Profile

Cover photo
Mike Allton
Works at SiteSell
Attended The Ohio State University
Lives in St. Louis, MO
186,886 followers|18,289,291 views
AboutPostsPhotos
People
In his circles
3,879 people
Have him in circles
186,886 people
Chris Dollar's profile photo
Melody Huerta's profile photo
Mark Stephens's profile photo
Jamicha Williams's profile photo
Adam Helweh's profile photo
Angela Flippin's profile photo
Mark Eckdahl's profile photo
Steven Merkley's profile photo
Chavis Dake's profile photo
Education
  • The Ohio State University
    International Studies, 1992 - 1995
  • Bowling Green State University
    History and Computer Science, 1996 - 1999
  • Norwalk High School
    1988 - 1992
Basic Information
Gender
Male
Looking for
Networking
Birthday
May 13, 1974
Relationship
Married
Story
Tagline
Consultant, Author, Dad
Introduction

I love to teach others how to better leverage the internet and content to promote their business. Specifically, I provide articles and guidance on how to create blog and other content that helps increase website traffic, generate leads, and convert those leads into sales.

I maintain a blog and article archive at The Social Media Hat, but my primary focus is serving as the Chief Marketing Officer for SiteSell, where we help entrepreneurs and bloggers get their online businesses started.

Publications

Available Courses

Suggested Circles

  • Social Media News
  • Content Marketing Information
  • Blogging Tips
  • Technology Discussion

Suggested Articles

These are articles that I often recommend and reference:

Background

I'm originally from Ohio where I studied Computer Science and History at The Ohio State University and Bowling Green State University. I've had a long career in IT, including PC Repair, Server configuration, networking, sales, websites and more. But in 2012, I discovered a passion and talent for writing and teaching Content Marketing.

I now live in St. Louis with my wife and two adorable daughters, along with two Birman cats. I blog weekly, am working on a blogging course, and will have a new book on Content Marketing out later this year.

Hangouts and Interviews and Panel Discussions

I am available to participate in broadcast Hangouts and Interviews on a limited basis. If you would like to schedule an appearance, please contact me with your interview format and schedule.

Training and Consulting

While I am not currently accepting new clients, if you need help with something, please reach out. I may be able to provide the answer you need, direct you to the right resource, or refer you to one of my colleagues who can better assist you.

HootSuite Author & Solution Provider

With HootSuite, larger businesses, organizations and enterprises can set up social media dashboards used for not only promoting content, but also social listening, customer service, prospecting, and internal team communication. I am a Certified HootSuite Professional and written extensively to help businesses set up their HootSuite accounts and train staff on how to create a Social Media Command Center.

More casual and individual HootSuite users are encouraged to review my #HootSuiteSeries for HootSuite tips, guides and best practices.

Tags: #SocialMedia #Google+ #LinkedIn #Twitter #Facebook #HootSuite | #ContentMarketing #Blogging | #WebsiteDesign #WebDev #Drupal #CMS | #SEO #SEM 

Bragging rights
I sold swimming pools and hot tubs in 2006 and 2007, and became a top salesman within the entire organization within my first year.
Work
Occupation
Chief Marketing Officer
Skills
Blog Coaching, Social Media Strategy, Google+ Consulting, Facebook, LinkedIn, Twitter, Search Engine Optimization, Internet Marketing, Hootsuite
Employment
  • SiteSell
    Chief Marketing Officer, 2014 - present
    SiteSell works to help entrepreneurs and bloggers build their online business, and I lead the team that builds and fosters relationships with those people.
  • The Social Media Hat
    Social Media Manager, 2012 - present
    I work with business owners to first identify content marketing and social media opportunities to promote their business and engage clients, and then help them to implement strategies and techniques to achieve those goals. In other words, I can help get your blog started, figure out what you're going to write about and who would be interested, which social networks to post to and when, and how to use social media to entertain, educate and engage your potential customers.
  • Freelance
    Website Developer, 2007 - 2012
    Built hundreds of websites using the Drupal Content Management System platform, providing business owners with a dynamic website they are able to update and add to themselves.
  • Dana Corporation
    ERP Support Specialist and Team Leader, 1999 - 2001
  • Viking Technology
    Sales Manager and Web Designer, 2001 - 2005
  • Litehouse Pools & Spas
    Sales Associate, 2005 - 2006
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
St. Louis, MO
Previously
Chesterfield, MO - Norwalk, OH - Columbus, OH - Toledo, OH - Bowling Green, OH - Lake Saint Louis, MO
Contact Information
Work
Email

Stream

Pinned

Mike Allton

Shared publicly  - 
 
4 Topics. 12 Experts. 1 Incredible Series.

How do I grow my business? What do I write about? How can I leverage social media? How will I be found on search engines?

