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Miguel Rodriguez
Works at Digitalstrom AG
Lives in Zürich, Switzerland
14,583 followers|1,110,621 views


Miguel Rodriguez

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Any ideas for +martin shervington ?
If you had a 360 camera for the week, what would you do with it?
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Miguel Rodriguez

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Interested in getting noticed when people use google maps? Check this helpful guide by +martin shervington
Google My Business (TIPS and STORIES)
The way to gain more traction when people are searching for you using Google Search and Maps.

Building a business can be a marathon, but my adding Google My Business as part of your regime, you have even more of a fighting chance. As such, for #SmallBizGames I thought you would like some hints, tips and anecdotes to get you even better success.

Let’s begin…

The starting line:
The first thing to do is to pop over to and see whether you already have your business listing created.
If you do, you will want to claim it (if not done already) - you will see a ‘Claim this business’ button.
If not, you can follow the process of setting one up by adding your address, and the category of business.
Quick story: I’ve advised thousands of small businesses owner over the years and I am still surprised when I find smart business owners who still haven’t claimed their listing.
Recently, I was with one client who had almost 100 reviews, and still hadn’t claimed their listing. It just takes a ‘click’ to get moving, and to unlock the ability to really be in control of the information people want to see.
Action step: claim your listing today, or get one set up.
Once you’ve done that you are over the line and ready to consider your...

The Race Times:
25% businesses have seasonal opening hours, but only 1% change their listings.
With 52% of people looking for opening hours on Google, this is bound to mean some businesses will be giving out-of-date information.

Action step: visit and check on your times of opening, making updates whenever there is a change.

Engage Your Spectators
Every picture you have displayed tells a story about who you are and what you do.
By making them the most impactful when people see your listing, you are much more likely to engage their minds.
Now you can add things like Team Photos, Food Photos, and Menu Photos when relevant.
Also think about adding in a virtual tour - like a 360 photo - as they really help people feel they know you and your business before they arrive.

Quick story: I’ve been adding pictures to literally hundreds of businesses around the world - with curry houses being one of my favourite places to eat. The 3 Mughals in South Wales have already scored over 30,000 views on a single picture!

Action step: visit your page, check on your images, organize them into them into the best order to tell the story you want.
Also, remember you can ask guests who visit to add their own pics using Google Maps too. Great for good community vibes.

Speed Ahead with Great Reviews
When people search for businesses like yours, they will often compare the listings based on the number and quality of reviews that are displayed.
Quick story: one client and friend in San Francisco told me that a single good review of their cosmetic dentistry business could influence tens of thousands of dollars of new business. Reviews really matter.
Action Step: check your listing and go and engage with the people who are leaving you reviews - saying thank you for the positive ones, and helping to resolve any issues that people may have expressed too.
And don’t worry if you haven’t received any reviews as yet, you can ask people to visit Google Maps and give their opinion there.

The finish line!
Now you are on the way to having a winning Google listing.
And if you want more resources, check out the videos from Google here:

Thanks +Google Small Business for asking me to be involved.
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martin shervington's profile photo
Thanks Miguel! Hope to see you later on today chap.
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Miguel Rodriguez

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Following your line of thought, this means that these kind of corporations will have to make sure that their customers have enough income to keep buying its products. Kind of reminds me of when Ford raised the wages of his workers to make sure they could afford a car as well.
Amazon already has a way to distribute profits with their recommending program (Where you advertise their products in your web page and get a cut if a sale is made), or with Kindle (Where you get to publish your e-book at no cost to you and get profits from the sale)
Would these corporations as a group make the universal income a reality? Aren't we already receiving an income by being able to use their products without having to pay? (skype calls, hangouts, web searches). And what about just groups of people creating riches for anyone like Wikipedia?

Great article!
Might a corporate AI, a "perfect profit machine," decide to stop distributing profits to human owners?
Gideon Rosenblatt's profile photo
Yes, the situation with Henry Ford does come to mind, doesn't it, +Miguel Rodriguez?

And as for systems for rewarding customers, it turns out they are all over the place when we really look. Frequent flyer programs, Amazon Prime, and Costco memberships are just a few examples. And that's not even including examples where customers become actual creators (like Kindle self-publishing, eBay, Google Plus and Facebook) - the whole "prosumer" thing.

