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Mike Allton
Works at The Social Media Hat
Attended The Ohio State University
Lives in St. Louis, MO
111,706 followers|10,743,332 views
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Interested in finding out how to create a +Post ad?

A new blog post with full documentation coming out in the AM.

In the meantime, if you haven't read up yet on what +Post ads are, you can start here: http://owl.li/vUslW 

And if you'd like to be notified of the new post and future articles, just let me know and I will add you to my Blog Notification circle.

In addition to walking you through how to create the ad, there is some new information about who can create ads and what kinds of posts can be used as ads, so you won't want to miss it!

#GooglePlus   #GooglePlusPosts  #PlusPostsAds 
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Daniel Timiraos's profile photoRon Hahn's profile photoAr Grover's profile photoMike Allton's profile photo
11 comments
 
Oooh can't wait +Mike Allton!
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Mike Allton

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+Post Ads are NOT ads on Google+

Let's all say this together now, shall we?

This is NOT advertising on the social network.

+Post ads are a way for brands to use Google+ posts as ads on other websites where ads are already being displayed.

Okedokee?
 
+Post Ads Are Here

Google has now released this ad capability to any advertiser with a minimum of 1000 Google+ followers. Advertisers can choose to make a post to their Google+ page an interactive ad within the Google display network.

Additionally, Google is rolling out the option to make a Hangout On Air a +post, as well as the option of having your most recent post automatically be used as a +post ad. Facebook has a similar feature within Facebook Advertising to automatically promote your most recent post, and it's extremely efficient and effective.

The original story below has more detailed information and examples, and will continue to be updated.

What do you think? Will +post ads be effective at not only promoting a business, but also making Google+ a more ingrained and mainstream facet of the Internet? Is a 1000 follower minimum asking too much?

h/t +Eran Arkin via +martin shervington 

#Google   #GooglePlus  #GooglePlusPosts #GooglePlusUpdate 
Brands who are actively using their Google+ Pages will be able to use their status updates to generate display ads which will be displayed across the Google network. Ads are interactive, and can include HOAs.
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Steve Mattison's profile photoLavender Blue Baby's profile photoEduardo Ribeiro's profile photoAl Remetch's profile photo
22 comments
 
I'm hoping to work in time today to set up some ads myself, but "pricing" is likely to be just like that of other ads on Google AdWords. It will depend on the keywords you're selecting and where you're placing the ads and how much you wish to bid compared to other advertisers.
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Mike Allton

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Take some advice from +Demian Farnworth and spruce up your Google+ bio. With more brands coming on board, we all need to look our best, right?

I was thinking mine should read something like this:

Mike Allton. HootSuite educator and consultant to Hollywood celebs. Two-time guest on _ +Mia Voss _'s show, and he's blogged while you were reading this. Twice.
 
This One Trick Beefs Up Your Google+ Bio Instantly

This trick works for just about any bio, really–LinkedIn, Twitter, your resume, your blog About page or a conference speaking bio ...

And this trick boils down to adding credible endorsements (recognizable names and brands) to your G+ profile page.

Nike. Google. Stephen King. Adobe. New York Times. Mashable.

More here:
http://thecopybot.com/2013/02/google-plus-bio/
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Access Profiles, Inc.'s profile photoBelinda Summers's profile photoSEO RanKing's profile photoJeff Sieh's profile photo
8 comments
 
Hahahahaha....love your proposed new bio info +Mike Allton!
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+Post Ads Are Here

Google has now released this ad capability to any advertiser with a minimum of 1000 Google+ followers. Advertisers can choose to make a post to their Google+ page an interactive ad within the Google display network.

Additionally, Google is rolling out the option to make a Hangout On Air a +post, as well as the option of having your most recent post automatically be used as a +post ad. Facebook has a similar feature within Facebook Advertising to automatically promote your most recent post, and it's extremely efficient and effective.

The original story below has more detailed information and examples, and will continue to be updated.

