The way to gain more traction when people are searching for you using Google Search and Maps.
Building a business can be a marathon, but my adding Google My Business as part of your regime, you have even more of a fighting chance. As such, for #SmallBizGames I thought you would like some hints, tips and anecdotes to get you even better success.
The starting line:
The first thing to do is to pop over to www.google.com/business and see whether you already have your business listing created.
If you do, you will want to claim it (if not done already) - you will see a ‘Claim this business’ button.
If not, you can follow the process of setting one up by adding your address, and the category of business.
Quick story: I’ve advised thousands of small businesses owner over the years and I am still surprised when I find smart business owners who still haven’t claimed their listing.
Recently, I was with one client who had almost 100 reviews, and still hadn’t claimed their listing. It just takes a ‘click’ to get moving, and to unlock the ability to really be in control of the information people want to see.
Action step: claim your listing today, or get one set up.
Once you’ve done that you are over the line and ready to consider your...
The Race Times:
25% businesses have seasonal opening hours, but only 1% change their listings.
With 52% of people looking for opening hours on Google, this is bound to mean some businesses will be giving out-of-date information.
Action step: visit www.google.com/business and check on your times of opening, making updates whenever there is a change.
Engage Your Spectators
Every picture you have displayed tells a story about who you are and what you do.
By making them the most impactful when people see your listing, you are much more likely to engage their minds.
Now you can add things like Team Photos, Food Photos, and Menu Photos when relevant.
Also think about adding in a virtual tour - like a 360 photo - as they really help people feel they know you and your business before they arrive.
Quick story: I’ve been adding pictures to literally hundreds of businesses around the world - with curry houses being one of my favourite places to eat. The 3 Mughals in South Wales have already scored over 30,000 views on a single picture!
Action step: visit your page, check on your images, organize them into them into the best order to tell the story you want.
Also, remember you can ask guests who visit to add their own pics using Google Maps too. Great for good community vibes.
Speed Ahead with Great Reviews
When people search for businesses like yours, they will often compare the listings based on the number and quality of reviews that are displayed.
Quick story: one client and friend in San Francisco told me that a single good review of their cosmetic dentistry business could influence tens of thousands of dollars of new business. Reviews really matter.
Action Step: check your listing and go and engage with the people who are leaving you reviews - saying thank you for the positive ones, and helping to resolve any issues that people may have expressed too.
And don’t worry if you haven’t received any reviews as yet, you can ask people to visit Google Maps and give their opinion there.
The finish line!
Now you are on the way to having a winning Google listing.
And if you want more resources, check out the videos from Google here: https://goo.gl/UM1ElN
Thanks for asking me to be involved.
Amazon already has a way to distribute profits with their recommending program (Where you advertise their products in your web page and get a cut if a sale is made), or with Kindle (Where you get to publish your e-book at no cost to you and get profits from the sale)
Would these corporations as a group make the universal income a reality? Aren't we already receiving an income by being able to use their products without having to pay? (skype calls, hangouts, web searches). And what about just groups of people creating riches for anyone like Wikipedia?
And as for systems for rewarding customers, it turns out they are all over the place when we really look. Frequent flyer programs, Amazon Prime, and Costco memberships are just a few examples. And that's not even including examples where customers become actual creators (like Kindle self-publishing, eBay, Google Plus and Facebook) - the whole "prosumer" thing.
The reason we've been able to make free services work is that companies have been able to monetize them through other, paying, customers - usually as an advertising model or a data collection model (or often both). And this is the distinction between end users and customers. But at the end of the day, those customers do have to have some income that makes them valuable to a corporation. Otherwise, I think the end users end up becoming more like employees...
The study shows a drinks company with a high visual ranking (number of times that the brand is shown on social media images) but a low number of mentions. On the other hand, a sports articles company is almost not visible but highly mentioned in social media, despite the fact that they are not official sponsors of the event.
And a large fast food sponsor is neither visually seen nor mentioned. Did their investment paid of?
Read the details here: http://bit.ly/29sjN62
As corporations automate, might the artificial intelligence that runs them one day simply decide to stop distributing profits to human owners? We know the risks automation poses to wages, but what about investment income?
Welcome to the rabbit hole of an imaginary entity I call a “perfect profit machine.” It’s a corporation, fully automated all the way up to the artificial intelligence running its highest-level management decisions...
#artificialintelligence #AI #income
Because I'm in 's Plus Your Business Academy and he's tracking and experimenting witVR and 360-degree photography, I've been more aware of what's happening with virtual reality than I otherwise would.
I admit to only a modicum of personal interest, a smidge more professionally -- and I'd be remiss if I didn't confess to some nose-wrinkling now and then.
That changed a bit with a post awhile back by , and I experienced a bigger shift today when I saw this article.
#virtualreality #marketing #whatiusedtothink
I like to write about the psychology behind social media. Below a list of the most popular articles I have published in the last months.
I have also published a Kindle book with a selection of these articles. Amazon prime members can lend it for free.
And the last one if you want to know how the Kindle book was put together
DigitalSTROM products provide connectivity to electrical devices in the home over the existing power cables. This includes every lamp, light switch, blinds and any device plugged in. This network of devices is connected through a server mounted in the electrical cabinet to a local area network. Our applications begin with the intelligent, comfortable and energy efficient orchestration of lights, shades and any electrical devices at home.
Digitalstrom components are based on a high volt IC in a small size clamp. Its minimal size allows mounting it behind existing lights and switches. This allows retrofitting houses using the existing power cables. Each digitalSTROM clamp can switch, dim, measure electricity and communicate its status. It also has its own processor enabling decentralized intelligence.
I am a singularitarian, a geek dad, and a music lover. I enjoy cooking all kinds of stuff and love traveling around the world. My favorite spots? Tokio, the Mayan riviera and San Sebastian in Spain.
- Digitalstrom AGHead R&D, 2009 - present
- BridgecoHead of Digital Media Player Software group, 2005 - 2009
- EsecManager system and user services software, 1996 - 2005
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The fight Guy Kawasaki vs. Britney Spears on Google+ - CircleCount.com
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The fight Mark Zuckerberg vs. Larry Page on Google+ - CircleCount.com
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