The reason we've been able to make free services work is that companies have been able to monetize them through other, paying, customers - usually as an advertising model or a data collection model (or often both). And this is the distinction between end users and customers. But at the end of the day, those customers do have to have some income that makes them valuable to a corporation. Otherwise, I think the end users end up becoming more like employees...
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Talkwalker case study on Euro 2016 sponsorship. An interesting comparison on Visual Ranking versus Text Ranking.
The study shows a drinks company with a high visual ranking (number of times that the brand is shown on social media images) but a low number of mentions. On the other hand, a sports articles company is almost not visible but highly mentioned in social media, despite the fact that they are not official sponsors of the event.

And a large fast food sponsor is neither visually seen nor mentioned. Did their investment paid of?

Read the details here:
Read & Download Talkwalker's free case study about sponsorship and social media analytics.
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Miguel Rodriguez

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At Weavr we are developing a Virtual Reality application. And while Unity takes you a long way developing for multiple platforms, you still need to do some special coding for every Headset since they have different user interfaces. With limited resources we need to prioritize our work to have the maximum impact. We turned to Talkwalker and social media to help us understand which of the Headset apps we should push out first.
At Weavr we are developing a Virtual Reality application. And while Unity takes you a long way developing for multiple platforms, you still…
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Miguel Rodriguez

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An interesting set of forward looking thoughts on Virtual Reality and privacy.
martin shervington's profile photo
Thanks +Miguel Rodriguez - it is going to be an adventure.
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Interesting set of pointers.

h/t +SalesWingsApp +Philip Schweizer
Learnings, tips and insights from a successful Business Developer for any professional business development manager out there – Interview with Paul van den Brande
Paul van den Brande gives actionable business development advice from his longstanding career and business development expertise.
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Miguel Rodriguez

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Ever wanted to change your surroundings with a finger snap? Check http://immerse.sit
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Link is broken :(
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Another thought provoking article by +Gideon Rosenblatt Can corporations maximise for their customers?
A Fully Automated, Intelligent Corporation ... That Decides to Stop Sharing the Wealth It Creates with Stockholders

As corporations automate, might the artificial intelligence that runs them one day simply decide to stop distributing profits to human owners? We know the risks automation poses to wages, but what about investment income?

Welcome to the rabbit hole of an imaginary entity I call a “perfect profit machine.” It’s a corporation, fully automated all the way up to the artificial intelligence running its highest-level management decisions...

#artificialintelligence #AI #income
As corporations automate, might the artificial intelligence of a "perfect profit machine" simply decide to stop distributing profits to human owners?
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Gideon Rosenblatt's profile photo
Thanks very much, +Miguel Rodriguez.
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Visiting london for a Hackathon in January
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A nice example of a real world Virtual reality application.

H.t. +Adel Brown
How a Big Box Store Changed My Attitude about Virtual Reality

Because I'm in +martin shervington's Plus Your Business Academy and he's tracking and experimenting witVR and 360-degree photography, I've been more aware of what's happening with virtual reality than I otherwise would.

I admit to only a modicum of personal interest, a smidge more professionally -- and I'd be remiss if I didn't confess to some nose-wrinkling now and then.

That changed a bit with a post awhile back by +Miguel Rodriguez, and I experienced a bigger shift today when I saw this article.

#virtualreality   #marketing   #whatiusedtothink  
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One afternoon, a few years ago, I sat down in front of my smartphone to record a two-minute business pitch. In a vain effort to pump myself up and reduce my rising anxiety, I told myself, “It doesn’t have to be a professionally produced video, just a quick 2-minute pitch. How bad can it be?” Actually, very bad! Over 100 ‘takes’ bad (I lost count in the end after a couple of hours). Talking into my phone for two minutes...
Nicky Pasquier's profile photo
Thanks so much for the share +Miguel Rodriguez: much appreciated!
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Miguel's Collections
The meaning of life is to find out the meaning of life

I like to write about the psychology behind social media. Below a list of the most popular articles I have published in the last months. 

I have also published a Kindle book with a selection of these articles. Amazon prime members can lend it for free. 

- Maslows hierarchy of needs applied to social media. Crowd sourced with contributions by +Rod Dunne , +Denis Labelle, +Giselle Minoli, +Jack C Crawford and the folks at +Media Tapper 

- What motivates us to post on G+ 

- Why G+ gets you in the flow state and why it is a good thing. 

