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Mike Allton
Works at SiteSell
Attended The Ohio State University
Lives in St. Louis, MO
187,998 followers|18,597,460 views
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Education
  • The Ohio State University
    International Studies, 1992 - 1995
  • Bowling Green State University
    History and Computer Science, 1996 - 1999
  • Norwalk High School
    1988 - 1992
Basic Information
Gender
Male
Looking for
Networking
Birthday
May 13, 1974
Relationship
Married
Story
Tagline
Consultant, Author, Dad
Introduction

I love to teach others how to better leverage the internet and content to promote their business. Specifically, I provide articles and guidance on how to create blog and other content that helps increase website traffic, generate leads, and convert those leads into sales.

I maintain a blog and article archive at The Social Media Hat, but my primary focus is serving as the Chief Marketing Officer for SiteSell, where we help entrepreneurs and bloggers get their online businesses started.

Publications

Available Courses

Suggested Circles

  • Social Media News
  • Content Marketing Information
  • Blogging Tips
  • Technology Discussion

Suggested Articles

These are articles that I often recommend and reference:

Background

I'm originally from Ohio where I studied Computer Science and History at The Ohio State University and Bowling Green State University. I've had a long career in IT, including PC Repair, Server configuration, networking, sales, websites and more. But in 2012, I discovered a passion and talent for writing and teaching Content Marketing.

I now live in St. Louis with my wife and two adorable daughters, along with two Birman cats. I blog weekly, am working on a blogging course, and will have a new book on Content Marketing out later this year.

Hangouts and Interviews and Panel Discussions

I am available to participate in broadcast Hangouts and Interviews on a limited basis. If you would like to schedule an appearance, please contact me with your interview format and schedule.

Training and Consulting

While I am not currently accepting new clients, if you need help with something, please reach out. I may be able to provide the answer you need, direct you to the right resource, or refer you to one of my colleagues who can better assist you.

HootSuite Author & Solution Provider

With HootSuite, larger businesses, organizations and enterprises can set up social media dashboards used for not only promoting content, but also social listening, customer service, prospecting, and internal team communication. I am a Certified HootSuite Professional and written extensively to help businesses set up their HootSuite accounts and train staff on how to create a Social Media Command Center.

More casual and individual HootSuite users are encouraged to review my #HootSuiteSeries for HootSuite tips, guides and best practices.

Tags: #SocialMedia #Google+ #LinkedIn #Twitter #Facebook #HootSuite | #ContentMarketing #Blogging | #WebsiteDesign #WebDev #Drupal #CMS | #SEO #SEM 

Bragging rights
I sold swimming pools and hot tubs in 2006 and 2007, and became a top salesman within the entire organization within my first year.
Work
Occupation
Chief Marketing Officer
Skills
Blog Coaching, Social Media Strategy, Google+ Consulting, Facebook, LinkedIn, Twitter, Search Engine Optimization, Internet Marketing, Hootsuite
Employment
  • SiteSell
    Chief Marketing Officer, 2014 - present
    SiteSell works to help entrepreneurs and bloggers build their online business, and I lead the team that builds and fosters relationships with those people.
  • The Social Media Hat
    Social Media Manager, 2012 - present
    I work with business owners to first identify content marketing and social media opportunities to promote their business and engage clients, and then help them to implement strategies and techniques to achieve those goals. In other words, I can help get your blog started, figure out what you're going to write about and who would be interested, which social networks to post to and when, and how to use social media to entertain, educate and engage your potential customers.
  • Freelance
    Website Developer, 2007 - 2012
    Built hundreds of websites using the Drupal Content Management System platform, providing business owners with a dynamic website they are able to update and add to themselves.
  • Dana Corporation
    ERP Support Specialist and Team Leader, 1999 - 2001
  • Viking Technology
    Sales Manager and Web Designer, 2001 - 2005
  • Litehouse Pools & Spas
    Sales Associate, 2005 - 2006
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
St. Louis, MO
Previously
Chesterfield, MO - Norwalk, OH - Columbus, OH - Toledo, OH - Bowling Green, OH - Lake Saint Louis, MO
Contact Information
Work
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Mike Allton

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4 Topics. 12 Experts. 1 Incredible Series.

How do I grow my business? What do I write about? How can I leverage social media? How will I be found on search engines?

These, and many more, are questions that we've all faced and been challenged by in our business. There are books and there are courses you can turn to, but seldom has there been an opportunity like this to learn from some of the top minds in these fields.

#SiteSellPresents  was a series of free Hangouts On Air throughout July, specifically designed to tackle these kinds of questions. For each Event, you can see the topic, follow the guests, and watch the replay of the broadcast. Those who attended the event were able to participate in the discussion - even ask questions of the panelists. For each broadcast, a full transcript is made available, and the entire series will be on iTunes in August.

Monday, July 06th at 12:00pm ET - ENTREPRENEURSHIP with +Guy Kawasaki +Mia Voss and +Kenneth Manesse Sr. 

