Truly Awful Google+ Hatchet Job on Forbes Exposed (http://goo.gl/TOVF8p) As usual Mark is very thorough and tenacious in his search for the facts behind the article and presents the full picture of the research on which the article was based. The post has also been updated to include ’s comments from the original article which can almost be applied to every Google+ is dead post that has ever been written (or will be written). Well worth referring to if in conversation on the topic elsewhere. Do go through the comments if you have time, some interesting points raised and the possibility of a follow up from the author.
And finally some things are changing in mobile search as Google’s mobile-friendly factor kicks in. has been diligently monitoring results and reports the first changes in Now We Have Liftoff: The First Examples of Google’s Mobile Friendly Algorithm In Action (http://goo.gl/B8PuoT). While many might bemoan the drop of a few places I look at this from the searchers point of view and what a real boon it is for them to have unsuitable sites demoted in the results. Also a blessing for those without a mobile-friendly site as any mobile visitors you did have probably left with an unsavoury taste in their mouths. No doubt much more will emerge over the coming weeks.
Hey, they made this for me!
If you think you need more from your website then this could be the video of the week for you. The show Buyer Persona: Who are you targeting on your website in 15 minutes (http://goo.gl/HgtoFr) with featured talking about the importance of understanding your website visitors. I can’t emphasise this enough - unless you know who you’re serving your content creation may be far less effective than it could be. Fifteen minutes of common sense (that very rare thing these days) Watch this if nothing else this week.
Another example of Randy’s insight and helpfulness can be found in Can Social Be Seasonal? (http://goo.gl/yuycSK). Again this speaks to understanding your customers/audience and adapting your own timetable to suit. Yes there is a reason why Friday Favourites is a Friday post (and it’s not just the alliterative title!). I’m sure you’ve already circled Randy but if not, what are you waiting for?
Meet the team face to face in Local Businesses on Google Maps - A Case Study (http://goo.gl/Wnp0eM). You’ve read the posts and this is the chance to get to know the team a little better. The host with most directs proceedings as , , , , , , and talk about their experiences with the campaign. Excellent review of the challenges, business inertia and opportunities revealed as the project progressed. I believe it’s the real projects such as this that are the best response to the typical Google+ is dead brigade. It shows real value for the common business owner. Go on, Google yourself now! Thanks for the shout out, only too happy to have helped a little.
It would be remiss of me not to mention the pivotal role that played in the #EagleCO project. I know the team members have gained much from the PYB Community and Academy, as have I. Well worth checking out if you’re looking to improve your business on Google+.
Had to dig around a little for this week’s The Mid Week Marketing Mix (http://goo.gl/Q9aeyq) as a little glitch removed the original event from my events list. kicks off the show introducing talking about the Social Media Marketing World event. Content overload and the continuing upsurge in video filling much of this segment. talks about the upcoming third edition of his book The Art of SEO with some major changes reflecting the continual evolution of search. One for the birthday / Christmas list. wraps up the social news with a look at LinkedIn Elevate, bot accounts and the efforts to remove them and Google custom audiences. Dip into the bits of interest from #timestamp post (http://goo.gl/Krc2a6)
On taking your time
Beer and sage wisdom - what’s not to like? ’s Social Media Strategy and Hops (http://goo.gl/bQgxwh) brings together two of my favourite pastimes, beer and growing plants. If you’ve ever taken the time to nurture something from seed then you’ll immediately get David’s point - social media and building relationships is a long haul activity if the result is to be worthwhile. Actually this applies to much more than a Social Media Strategy. Way too often we expect everything to happen instantly and yet there is often much more reward for being patient.
Another lively #RayLunchBunch discussion Are You Building a Community or a Tribe? (http://goo.gl/P5KzKu) , , and are joined by . There may be some variance in our understanding of the word tribe but there’s little disagreement on the value of co-learning and collaboration that can be found in the really strong communities. Always an easy choice for me in these time-constrained days, 35 minutes of intelligent, thoughtful discussion.
