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Michelle Stinson Ross
Works at Offers.com
Attended University of Central Oklahoma
Lives in Austin, TX
1,106 followers|125,394 views
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This is an incredibly helpful article about Pinterest cleanup.
 
9 REASONS YOU SHOULD BE DELETING YOUR PINS!!! #pinterestmarketing   #pinteresttips  
Since the new algorithm changes, if you are not deleting your pins, you are missing out in a BIG way. Check out this article, 9 Reasons You Should Be Deleting Your Pins.
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Things that make me go hhhhhhmmmmmmmmmmmmm are there REALLY twice the number of active users on G+ than Twitter or Instagram? 
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Interesting thought, Elmer,since YouTube activity posts to G+. That at least makes that number more plausible. 
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This so appeals to the geek in me. Fascinating stuff from Peter Zeihan 
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Super excited to kick of a new year of #Socialchat  with our good friend +Mark Traphagen Join us on Twitter tonight at 9PM Eastern as we discuss what's in store for brands and marketers on +Google+  and +LinkedIn in 2015
The latest Tweets on #SocialChat. Read what people are saying and join the conversation.
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Excellent article from one of the smartest shoppers I know. Is living on a budget one of your goals in 2015?
You can trim your budget by applying these expert strategies.
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In light of the Keurig recall, you might want to read up on the cost comparisons between Tassimo and Nespresso before you shop. 
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Michelle Stinson Ross

✆ Listings & Maps  - 
 
Question for the group:  I have a national brand that currently has a pin on Maps for our headquarters. It is not associated with a Google+ account at all. Leadership is interested in getting rid of the pin completely so that our Google+ brand page shows up in search instead of the local result for folks in Austin.

I need some good advice. Can the pin be removed completely without "closing" or moving the business? What are the possible implications of doing so?
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Well if you've got a local address - Google can and will put the listing on the map. There's nothing you can really do to prevent that since it's public information and that's kind of Google's mission in life ;)

Beyond that --- any more specific reason?
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Just read it! Then you can thank me :)
 
Need a guide for social media management for conferences? Here you go! 
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Do you understand how global trends affect the price of not only the gas in your car, but candy bars, PB&J, and jeans? I didn't. Excellent, thought provoking article.
 
Understand how global market forces affect your monthly budget http://ofrs.co/1BEDFJ7
Why decreasing energy costs and political instability mean you'll pay more for shoes but less for electronics (and just about everything else) in 2015
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Update Jan. 8, 2015: With #eurozone   #deflation and falling energy prices in the news, you may be wondering whether or how this will affect you. According to Zeihan, “For the U.S. consumer, it’s not a story. 2015 will go down as the year where everything slipped except in the United States.” To see what he means, read the full article.
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Super excited to kick of a new year of #Socialchat  with our good friend +Mark Traphagen Join us on Twitter tonight at 9PM Eastern as we discuss what's in store for brands and marketers on +Google+  and +LinkedIn in 2015
The latest Tweets on #SocialChat. Read what people are saying and join the conversation.
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AAAAAAAAAAND wouldn't you know it. Twitter experiencing major issues tonight. Marketing Land already commenting on the outage. We have rescheduled +Eric Enge and +Mark Traphagen for next Monday so that no one misses a thing. #HappyNewYear 
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Out with the old and in with the new. I will kick off 2015 with the beginning of a new book. It may take me all year to write it, but at least I am finally putting words on the page again. 
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Now on my list of things to read today
 
Seriously Cool Twitter Engagement Study! (NEW - EPIC!)
The Stone Temple crew are very excited to show you this one...

https://www.stonetemple.com/twitter-engagement-umasked/

And yes, I asked and a G+ one will be coming at some point I am sure!

From Eric:
(images are on the blog post)

1. We have long known that the impact of images is large, but perhaps not how large it is, and how that varies by social authority.  For most people, the chances of obtaining at least one RT goes up 1.5 to 2.7 times.  Additionally, our data suggests that the total number of RTs received will go up 5 to 9 times.  This is an incredible impact.

Note also how the social authority of the person really impacts how much images might help them.

2. The image for time of day shows something else we did not expect, which it that time of day did not appear to have a material impact.  Bear in mind though, that this was a random sampling of tweets, and the great majority of participants were probably issuing their tweets during “normal business hours”.  Nonetheless, this may be less of a factor than others have previously suggested.  Please note the various disclaimers on this point in the article.

3. The image on mentions, is interesting as well. Including a mention appears to lower the total number of retweets you might get by nearly half (for most social authority levels). Why would this be?  Well, perhaps because it seems more like a personal conversation, and other are less likely to reshare it as a result.

h/t +Eric Enge 
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Have her in circles
1,106 people
Trina King's profile photo
dereck johnson's profile photo
PAPE MAKHTAR Diouf's profile photo
Rafael Herlain's profile photo
nidhi shah's profile photo
David Harry (the Gypsy)'s profile photo
Alex Carter's profile photo
Leone AutoSports's profile photo
Luke Brown's profile photo
Education
  • University of Central Oklahoma
    Business Communication, 1997
Basic Information
Gender
Female
Story
Tagline
Social Media Evangelist, Twitter Addict, Facebook Maven
Introduction

“Relationship building is the key difference between social media marketing and more traditional marketing forms.  Social media is personal.”

Michelle Stinson Ross is the Social Marketing Manager at Offers.com. Not only is she the co-host of #SocialChat and #SocialMediaCoffee but Michelle is also a contributing writer for Search Engine Watch. She has been a guest blogger Social Times, aimClear, and Search Marketing Wisdom, to name a few. Her passion and attention towards social media marketing makes her a favorite conference speaker at events like  Socialize Toronto,  Search Marketing Expo, and Search Engine Strategies Conference. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.  Michelle has had the privilege of serving clients that represent a cross-section of business industries including non-profit and religious organizations, tourist industry, web development, insurance, accounting, real estate and mortgage. In her free time she enjoys traveling the world (with a special passion for Key West), snorkeling, salsa dancing, researching Caribbean Colonial History and reading great books. She is also a self-published Indy novelist. And…rumor has it she can make a mean taco soup!

Work
Occupation
Social Marketing Manager
Skills
Content, Social Media, and Integrated Digital Marketing
Employment
  • Offers.com
    Social Marketing Manager, 2013 - present
  • Digital Always Media, Inc.
    Director of Social Marketing, 2013 - 2014
  • Firestarter Social Media
    Internet Marketing Consultant, 2011 - 2014
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin, TX
Previously
Stuart, FL - West Palm Beach, FL - Edmond, OK