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Mike Allton
Works at SiteSell
Attended The Ohio State University
Lives in St. Louis, MO
187,855 followers|18,564,822 views
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Mike Allton

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4 Topics. 12 Experts. 1 Incredible Series.

How do I grow my business? What do I write about? How can I leverage social media? How will I be found on search engines?

These, and many more, are questions that we've all faced and been challenged by in our business. There are books and there are courses you can turn to, but seldom has there been an opportunity like this to learn from some of the top minds in these fields.

#SiteSellPresents  was a series of free Hangouts On Air throughout July, specifically designed to tackle these kinds of questions. For each Event, you can see the topic, follow the guests, and watch the replay of the broadcast. Those who attended the event were able to participate in the discussion - even ask questions of the panelists. For each broadcast, a full transcript is made available, and the entire series will be on iTunes in August.

Monday, July 06th at 12:00pm ET - ENTREPRENEURSHIP with +Guy Kawasaki +Mia Voss and +Kenneth Manesse Sr. 

View The Replay: http://sbi.me/1LIhf1n 
Transcript: http://sbi.me/1K7B0Qz

Monday, July 13th at 12:00pm ET - WRITING/BLOGGING with +Demian Farnworth +Wade Harman and +Kevan Lee 

View The Replay: http://sbi.me/1FYmXF1 
Transcript: http://sbi.me/1fQvhCc 

Monday, July 20th at 12:00pm ET - SOCIAL MEDIA with +Jeff Sieh +Dustin W. Stout and +Rebekah Radice 

View The Replay: http://sbi.me/1JCQxaU 
Transcript: http://sbi.me/1CZCuK3

Monday, July 27th at 12:00pm ET - SEARCH with +David Amerland +martin shervington and +Mark Traphagen 

View The Replay: http://sbi.me/1epFHqY 

For more information, please visit the +SiteSell blog post at http://sbi.me/SiteSellPresents 

Pin it here: https://www.pinterest.com/pin/12666442679154234/ 

Hope you enjoyed the presentations!
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+Richard Dowell I think we can still listen to the replays.
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What's Going On With Google+?

Perhaps you've seen the news, perhaps you haven't, but once again, Google has made some decisions and course-corrections with Google+ that have caused a bit of a ruckus. Naysayers are naysaying again, and fanboys are getting as desperate as the Cubs to spin a win out of things.

So what's really going on?
There's been more news from Google about Google+ and once again, there's confusion and doubt about the network's future. But you may not be hearing all of the facts.
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I don't get the argument that a company won't do something because it will damage them financially and tarnish their image. That's the risk of business! Companies lose millions on failed ventures all the time and even huge corporations make poor decisions which have a negative impact on their image and finances. Google is no different and they've had plenty of screwed up products before. What makes a great business (and a great person for that matter) is how you recover from setbacks. Google is search, always has been always will be. Everything else is secondary and expendable.
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For me, the most important aspect of Personal Freedom is being in control of my schedule, and being able to leverage that control to be available to my family when needed.
Throughout this month, we’ve been talking a lot about “Personal Freedom” and what that means to entrepreneurs, both and new and existing. But what’s the real meaning?
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Actually having a choice is the ultimate freedom, no?
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The Ultimate Guide to the Perfect LinkedIn Profile

This thorough reference has been completely updated, including an all-new infographic, expert tip quotes, and more. Use it to learn how to improve and enhance your LinkedIn profile, ensuring that it's more easily found, and more effective at working to promote you and your business.

This Guide is ideal for:

☛ Bloggers
☛ Entrepreneurs
☛ Small Business Owners
☛ Service Providers
☛ B2B

Pay particular attention to Recommendation #15, as that can have a huge impact on how well your profile is perceived by new connections and prospects.

Read more: http://thesmh.co/PerfectLinkedIn 

#LinkedIn   #SocialMediaMarketing   #Business  
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pretty cool :) +Lori Thomas Dickert 
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If you aren't sure how to really leverage Pinterest, start here! +Jeff Sieh knows what he's talking about.

h/t +Social Media Examiner 
 
How To Succeed On Pinterest

Very honored to be guest on +Social Media Examiner's Marketing Podcast this week.  