These, and many more, are questions that we've all faced and been challenged by in our business. There are books and there are courses you can turn to, but seldom has there been an opportunity like this to learn from some of the top minds in these fields.

#SiteSellPresents  is a series of free Hangouts On Air throughout this month, specifically designed to tackle these kinds of questions. For each Event, you can see the topic, follow the guests, and RSVP to the live broadcast. You can attend the event and participate in the discussion - even ask questions of the panelists, or you can watch the recording on replay at a later date.

Monday, July 06th at 12:00pm ET - ENTREPRENEURSHIP with +Guy Kawasaki +Mia Voss and +Kenneth Manesse Sr. 

RSVP: http://sbi.me/1LIhf1n 

Monday, July 13th at 12:00pm ET - WRITING/BLOGGING with +Demian Farnworth +Wade Harman and +Kevan Lee 

RSVP: http://sbi.me/1FYmXF1 

Monday, July 20th at 12:00pm ET - SOCIAL MEDIA with +Jeff Sieh +Dustin W. Stout and +Rebekah Radice 

RSVP: http://sbi.me/1JCQxaU 

Monday, July 27th at 12:00pm ET - SEARCH with +David Amerland +martin shervington and +Mark Traphagen 

RSVP: http://sbi.me/1epFHqY 

For more information, please visit the +SiteSell blog post at http://sbi.me/SiteSellPresents 

Pin it here: https://www.pinterest.com/pin/12666442679154234/ 

Hope to see you there!
44
24
Patricia Kelly's profile photoVolker Müller's profile photoErik van Erne's profile photoJean Capuano's profile photo
10 comments
 
+Imran Sq all in good time, my friend. ;)
Add a comment...

Mike Allton

Shared publicly  - 
 
Many of you have seen the beard, and been enlightened with the incredible tips on how to integrate Pinterest into your business and marketing plans.

Now, I'd like you to join me on a Behind The Scenes look at how this incredible brand got started and works today. I'll be talking to +Jeff Sieh  of +Manly Pinterest Tips this afternoon.

Bring your questions. Bring your notebook. 
This Hangout On Air is hosted by Mike Allton. The live video broadcast will begin soon.
Q&A
Preview
Live
Behind The Scenes - The Manly Pinterest Tips Show
Yesterday, July 3, 3:00 PM
Hangouts On Air - Broadcast for free

10
2
Jim Sharp's profile photoJeff Sieh's profile photoMike Allton's profile photo
16 comments
 
I'll look forward to later to listen on Spotify +Jeff Sieh 
Add a comment...

Mike Allton

Shared publicly  - 
 
If you've read more than 2 of my blog posts, you've probably noticed how I routinely share with you, not just what went well, but what didn't. What mistakes did I make, and how can you learn from them and avoid them (and make all-new mistakes of your own!).

Along those lines, here's a great article from +Kevan Lee of +Buffer on mistakes made on +Pinterest. And most importantly, lessons we can all draw from them.
All the mistakes we made in our Pinterest marketing strategies and the changes we've made since.
13
1
Valdir Pereira's profile photoDaniel Mihai Popescu's profile photoAhmad Imran's profile photoJen Baptist's profile photo
3 comments
 
Excellent article and good advice about Pinterest. I am going to use some of the principles explained in this article. Thanks for sharing
Add a comment...

Mike Allton

Shared publicly  - 
 
This looks like it's going to be a great show!

+Natalie Eckdahl will be a tremendous guest.
 
Join us each week for The Manly Pinterest Tips Show and Podcast

Our mission, (and we choose to accept it) is to give practical tips to help you succeed on +Pinterest 

This week we'll be talking all about Building An Online Community with +Natalie Eckdahl

I met Natalie earlier this year at Podcast San Diego and knew that I had to have her on my show!  I was honored to be interviewed for her BizChix podcast last month.  I knew she'd really connect with my audience as well. She has really developed a great online community and has some great tips and tricks to share with us!

