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Mike Allton
Works at The Social Media Hat
Attended The Ohio State University
Lives in St. Louis, MO
183,562 followers|17,389,734 views


Take your Blogging to the Next Level

Many individuals and businesses aspire to become better bloggers. Perhaps you’re looking to add an additional revenue stream, or perhaps you’re hoping to use your blog to establish your expertise and authority in your field. Whatever the reason, you’re on the right track! Your blog can do all those things and more for you, but it will take time and hard work.

That’s where I can help.

Here are a number of articles I’ve published which you can spend some time reviewing and learn several key techniques and aspects of blogging that will help you.


101 Blogging Tips for Successful Business Blogs -

How Often Should You Blog: The Ultimate Answer -

What Does It Take to Blog 3 - 5 Times a Week? -

The Importance of Ignoring Your Blogging Schedule -

Cut Your Blog Writing Time by 50% with a Blog Template -

WARNING: This Will Improve Your Blog Traffic by 25% -

They’re Just Words. Edit Your Blog Posts Ruthlessly. -

How to Blog Like Mike -


Generating Blog Ideas - 

Tell Your Business Story, One Blog at a Time -

Vary Your Blog Posts With These Three Styles - 

How to Orchestrate Themes Into Your Content Marketing -

Are Your Blog Posts Riding Coattails? -

How to Create Brand Interest and Value with Newsjacking -

The Epic Post on Epic Posts: The Ultimate Guide to Writing Epic Content -


How I Promote My Blog Posts -

5 Ways to Make Your Blog Posts More Shareable -

Super Charge Your Blog Reach as a Triberr Power User - 

How Many Titles does your Blog Post Need? -

Should Bloggers and Businesses Share Old Content? -

How to Revive Old Blog Content - 

5 Reasons Canva Will Rock Your Blog - 

How to Leverage the Power of Hootsuite for Social Media Success - 

Finally, be sure to view the recordings from The Second Annual Virtual Bloggers Conference ( where you’ll find 11 sessions with top experts talking about HOAs, Google+, Instagram, Hootsuite, Evernote, Branding, Podcasts and more.

If you haven’t already, I would recommend subscribing to my Blog Notification Circle. If you’re interested in getting a notification each time I share a new article on social media, blogging and marketing, just let me know. New posts come out no more than once or twice a day. (For more information on how you can use this technique yourself, click here:

Best of luck with your blog! 

#Blogging #ContentMarketing #BloggingTips 
Maud Richard's profile photociprian brotoiu's profile photoLucie Nolette's profile photoMuhammad Essam's profile photo
+Julie B you got it. Thanks!
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Mike Allton

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My team and I are working on a new project specifically designed to help entrepreneurs and struggling WordPress site owners. We’re hoping to help them with a number of problems, particularly when it comes to deciding what to write about.

But we need your help.

We’re looking for folks willing to help us explore these problems and make sure we’re provided good solutions.

Be part of something special!
MicheleElys Mer's profile photoGene Whitehead's profile photoSarah Parker's profile photoWilliam Shaw's profile photo
+Mike Allton Thank you, Done!! Gladly participate. It would be wonderful to comprehend what we need individually, how to organize WP for the specifics genres each of us work in.
I am never lacking for writing material. Only wish to simplify my WP for the audience
Thank you so much Cheers
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Capturing Audience Sentiment
What Periscope Means To Social Media Marketing

Have you ever thought about why the Neilsens spend so much money working with families to measure what television programs are watched? Or why the Presidential staff spends so much time working with focus groups and polling?

There's data there that they're getting that's invaluable. Audience Sentiment. And that's why I think that Periscope is a potential game-changer.

#Periscope   #Twitter   #SocialMediaMarketing  
Twitter's new app and social network, Periscope, may be the forerunner of a new age of digital marketing, allowing companies to more accurately measure sentiment real-time.
Irfan Ahmad's profile photoBrendan Schneider's profile photoMike Allton's profile photoEd Vayn's profile photo
+Mike Allton how about a simultaneous release? :-)
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In case you missed it...

This app is all the rage this week at #SMMW15.
If you haven't yet heard about Periscope, the new app from Twitter, take a moment now to learn. It's amazing!
There's a new social network and app in town. Find out about Twitter's latest foray into video content and what it means to you.
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Mike Allton

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New blog coming out shortly. Really excited about Periscope!
Fernando M.'s profile photoHart SD's profile photoMike Allton's profile photoLou Massari's profile photo
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Mike Allton

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This is an incredible resource and write up from +Mark Traphagen. I love the holistic view of content marketing being presented.