We talk about...

* My backstory and how I got involved in marketing.
* How "Manly Pinterest Tips" got its start.
* Men & Pinterest and how that demographic is changing.
* Buyable Pins - A gamechanger IMHO
* Growing your +Pinterest following.
* Repurposing content.
* Pinterest for mobile.
* And much more!

We covered a lot of ground.  Head over and give it a listen and let me know what you think!
Social Media Marketing Podcast 155, in this episode Jeff Sieh will explore marketing with Pinterest.
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Thanks +Mike Allton 
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Panda 4.2 has finally arrived! Here's what we know...

♨ Google says a Panda refresh began this weekend but will take months to fully roll out.

♨ It affects about 2%–3% of English language queries.

♨ It is a site-wide algorithm.

♨ It is too late to make changes that will have any effect during this rollout.

♨ The last time we had an official Panda refresh was almost 10 months ago: Panda 4.1 happened on September 25, 2014.

+Barry Schwartz writes:

"Google told me on the record that the Panda refresh began this weekend, around Saturday and is rolling out incredibly slowly. It can take up months to fully roll out and even on a site by site basis, not all of your pages may pick up on the roll out for months. This does not mean the algorithm is page-by-page basis, it is a site-wide algorithm, I've confirmed that too when I heard about the roll out being slowly pushed on a page by page basis." http://tgcafe.it/1TTFv2U

More:
+Search Engine Land http://tgcafe.it/1HLCkVz
+Jennifer Slegg http://tgcafe.it/1ejimqK

_______________________________________________________

More marketing news: http://tgcafe.it/your-marketing-news
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In case you missed it...

Google+ has made some more changes and announcements in recent days that have caused yet another round of "Google+ is Dying" articles.

Yet here we are, another day, and Google+ is still here.

If you're interested in learning where Google+ is really headed, read this.
 
What's Going On With Google+?

Perhaps you've seen the news, perhaps you haven't, but once again, Google has made some decisions and course-corrections with Google+ that have caused a bit of a ruckus. Naysayers are naysaying again, and fanboys are getting as desperate as the Cubs to spin a win out of things.

So what's really going on?
There's been more news from Google about Google+ and once again, there's confusion and doubt about the network's future. But you may not be hearing all of the facts.
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And succinct update on where Google, and Google+, are headed, from +Bradley Horowitz.

h/t +martin shervington 
 
Everything in Its Right Place

It’s been a little more than a quarter since I took on leadership of a newly formed team, which we’ve christened SPS: Streams, Photos, and Sharing.

In that short time, I’ve had some time to reflect on the products we’ve built over the last few years, and also the opportunity to oversee the launch of our new Google Photos product. I’ve concluded that it’s time for a “pivot”... or more precisely time to talk more openly about a pivot that’s been underway for some time (and in fact is reflected in the name of the new team). We're going to continue focusing Google+ on helping users connect around the interest they love, and retire it as the mechanism by which people share and engage within other Google products.

Four years ago when we conceived of the “Google+ Project”, we made it clear that our goals were always two-fold: Google+ aspired to be both a “platform layer that unified Google’s sharing models”, and a product / stream / app in its own right.

This was a well-intentioned goal, but as realized it led to some product experiences that users sometimes found confusing. For instance, and perhaps most controversially, integration with YouTube implied that leaving a comment on YouTube (something users had obviously been doing successfully for years) suddenly and unexpectedly required “joining Google+.”

We decided it’s time to fix this, not only in YouTube, but across a user’s entire experience at Google. We want to formally retire the notion that a Google+ membership is required for anything at Google… other than using Google+ itself.  

Some of the consequences of this shift in thinking have already been deployed. Others we’re rolling out as fast as possible (e.g. the changes to YouTube we referenced today). And many more will roll out over the rest of the year.

What does this mean for Google+ the product? Relieved of the notion of integrating with every other product at Google, Google+ can now focus on doing what it’s already doing quite well: helping millions of users around the world connect around the interest they love. Aspects of the product that don’t serve this agenda have been, or will be, retired. But you’ll also see a slew of improvements that make this use case shine (like the recent launch of Collections - https://plus.google.com/collections/featured).