Natalie Eckdahl has 3 kids, 2 businesses and 1 husband.  Together with her husband Mark, she founded ScheduleMAX.com, an online scheduling software in 2011 and 18 months ago launched BizChix.com a community and podcast for female entrepreneurs.  

Natalie holds an MBA and is a former management consultant.  She loves coaching new podcasters and small business owners, as well as hosting masterminds for her community. 

Natalie has interviewed over 180 female entrepreneurs from Shark Tank contestants to Social Media Gurus, and loves to share the insights she has received from those conversations. When she's off duty, Natalie loves to spend time with her family (particularly at the beach) and is a huge fan of dark chocolate and red wine.

Website: http://bizchix.com/
Facebook: https://www.facebook.com/bizchixpodcast 
Twitter: https://twitter.com/bizchixpodcast 
Pinterest: https://www.pinterest.com/bizchix/ 

Make sure to ask questions for Mike on the event page.

If you'd like to be kept in the loop of all things Manly, head over to www.manlypinteresttips.com and sign up for our email updates so you'll never miss a show! 

****************
MANLY Disclaimer:  You will have received an invite if you have asked to be added to the invite circle, attended past events, if you have commented positively on a past event, or if you're Chuck Norris…because Chuck Norris doesn't ask to be invited to HOA's.  If you want to be removed from the invite list, please let me know.  I forgive you.  But Chuck Norris probably won't.

        
This Hangout On Air is hosted by Manly Pinterest Tips. The live video broadcast will begin soon.
Q&A
Preview
Live
The Manly Pinterest Tips Show - With Special Guest Natalie Eckdahl
Thu, July 2, 3:00 PM
Hangouts On Air - Broadcast for free

17 comments on original post
8
Jeff Sieh's profile photoAhjanae Twyman's profile photo
2 comments
 
have u seen the vine to my name is JEFF u should it is hilarious lol 😁 
Add a comment...

Mike Allton

Shared publicly  - 
 
Join us each Monday throughout July as we dive into discussions on Entrepreneurship, Writing & Blogging, Social Media, and Search. These panels, presented by SiteSell, will feature tremendous guests and are hosted by Mike Allton.

This week we are talking about Social Media and will be offering insights and discussion from +Jeff Sieh, +Dustin W. Stout and +Rebekah Radice 

Jeff Sieh is the owner and Creative Director at His Design Inc., a multimedia company that he’s run for over 12 years in Longview, Texas. He is also the creator and host of the Manly Pinterest Tips Show and Podcast. A show dedicated to adding testosterone, one pin at a time to Pinterest. 

Follow Jeff: https://twitter.com/jeffsieh

Dustin W. Stout is currently the Chief Marketing Officer of Weal Media. He is a web designer, branding enthusiast, blogger and social media junkie. Creativity is his fuel, social media is his game, and Jesus is his homie.

Follow Dustin: https://twitter.com/DustinWStout

Rebekah Radice has been blogging since 2004 on one of the top social media blogs, rebekahradice.com - voted a "2015 Top 10 Social Media Blog" by Social Media Examiner. As a recognized leader and influencer, Rebekah has been featured on Social Media Examiner, Social Media Today, Steamfeed, 12Most and Alltop.

Follow Rebekah: https://twitter.com/RebekahRadice

Full Schedule and Lineup: http://www.sitesell.com/blog/2015/06/sitesell-presents-an-incredible-series-for-entrepreneurs.html 

SiteSell offers a free eCourse on Entrepreneurship that will help you recognize and overcome the most common fears that stop budding entrepreneurs: http://www.sitesell.com/entrepreneurship/ 

Make sure to RSVP, and feel free to share your questions on the Event Page as we will be pulling the best comments and questions into the broadcast for our panel to respond to.

