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Mike Allton
Content Marketing Practitioner, Author, Dad
Content Marketing Practitioner, Author, Dad


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Take your Blogging to the Next Level

Many individuals and businesses aspire to become better bloggers. Perhaps you’re looking to add an additional revenue stream, or perhaps you’re hoping to use your blog to establish your expertise and authority in your field. Whatever the reason, you’re on the right track! Your blog can do all those things and more for you, but it will take time and hard work.

That’s where I can help.

Here are a number of articles I’ve published which you can spend some time reviewing and learn several key techniques and aspects of blogging that will help you.


How To Start A Blog -

How To Use A Blogging Planner -

The Content Pyramid, How To Structure A Successful Blog -


101 Blogging Tips for Successful Business Blogs -

How Often Should You Blog: The Ultimate Answer -

What Does It Take to Blog 3 - 5 Times a Week? -

You Do Not Have To Blog Every Day (gasp!) -

The Importance of Ignoring Your Blogging Schedule -

Cut Your Blog Writing Time by 50% with a Blog Template -

WARNING: This Will Improve Your Blog Traffic by 25% -

They’re Just Words. Edit Your Blog Posts Ruthlessly. -

How to Blog Like Mike -

Lies, Damn Lies, and Blogging Statistics -

How To Focus On Your Blogging -


Generating Blog Ideas -

Tell Your Business Story, One Blog at a Time -

Vary Your Blog Posts With These Three Styles -

How to Orchestrate Themes Into Your Content Marketing -

Are Your Blog Posts Riding Coattails? -

How to Create Brand Interest and Value with Newsjacking -

The Epic Post on Epic Posts: The Ultimate Guide to Writing Epic Content -


How To Promote A Blog Post -

5 Ways to Make Your Blog Posts More Shareable -

Super Charge Your Blog Reach as a Triberr Power User -

How Many Titles does your Blog Post Need? -

Should Bloggers and Businesses Share Old Content? -

How to Revive Old Blog Content -

5 Reasons Canva Will Rock Your Blog -

How Bloggers Can Leverage Instagram -

Should I Also Publish Blog Posts On LinkedIn? -

How To Make Social Media Management Easy -

Are You Forwardlinking? -


How Long Before You Start Making Good Money Blogging? -

How To Make More Money Blogging -

How To Save Time and Get Paid Faster -

How To Set Up Recurring Invoices For Your Blogging Business -

3 Steps To Gain Hundreds Of New Subscribers With A Lead Generation Machine -

Subscribe to get the latest blogging articles & guides throughout the coming year.

Best of luck with your blog!

#Blogging #ContentMarketing #BloggingTips
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"You need to pay influencers. They have built their distribution and influence over years of work and blood, sweat, and tears.” - Jeff Bullas

I think this advice from Jeff is spot on. Too often brands are seen "compensating" influencers in ways that just aren't on par with how they're helping to grow the brand. How is that thinking strategically?

And that's not the only missed opportunity.

Today's article is a wonderful look from Michaela Underdahl of Nimble at 7 strategies brands must integrate into their #InfluencerMarketing campaigns, according to wisdom from folks like Jeff, Lee Odden, Chad Pollitt, Sam Fiorella, David Meerman Scott, myself and others. Including:

1️⃣ Relationships Must Be Strategic
2️⃣ Collaboration Must Be Mutually Beneficial
3️⃣ Don’t Assume Influence = Popularity (It’s Not)
4️⃣ Don’t Ask for Too Much and Don’t Micromanage
5️⃣ Don’t Take Shortcuts
6️⃣ Don’t Lose Your Patience
7️⃣ Don’t Tell Influencers What to Do

Learn more ➡️
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For some of you, this is going to be BIG NEWS! Agorapulse has added:

📬 LinkedIn Inbox (both Profiles and Pages)

🙋🏻‍♀️ LinkedIn Fans & Followers (both Profiles and Pages)

📈 LinkedIn Reports (Pages)

That means in addition to the normal publishing and scheduling, you can now monitor all of your LinkedIn activity, as well as generate reports for your own (or your client's) Company Pages [PPT download coming soon!]

