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Michelle Stinson Ross
Works at Offers.com
Attended University of Central Oklahoma
Lives in Austin, TX
1,132 followers|131,405 views
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Smartphone or omni-shoppers have 30% higher lifetime value than single-channel shoppers, according to a recent study from market researcher IDC. How can retailers understand and convert these higher value shoppers? Learn more here: http://goo.gl/rH8Yjy
Office Depot, Inc. turned to local inventory ads (LIA) to reach omni-channel shoppers, resulting in a 3X return on the company's digital marketing spend.
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NEW: Traphagen's Takeout Order

Give a listen to my new daily 3-minute audio blog where you'll get a tasty takeaway order of whatever my brain is serving up that day!

Today: A Big Brand Is No Guarantee

Want to never miss an episode? Subscribe to my Soundcloud channel at https://soundcloud.com/mark-traphagen

#soundcloud   #traphagentakeout   #onlinemarketing   #plusonly  
Traphagen's Takeout Order
Episode 1: A Big Brand Is No Guarantee
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Excellent example of missing the mark with data your business already has on hand - Is there a family in your future?
That is what the headline screamed at me as I quickly tore open the direct mail piece.“If you are thinking about having a baby or are already expecting your insurance company and your employer invite you to sign up for our maternity management program … As part of this free program you will receive an incentive gift … We want to help support you during your special time”Of all companies, I received this marketing from my health insurance company...
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Time to take in the scene. 
From dining under the stars with a Michelin-starred chef to getting a taste of authentic Thai food in Austin, make sure to grab a bite to eat at these five restaurant pop-ups at SXSW.
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Michelle Stinson Ross

✆ Listings & Maps  - 
 
Question for the group:  I have a national brand that currently has a pin on Maps for our headquarters. It is not associated with a Google+ account at all. Leadership is interested in getting rid of the pin completely so that our Google+ brand page shows up in search instead of the local result for folks in Austin.

I need some good advice. Can the pin be removed completely without "closing" or moving the business? What are the possible implications of doing so?
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Well if you've got a local address - Google can and will put the listing on the map. There's nothing you can really do to prevent that since it's public information and that's kind of Google's mission in life ;)

Beyond that --- any more specific reason?
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Just read it! Then you can thank me :)
 
Need a guide for social media management for conferences? Here you go! 
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Do you understand how global trends affect the price of not only the gas in your car, but candy bars, PB&J, and jeans? I didn't. Excellent, thought provoking article.
 
Understand how global market forces affect your monthly budget http://ofrs.co/1BEDFJ7
Why decreasing energy costs and political instability mean you'll pay more for shoes but less for electronics (and just about everything else) in 2015
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Update Jan. 8, 2015: With #eurozone   #deflation and falling energy prices in the news, you may be wondering whether or how this will affect you. According to Zeihan, “For the U.S. consumer, it’s not a story. 2015 will go down as the year where everything slipped except in the United States.” To see what he means, read the full article.
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Interesting tid-bits of brain candy
 
Check out the latest news, insights, and opportunities from AGPR (formerly AlexanderG Public Relations, LLC). https://www.linkedin.com/company/alexanderg-public-relations-llc
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This one is for all the entrepreneurs and business owner friends. Tips on how to maximize your PR and Social Media Efforts.

(feels good to get back into the writing groove)

What do you guys think of the article?
 
3 Reasons Social Media Boosts Your Public Relations Efforts http://buff.ly/1O65rXc How will you maximize traditional and new media?
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This is an incredibly helpful article about Pinterest cleanup.
 
9 REASONS YOU SHOULD BE DELETING YOUR PINS!!! #pinterestmarketing   #pinteresttips  
Since the new algorithm changes, if you are not deleting your pins, you are missing out in a BIG way. Check out this article, 9 Reasons You Should Be Deleting Your Pins.
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Things that make me go hhhhhhmmmmmmmmmmmmm are there REALLY twice the number of active users on G+ than Twitter or Instagram? 
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Interesting thought, Elmer,since YouTube activity posts to G+. That at least makes that number more plausible. 
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This so appeals to the geek in me. Fascinating stuff from Peter Zeihan 
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Have her in circles
1,132 people
Scott McDougall's profile photo
Gil Datz's profile photo
SwellPath's profile photo
Carol Lefrancois's profile photo
Mark Laymon's profile photo
Kurt Gooch's profile photo
Oscar Jofre's profile photo
Joe Mangione (Dice On Ice 777)'s profile photo
Ryan Adams's profile photo
Education
  • University of Central Oklahoma
    Business Communication, 1997
Basic Information
Gender
Female
Story
Tagline
Social Media Evangelist, Twitter Addict, Facebook Maven
Introduction

“Relationship building is the key difference between social media marketing and more traditional marketing forms.  Social media is personal.”

Michelle Stinson Ross is the Social Marketing Manager at Offers.com. Not only is she the co-host of #SocialChat and #SocialMediaCoffee but Michelle is also a contributing writer for Search Engine Watch. She has been a guest blogger Social Times, aimClear, and Search Marketing Wisdom, to name a few. Her passion and attention towards social media marketing makes her a favorite conference speaker at events like  Socialize Toronto,  Search Marketing Expo, and Search Engine Strategies Conference. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.  Michelle has had the privilege of serving clients that represent a cross-section of business industries including non-profit and religious organizations, tourist industry, web development, insurance, accounting, real estate and mortgage. In her free time she enjoys traveling the world (with a special passion for Key West), snorkeling, salsa dancing, researching Caribbean Colonial History and reading great books. She is also a self-published Indy novelist. And…rumor has it she can make a mean taco soup!

Work
Occupation
Social Marketing Manager
Skills
Content, Social Media, and Integrated Digital Marketing
Employment
  • Offers.com
    Social Marketing Manager, 2013 - present
  • Digital Always Media, Inc.
    Director of Social Marketing, 2013 - 2014
  • Firestarter Social Media
    Internet Marketing Consultant, 2011 - 2014
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin, TX
Previously
Stuart, FL - West Palm Beach, FL - Edmond, OK