If you want to make sure you don’t miss any future shows, be sure to RSVP to this one, and we'll add you to a special VIP circle and invite you to all future shows.
This Hangout On Air is hosted by Mike Allton. The live video broadcast will begin soon.
Q&A
Preview
Live
SiteSell Presents: SOCIAL MEDIA with Jeff Sieh, Dustin W. Stout and Rebekah Radice
Mon, July 20, 12:00 PM
Hangouts On Air - Broadcast for free

11
Add a comment...

Mike Allton

Shared publicly  - 
 
Whether you call it a blog or a page, a whoosit or a whatsit, the point is to use content to educate, engage and/or entertain your audience and potential customers.

h/t to +Stephan Hovnanian for putting together an excellent set of steps for businesses to approach their "blog."
 
Sales blog or Marketing blog? Which does your site have?

In 2010 when I last redesigned +Shovi Websites the premise behind our "blog" wasn't to have a blog at all, it was to have evergreen content that we could use to support our sales process.

Five years later the premise still holds up, but my writing is light years better, we have much stronger stories to tell, and examples to share. So while the next iteration of our company's web presence is being built, I pose this same challenge to you to think about how your content and blog strategy supports sales.

This article below might help, and so can I if you ask :)

#blogging   #marketingstrategy   #webstrategy  
You have a business to run, but experts say you need to blog. Learn how to create a strategy that lets you do both.
6 comments on original post
24
3
Stephan Hovnanian's profile photowahaj ali's profile photoChristine DeGraff's profile photoMary Stovall's profile photo
2 comments
 
Shared to read later :)
Add a comment...

Mike Allton

Shared publicly  - 
 
...how great a debt we owe to those who went before us...
 
A Civil War Love Letter

It's been a long-standing practice for soldiers at war to compose letters to home. Sometimes they're able to send them, sometimes they aren't. Many times, a letter might be composed simply in case that soldier didn't make it. And the Civil War was no different.

In the case of one such soldier, Maj. Sullivan Ballou, he wrote a letter that has survived to this day, shared over and over again, as a wonderful testament to the undying love and devotion one mad had to his family and his country.

Before the War started, Sullivan was a lawyer in Rhode Island. In April of 1861, after the events at Fort Sumter, President Lincoln called for volunteers to stand against the seceding states, and Ballou was quick to stand up, and encouraged other men to do so as well.

Ballou spent the next few months training with the men of the 2nd Rhode Island, for which he also served as Judge Advocate. They were deployed to Washington D.C. to join the Union Army of Northeastern Virginia.

By early July, Union commanders knew that General Lee was advancing on Washington, and orders came down that they would soon meet in battle. On the 14th, Ballou composed this letter:

July the 14th, 1861
Washington D.C.

My very dear Sarah:

The indications are very strong that we shall move in a few days—perhaps tomorrow. Lest I should not be able to write you again, I feel impelled to write lines that may fall under your eye when I shall be no more.

Our movement may be one of a few days duration and full of pleasure—and it may be one of severe conflict and death to me. Not my will, but thine O God, be done. If it is necessary that I should fall on the battlefield for my country, I am ready. I have no misgivings about, or lack of confidence in, the cause in which I am engaged, and my courage does not halt or falter. I know how strongly American Civilization now leans upon the triumph of the Government, and how great a debt we owe to those who went before us through the blood and suffering of the Revolution. And I am willing—perfectly willing—to lay down all my joys in this life, to help maintain this Government, and to pay that debt.

But, my dear wife, when I know that with my own joys I lay down nearly all of yours, and replace them in this life with cares and sorrows—when, after having eaten for long years the bitter fruit of orphanage myself, I must offer it as their only sustenance to my dear little children—is it weak or dishonorable, while the banner of my purpose floats calmly and proudly in the breeze, that my unbounded love for you, my darling wife and children, should struggle in fierce, though useless, contest with my love of country.

Sarah, my love for you is deathless, it seems to bind me to you with mighty cables that nothing but Omnipotence could break; and yet my love of Country comes over me like a strong wind and bears me irresistibly on with all these chains to the battlefield.

The memories of the blissful moments I have spent with you come creeping over me, and I feel most gratified to God and to you that I have enjoyed them so long. And hard it is for me to give them up and burn to ashes the hopes of future years, when God willing, we might still have lived and loved together and seen our sons grow up to honorable manhood around us. I have, I know, but few and small claims upon Divine Providence, but something whispers to me—perhaps it is the wafted prayer of my little Edgar—that I shall return to my loved ones unharmed. If I do not, my dear Sarah, never forget how much I love you, and when my last breath escapes me on the battlefield, it will whisper your name.

