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Mickael Boudni
Works at blue-infinity
Attended IFI Rouen - ESC Rouen
Lives in Veigy-Foncenex, France
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Mickael Boudni

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Mickael Boudni

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"Promoting modern websites for modern devices in Google search results"
Digital Marketing Consultant (SEO, SEA / AdWords, Google Analytics)
SEO, Search Engine Optimization, Google AdWords, Google Analytics, CMS, Joomla, Magento Commerce, PHP, HTML, CSS, JavaScript
  • blue-infinity
    Digital Consultant, 2013 - present
    @@@ SEA (Search Engine Advertising) Specialist, Google AdWords Certified ( *************************************************************** @@@ Google Analytics + Google Tag Manager Expert (advanced implementation and tracking optimization) *************************************************************** @@@ SEO (Search Engine Optimization) / inbound marketing specialist
    President, 2012 - 2013
    @@@ My responsibilities include providing online businesses and web agencies with a high level of expertise in SEO, SEM, affiliate marketing and web analytics: *************************************************************** @@@ Management of all search engine optimization activities for a large panel of customers, from SMEs to large companies, including premium brands, high traffic websites and ecommerce platforms in retail, education, real estate, automotive and luxury industries *************************************************************** @@@ Implementation, management and optimization of AdWords campaigns, including setting up the campaigns, building and managing lists of keywords, establishing targets and managing budgets *************************************************************** @@@ Implementation of Google Analytics and advanced tracking setup for ecommerce and high traffic websites, as well as advanced troubleshooting *************************************************************** @@@ Monetization of websites through the implementation of affiliate marketing programs in automotive and travel industries
  • Boudni
    Freelance Consultant SEO Referencement, 2011 - 2012
  • DLG (formerly IC Agency)
    SEO Manager, 2010 - 2011
    My responsibilities included the planning and execution of SEO strategies for premium brands and clients, as well as educating and supporting teams on SEO and web analytics matters: *************************************************************** @@@ Planning, creating and implementation of successful SEO strategies for renown brands in the luxury, education and automotive industries *************************************************************** @@@ Improvement of website architecture, content, linking and other factors to improve SEO for strategic keywords *************************************************************** @@@ Creation of monthly SEO Reports with analysis of performance along with recommendations for improvements *************************************************************** @@@ Educating internal team and clients on Best Practices and overall education of SEO *************************************************************** @@@ Assisting in the preparation and delivery of pitches for new business *************************************************************** @@@ SEO Search Engine Optimization at Digital Luxury Group DLG (formerly known as IC Agency) in Geneva, Switzerland.
  • Google
    AdWords Associate, 2005 - 2007
    My responsibilities included AdWords support and campaign optimization for high potential customers, as well as supporting and educating my peers on Google Analytics: *************************************************************** @@@ AdWords campaign optimizations (account structure, keywords, ad texts...) according to the customers’ objectives (ROI, traffic, costs...) *************************************************************** @@@ Google Analytics Guru (provided support and advice to both AdWords customers and Googlers) *************************************************************** @@@ Key accounts dedicated support (campaign optimization, upsales and education) *************************************************************** @@@ Launch of AdWords forum (project initiator, moderator and administrator of the forum as AdWordsPro) *************************************************************** @@@ Active involvement in French Google events as Google AdWords and Google Analytics expert (Business Online, AdTech and Google Universities) *************************************************************** @@@ Strengthened relationships with AdSense Teams to increase revenues (Knowledge and best-practices sharing) *************************************************************** @@@ Participated to the launch of the chat support *************************************************************** @@@ Receive 2 Gold Awards in recognition of outstanding performance and team work *************************************************************** @@@ Quarterly exceeded expectations
  • Europcar
    Online Marketing Manager, 2007 - 2009
    My responsibilities included management, optimization and reporting of AdWords campaigns and affiliate marketing for worldwide cross-border business: *************************************************************** @@@ SEM ------------> Management of PPC campaigns on Google and Yahoo! including budgeting, planning, optimizing, tracking and reporting of ROI-oriented campaigns for several markets (UK, US; Portugal) *************************************************************** @@@ Main achievements: Successfully transitioned PPC campaign management in-house which saved 140,000€ of agency fees per year / Exceeded expectations in increasing ROI by bringing the cost on revenue down to 4.6% against the 6% target *************************************************************** @@@ AFFILIATE MARKETING ------------> Launch and management of the first Europcar global affiliate marketing program including new affiliate recruitment, program animation, design of advertising creatives (banners, booking engine), tracking and reporting *************************************************************** @@@ Main achievements: Recruited and managed a 1000 active affiliate portfolio / Brought in 10% of incremental cross border business *************************************************************** @@@ WEB ANALYTICS ------------> Management of web analytics tools (Sitestat and Google Analytics) of all Europcar websites including report building, in-depth analysis, tagging optimisation, access rights management and internal support to Europcar countries *************************************************************** @@@ Main achievements: Setting up web analytics on all Europcar sites / Customized dashboard reporting for each e-commerce teams in Europe / Generated specific analyses to identify business opportunities / Trained 7 international marketing managers to web analytics tools
  • Adamence
    Responsable Marketing Acquisition Fidelisation, 2009 - 2010
    My responsibilities included the planning, execution, tracking, optimization and reporting of all online marketing activities: *************************************************************** @@@ Management and optimization of PPC campaigns, display advertising and retargeting campaigns (Criteo) with strong emphasis on ROI *************************************************************** @@@ Management of onsite and offsite SEO in order to continuously improve search engine keyword ranking and position *************************************************************** @@@ Management of Adamence affiliate marketing program including affiliate recruitment, program animation, tracking and reporting *************************************************************** @@@ Implementation of Customer relationship management strategy: setting up the emailing campaigns (MailPerformance), design, launch and analysis of satisfaction surveys, optimization of customer database segmentation *************************************************************** @@@ Campaign management with Amazon,, Ciao, MSN Shopping,, and others
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Veigy-Foncenex, France
Paris - Dublin - Caen - Rouen
Online Marketing passionate (SEO, SEA / AdWords, Google Analytics...) from France.
  • IFI Rouen - ESC Rouen
  • Lycée Malherbe - Caen
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