And I, too, recall those commercials from the '70's... "They earn it." Classic.

h/t +Search Engine Land
Creating Content That Earns Great Links

+Search Engine Land has published my report on this session at the recent SMX West conference in San Jose.

I give you the best tips from three top content marketers:

+Kevin Mullett 
David Christopher
Purna Virji 

They show you how to create the kind of content that naturally earns valuable links that boost your SEO and drive relevant traffic to your site.

Read it at >>

#contentmarketing   #smxwest   #plusonly  
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Mark Traphagen's profile photoTheresa Delgado's profile photoChristina Ervin's profile photo
Earn it...what a concept. I remember that commercial too +Mike Allton, funny enough, it actually made an impact on me. Thank you. And Thank you +Mark Traphagen - T
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Mike Allton

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"Value does not come from content alone. It comes from content that moves, that is transmitted in a way that creates advocates and informed buyers. And when it comes to moving non-video content, Google+ is the king." - +Mark Schaefer 

This is a great guest post for +Plus Your Business! as it really articulates well for businesses the "Why Google+" question and answer. 

h/t +martin shervington 
Have you considered 'social sharing' as the most important aspect of Social Media Marketing? If so, 83% of CMOs agree, and Google+ is built to share!
Susan Anderson MSS's profile photoReal Time Bidding Ad Traffic's profile photoRandy Hilarski's profile photoNikki Mendez's profile photo
Thanks so much for sharing, +Mike Allton! (Carrie-Anne)
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Have him in circles
183,562 people
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Took some pictures of Emmaline earlier and Google+ was kind enough to #AutoAwesome. 
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Mike Allton

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One of the best, most consistent guest contributors to my blog that I've had the pleasure of working with is +James Scherer from +Wishpond. So it was an honor to be interviewed and featured by him.

If you're curious about the path I took to get into content marketing, you'll find this post interesting.
Early on after I started writing on social media and online marketing I wrote for a great guy named +Mike Allton. In the past 18 months I've contributed a dozen times to his blog, and read most of the articles he's written. 

I am constantly impressed with the breadth of his knowledge. I had a chance to ask him a few questions recently about his move to consulting, his success with Google+ and his experiences helping businesses find success with social and content.

These were his answers...
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Peg Fitzpatrick's profile photorajesh saharan's profile photoMike Allton's profile photoDavid Amerland's profile photo
Thanks +rajesh saharan. Outsourcing or hiring to cover the tasks or platforms you don't enjoy or don't have time for is certainly an option. 
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Mike Allton

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Can you imagine living in orbit of the Earth for a year?
Two humans are getting ready to say farewell to Earth for nearly 12 months. Tomorrow, NASA astronaut Scott Kelly and Russian Cosmonaut Mikhail Kornienko will launch to the International Space Station, beginning a one-year mission in space, testing the limits of human research, space exploration and the human spirit. Launch is set for 3:42 p.m. EDT. NASA TV coverage will begin at 2:30 p.m. Details:
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good bye, and good luck else
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Mike Allton

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If you haven't yet heard about Periscope, the new app from Twitter, take a moment now to learn. It's amazing!
There's a new social network and app in town. Find out about Twitter's latest foray into video content and what it means to you.
Irfan Ahmad's profile photoyumi toei's profile photoJulie Christine Stoian's profile photoEd Vayn's profile photo
+Mike Allton They already got rid of one of the biggest complaints - forced tweeting of comments - you now have a switch you can turn on or off
same with cut off comments - they are now complete and don't go off screen in Meerkat.
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Mike Allton

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How do you think Meerkat's adoption rate will be impacted now?

H/t +Strategy Digital
[Breaking News] Periscope: Twitters Live Streaming App Now Available in iOS

Promising more than Meerkat because, well it IS Twitter go check it out.

App download:

I've been using meerkat for a week and it's awesome. The possibilities for brand engagement just reached a new level as now you can reach your Twitter audience in a very immediate, intimate and immersive way.

I'm collecting real examples of use cases to inspire adoption which I'll publish on our blog. Please comment with your suggestions and check out my Twitter list of meerkasters I've enjoyed I wonder if they will jump ship.