Forgive my many faults, and the many pains I have caused you. How thoughtless and foolish I have often been! How gladly would I wash out with my tears every little spot upon your happiness, and struggle with all the misfortune of this world, to shield you and my children from harm. But I cannot. I must watch you from the spirit land and hover near you, while you buffet the storms with your precious little freight, and wait with sad patience till we meet to part no more.

But, O Sarah! If the dead can come back to this earth and flit unseen around those they loved, I shall always be near you; in the brightest day and in the darkest night—amidst your happiest scenes and gloomiest hours—always, always; and if there be a soft breeze upon your cheek, it shall be my breath; or the cool air fans your throbbing temple, it shall be my spirit passing by.

Sarah, do not mourn me dead; think I am gone and wait for me, for we shall meet again.

As for my little boys, they will grow as I have done, and never know a father's love and care. Little Willie is too young to remember me long, and my blue-eyed Edgar will keep my frolics with him among the dimmest memories of his childhood. Sarah, I have unlimited confidence in your maternal care and your development of their characters. Tell my two mothers his and hers I call God's blessing upon them. O Sarah, I wait for you there! Come to me, and lead thither my children.

Sullivan

Maj. Sullivan Ballou was killed at Manassas a week later. His letter was found later, in his trunk, and delivered to his widow. Sullivan was just 32 when he died, and Sarah was just 24 at the time.

This was the fate and plight of most Union soldiers until the Union finally achieved their first great victory at Gettysburg, July 1 - 3, 1863 (http://owl.li/yKmTE). Many have wondered how it was possible that so many continued to volunteer and fight and die for so long. Read Major Ballou's letter once more, and listen to him as he explains to his wife, in what was probably the 100th time, why he was fighting for his country. He believed with all his heart that he was repaying a debt that he owed, and that he was helping to secure a stronger future for his country and children.

Letter Credit: http://owl.li/yKolZ

#CivilWar   #History   
13 comments on original post
7
1
Oleg Moskalensky's profile photo
Add a comment...

Mike Allton

Shared publicly  - 
 
Starting at the top of the hour!
 
Many of you have seen the beard, and been enlightened with the incredible tips on how to integrate Pinterest into your business and marketing plans.

Now, I'd like you to join me on a Behind The Scenes look at how this incredible brand got started and works today. I'll be talking to +Jeff Sieh  of +Manly Pinterest Tips this afternoon.

Bring your questions. Bring your notebook. 
This Hangout On Air is hosted by Mike Allton. The live video broadcast will begin soon.
Q&A
Preview
Live
Behind The Scenes - The Manly Pinterest Tips Show
Yesterday, July 3, 3:00 PM
Hangouts On Air - Broadcast for free

16 comments on original post
5
Add a comment...

Mike Allton

Shared publicly  - 
 
"Most products or services typically offer the same functional benefits. What separates one from the other, however, is the branding."

Do you agree with that?
Most products or services typically offer the same functional benefits. What separates one from the other, however, is the branding.
12
3
Oluwatoyin Pampam's profile photoDwane Dunn's profile photoMichael Bogdanski's profile photoAbdelwahed Zaidi's profile photo
3 comments
 
True, a good enjoyment, for an excellent presentation that offers a compelling case of good productivity, a strong attraction for fair, full of solvency and convenience to customers.
Add a comment...

Mike Allton

Shared publicly  - 
 
Love this simple, yet brilliant, tip from +Savvy Sexy Social!
 
Get more engagement from those who TAKE ACTION!
1 comment on original post
14
1
Roland J. Ruttledge's profile photoBrandon Couch's profile photoFrank Gainsford's profile photo
2 comments
 
Engagement is HUGE! Thanks for sharing this +Savvy Sexy Social and +Mike Allton 
Add a comment...

Mike Allton

Shared publicly  - 
 
Join us each Monday throughout July as we dive into discussions on Entrepreneurship, Writing & Blogging, Social Media, and Search. These panels, presented by SiteSell, will feature tremendous guests and are hosted by Mike Allton.

This week we are talking about Search and will be offering insights and discussion from +David Amerland, +martin shervington and +Mark Traphagen.

David Amerland is a professional advisor to companies globally, blogs for a number of websites, including Forbes, journalism.co.uk, and socialmediatoday, and writes for magazines and newspapers. He explores the implications of semantic technology in daily life.

