Profile

Cover photo
Miguel Rodriguez
Works at Digitalstrom AG
Lives in Zürich, Switzerland
14,247 followers|943,385 views
AboutPostsPhotosYouTube+1's

Stream

Miguel Rodriguez

Shared publicly  - 
 
At the Urania bar in Zurich. 
8
Aleš Jurančič's profile photo
2 comments
 
Nice view...
Add a comment...
 
At the bay by Alameda across from San Francisco 
5
Add a comment...
 
For those scrum practitioners out there.
 
Tom Roden and Ben Williams launched a new #50quickideas book: Fifty Quick Ideas To Improve Your Retrospectives. The book is now available in progress on LeanPub, and we expect to have the final version in Q3 this year https://leanpub.com/50quickretrospectives - enjoy!
This book will help you get better outcomes from retrospectives and from any continuous improvement initiative.  It will help you consider how best to use inpu…
View original post
1
Add a comment...
 
Restaurant Azurmendi
With its 3 Michelin stars worth the trip. Fantastic food and service. Excellent culinary adventure. 
6
Raphaelle Baut's profile photo
 
it looks amazing ;)
Add a comment...
 
San Sebastián in the Basque Country 
3
Add a comment...
 
Avoiding the "Star architect" effect, or a reminder to keep your end users in mind
i'm a sucker for modern architecture. There is one star architect: Santiago Caltrava whom I like.  The problem is that everywhere I go Mr Calatrava has designed beautiful architectural monuments but has forgotten the needs of the end users.  Take the example of this beautiful looking bridge in Bilbao, Spain.

This bridge crosses the main river and it has a beautiful set of stairs going up.  It fits within the city and its new monuments. It seems almost perfect except for one thing:  The original design had the floor made out of glass.  Of course this would be a nice touch except that the city where it was built has these days of non stopping rain all year long. 

When I spoke about the bridge with the waiter at the fantastic fish restaurant I had lunch he was telling me about the stories of the old ladies falling on the bridge because of it being so slippery.  He also mentioned another monument built by Mr Calatrava: The airport terminal building. Its a beautiful building that looks like a bird, except that this geometry together with the rain resulted in water leaks all over the place.

I was wondering how to avoid what I call "The Calatrava" trap.  In software we also sometimes design beautiful constructs that our customers like but the end users abhor.  What I believe to be the key is to understand that the customers are not always the end users.  

Let me give you another example. Another building by Mr Calatrava is a magnificent palace of congress in Valencia Spain.  Very futuristic lines. One small problem: Its made out of glass, which in the Mediterranean sun result in a fantastic warm green house. The costs of air conditioning for the building were horrendous last time I visited.  I am sure that the majors of the cities, both Valencia and Bilbao are very happy with their monuments. They show modern architecture, vanguard thinking.  But the citizens think otherwise.

What could Mr Calatrava done different:  Visit the places. I'm sure he did not realize that a glass floor in a bridge on a rainy city was not a safe thing, or that a glass building in a sunny city was an environmental disaster.  The buildings are beautiful, but not useful.  In the end the people help themselves. In this bridge in Bilbao they ended up with a large black carpet and nobody falls now.

So next time you are designing a software solution please think about the end users and not only about the customers.  Maybe that cloud backend based solution that your customers are so sold on, is not going to be a practicable solution once the end users start using it.

And yes, I do believe that an agile software development will help here, provided you have a product owner that will represent the end user as well as the customer.

#architecture   #softwarearchitecture   #agiledevelopment  
13
4
Miguel Rodriguez's profile photoDavid Adams (Solutionsmith)'s profile photoBert Van Herck's profile photoDon Tennant's profile photo
 
Add a comment...
Have him in circles
14,247 people
Martinez Leitner's profile photo
游豪子's profile photo
Jose Macedo's profile photo
Kalle Pietila's profile photo
Betsy Gustafson's profile photo
Parthiban Raja's profile photo
Wendi Raig's profile photo
Alain d'Aboville's profile photo
Anthony Stafford's profile photo

Miguel Rodriguez

Shared publicly  - 
 
Foggy morning by the lake.
With view of the alps. Shot from Wädenswil 
7
Add a comment...

