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Mike Allton
Works at SiteSell
Attended The Ohio State University
Lives in St. Louis, MO
187,554 followers|20,853,479 views
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Work
Occupation
Content Marketing Practitioner
Skills
Blog Coaching, Social Media Strategy, Google+ Consulting, Facebook, LinkedIn, Twitter, Search Engine Optimization, Internet Marketing, Hootsuite
Employment
  • SiteSell
    Chief Marketing Officer, 2014 - present
    SiteSell works to help entrepreneurs and bloggers build their online business, and I lead the team that builds and fosters relationships with those people.
  • The Social Media Hat
    Social Media Manager, 2012 - present
    I work with business owners to first identify content marketing and social media opportunities to promote their business and engage clients, and then help them to implement strategies and techniques to achieve those goals. In other words, I can help get your blog started, figure out what you're going to write about and who would be interested, which social networks to post to and when, and how to use social media to entertain, educate and engage your potential customers.
  • Freelance
    Website Developer, 2007 - 2012
    Built hundreds of websites using the Drupal Content Management System platform, providing business owners with a dynamic website they are able to update and add to themselves.
  • Dana Corporation
    ERP Support Specialist and Team Leader, 1999 - 2001
  • Viking Technology
    Sales Manager and Web Designer, 2001 - 2005
  • Litehouse Pools & Spas
    Sales Associate, 2005 - 2006
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
St. Louis, MO
Previously
Chesterfield, MO - Norwalk, OH - Columbus, OH - Toledo, OH - Bowling Green, OH - Lake Saint Louis, MO
Contact Information
Work
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Story
Tagline
Content Marketing Practitioner, Author, Dad
Introduction

I love to teach others how to better leverage the internet and content to promote their business. Specifically, I provide articles and guidance on how to create blog and other content that helps increase website traffic, generate leads, and convert those leads into sales.

I maintain a blog and article archive at The Social Media Hat, but my primary focus is serving as the Chief Marketing Officer for SiteSell, where we help entrepreneurs and bloggers get their online businesses started.

We have recently launched a new product called SBI! for WP which is specifically designed to help WordPress users build and grow their business. You can read my full review of SBI! for WordPress as well.

Publications

Available Courses

Suggested Circles

  • Social Media News
  • Content Marketing Information
  • Blogging Tips
  • Technology Discussion

Suggested Articles

These are articles that I often recommend and reference:

Background

I'm originally from Ohio where I studied Computer Science and History at The Ohio State University and Bowling Green State University. I've had a long career in IT, including PC Repair, Server configuration, networking, sales, websites and more. But in 2012, I discovered a passion and talent for writing and teaching Content Marketing.

I now live in St. Louis with my wife and two adorable daughters, along with two Birman cats. I blog weekly, am working on a blogging course, and will have a new book on Content Marketing out later this year.

Hangouts and Interviews and Panel Discussions

I am available to participate in broadcast Hangouts, Blabs and Interviews on a limited basis. If you would like to schedule an appearance, please contact me with your interview format and schedule.

Training and Consulting

While I am not currently accepting new clients, if you need help with something, please reach out. I may be able to provide the answer you need, direct you to the right resource, or refer you to one of my colleagues who can better assist you.

HootSuite Author & Solution Provider

With HootSuite, larger businesses, organizations and enterprises can set up social media dashboards used for not only promoting content, but also social listening, customer service, prospecting, and internal team communication. I am a Certified HootSuite Professional and have written extensively to help businesses set up their HootSuite accounts and train staff on how to create a Social Media Command Center.

More casual and individual HootSuite users are encouraged to review my #HootSuiteSeries for HootSuite tips, guides and best practices.

Tags: #SocialMedia #Google+ #LinkedIn #Twitter #Facebook #HootSuite | #ContentMarketing #Blogging | #WebsiteDesign #WebDev #Drupal #CMS | #SEO #SEM 

Bragging rights
I sold swimming pools and hot tubs in 2006 and 2007, and became a top salesman within the entire organization within my first year.
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Education
  • The Ohio State University
    International Studies, 1992 - 1995
  • Bowling Green State University
    History and Computer Science, 1996 - 1999
  • Norwalk High School
    1988 - 1992
Basic Information
Gender
Male
Looking for
Networking
Birthday
May 13, 1974
Relationship
Married

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Mike Allton

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Take Your Blogging To The Next Level

This collection of free guides and articles will help you work on every aspect of your blogging, including:

✐ WHEN & HOW TO WRITE BLOGS
✐ WHAT TO BLOG ABOUT
✐ PROMOTING BLOG POSTS
✐ MAKING MONEY FROM BLOG POSTS

Bookmark this resource, as it's packed with information, and will be updated regularly!