A timely reminder from in WARNING: Bloggers Beware - Image Licenses May Not Cover Social Media (http://goo.gl/SJFbov). Check your image licence coverage if you’re sharing your articles to social media. Always better to err on the side of caution, the last thing you need is a bill for an enhanced licence for any shared images. It does happen, even to you, so do check your bought in images. Some sensible thoughts in the comments too so do take the time to read.
I’ll disagree with ’s condemnation of the humble caterpillar but there’s no denying the value of his post How To Transform A Blog Post In 5 Easy Steps (http://goo.gl/s4zlwY). Whether you’re a seasoned writer or just starting out you would do well to take a look at this. My additional tip for Step 1 is beer (twice in the same post has to be a record!). The was rule is particularly valuable in turning your writing into something much more readable. Great stuff Thomas.
Have a great weekend wherever you are
#WeeklyRoundUp #WeekInReview #Google+
Created by of
Figured it was timely to help newcomer businesses, consultants, and solopreneurs on Google+ learn techniques ranging from simple to advanced on circle management, posting and sharing, and gaining exposure on this great platform.
The link below takes you to a list of all my published books and guides, but click through on any of the G+ Pro Tips books and you'll be taken to Amazon where they're listed for $0.99 each through April 29.
(Again, US store only. You don't need a Kindle to read Kindle books, Amazon has a free Kindle Reader apps for PC, Mac, iOS, and Android).
I'd love a review on Amazon if you've read any or all of them, too!
#googleplus #googleplustips #googleplusbusiness
Blog posts are like butterflies.
Butterflies are not very pretty when they start off. They don’t travel well. They’re not even beneficial.
As any gardener will tell you, a flowerbed filled with caterpillars is a dead flowerbed.
A blog is no different.
The rough draft of an article is rarely pretty. It doesn’t travel well. It’s not particularly beneficial to you or to your readers.
As any successful blogger will tell you, a blog filled with unrevised content is a dead blog.
So how can you take your new creation and give it wings?
Here are five simple steps to transform your rough draft into something incredible.
Read It Here: https://blogphoto.tv/blog/how-to-edit-a-blog-post/
#writingtips #contentcreation #contentmarketing
Shoutout to those linked to in the article:
The latest "Google+ is dead" article comes from an acquaintance of mine named (she's been on my show a few times, and also on ):
The piece exists to explain why Google+ failed. In the article, Lisa makes 3 errors fatal to her argument, which add up to a grossly misleading article.
Here are those errors:
1. Lisa accepts without question the false idea that spinning photos out of Google+ means Google+ is failing.
When Google properties like Google Play and YouTube were integrated into Google+, the tech press didn't give those events as evidence that Google+ was winning.
Spinning out photos is a good thing, and doesn't affect Google+ at all.
2. Lisa says something that's untrue: "Google+ never really caught on the same way social networks like Facebook, Twitter, or LinkedIn did."
In fact, Google+ is far bigger and has far more engagement than Twitter or Linkedin.
The reason everyone believes the opposite is because of the sheer number of articles like this one -- regurgitating and repeating falsehoods without questioning the obvious flaws in reasoning that anyone can see.
Let's talk about the Twitter comparison.
Google+ engagement looks at one minor number: public posts. Private posts (the default mode) are NOT counted. Comments, which are replies, are NOT counted.
Twitter engagement numbers count public posts, too (unlike on G+, the vast majority of Twitter posts are public). And replies to tweets -- the equivalent of a comment on Google+ -- are counted, too.
A post with 20 replies on Google+ is counted as one post.
A post with 20 replies on Twitter is counted as 21 posts.
Twitter gets more than 20 times more "credit" in this example for engagement than Google+ does for the EXACT same conversation.
That's why Twitter numbers are similar to Google+ numbers when in Face Google+ engagement is probably many times higher than Twitter.
3. She equates employee grumbling with admission of failure.
Yes, I believe Google+ failed in the sense that it didn't make a dent in Facebook, which has got to have been a major goal. But Google+ did succeed in becoming the number-two social network in history in terms of engagement -- far more successful than the media's darling, Twitter.