Follow David: https://twitter.com/DavidAmerland

Martin Shervington is a Speaker, Consultant, Author, Professional Coach, and Marketing Psychologist. He has written several books and even the non-verbal communication section in Professor Robert Winston's book, "Human".

Follow Martin: https://twitter.com/MartinSherv

Mark Traphagen is the Senior Director of Online Marketing for +Stone Temple Consulting. His mission is to help businesses get seen and heard, to get their message out and bring in people who want and need what they have to offer. His special know-how is in the intersection of social and search.

Follow Mark: https://twitter.com/marktraphagen

Full Schedule and Lineup: http://www.sitesell.com/blog/2015/06/sitesell-presents-an-incredible-series-for-entrepreneurs.html 

SiteSell offers a free eCourse on Entrepreneurship that will help you recognize and overcome the most common fears that stop budding entrepreneurs: http://www.sitesell.com/entrepreneurship/ 

Make sure to RSVP, and feel free to share your questions on the Event Page as we will be pulling the best comments and questions into the broadcast for our panel to respond to.

If you want to make sure you don’t miss any future shows, be sure to RSVP to this one, and we'll add you to a special VIP circle and invite you to all future shows.
This Hangout On Air is hosted by Mike Allton. The live video broadcast will begin soon.
Q&A
Preview
Live
SiteSell Presents: SEARCH with David Amerland, Martin Shervington and Mark Traphagen
Mon, July 27, 12:00 PM
Hangouts On Air - Broadcast for free

12
Katherine Kotaw's profile photoMike Allton's profile photo
2 comments
 
+Katherine Kotaw thank you!!
Add a comment...

Mike Allton

Shared publicly  - 
 
Join us each Monday throughout July as we dive into discussions on Entrepreneurship, Writing & Blogging, Social Media, and Search. These panels, presented by SiteSell, will feature tremendous guests and are hosted by Mike Allton.

This week we are talking about Writing & Blogging and will be offering insights and discussion from +Demian Farnworth, +Wade Harman  and +Kevan Lee.

Demian Farnworth is the Chief Copywriter at +Copyblogger. His main gig is to write web copy that conquers the web's two main problems: obscurity and neglect. When he says obscurity, he means web content that is buried beneath billions of web pages. By neglect, he means if someone actually finds your page, they'll more than likely ignore or abandon it. To overcome those two problems he writes web content that search engines can easily find and people can't resist.

Follow Demian: https://twitter.com/demianfarnworth

Wade Harman is a full time social media marketing blogger. He has a Psychology degree and he uses it to help people create action from their updates on social media. People these days have a twisted sense of how marketing is done and he’s here to set them straight. Become a Hero to one individual at a time and stop marketing to the masses!

Follow Wade: https://twitter.com/wadeharman

Kevan Lee is the Content Crafter at +Buffer. This is where he shares his best, actionable advice on content marketing, his favorite writing tips, and his top time-saving tools.

Follow Kevan: https://twitter.com/kevanlee

Full Schedule and Lineup: http://www.sitesell.com/blog/2015/06/sitesell-presents-an-incredible-series-for-entrepreneurs.html 

SiteSell offers a free eCourse on Entrepreneurship that will help you recognize and overcome the most common fears that stop budding entrepreneurs: http://www.sitesell.com/entrepreneurship/ 

Make sure to RSVP, and feel free to share your questions on the Event Page as we will be pulling the best comments and questions into the broadcast for our panel to respond to.

If you want to make sure you don’t miss any future shows, be sure to RSVP to this one, and we'll add you to a special VIP circle and invite you to all future shows.
This Hangout On Air is hosted by Mike Allton. The live video broadcast will begin soon.
Q&A
Preview
Live
SiteSell Presents: WRITING/BLOGGING with Demian Farnworth, Wade Harman and Kevan Lee
Mon, July 13, 12:00 PM
Hangouts On Air - Broadcast for free

12
3
Karen V Chin's profile photoJohn Baldwin's profile photoWade Harman's profile photoDemian Farnworth's profile photo
 
Thanks +Mike Allton for putting this together! Will be sharing this post. Happy July! Mondays are going to be great days for learning.
Add a comment...