In this case great customer care became the inspiration for a blog post that is NOW getting shared by several other digital marketers all over social media.
Wouldn't you rather have your customers sharing stories like this?
(feels good to get back into the writing groove)
What do you guys think of the article?
I'm thinking that whilst local search results may be a different algorithm, surely mobile-friendly websites will at some point be a consideration for mobile local search.
Part 1 of this series for +AuthorityLabs delves into how the Facebook audience has changed.
Give a listen to my new daily 3-minute audio blog where you'll get a tasty takeaway order of whatever my brain is serving up that day!
Today: A Big Brand Is No Guarantee
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- University of Central OklahomaBusiness Communication, 1997
“Relationship building is the key difference between social media marketing and more traditional marketing forms. Social media is personal.”
Michelle Stinson Ross is the Content & Outreach Goddess at AuthorityLabs. Not only is she the co-host of #SocialChat but Michelle is also a contributing writer for Search Engine Watch. She has been a guest blogger Social Times, aimClear, and Search Marketing Wisdom, to name a few. Her passion and attention towards social media marketing makes her a favorite conference speaker at events like Socialize Toronto, Search Marketing Expo, and Search Engine Strategies Conference. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air. Michelle has had the privilege of serving clients that represent a cross-section of business industries including non-profit and religious organizations, tourist industry, web development, insurance, accounting, real estate and mortgage. In her free time she enjoys traveling the world (with a special passion for Key West), snorkeling, salsa dancing, researching Caribbean Colonial History and reading great books. She is also a self-published Indy novelist. And…rumor has it she can make a mean taco soup!
- Firestarter Social MediaInternet Marketing Consultant, 2011 - present
- Offers.comSocial Marketing Manager, 2013 - 2015
- Digital Always Media, Inc.Director of Social Marketing, 2013 - 2014