Miguel Rodriguez

Shared publicly  - 
 
At Stanford 
6
Add a comment...
 
Old iron works in the Basque Country
Beautifully preserved in the town of Beasain 
8
Add a comment...

Miguel Rodriguez

Shared publicly  - 
 
More food porn
In the Basque Country 
6
Add a comment...
 
 
Avoiding the "Star architect" effect, or a reminder to keep your end users in mind
i'm a sucker for modern architecture. There is one star architect: Santiago Caltrava whom I like.  The problem is that everywhere I go Mr Calatrava has designed beautiful architectural monuments but has forgotten the needs of the end users.  Take the example of this beautiful looking bridge in Bilbao, Spain.

This bridge crosses the main river and it has a beautiful set of stairs going up.  It fits within the city and its new monuments. It seems almost perfect except for one thing:  The original design had the floor made out of glass.  Of course this would be a nice touch except that the city where it was built has these days of non stopping rain all year long. 

When I spoke about the bridge with the waiter at the fantastic fish restaurant I had lunch he was telling me about the stories of the old ladies falling on the bridge because of it being so slippery.  He also mentioned another monument built by Mr Calatrava: The airport terminal building. Its a beautiful building that looks like a bird, except that this geometry together with the rain resulted in water leaks all over the place.

I was wondering how to avoid what I call "The Calatrava" trap.  In software we also sometimes design beautiful constructs that our customers like but the end users abhor.  What I believe to be the key is to understand that the customers are not always the end users.  

Let me give you another example. Another building by Mr Calatrava is a magnificent palace of congress in Valencia Spain.  Very futuristic lines. One small problem: Its made out of glass, which in the Mediterranean sun result in a fantastic warm green house. The costs of air conditioning for the building were horrendous last time I visited.  I am sure that the majors of the cities, both Valencia and Bilbao are very happy with their monuments. They show modern architecture, vanguard thinking.  But the citizens think otherwise.

What could Mr Calatrava done different:  Visit the places. I'm sure he did not realize that a glass floor in a bridge on a rainy city was not a safe thing, or that a glass building in a sunny city was an environmental disaster.  The buildings are beautiful, but not useful.  In the end the people help themselves. In this bridge in Bilbao they ended up with a large black carpet and nobody falls now.

So next time you are designing a software solution please think about the end users and not only about the customers.  Maybe that cloud backend based solution that your customers are so sold on, is not going to be a practicable solution once the end users start using it.

And yes, I do believe that an agile software development will help here, provided you have a product owner that will represent the end user as well as the customer.

#architecture   #softwarearchitecture   #agiledevelopment  
1 comment on original post
10
1
Bert Van Herck's profile photo
Add a comment...
 
Bilbao and its Guggenheim museum. 
7
Add a comment...
People
Have him in circles
14,247 people
Martinez Leitner's profile photo
游豪子's profile photo
Jose Macedo's profile photo
Kalle Pietila's profile photo
Betsy Gustafson's profile photo
Parthiban Raja's profile photo
Wendi Raig's profile photo
Alain d'Aboville's profile photo
Anthony Stafford's profile photo
Work
Occupation
Engineering Manager
Employment
  • Digitalstrom AG
    Head R&D, 2009 - present
  • Bridgeco
    Head of Digital Media Player Software group, 2005 - 2009
  • Esec
    Manager system and user services software, 1996 - 2005
Basic Information
Gender
Male
Story
Tagline
The meaning of life is to find out the meaning of life
Introduction

I like to write about the psychology behind social media. Below a list of the most popular articles I have published in the last months. 

I have also published a Kindle book with a selection of these articles. Amazon prime members can lend it for free. 