What do you think? Will +post ads be effective at not only promoting a business, but also making Google+ a more ingrained and mainstream facet of the Internet? Is a 1000 follower minimum asking too much?

h/t +Eran Arkin via +martin shervington 

#Google   #GooglePlus  #GooglePlusPosts #GooglePlusUpdate 
Brands who are actively using their Google+ Pages will be able to use their status updates to generate display ads which will be displayed across the Google network. Ads are interactive, and can include HOAs.
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J JACKSON's profile photoJay Izso's profile photoAnthony Ire's profile photoThesingh Digital Consultancy's profile photo
54 comments
 
BEFORE I read, I think it's gonna say I've basically been talking to no one the entire time lol
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in case you were wondering why your notifications looked odd, and missed this last night...
 
Updated Google+ Notifications

Don't Panic.

This isn't a huge change.

I did notice though that Google+ has tweaked how notifications are displayed, and the details that are included, so that I think it becomes even more important to include a great headline in your Google+ posts.

#GooglePlus   #GooglePlusUpdate   #SocialMedia  
In what might appear to be a minor update at first, Google+ has added additional detail to the internal notifications pane. Could this be a nice upgrade for businesses?
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Mary Helen Ferris's profile photoDarian Harder's profile photo
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Mike Allton

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There are security patches available for both Drupal 6.x and 7.x. Make sure to schedule your website's update. http://owl.li/vTiMg
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The Wisdom of Yoda

h/t +Tanya Langford Clark via +Mia Voss 
 
Fear not the force of be with you and have a great day doing it. One more day!!!
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Patti Chapman's profile photoLuz Tapia's profile photoMike Neufeld's profile photoDiego Cerritos's profile photo
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May the truth of the light be with you Young Skywalker. 😉
Thx for sharing. For sharing is caring. Have a great day.
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Mike Allton

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+Ben Fisher shares a nice animation on how to create a +post ad and I will be testing this myself tomorrow.
 
Plus Post Ads - Quick How To
How to add a G+ page to Adwords. This animated gif shows you how.
 After selecting engagement only as the network.

It is really easy to do, you can pop in any page that has at least 1K followers. 

Have you launched a +PostAD yet?

#pluspost   #advertising   #googleplus  

Here is an article we previously wrote about Plus Post Ads: http://www.steadydemand.com/blog/google-plus-posts-dynamicads-101-397.html
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Jen Baptist's profile photoBen Fisher's profile photoJeff Sieh's profile photoSteve Mattison's profile photo
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Great stuff +Ben Fisher! That's a funny choice of an ad to promote though... lol ;)
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Can you feel it? The tide is rising for Google+.

+martin shervington shares his thoughts.
Do you see Google+ really starting to fly? Well, here is one way to look at how the tide is rising on this incredible experience.
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Ben Fisher's profile photoWade Harman's profile photoDustin W. Stout's profile photoMike Allton's profile photo
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Thanks +Mike Allton! And yes, +Dustin W. Stout and +Ben Fisher that was the start of the tip for many people.
And +Syfy always were ahead of their time ;)
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Good night Google+!

Off to have a midnight snack.

#StarWarsTuesday


(Will save ya some, +Mia Voss.)
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Jed Lloyd's profile photoLee Theodore's profile photoRon Hahn's profile photoPeter G McDermott's profile photo
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+Mike Allton ,now if the rice was dyed green he'd be camouflaged.
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People
In his circles
2,796 people
Have him in circles
111,706 people
Work
Occupation
Social Media Manager
Skills
Blog Coaching, Social Media Strategy, Google+ Consulting, Facebook, LinkedIn, Twitter, Website Development, Drupal CMS, Search Engine Optimization, Internet Marketing
Employment
  • The Social Media Hat
    Social Media Manager, 2012 - present
    I work with business owners to first identify content marketing and social media opportunities to promote their business and engage clients, and then help them to implement strategies and techniques to achieve those goals. In other words, I can help get your blog started, figure out what you're going to write about and who would be interested, which social networks to post to and when, and how to use social media to entertain, educate and engage your potential customers.
  • Freelance
    Website Developer, 2007 - 2012
    Built hundreds of websites using the Drupal Content Management System platform, providing business owners with a dynamic website they are able to update and add to themselves.
  • Dana Corporation
    ERP Support Specialist and Team Leader, 1999 - 2001
  • Viking Technology
    Sales Manager and Web Designer, 2001 - 2005
  • Litehouse Pools & Spas
    Sales Associate, 2005 - 2006
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
St. Louis, MO
Previously
Chesterfield, MO - Norwalk, OH - Columbus, OH - Toledo, OH - Bowling Green, OH - Lake Saint Louis, MO
Contact Information
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Email
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Tagline
Social Media Manager
Introduction

