I find this article very interesting because it's based on such a huge amount of actual search results.
Some insights: Backlinks and exact match anchor text still seem to matter more than Google says they do. Topically relevant, in-depth content is very important, while keywords in title tags seem to matter less with Google moving more and more towards semantic search.
If you're interested at all in SEO and what makes pages rank well, you should have a read.
New report is out.
Among the findings: Social media content is the most popular content marketing tactic, but e-newsletters are the most effective tactic.
I bought the .com domain for my own name several years ago, planning to make a quick profile page for it with links to all my social media accounts and websites. Yesterday, I finally did it. The result: www.mickystuivenberg.com < Let me know what you think. (I'm still tinkering with the background image.)
If you pay an SEO company a monthly fee, you're entitled to know what they do with your money.
I still regularly come across businesses who have no idea exactly what their SEO company does for them and don't see results over time. Because these people don't really understand SEO, they may be too trusting and afraid to ask questions. But that way they're very easy to take advantage of.
For every honest, professional SEO company that works hard to get good results for their clients, there are many more that are happy to just take money off people, lock them into a long-term contract, hardly do anything, get no real results, don't provide reports and purposely keep their clients in the dark about their SEO practices.
If that sounds like you and your SEO company, never mind if you don't understand how SEO works, but please hold your SEO company accountable. Demand monthly reports showing you exactly what they are doing and have them explain how that is helping your website.
If they refuse, and you're not happy with the results of their work, cancel your contract and find a better SEO company.
So based on the comments and reviews I've read, should I continue saying "no thanks" to Google's "do you want to change to the new Google+"?
I'm really impressed by its ability to understand me and give me fast, relevant results, sometimes even via a direct verbal answer.
For example, while watching Top of the Lake, we wondered where exactly this Kiwi mini-series was shot. I didn't want to miss anything or stop the show to type my question, so I pressed the microphone button in the Google search box on my phone and simply asked "where was Top of the Lake filmed".
Within 1 second, I heard: "According to Wikipedia, filming took 18 weeks and was shot entirely on location in Queenstown and Glenorchy, in New Zealand." (Followed by two more sentences, and the extract also appeared on screen.) Wow.
I can also just ask "what's the weather today" and get an immediate response for my location. Even "will I need an umbrella this afternoon" results in a direct verbal answer.
When I last tried a voice search for "content writer", a year or more ago, no matter what accent I used, Google had no idea what I was saying. Now I can say it in an Australian, American or British accent and it's understood. Same with other words that have totally different pronunciations across the world.
I think it's awesome. I'll start using voice search much more often now that I know it works so well.
Do you use Google voice search? What do you use it for mostly? Does it work well for you?
- Triple W Communications Pty Ltd - www.contentwriter.com.auSEO Web Copywriter and Business Owner, present
- Search Engine CollegeSEO Tutor
- Singapore Press Holdings (The Straits Times)Journalist / Content Producer
- Baxter CommunicationsCopywriter / Communications Consultant
- Coffs Harbour City CouncilWebsite Editor / Media Officer
- ... and several others
I am an international Web Copywriter, Web Content & Usability Specialist and Website/SEO Consultant, servicing clients around the world.I love helping small businesses make their websites more successful and improve their overall online presence.
My background is in marketing communications, copywriting and editing, advertising, public relations and online journalism.
Find out more about me, Website Copywriter Micky Stuivenberg, on my Content Writer website.
- University of South AustraliaB.A. Communications & Media Management
- Benson Sr High School