- Maslows hierarchy of needs applied to social media. Crowd sourced with contributions by +Rod Dunne , +Denis Labelle, +Giselle Minoli, +Jack C Crawford and the folks at +Media Tapper 

- What motivates us to post on G+ 

- Why G+ gets you in the flow state and why it is a good thing. 

- The G+ smart swarm 

- Your time perspective affects how you build your friendships

- Which improvements bring Google to social media

- The power of diversity

- Why media stars top the most followed lists

- Google + is the new meme exchange

- When less information is more

And the last one if you want to know how the Kindle book was put together 

I am an engineering manager working with a great team at Aizo/ digitalSTROM. We work at the conjuction of smart home and energy management. 

DigitalSTROM products provide connectivity to electrical devices in the home over the existing power cables. This includes every lamp, light switch, blinds and any device plugged in. This network of devices is connected through a server mounted in the electrical cabinet to a local area network. Our applications begin with the intelligent, comfortable and energy efficient orchestration of lights, shades and any electrical devices at home.

Digitalstrom components are based on a high volt IC in a small size clamp.  Its minimal size allows mounting it behind existing lights and switches. This allows retrofitting houses using the existing power cables. Each digitalSTROM clamp can switch, dim, measure electricity and communicate its status. It also has its own processor enabling decentralized intelligence.

I am a singularitarian, a geek dad, and a music lover. I enjoy cooking all kinds of stuff and love traveling around the world. My favorite spots? Tokio, the Mayan riviera and San Sebastian in Spain.

Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Zürich, Switzerland
Previously
Puebla, Mexico - Monterrey, Mexico - Lubbock, Texas
Miguel Rodriguez's +1's are the things they like, agree with, or want to recommend.
dS NFC
market.android.com

Mit der dS NFC-App können Sie Ihr digitalSTROM Smart Home über NFC-Tags bedienen.- Erfassen Sie NFC-Tags und weisen Sie über die dS Home Con

Super Plussers - Latest
www.superplussers.com

Showcasing the footprints of heroes!

Change yourself - Spiked Math
spikedmath.com

Change yourself - Spiked Math Comic - A daily math webcomic meant to entertain and humor the geek in you...

Mind Calculating - Spiked Math
spikedmath.com

Mind Calculating - Spiked Math Comic - A daily math webcomic meant to entertain and humor the geek in you...

Miguel Rodriguez is the 1st to sign the Coworking Manifesto at New Tech ...
coworkingmanifesto.com

Coworking is the future of working. Let's share the ethics of good coworking. Sign the Cowoorking Manifesto on our homepage.

Jargon-Bot – Google Apps for Business
www.google.com

Real-time, in-product translation. Jargon-Bot instantly recognizes business terms and provides clear jargon translation. Active machine lear

digitalSTROM
market.android.com

Electricity is no longer dumb. Digitalstrom is a new standard for electrical installations utilising the existing power lines to create an i

Stacie Florer
plus.google.com

Artist Conversationalist Writer

The fight Guy Kawasaki vs. Britney Spears on Google+ - CircleCount.com
www.circlecount.com

Take a look at the growth of the follower numbers of Guy Kawasaki and Britney Spears at Google+, compared directly within one chart.

The fight Mark Zuckerberg vs. Larry Page on Google+ - CircleCount.com
www.circlecount.com

Take a look at the growth of the follower numbers of Mark Zuckerberg and Larry Page at Google+, compared directly within one chart.

Assymptote - Spiked Math
spikedmath.com

Assymptote - Spiked Math Comic - A daily math webcomic meant to entertain and humor the geek in you...

El Bulli Prepares to Close With 48-Course Blockbuster Menu
bloom.bg

Chef Ferran Adria served up 40 courses of culinary magic when I last ate at El Bulli in 2007, from the gin-fizz aperitif where the froth was

Landgasthof Halbinsel Au - Ihr Paradies auf einer naturgeschützten ...
www.halbinselau.ch

GENIESSEN SIE DAS PARADIES auf einer naturgeschützten Halbinsel. Die einmalig schöne Lage am Zürichsee mit der herrlichen Aussicht auf See u