View The Replay: http://sbi.me/1LIhf1n 
Transcript: http://sbi.me/1K7B0Qz

Monday, July 13th at 12:00pm ET - WRITING/BLOGGING with +Demian Farnworth +Wade Harman and +Kevan Lee 

View The Replay: http://sbi.me/1FYmXF1 
Transcript: http://sbi.me/1fQvhCc 

Monday, July 20th at 12:00pm ET - SOCIAL MEDIA with +Jeff Sieh +Dustin W. Stout and +Rebekah Radice 

View The Replay: http://sbi.me/1JCQxaU 
Transcript: http://sbi.me/1CZCuK3

Monday, July 27th at 12:00pm ET - SEARCH with +David Amerland +martin shervington and +Mark Traphagen 

View The Replay: http://sbi.me/1epFHqY 
Transcript: http://sbi.me/1fWkDcu 

For more information, please visit the +SiteSell blog post at http://sbi.me/SiteSellPresents 

Pin it here: https://www.pinterest.com/pin/12666442679154234/ 

Hope you enjoyed the presentations!
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Stunner article
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Mike Allton

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Instagram For Bloggers

If you're like me, promoting blog posts to Instagram has been relegated to, at best, an after thought. It's hard, it's immeasurable, and it seems like a poor fit for bloggers.

Nothing could be further from the truth.

In today's post we're going to cover:

📷 Why Should Bloggers Include Instagram?
📷 How To Measure Instagram Traffic
📷 How To Share Blog Posts To Instagram
📷 Instagram Blog Post Sharing Tips

Plus incredible resources from some amazing bloggers and experts whom I've learned from: +Jenn Herman +Peg Fitzpatrick & +Rebekah Radice.

Start leveraging Instagram to promote your blog posts today!

#Instagram   #Blogging   #ContentMarketing  
Instagram isn't exactly the friendliest social network for bloggers, yet there are some clear benefits to incorporating it into your blog promotion strategy. Here's how!
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Brady that's a stupid question !

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Mike Allton

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SEARCH

If you missed Monday's show with +David Amerland +martin shervington & +Mark Traphagen, that's OK! It was a fantastic discussion on semantic search, social SEO, traditional SEO and more... and now you can watch it again or read the transcript.
The fourth and final broadcast of the SiteSellPresents series was on the topic of Search, and featured three brilliant experts: David Amerland, Martin Shervington and Mark Traphagen.
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Nice one Mike! 
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Mike Allton

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What's Going On With Google+?

Perhaps you've seen the news, perhaps you haven't, but once again, Google has made some decisions and course-corrections with Google+ that have caused a bit of a ruckus. Naysayers are naysaying again, and fanboys are getting as desperate as the Cubs to spin a win out of things.

So what's really going on?
There's been more news from Google about Google+ and once again, there's confusion and doubt about the network's future. But you may not be hearing all of the facts.
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I wonder if the alerts thing in YouTube will remain. I'm not sure if I like that thing or not, it always distracts me and sucks me back in lol! 
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Mike Allton

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For me, the most important aspect of Personal Freedom is being in control of my schedule, and being able to leverage that control to be available to my family when needed.
Throughout this month, we’ve been talking a lot about “Personal Freedom” and what that means to entrepreneurs, both and new and existing. But what’s the real meaning?
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Actually having a choice is the ultimate freedom, no?
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Mike Allton

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The Ultimate Guide to the Perfect LinkedIn Profile

This thorough reference has been completely updated, including an all-new infographic, expert tip quotes, and more. Use it to learn how to improve and enhance your LinkedIn profile, ensuring that it's more easily found, and more effective at working to promote you and your business.

This Guide is ideal for:

☛ Bloggers
☛ Entrepreneurs
☛ Small Business Owners
☛ Service Providers
☛ B2B

Pay particular attention to Recommendation #15, as that can have a huge impact on how well your profile is perceived by new connections and prospects.

Read more: http://thesmh.co/PerfectLinkedIn 

#LinkedIn   #SocialMediaMarketing   #Business  
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pretty cool :) +Lori Thomas Dickert 
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Mike Allton

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In case you missed it...
 
Instagram For Bloggers

If you're like me, promoting blog posts to Instagram has been relegated to, at best, an after thought. It's hard, it's immeasurable, and it seems like a poor fit for bloggers.

Nothing could be further from the truth.

In today's post we're going to cover:

📷 Why Should Bloggers Include Instagram?
📷 How To Measure Instagram Traffic
📷 How To Share Blog Posts To Instagram
📷 Instagram Blog Post Sharing Tips

Plus incredible resources from some amazing bloggers and experts whom I've learned from: +Jenn Herman +Peg Fitzpatrick & +Rebekah Radice.

Start leveraging Instagram to promote your blog posts today!

#Instagram   #Blogging   #ContentMarketing  
Instagram isn't exactly the friendliest social network for bloggers, yet there are some clear benefits to incorporating it into your blog promotion strategy. Here's how!
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+Jenna Mills you're welcome! 
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A great story behind a great plugin!
 
Why Did You Call It 'Social Warfare'?

This is a question that comes up every now and then. Some people love the name while others have some preconceived negative association with using the word warfare. It's understandable. 

