We got an chance to meet up with some of our clients and answer a lot of questions about digital marketing from delegates.
If you missed 's presentation on Content Marketing yesterday, you're not too late. We're here for another 3 hours, so if you're around Melbourne and have some time to spare, pop down for a one on one presentation, or check out the slides on the blog: http://dejanseo.com.au/ecom-2014-post/
Who is at risk?
Any business which provides answers to questions including, but not limited to:
- Data, product and service aggregators
- Flight, hotel, car rental search and booking sites
- Price comparison, weather reports, sports results
- Event calendars and various other data-driven websites
- Domain information, IP address lookups, time/date and currency conversion.
Who is safe?
Original producers or content, products, tools and services will continue to enjoy the benefits of organic search traffic. One thing to watch out for is that your data is not detached from your brand and used to present to your audience directly through search results. Some already fear this might be taking place through rich snippets and the knowledge graph.
At this stage Google is incapable of providing well-organised, curated content or meaningful advice or opinion. In the next ten years or so we will still see human-generated content as dominant producer of this type of information and advice. The decade after that, however, will challenge this and we will see artificial intelligence assume a more meaningful role in content curation, opinion and even advice.
Excerpt from: http://dejanseo.com.au/conversations-with-google/
Facebook was supposed to be buying this, but Google snapped it up. The company makes solar-powered drones that can fly for five years without landing.
Which sentence reads best to you?
a) I stayed at last night.
b) I stayed at last night.
c) I stayed at last night.
d) I stayed at last night.
Arguably the best solution is to mention the actual hotel directly, for example:
I stayed at last night.
The problem is that local hotel names don't pop up in your suggestion list that easily. For example, for the above to work you had to enter "+Shangri-La..." while "Shangri La..." wouldn't trigger local hotel page.
- How to do a quick ranking search
- Making sure your site isn't blocked by search engines
- How to make sure your XML sitemap is working
- Monitoring and improving site performance
- How to effectively select and use keywords
- How to spot and remove internal duplicate content
- Checking your site’s popularity and trustworthiness
- Dejan SEOOperations Manager, 2011 - present
- THQProject Manager, 2004 - 2011
- Krome StudiosDesigner, 2003 - 2004
- Griffith UniversityBachelor of Multimedia, 2001 - 2003
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