It's great that Lisa got sources on record giving us a tiny peek at what people might be saying inside Google. But the column goes off the rails by failing to question obviously false information that form the foundation of the article.
(Pic props: http://www.thesocialmediahat.com/active-users )
We usually think of ourselves as highly intelligent, complex, motivated, biomachines that have free will and represent the apex of an age-long evolutionary process. Yet in reality, instead of a purpose-built, no-expense-spared project we are the biological equivalent of a tendering process that favours the lowest bidder who’s fit-for-purpose. (not unlike in fact the way NASA builds rockets: http://goo.gl/xSvAI9 except we can’t re-tender if a disastrous compromise has been made somewhere).
So, we end up becoming discrete bio-units, each locked up inside a body that contains a brain. Our behaviour guided by mental modelling that requires the creation of ‘bubbles’ or safe zones which would allow us the breathing space required to function properly. We form tight communities guided by creed, ideology, language or ethnicity (or a combination of all these). We labour under the illusion that we are independent, self-sufficient yet, in our every step, from birth to death, we rely on others for our most basic needs.
Even within highly stylized constructs, like airports, where the transitional nature of the situation frequently justifies our complete withdrawal into ourselves, we create a complex, hierarchical, highly visible, social construct (the airport and the society that makes it possible) that is designed to not only get complete strangers travelling across the globe, to their destination, safely, but also reassure them that things work, that the system is functioning and that people are doing what they are supposed to even if there is no personal connection between them and us.
The question why we form communities has many answers (http://goo.gl/tC5fpN) and they all make sense in terms of survival. What is less readily available to understand is why do we then also make connections so easily with total strangers with whom we have little in common except perhaps an interest in something?
The answer there lies both in instincts (of which we have quite a few, albeit well-hidden ones): http://goo.gl/HkJvTl and design. We form communities (even ones that are framed by very narrow boundaries) driven by four fundamental psychological needs: http://goo.gl/LljW4r and then, perversely, and mostly subconsciously, we mirror the fact that our existence is the result of a whole lot of ‘random processes’ and events working together, and we run our complex, energy-intensive, societal constructs on trust: http://goo.gl/BJ7l98.
We require trust to actually make anything work in a communal sense: http://goo.gl/cPTnNX. When trust is so key to our survival it is unlikely that we do not already have developed highly complex cognitive schemas for actually dealing with it. It is only now that we begin to realise the processes that constantly go on behind our eyes which allow us to determine whether we are ‘OK’ with something or not: http://goo.gl/JRT0r8.
There is a paradox at work here that needs to be unpacked a little further. While we have truly complex, cognitive processes that allow us to calculate trust these are little more than a cognitive framework within which we process experiences which then allow us to formulate mental constructs. Put more simply, there is inherent programming in us, but it will be shaped by our experiences which will then guide our expectations. Both the latter and the former will be determined by our behaviour. It is this latter path that allows the manifestation of ‘free will’ and determination, hope, vision and planning to manifest themselves.
While we all carry more or less the same cognitive schemas inside our brains the output of their processes are determined by our willingness to take chances, experience other cultures and people, be ‘brave’ and talk to ‘strangers’, be willing to be vulnerable, to enter situations where the outcome is uncertain in the hope that they will prove beneficial.
In earlier ages, this led to continents being discovered, countries being opened up, passages across the world being found. It’s a drive that has not disappeared even though much of the world has been mapped: http://goo.gl/DY5B30. The cost of doing it offline has always been high, both in terms of personal and communal stakes. The cost of doing it online is, as expected, significantly lower but nevertheless fraught with the same complex issues of risk, reward and achievement.
We join communities. Start conversations, take part in threads, ‘meet up’ with people in video calls, HOAs (in G+) and with people we met online in the real world and none of it is ‘easy’: http://goo.gl/CtH5z5. Yet the focus on negative outcomes is a symptom of neuroticism: http://goo.gl/A3CWRF. The inability to get past the negative (which we frequently, and inevitably, we also encounter online under the label of ‘healthy’ scepticism) is evidence of cognitive schemas on overdrive, and cognitive processes coming unbalanced.