#periscope #periscopeapp #meerkat
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Mike Allton's profile photoLou Massari's profile photoNicky Pasquier's profile photoAndrij “Andrew” Harasewych's profile photo
Been having fun with +Hang w/ the last few days - easy verified profile - I get between 30-70 viewers each time. If you have a verified Twitter account or have over 100,000 followers - they will verify you and it makes it super easy to be found. And you can also use Android or iOS. And you can use a GoPro connected to your iOS.
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Have him in circles
183,562 people
Christian kitts's profile photo
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  • The Ohio State University
    International Studies, 1992 - 1995
  • Bowling Green State University
    History and Computer Science, 1996 - 1999
  • Norwalk High School
    1988 - 1992
Basic Information
Looking for
May 13, 1974
Consultant, Author, Dad

I love to help small businesses and organizations that are interested in using the Internet more effectively. I provide a comprehensive set of consulting services, which include Social Media Management, Blog Coaching and Writing, HootSuite Training, Website Development, SEO and Internet Marketing.


Available Courses

Suggested Circles

  • Social Media News
  • Content Marketing Information
  • Blogging Tips
  • Technology Discussion

Suggested Articles

These are articles that I often recommend and reference:


I started my own website design firm in 2007 when I moved to St. Louis. Though I had been designing websites for years, it was always side jobs and part time gigs until I started my own firm. I now provide professional social media management and Internet consulting full time.

I am the editor at The Social Media Hat ( where I regularly share articles discussing Social Media, SEO, Blogging, Writing, Internet Marketing and Business Technology. I started The Social Media Hat mid-2012 as a vehicle for not only providing consulting, but also to provide news and information about the topics I am passionate about, in a news-style format.

Project Workflow for New Business Consulting Clients

We start by identifying goals and needs and assets. We discuss your unique business, who your target clients and influencers are, what other specific goals you want to achieve, and what pieces we already have in place to get there. Do you have a website that can support blogging and content marketing and lead generation? Do you have social media profiles on some of the major networks already? How does your staff and expertise and available time fit into an ongoing blogging and social media marketing strategy? What are your strengths?

Once we have these elements determined, I then outline for you the process by which you are going to increase traffic to your website, generate leads, nurture those leads through your sales funnel, convert those leads into sales and then measure the results. I can tell you exactly what you need to do, train you how to do it, or just do it for you, depending on how involved you wish to be.

My goal is to ensure that businesses are able to leverage the power and connectivity of the Internet to promote and grow their business. How can I help you with your own business today? - 

Hangouts and Interviews and Panel Discussions

I am available to participate in broadcast Hangouts and Interviews on a limited basis. If you would like to schedule an appearance, please contact me with your interview format and schedule.

Training and Consulting

If you're interested in training or consulting, either on an ongoing basis or for just an hour or two, that's easily arranged. I am available to provide coaching via phone or Hangout or Skype on a project or hourly rate, depending on your needs. Contact me to discuss.

HootSuite Solution Provider

With HootSuite, larger businesses, organizations and enterprises can set up social media dashboards used for not only promoting content, but also social listening, customer service, prospecting, and internal team communication. I am a Certified HootSuite Professional and can help businesses set up their HootSuite accounts and train staff on how to create a Social Media Command Center.

More casual and individual HootSuite users are encouraged to review my #HootSuiteSeries for HootSuite tips, guides and best practices.

Tags: #SocialMedia #Google+ #LinkedIn #Twitter #Facebook #HootSuite | #ContentMarketing #Blogging | #WebsiteDesign #WebDev #Drupal #CMS | #SEO #SEM 

Bragging rights
I sold swimming pools and hot tubs in 2006 and 2007, and became a top salesman within the entire organization within my first year.
Social Media Manager
Blog Coaching, Social Media Strategy, Google+ Consulting, Facebook, LinkedIn, Twitter, Website Development, Drupal CMS, Search Engine Optimization, Internet Marketing
  • The Social Media Hat
    Social Media Manager, 2012 - present
    I work with business owners to first identify content marketing and social media opportunities to promote their business and engage clients, and then help them to implement strategies and techniques to achieve those goals. In other words, I can help get your blog started, figure out what you're going to write about and who would be interested, which social networks to post to and when, and how to use social media to entertain, educate and engage your potential customers.
  • Freelance
    Website Developer, 2007 - 2012
    Built hundreds of websites using the Drupal Content Management System platform, providing business owners with a dynamic website they are able to update and add to themselves.
  • Dana Corporation
    ERP Support Specialist and Team Leader, 1999 - 2001
  • Viking Technology
    Sales Manager and Web Designer, 2001 - 2005
  • Litehouse Pools & Spas
    Sales Associate, 2005 - 2006
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St. Louis, MO
Chesterfield, MO - Norwalk, OH - Columbus, OH - Toledo, OH - Bowling Green, OH - Lake Saint Louis, MO
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