Start Here: http://thesmh.co/BloggingPrimer 

#Blogging   #BloggingTips   #BloggingForBusiness  
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Thank you , +.Mike Alton , without end, a wonderful portal, thank you for this resource and full of data that excite the dedication ..
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Time To Clean Up Those Profiles!

Summer is almost upon us! Today in particular is a day that many are kicking off their summers with bar-b-que's, picnics, and opening of pools that they've cleaned up.

It's also the perfect time to clean up those social profiles!

Updated headshots. Updated bios. Review of privacy settings. And more.

Today's article helps you go through the most critical aspects of each of your social profiles and make sure that they're all cleaned up and ready for Summer!

Dive In -> https://www.thesocialmediahat.com/SpringCleaning

#SocialMedia   #SocialMediaMarketing   #Business  
#Facebook   #Twitter   #GooglePlus  #LinkedIn #Pinterest  #YouTube   #Instagram  
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You really can’t have enough tools for your visuals to make your content stand out.
Do you see the same visual content tools listed in every roundup? We bet you haven't heard of these seven – Content Marketing Institute
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Great show from +MaAnna Stephenson & +Denise Wakeman!
 
Survive and Thrive with the Demise of Blab
Catch the replay here http://bit.ly/20s1Oz2

Join me and visibility expert Denise Wakeman for a special show on how to survive and thrive with so many platforms constantly coming and going. Turn your frustrations into golden opportunities by growing and capturing your audience.
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Thanks so much for coming to the show +Mike Allton. Appreciate the shout out too. Resistance to change is futile these days
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Learn the technique Wishpond utilized to explode their email subscriber growth and generate new leads for their business.

A fantastic guest post from Kevin Ho.
Wishpond hit a plateau with their new subscribers, and needed to do something different. Leveraging their existing content with content upgrades jumpstarted their lead gen. Here's how:
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+Kathy D yep. ;)
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Thank You!
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What do you do if an influencer tweets a link to your content, drives a bunch of new readers... but doesn't mention you in the tweet?

That's what happened to me yesterday, when +Michael Hyatt was kind enough to share one of my posts. The share itself was awesome, but it's the 'light bulb moment' I had afterwards... how I found that share, that I want to show you.
Most people who tweet links don't bother to mention the author, so it's hard to know when someone important does that for you. Unless you have this tool.
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+Mike Allton​ It's happened to me since I got on Twitter & Pintrest! BUT everyone has told me how they got to my webstore!
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A glimpse into the future of Content Marketing, a fantastic piece from +Scoop.it featuring quotes and insights from a variety of experts.
5 years ago, as content marketing started to become a trend, I was trying to imagine what it would mean for businesses to thrive in a world where visibility was driven by content. I was asking SMB...
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Turning Negativity Into Positivity

This looks to be a fantastic event, with +Brett Relander, +Liz Gross, +Jason Falls and +Dinah Alobeid as your panel. A great lineup from +Brandwatch!
 
Join us for an informal discussion on turning negativity into positivity on social. Our conversation will focus on improving brand reputation through exceptional customer service.

Hear from experts in the social media and digital marketing fields — Dr. Liz Gross, Brett Relander and Jason Falls. We’ll delve into the following topics:

What is the first step for improving customer service on social?
How can you turn a brand dissenter into an advocate ?
To what extent can excellence on social help grow your business?

Join our hangout on Wednesday June 1, 2016 at 11 AM ET | 10 AM CT | 4 PM BST.
This Hangout On Air is hosted by Brandwatch. The live video broadcast will begin soon.
Q&A
Preview
Live
Influencer Chat: How to Turn Negativity into Positivity on Social
Tomorrow, June 1, 11:00 AM
Hangouts On Air - Broadcast for free

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In case you missed it over the weekend, we asked the question... Is Blab Going Away?
Blab, one of the most popular platforms today to create live video broadcasts and recordings, seems to be moving in a new direction and that has marketers extremely worried.
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A powerful and timely message from +David Amerland today, about how you and I can change the world.
 