With the LinkedIn Inbox, you'll be able to see every comment on every one of your posts! What you can do with comments? Like, reply, remove, assign, review, label, bookmark, and view on LinkedIn.

More improvements to LinkedIn capability on the horizon as we complete the migration to LinkedIn's new API, so stay tuned for that! Meanwhile, if you're an existing Agorapulse user, all you need to do refresh your LinkedIn token and you'll have access to the above new features.

(If you aren't yet using Agorapulse, give it a spin here!

~~~ But wait, there's MORE! ~~~

📊 UTM Parameters - now, with every link you share via Agorapulse, you can easily add standard UTM parameters to help you measure the success of that post or campaign within Google Analytics. You can use custom variables or let the system generate dynamic variables based on where and how you're sharing the content!

📊 Full Integration - every social profile you connect can use to shorten links, even those with UTM parameters. And because it's per profile, you can use different accounts with different sets of profiles.

+agorapulse continues to work on adding new features each and every week to help you save time and work smarter. Be sure to follow me if you aren't already to keep up with the latest developments.

If you write about social media tools and would like to learn more, please message me.

And if you're managing a Social Media Agency, join the Social Media Strategist Group ( to connect and benefit from peers and colleagues!

#SocialMedia #SocialMediaManagement #SMM
#LinkedIn #Agorapulse
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Do you run Facebook Ads?

Whether for yourself or for clients, you're going to 🧡 this!

Instead of going into Ad Manager and opening up every single ad you're running just to find comments (and if you manage multiple ad accounts, switching back and forth among those accounts to dig through each account's ads 😝), there's actually ONE TOOL you can use to manage and monitor engagement for ALL your ads, even across multiple ad accounts.

🔍 No more hunting for needles in haystacks. ;)
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Ready to improve your content distribution using social media?

Then here's the actionable marketing tactics you need to maximize your organic reach on social media.
Includes examples, tips and insider secrets.

cc: +Nathan Ellering +Ryan Holiday +Madalyn Sklar +Vincenzo Landino +Dustin W. Stout +Mike Allton

+CoSchedule +BuzzSumo +Social Warfare +Medium +Hootsuite +agorapulse

#contentmarketing #socialmedia #digitalmarketing
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Content is still King, and guest author Nadia from SEMRush offers us 5 steps & tools to ensure our writing rules the kingdom:

1. Keyword Research
2. Topic Research
3. Content Creation
4. Content Optimization
5. Performance Tracking

Check it out:
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Think you don't have time to blog? Think again.
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Ok... next week is the big event. The conference you've been asked to speak at. Your slides rock and you've been practicing your presentation and fully expect your audience to LOVE your content and be thrilled by what they learn.

But what's next? How do you keep those audience members interested and engaged after your presentation?

Speaker & consultant Sarah Crawford has some great advice and tips for us, and she's brought in more insight from Phil Gerbyshak, Hank Hoffmeier and myself!

I hope you find some useful ideas here. And if you've done some fun, engaging tactics yourself in the past, please share in the comments!
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Wanna know how the pro's are making their live video looks AWESOME?

Check out how +Stephanie Liu and I use DSLR cameras for magical live video.

This'll work with different social networks, as well as different video platforms, including Skype,, BeLive... you name it. Turn your DSLR into a webcam!

Plus, BONUS - how to add GREAT audio with a mixer!
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I've been asked a lot about how to integrate the use of Twitter Lists within Agorapulse. And while the tool doesn't support lists natively, there IS a way you can simulate them! Today's article quickly walks you through how to set it up, giving you the ability to see list tweets within Agorapulse and then reply, retweet, favorite and even assign those tweets!
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