It’s been incredibly gratifying to see how this strategy has played out as realized in the recent Google Photos launch, a product which in many ways embodies and telegraphs the changes discussed above. Google Photos not only doesn’t require a Google+ account, but as much of the functionality as possible doesn’t even require an account at all. It was important to me that when we launched Google Photos, we stressed the product implements sharing by any means a user prefers… without compromise or agenda. This is the right thing for users and the feedback and usage has been extremely validating.

I’m excited to share this strategy with the world, excited about what it means for Google+, and most of all for all of Google’s users.
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+Nicky Pasquier oh my, yes. I generally have to put blinders on during days like this, as it's so easy to get caught up in the fervor.

I did take the time to post on one influencer's update over on Facebook as I thought he was flat out wrong, and he should know better. Particularly since it's not the first time he's said something incorrect about Google+ that I proved him wrong on.
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It's Show Day alright!

#SiteSellPresents: SEARCH

This fourth and final episode promises to be intense! as we'll be taking a deep dive into the merging of semantics and social and search.

And who better to illuminate these topics than +David Amerland +martin shervington and +Mark Traphagen?

Join us at 12 pm ET and bring your questions.
 
It's Show Day! The 4th episode of #SiteSellPresents on SEARCH starts today at 12pm ET: http://thesmh.co/1LqgTgO
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This is going to be fun!
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Read the transcript and watch the replay here!
The third broadcast of the SiteSell Presents series was on the topic of Social Media, and featured three incredible experts: Jeff Sieh, Dustin W. Stout and Rebekah Radice.
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This is starting in a few minutes!
 
Join us each week for The Manly Pinterest Tips Show and Podcast

Our mission, (and we choose to accept it) is to give practical tips to help you succeed on +Pinterest 

This week we'll be talking all about Being A Creative Entrepreneur with +Craig Carpenter 

Craig Carpenter's tenacity and diverse talents in digital media have landed him projects with the most sought after brands, celebrities, and individuals. Not content with resting on his laurels, Craig considers himself fortunate to have excelled at several disciplines such as a designer, animator, podcaster, and photographer.

Peel back the layers of this creative entrepreneur and you'll uncover his unique ability to balance strategy, creativity, and productivity. With that, each successive business has proven to eclipse the former in scale and scope and has ultimately brought him to launch his most ambitious venture yet.

Craig has recently developed the world’s first graphics automation platform called RELAY. This responsive platform goes beyond traditional design tools as the fastest, easiest way to create branded images for online marketing.

When he’s not immersed in ones and zeroes he enjoys playing and designing boardgames, writing electronic music, watching documentaries, and has never been known to turn down a slice of pizza.

Website: www.relaythat.com
Facebook: http://www.facebook.com/carpentercraig
Twitter: https://twitter.com/craigcarpenter LinkedIn: http://www.linkedin.com/in/citizencraig

Make sure to ask questions for Craig on the event page.

If you'd like to be kept in the loop of all things Manly, head over to www.manlypinteresttips.com and sign up for our email updates so you'll never miss a show! 

****************
MANLY Disclaimer:  You will have received an invite if you have asked to be added to the invite circle, attended past events, if you have commented positively on a past event, or if you're Chuck Norris…because Chuck Norris doesn't ask to be invited to HOA's.  If you want to be removed from the invite list, please let me know.  I forgive you.  But Chuck Norris probably won't.

        
This Hangout On Air is hosted by Manly Pinterest Tips. The live video broadcast will begin soon.
Q&A
Preview
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The Manly Pinterest Tips Show - With Special Guest Craig Carpenter, Creator Of RELAY
Fri, July 24, 3:00 PM
Hangouts On Air - Broadcast for free

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If your website is based on Joomla, we've added instructions on how to set up Facebook Authorship.

The Guide also includes WordPress, Drupal, Wix, SBI!, Blogger and Weebly.

If you've struggled to get this working, leave a comment on the post with a link to your blog and I'll check it out!
 