’Fighting Against the System’

When I was thirteen, during a sleepless, caffeine-fueled night which I’d spent watching all-night TV (a total novelty and available only on Friday and Saturday nights in the 80s) until the sun came up I scribbled on the margins of Catcher in the Rye (https://goo.gl/qUjMkC) “We all want to change the world. Why does the world then change us?”

I’d been binge watching films like Madigan (https://goo.gl/MEo17n) and On The Waterfront (https://goo.gl/iVrwV5) where the ‘system’ was perceived as an invincible, all encompassing entity that had to be struggled against to no avail. I’d lose myself, back then in the fictional worlds of Bullit (https://goo.gl/0YXQHa) and Fail-Safe (https://goo.gl/P2FMpF) and the grim, humor of Dr Strangelove (https://goo.gl/1pZQC).

In retrospect it contributed to the career I eventually chose (http://goo.gl/0vJLkf) and the views I often share, many of which find their way into my books (https://goo.gl/bSTVlk). We do not live in the 20th century world any more. We know today that we do not have to tacitly accept anything. We understand that when something is not ‘fixed’ it does not mean that it is not fixable, but that we do not yet understand the dynamics of it sufficiently to do something about it - http://goo.gl/8CPzbX. It means that we lack the political will (which reflects a whole host of unexamined, underlying issues), and it means that we are yet unclear to the course of action to take because we have insufficient data to truly understand the issue we are facing.

In some ways we could see what we do as a fight against the system. An attempt to understand what The Matrix is in order to better deal with it: https://goo.gl/vwMvAM. Inevitably that creates a perception of “them” and “us”. It reinforces our misconception that somehow we belong to one camp that is engaged in an active battle of a sort against another.

Yet, the ‘system’ as we understand it, is our own construct: https://goo.gl/kKJQRH it is formed by our own dreams, desires, wants and expectations. It is given shape and form, will and power from our own actions and inactions. At the heart of our cognitive and physical struggles against the system lie the unstated questions of “who controls the world?”, “what is real?” “can we ever hope to make a difference?” – Physicist James Glattfelder suggests that these questions can actually have answers. Finding them requires asking not just the right questions but the right questions in the right way: https://goo.gl/yOALQg.

We can all agree that “the system” in whatever shape or form we think it to be can never arise without us being there. If we give birth to it, then it is intrinsically dependent upon us and when we feel small and powerless in the face of the ‘system’s’ magnitude and complexity it is because we fail to understand the fundamentals that link what goes on inside our heads to what happens in the world around us.

Systems Psychology (https://goo.gl/94HoIr) is an umbrella term that is applied to the many different behavioral models that govern how our constructs actually work, what makes them function and how we can actually affect them all through our actions.

And that is actually the real message here. Our world is actually ours. It is what it is because of us and it will only change if we become part of the change we want to see. Clichéd as this may sound, it requires that we behave differently to our ancestral biological drives that lock us into reactionary modes of response. So that we, think before we act. Consider before we plan. Assess and evolve our plans rather than blindly execute them and work to understand dissent rather than actively act to quash it.

One plan of action on what all this may look like is here: http://goo.gl/1VRMmN. It is not nearly enough. On top of appealing to the “better angels” of those who we have placed in positions of power, we also need to call for transparency in actions and accountability in behavior. We need to use the tools we have at our disposal (https://goo.gl/xdIJVb) to change the way things are done. We need to look beyond the system justification bias (http://goo.gl/dF6TB) and actually think that despite the short length of our lifespans, we do matter. What we do does have an effect and that each of us, added to the collective of humanity, is responsible for the legacy our passage leaves behind.

In the problems we face today there is not going to be a deus ex machina (https://goo.gl/PM5Kvu) solution. We have no choice but to be the architects of our own planned salvation. And that course of action has already begun. It is happening now. It is even part of what we do, here, today, reading this column. The power we crave to affect change is already in our grasp. We need to realize it and work to make it part of our new role as digital citizens of a world in constant change.

And just because this is a topic many of us have often thought about I will leave you with Leonard Cohen whose lyrics have always made sense to me :) - https://goo.gl/o6ph5.
I hope you planned correctly and are now reading this with a massive mug of coffee in hand and donuts, cookies, croissants and chocolate cake within easy reach. Have an awesome Sunday, wherever you are.


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