I love to help small businesses and organizations that are interested in using the Internet more effectively. I provide a comprehensive set of consulting services, which include Social Media Management, Blog Coaching and Writing, HootSuite Training, Website Development, SEO and Internet Marketing.

Suggested Circles

  • Social Media News
  • Content Marketing Information
  • Blogging Tips
  • Technology Discussion

Background

I started my own website design firm in 2007 when I moved to St. Louis. Though I had been designing websites for years, it was always side jobs and part time gigs until I started my own firm. I now provide professional social media management and Internet consulting full time.

I am the editor at The Social Media Hat (http://www.TheSocialMediaHat.com) where I regularly share articles discussing Social Media, SEO, Blogging, Writing, Internet Marketing and Business Technology. I started The Social Media Hat mid-2012 as a vehicle for not only providing consulting, but also to provide news and information about the topics I am passionate about, in a news-style format.

Project Workflow for New Business Consulting Clients

We start by identifying goals and needs and assets. We discuss your unique business, who your target clients and influencers are, what other specific goals you want to achieve, and what pieces we already have in place to get there. Do you have a website that can support blogging and content marketing and lead generation? Do you have social media profiles on some of the major networks already? How does your staff and expertise and available time fit into an ongoing blogging and social media marketing strategy? What are your strengths?

Once we have these elements determined, I then outline for you the process by which you are going to increase traffic to your website, generate leads, nurture those leads through your sales funnel, convert those leads into sales and then measure the results. I can tell you exactly what you need to do, train you how to do it, or just do it for you, depending on how involved you wish to be.

My goal is to ensure that businesses are able to leverage the power and connectivity of the Internet to promote and grow their business. How can I help you with your own business today? - http://www.TheSocialMediaHat.com/Get-Help 

Hangouts and Interviews and Panel Discussions

I am available to participate in broadcast Hangouts and Interviews on a limited basis. If you would like to schedule an appearance, please contact me with your interview format and schedule.

Training and Consulting

If you're interested in training or consulting, either on an ongoing basis or for just an hour or two, that's easily arranged. I am available to provide coaching via phone or Hangout or Skype on a project or hourly rate, depending on your needs. Contact me to discuss.

HootSuite Solution Provider

With HootSuite, larger businesses, organizations and enterprises can set up social media dashboards used for not only promoting content, but also social listening, customer service, prospecting, and internal team communication. I am a Certified HootSuite Professional and can help businesses set up their HootSuite accounts and train staff on how to create a Social Media Command Center.

More casual and individual HootSuite users are encouraged to review my #HootSuiteSeries for HootSuite tips, guides and best practices.

Tags: #SocialMedia #Google+ #LinkedIn #Twitter #Facebook #HootSuite | #ContentMarketing #Blogging | #WebsiteDesign #WebDev #Drupal #CMS | #SEO #SEM 

Bragging rights
I sold swimming pools and hot tubs in 2006 and 2007, and became a top salesman within the entire organization within my first year.
Education
  • The Ohio State University
    International Studies, 1992 - 1995
  • Bowling Green State University
    History and Computer Science, 1996 - 1999
  • Norwalk High School
    1988 - 1992
Basic Information
Gender
Male
Looking for
Networking
Birthday
May 13, 1974
Relationship
Married