Whether we like it or not. Whether we realise it or not. The world is changing. From global games like Ingress (http://goo.gl/FCQra6) which Google’s Niantic Labs initiated as an experiment, to more catalytic events like conferences that allow people from very different backgrounds, nationalities and levels of experience to congregate and meet (http://goo.gl/4jZpnB and http://goo.gl/ZI19ok) the boundaries are shifting, the mapping continues, the age of Exploration: http://goo.gl/kmckO (itself driven by commercial intent as trade routes were being sought), is still on.
We are not real strangers, it would appear, just friends that have yet to meet, to paraphrase a quote attributed to W. B. Yeats: http://goo.gl/hNriI1. I am not sure quite how accurate the attribution is as I could find no huge corroborating evidence but my looking did lead me to Edgar Guest: http://goo.gl/nh8DrC whose 1919 poem The Unknown Friends from his collection The Path to Home (http://goo.gl/ygEDCA) really ought to be our anthem:
We cannot count our friends, nor say
How many praise us day by day.
Each one of us has friends that he
Has yet to meet and really know,
Who guard him, wheresoe'er they be,
From harm and slander's cruel blow.
They help to light our path with cheer,
Although they pass as strangers here.
These friends, unseen, unheard, unknown,
Our lasting gratitude should own.
They serve us in a thousand ways
Where we perhaps should friendless be;
They tell our worth and speak our praise
And for their service ask no fee;
They choose to be our friends, although
We have not learned to call them so.
We cannot guess how large the debt
We owe to friends we have not met.
We only know, from day to day,
That we discover here and there
How one has tried to smooth our way,
And ease our heavy load of care,
Then passed along and left behind
His friendly gift for us to find.
And that’s the perfect note to end this week’s Sunday Read on. I hope you have the coffee brewing and the donuts, croissants, cookies and chocolate cake coming. We will all need sugar and coffee to help us with our explorations today. Have a great Sunday wherever you are.
10am MT: I'll have to catch this on replay but is going to serve up some serious #GetYourLearnOn with this topic: What The New Era of YouTube Means For Your Business - Rule Breaking Ideas
10am MT: Power Chat - Today's theme is Animal Happy Hour and the guest lineup is amazing - of and http://goo.gl/2WRSuy
11am MT: Good Day Google Plus hosted by my brotha - I'm excited to join in along with and of #TheDeathChicks
11:30am MT: Practice your Italian with this one! is hosting a live stream event featureing Italian photographer Gianni Berengo Gardin presenting "Il Lavoro dell'Uomo" - great job on putting this together, ! http://goo.gl/NUwyyR
12pm MT: #CMGRHangout presents: Creating Culture in Communities with and panelists & Scott Moore
5pm MT - & host Thinking Out Loud | Finding Your Elemental Self with !
8pm MT: It's back!!! My little brotha is hosting the Plusword Episode #38 Hangout 4/23/2015 with guests & vs. & http://goo.gl/gpqPDp
And don't forget the #FridayFavourite Roundup from - this is the "What You Missed" list that you need to read!
And if you don't know what Buffer is, you're missing out! Here's a primer for you:
And because this gets asked all the time, here's the answer to Hootsuite vs. Buffer:
Do you use the Buffer browser extension?
If you are a user, I'd love to have you answer this simple question for me so that I can gather some insight. I would also greatly appreciate it if you share this poll so that I might capture more answers.
Thank you so much! #yourock
When creating images for your blog posts, you're going to have to be even more careful about which images you choose to use. Even if you pay for an image to use within a blog post graphic, that image may not be licensed for use on social media - and of course we all want our blog posts to be shared to social!
I don't want to turn this into a commercial for , but at least there it's clear that you can take the graphic that you create, and any licensed and purchased images within that graphic, and use it wherever the heck you want.
"Once you’ve published your design, you are free to use that design multiple ways. When you purchase a One Time Use License for the images in your design, the license covers the use of the images in that design and restricts the number of designs the image may be used in, but not the number of ways the design may be used."
So be careful out there!
#Blogging #SocialMedia #SocialMediaTips