So that's why I love that +Nicholas Cardot took the time to explain exactly why the name fit so well with what we were building. The parallels he draws make perfect sense and really clarify the mission of +Social Warfare

Solid tactics and strategies, clearly defined goals, dependable equipment, and discipline.

Both +Jason T. Wiser and myself fully supported Nick's brilliant reasoning and are proud to be a part of a team dedicated to these ideals. 

#story   #creativity   #branding  
Since introducing Social Warfare into the world we have occasionally gotten asked about the name. So I wanted to give a bit of backstory and reasoning.
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And thank you as well +Mike Bayes! :D
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With all the talk about Cecil the Lion, now we have a hunter in Africa who couldn't be more proud of her kills and trophies.

Here's her posing with an "old giraffe", because we know how challenging it is to shoot large, old, stationary giraffes, how well such a kill will feed all the locals.

This is ridiculous. 
Day #2 I got a amazing old Giraffe. Such a amazing animal!! I couldn't be any happier!! My emotion after getting him was a feeling I will never forget!!!
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+Mike Allton Just reading the header put me off from reading the article and verbose touting of killing our wild nature.
I wonder why those who think nature is more beautiful hung dead on a wall and not while living, grazing, bearing more life in its own natural habitat.
Could we turn the point barrel around on these killers and hang them on a wall and pontificate!!!
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In case you missed it...

Google+ has made some more changes and announcements in recent days that have caused yet another round of "Google+ is Dying" articles.

Yet here we are, another day, and Google+ is still here.

If you're interested in learning where Google+ is really headed, read this.
 
What's Going On With Google+?

Perhaps you've seen the news, perhaps you haven't, but once again, Google has made some decisions and course-corrections with Google+ that have caused a bit of a ruckus. Naysayers are naysaying again, and fanboys are getting as desperate as the Cubs to spin a win out of things.

So what's really going on?
There's been more news from Google about Google+ and once again, there's confusion and doubt about the network's future. But you may not be hearing all of the facts.
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And succinct update on where Google, and Google+, are headed, from +Bradley Horowitz.

h/t +martin shervington 
 
Everything in Its Right Place

It’s been a little more than a quarter since I took on leadership of a newly formed team, which we’ve christened SPS: Streams, Photos, and Sharing.

In that short time, I’ve had some time to reflect on the products we’ve built over the last few years, and also the opportunity to oversee the launch of our new Google Photos product. I’ve concluded that it’s time for a “pivot”... or more precisely time to talk more openly about a pivot that’s been underway for some time (and in fact is reflected in the name of the new team). We're going to continue focusing Google+ on helping users connect around the interest they love, and retire it as the mechanism by which people share and engage within other Google products.

Four years ago when we conceived of the “Google+ Project”, we made it clear that our goals were always two-fold: Google+ aspired to be both a “platform layer that unified Google’s sharing models”, and a product / stream / app in its own right.

This was a well-intentioned goal, but as realized it led to some product experiences that users sometimes found confusing. For instance, and perhaps most controversially, integration with YouTube implied that leaving a comment on YouTube (something users had obviously been doing successfully for years) suddenly and unexpectedly required “joining Google+.”

We decided it’s time to fix this, not only in YouTube, but across a user’s entire experience at Google. We want to formally retire the notion that a Google+ membership is required for anything at Google… other than using Google+ itself.  

Some of the consequences of this shift in thinking have already been deployed. Others we’re rolling out as fast as possible (e.g. the changes to YouTube we referenced today). And many more will roll out over the rest of the year.

What does this mean for Google+ the product? Relieved of the notion of integrating with every other product at Google, Google+ can now focus on doing what it’s already doing quite well: helping millions of users around the world connect around the interest they love. Aspects of the product that don’t serve this agenda have been, or will be, retired. But you’ll also see a slew of improvements that make this use case shine (like the recent launch of Collections - https://plus.google.com/collections/featured).

It’s been incredibly gratifying to see how this strategy has played out as realized in the recent Google Photos launch, a product which in many ways embodies and telegraphs the changes discussed above. Google Photos not only doesn’t require a Google+ account, but as much of the functionality as possible doesn’t even require an account at all. It was important to me that when we launched Google Photos, we stressed the product implements sharing by any means a user prefers… without compromise or agenda. This is the right thing for users and the feedback and usage has been extremely validating.

I’m excited to share this strategy with the world, excited about what it means for Google+, and most of all for all of Google’s users.
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+Nicky Pasquier oh my, yes. I generally have to put blinders on during days like this, as it's so easy to get caught up in the fervor.

I did take the time to post on one influencer's update over on Facebook as I thought he was flat out wrong, and he should know better. Particularly since it's not the first time he's said something incorrect about Google+ that I proved him wrong on.
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It's Show Day alright!

#SiteSellPresents: SEARCH

This fourth and final episode promises to be intense! as we'll be taking a deep dive into the merging of semantics and social and search.

And who better to illuminate these topics than +David Amerland +martin shervington and +Mark Traphagen?

Join us at 12 pm ET and bring your questions.
 
It's Show Day! The 4th episode of #SiteSellPresents on SEARCH starts today at 12pm ET: http://thesmh.co/1LqgTgO
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This is going to be fun!
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