How to add Facebook Authorship to a Joomla site added:
Facebook's latest feature is designed to give content consumers an easy way to follow and see more great content from the writers they like. This will be huge for bloggers!
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+Ian Anderson Gray thank you!
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Education
  • The Ohio State University
    International Studies, 1992 - 1995
  • Bowling Green State University
    History and Computer Science, 1996 - 1999
  • Norwalk High School
    1988 - 1992
Basic Information
Gender
Male
Looking for
Networking
Birthday
May 13, 1974
Relationship
Married
Story
Tagline
Consultant, Author, Dad
Introduction

I love to teach others how to better leverage the internet and content to promote their business. Specifically, I provide articles and guidance on how to create blog and other content that helps increase website traffic, generate leads, and convert those leads into sales.

I maintain a blog and article archive at The Social Media Hat, but my primary focus is serving as the Chief Marketing Officer for SiteSell, where we help entrepreneurs and bloggers get their online businesses started.

Publications

Available Courses

Suggested Circles

  • Social Media News
  • Content Marketing Information
  • Blogging Tips
  • Technology Discussion

Suggested Articles

These are articles that I often recommend and reference:

Background

I'm originally from Ohio where I studied Computer Science and History at The Ohio State University and Bowling Green State University. I've had a long career in IT, including PC Repair, Server configuration, networking, sales, websites and more. But in 2012, I discovered a passion and talent for writing and teaching Content Marketing.

I now live in St. Louis with my wife and two adorable daughters, along with two Birman cats. I blog weekly, am working on a blogging course, and will have a new book on Content Marketing out later this year.

Hangouts and Interviews and Panel Discussions

I am available to participate in broadcast Hangouts and Interviews on a limited basis. If you would like to schedule an appearance, please contact me with your interview format and schedule.

Training and Consulting

While I am not currently accepting new clients, if you need help with something, please reach out. I may be able to provide the answer you need, direct you to the right resource, or refer you to one of my colleagues who can better assist you.

HootSuite Author & Solution Provider

With HootSuite, larger businesses, organizations and enterprises can set up social media dashboards used for not only promoting content, but also social listening, customer service, prospecting, and internal team communication. I am a Certified HootSuite Professional and written extensively to help businesses set up their HootSuite accounts and train staff on how to create a Social Media Command Center.

More casual and individual HootSuite users are encouraged to review my #HootSuiteSeries for HootSuite tips, guides and best practices.

Tags: #SocialMedia #Google+ #LinkedIn #Twitter #Facebook #HootSuite | #ContentMarketing #Blogging | #WebsiteDesign #WebDev #Drupal #CMS | #SEO #SEM 

Bragging rights
I sold swimming pools and hot tubs in 2006 and 2007, and became a top salesman within the entire organization within my first year.
Work
Occupation
Chief Marketing Officer
Skills
Blog Coaching, Social Media Strategy, Google+ Consulting, Facebook, LinkedIn, Twitter, Search Engine Optimization, Internet Marketing, Hootsuite
Employment
  • SiteSell
    Chief Marketing Officer, 2014 - present
    SiteSell works to help entrepreneurs and bloggers build their online business, and I lead the team that builds and fosters relationships with those people.
  • The Social Media Hat
    Social Media Manager, 2012 - present
    I work with business owners to first identify content marketing and social media opportunities to promote their business and engage clients, and then help them to implement strategies and techniques to achieve those goals. In other words, I can help get your blog started, figure out what you're going to write about and who would be interested, which social networks to post to and when, and how to use social media to entertain, educate and engage your potential customers.
  • Freelance
    Website Developer, 2007 - 2012
    Built hundreds of websites using the Drupal Content Management System platform, providing business owners with a dynamic website they are able to update and add to themselves.
  • Dana Corporation
    ERP Support Specialist and Team Leader, 1999 - 2001
  • Viking Technology
    Sales Manager and Web Designer, 2001 - 2005
  • Litehouse Pools & Spas
    Sales Associate, 2005 - 2006
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
St. Louis, MO
Previously
Chesterfield, MO - Norwalk, OH - Columbus, OH - Toledo, OH - Bowling Green, OH - Lake Saint Louis, MO
Contact Information
Work
Email