- The G+ smart swarm 

- Your time perspective affects how you build your friendships

- Which improvements bring Google to social media

- The power of diversity

- Why media stars top the most followed lists

- Google + is the new meme exchange

- When less information is more

And the last one if you want to know how the Kindle book was put together 

I am an engineering manager working with a great team at Aizo/ digitalSTROM. We work at the conjuction of smart home and energy management. 

DigitalSTROM products provide connectivity to electrical devices in the home over the existing power cables. This includes every lamp, light switch, blinds and any device plugged in. This network of devices is connected through a server mounted in the electrical cabinet to a local area network. Our applications begin with the intelligent, comfortable and energy efficient orchestration of lights, shades and any electrical devices at home.

Digitalstrom components are based on a high volt IC in a small size clamp.  Its minimal size allows mounting it behind existing lights and switches. This allows retrofitting houses using the existing power cables. Each digitalSTROM clamp can switch, dim, measure electricity and communicate its status. It also has its own processor enabling decentralized intelligence.

I am a singularitarian, a geek dad, and a music lover. I enjoy cooking all kinds of stuff and love traveling around the world. My favorite spots? Tokio, the Mayan riviera and San Sebastian in Spain.

Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Zürich, Switzerland
Puebla, Mexico - Monterrey, Mexico - Lubbock, Texas
Engineering Manager
  • Digitalstrom AG
    Head R&D, 2009 - present
  • Bridgeco
    Head of Digital Media Player Software group, 2005 - 2009
  • Esec
    Manager system and user services software, 1996 - 2005
Basic Information
Miguel Rodriguez's +1's are the things they like, agree with, or want to recommend.

Mit der dS NFC-App können Sie Ihr digitalSTROM Smart Home über NFC-Tags bedienen.- Erfassen Sie NFC-Tags und weisen Sie über die dS Home Con

Super Plussers - Latest

Showcasing the footprints of heroes!

Change yourself - Spiked Math

Change yourself - Spiked Math Comic - A daily math webcomic meant to entertain and humor the geek in you...

Mind Calculating - Spiked Math

Mind Calculating - Spiked Math Comic - A daily math webcomic meant to entertain and humor the geek in you...

Miguel Rodriguez is the 1st to sign the Coworking Manifesto at New Tech ...

Coworking is the future of working. Let's share the ethics of good coworking. Sign the Cowoorking Manifesto on our homepage.

Jargon-Bot – Google Apps for Business

Real-time, in-product translation. Jargon-Bot instantly recognizes business terms and provides clear jargon translation. Active machine lear


Electricity is no longer dumb. Digitalstrom is a new standard for electrical installations utilising the existing power lines to create an i

Stacie Florer

Artist Conversationalist Writer

The fight Guy Kawasaki vs. Britney Spears on Google+ -

Take a look at the growth of the follower numbers of Guy Kawasaki and Britney Spears at Google+, compared directly within one chart.

The fight Mark Zuckerberg vs. Larry Page on Google+ -

Take a look at the growth of the follower numbers of Mark Zuckerberg and Larry Page at Google+, compared directly within one chart.

Assymptote - Spiked Math

Assymptote - Spiked Math Comic - A daily math webcomic meant to entertain and humor the geek in you...

El Bulli Prepares to Close With 48-Course Blockbuster Menu

Chef Ferran Adria served up 40 courses of culinary magic when I last ate at El Bulli in 2007, from the gin-fizz aperitif where the froth was

Landgasthof Halbinsel Au - Ihr Paradies auf einer naturgeschützten ...

GENIESSEN SIE DAS PARADIES auf einer naturgeschützten Halbinsel. Die einmalig schöne Lage am Zürichsee mit der herrlichen Aussicht auf See u

The garden of the castle has a beautiful quiet view of the lake. On one corner there is a set of benches where they play classical music every 2 hours. The program is usually attached in a plastified sheet of paper.
Public - 2 months ago
reviewed 2 months ago
Beautiful views of the lake. Great food, a bit expensive. Great place for evening drinks in the summer.
Public - 3 months ago
reviewed 3 months ago
3 reviews
Excellent views from the city. Come early to grab a spot, it's tiny.
Public - 3 months ago
reviewed 3 months ago